Natural Products Insider · Whoa, Canada! • June 7 Senate passed bill C -45. • Amendments will...
Transcript of Natural Products Insider · Whoa, Canada! • June 7 Senate passed bill C -45. • Amendments will...
Ingredient & Product Trends
STEVE MyersNatural Products Insider
TODD RunestadNew Hope Network
12 shifts directing the market to 2020Supplements Round Table: Expo East 2018
Supplements Market Overview
Todd RunestadIngredients & Supplements Editor New Hope Networkwww.NewHope.comwww.NaturalProductsInsider.comtrunestad@newhope.com@ToddRunestad
Steve MyersSenior & Sports Editor Informa Health & [email protected]@stevomyers
Supplements SWOT
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• STRENGTHS: Natural compounds, gentle acting, work with the body
• WEAKNESSES: Communication, quality, ingredient adulteration • (it happens across industries: VW, ecstasy), fly-by-nighters
• OPPORTUNITIES: Demographics, Rx opposition, nutrition science, hemp-derived CBD
• THREATS: FDA, AGs, trust, media
Trend: Millennial Concerns
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• Non-GMO / Organic has come to supplements• T&T, includes testing (adulteration)• Clean label • Alternative delivery formats• Protein• Paleo
Millennials Alternative Delivery Formats
• Carlson Laboratories, Inc. Carlson Baby's DHA• Redd Remedies Curcumin C3 Reduct Chewable• EuroPharma CuraMed Effervescent• Ora Organic Plant-based DHA• NeoCell Collagen Cookie Bar• TMR Vita Straw
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%
Vision Problems
Blood-sugar Issues
Respiratory Issues
Frequent Digestive Issues
Others
Frequent Muscle Soreness
Menopause
Frequent Joint Soreness
Skin or Hair Issue
Lack of Energy
Sleep Issues
What health issues are consumers concerned about?
Source: NBJ Consumer Study, May 2015
Market Data Update
Trend: Middle-aged Concerns
In a consumer survey conducted by NBJ in 2015, more than 30% of participants indicated having issues with sleep or suffering from lack of energy. Number 3 & 4 are skin/hair and joint—this is where collagen comes into play.
Healthy Aging
• Ceramides• Saffron• Mood• Memory• Peak cognitive performance• Healthy fats
Collagen continues double-digit growthU.S. collagen supps sales grew 30% to $98M in 2017
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Organic supplements
Trend: Alternative formats: Powders
Trend: Whole-food supplements
Right to win: Brain health
It’s all in your head!• Stress• Sleep• Mood• Memory• Peak cognitive performance• Performance / focus• Vitality
Right to win: Stresssss
Not a disease state• Herbal extracts• Vitamins• Minerals: Mg, Ca, D• CBD
Right to win: Sleep
Not a disease state• Valerian• L-theanine• Magnesium• Kava• GABA• CBD
Right to win: Performance
• Caffeine—now non-synthetic• Coffeeberry, fruit, not bean. • Protein—source diversification• Adaptogens—sports, stress• Mushrooms• Nitric Oxide—blood flow/”pump”• Muscles—mTOR: HMB/phosphatidic
Acid, BCAAs/leucine
Right to win: Inflammation
• Blame the modern American food system• The root of all chronic degenerative disease
Inflammation: Sports Recovery
• Montmorency Tart Cherry • Curcumin• Omega-3s—also for cognitive protection and function• Joint health—glucosamine/chondroitin, eggshell membrane, MSM, collagen
Mitochondrial supplements
• CoQ10: ATP creation• PQQ: Memory, mitochondria biogenesis• Carnitine: Shuttle• Omega-3s: Membranes, ROS• Alpha-lipoic acid: Optimizer
Sports: Energy/Endurance• Creatine• Beta-alanine— carnosine• Ketogenic—ketones, BHB, MCTs• Bars, Shots, Gels, RTD/RTM, effervescent
Macular carotenoids & blue light
• Macula for visual acuity and sharpness• ARMD: Was 65, now 60; 2000-10: up 18%• AREDS I & II: 25% cut• 10 mg lutein, 2 mg zeaxanthin, minimum• 20/4: visual processing speed, contrast sensitivity, sleep, headache frequency, eye
strain, eye fatigue
Probiotics, everywhere in everything
• High-CFU counts• Strain-specific to match conditions
Market Data Update
Cannabis: It’s probably just a fad
• Whoa, Canada ($5.6B)• U.S. Farm Bill• Topicals• Pets• Genetics• Blurred lines
Market Data Update
Whoa, Canada!
• June 7 Senate passed bill C-45. • Amendments will follow. • House of comments to review and vote on amendments.• Includes an amendment to allow the category of ‘cannabinoid-infused
foods and beverages’• Estimated $5.6 billion market in Canada alone, according to Consumer
Health Products Canada• CBD alone estimated to grow to $2.1 billion consumer market by 2020
Market Data Update
Farm Bill / Hemp Farming Act
• Remove hemp from Controlled Substances Act• Definition: < 0.3% THC• Avail hemp farmers of water rights, federal ag grants, national banking system, crop
insurance, research; lets states be primary regulators• 5 years only
Market Data Update
CBD Innovations: Topicals
Market Data Update
CBD Innovations: Pets
Market Data Update
Hemp Innovations: Genetics
THANK YOU!
Todd RunestadNew Hope NetworkNewHope.comNaturalProductsInsider.comtrunestad@newhope.com@toddrunestad
Steve MyersInforma Health & [email protected]@stevomyers