Nationwide Learning Academy Speaker Biographies...Nationwide Learning Academy Class Descriptions...

Nationwide Learning Academy Speaker Biographies

Christy Aloise, Wells Fargo Retail Services

Increasing your sales with financing

Monday, 8/19 – 9:00 AM

Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help

them compliantly and profitably grow their business through offering financing to their customers. Christy believes that

through the use of a strong and effective financing program, the business will benefit with increased sales and average

tickets, while the consumer will benefit by getting the product and/or service they need or want today by paying for it

over time with convenient monthly payments. Christy has worked in the consumer lending and financial services

industry for over 17 years; nearly 16 of that with Wells Fargo. Christy holds a Bachelor’s Degree in Business

Administration from the University of Kentucky.

John Atwood, Franklin-Covey

Trading in Trust: The Key to Increased Speed and Reduced Costs in Your Business

Sunday, 8/18 – 1:00 PM

Monday, 8/19 – 8:00 AM

John Atwood has been doing deep work with a broad spectrum of leaders over the last 7 years in his role as Enterprise

Client Partner at FranklinCovey. He delivers keynote addresses and facilitates executive working sessions to help shape

the performance of teams and entire organizations. John currently lives in Bristol, VA with his wife of 34 years and has

two grown children and two grandchildren. His spare time is filled with service, mountain biking, and woodworking.

Leon Barbachano, Nationwide West

Member 2 Member Roundtable: Product Protection Power

Tuesday, 8/20 – 10:00 AM

Member 2 Member Roundtable: Winning the Web

Tuesday, 8/20 – 11:00 AM

Leon Barbachano has a Bachelors Degree in Marketing and an MBA with an emphasis on Entrepreneurship. Prior to

joining Nationwide West as General manager in October of 2018 – he was a partner in Allen & Petersen Cooking &

Appliance Center and Automated Laundry Systems which are based in Anchorage, AK. Even though he has a degree in

marketing he will be the first to tell you that for the most part traditional media is dead. In his companies he used to

spend lots of money in advertising. Now he has altered his advertising to be based on using digital marketing to drive

sales through the door. (He ditched Newspaper, Radio and TV back in 2008 and hasn't looked back!)

Nationwide Learning Academy Class Descriptions

Bob Bauer, DispatchTrack

Delivering a Winning Experience for Your Customers!

Monday, 8/19 – 10:00 AM

As VP of Sales and Marketing Bob’s primary responsibility is driving DispatchTrack sales strategy and market penetration

into multiple verticals. With over 30 years of experience in the furniture retail industry, Bobhas held a variety of senior

management roles including buying, product quality research, advertising, marketing and building effective sales

organizations.

Bob’s extensive knowledge of the challenges facing delivery logistics in a retail organization helps DispatchTrack deliver

the best software service to the retail furniture & appliance industries. Along with experience, he also brings his passion

to generate the highest quality customer service possible. As the sage of best practices, he’s constantly pushing existing

customers to get even more out of the software they're already paying for after they're satisfied with its performance

and ROI.

By focusing on relationships above all else, he has built connections with retailers and 3PL logistic across North America.

Kristie Benoit, BSH Home Appliances

Bosch - New Dish/Refrigeration/Slide-In Ranges

Sunday, 8/18 – 2:00 PM

Presenter Details Coming Soon!

Brent Biermann, Xsensor Technology

Winning In Store Mattress Experience

Monday, 8/19 – 11:00 AM

Brent has over 25 years of experience in the bedding industry as a former VP of Sales withe Serta, King Koil and a key

account manager with Sealy. He has been with Xsensor for 4 years helping mattress retailers grow their mattress

business. He also teaches an excellent selling process for RSA's in bedding using Xsensors' REVEAL Educate system.


Dawson Billock, Site on Time

Generational Marketing in Digital: A Case Study

Saturday, 8/17 – 3:00 PM

Monday, 8/19 – 8:00 AM

The Click That Got Away- How to Use Remarketing Techniques to Win the Sale,

Sunday, 8/18 - 12:00 PM

Monday, 8/19 – 2:00 PM

Tuesday, 8/20 – 8:00 AM

Expert 2 Expert Series: Advanced Strategies Idea Exchange

Monday, 8/19 – 11:00 AM

Expert 2 Expert Series: Smart Bidding and Smart Creatives

Monday, 8/19 – 9:00 AM


Bill Brunelle, Independent We Stand

Why Buy Into Buying Local


Monday, 8/19 – 2:00 PM

Bill Brunelle is the co-founder of Independent We Stand, a Nationwide marketing Group sponsored cause marketing

campaign, which is dedicated to educating communities about the importance and strong economic benefits of

supporting locally owned businesses like yours. With 25+ years of marketing communications experience, he’s had the

unique opportunity to see from both sides the struggles and challenges that small business owners face when

competing against the big box stores and national chains.

Chris Bryant, Nationwide PrimeMedia

Effective In-store Video: Influencing Shoppers at the Critical “Last 3 Feet”

Sunday, 8/18 – 1:00 PM

Online, On-air and In-store Video: Putting the Power of PrimeMedia to Work for You

Sunday, 8/18 – 12:00 PM

300,000 Certifications Can't Be Wrong: How Sales Teams WIN with the Nationwide Learning Academy


As a cofounder and partner with Nationwide PrimeMedia, Chris has spent the past 20 years working with Nationwide’s

members and staff on virtually every facet of PrimeMedia’s media and technology initiatives. Today his focus is video


distribution in general and the MemberNetTV digital signage system primarily. In addition, he also serves as liaison with

PrimeMedia’s technology developers for various digital platforms. From content development, to distribution, to digital

platform design and implementation, Chris’ real world in-the-trenches experience makes him a “go to” guy for

information, execution and user support related PrimeMedia’s services and programs.

Kevin Bryant, Nationwide PrimeMedia

Driving Sales with Persuasive Video Messaging, What to Say and How:

Sunday, 8/18 – 2:00 PM

As a cofounder and partner with Nationwide PrimeMedia, Kevin has spent the past 20 years working with Nationwide’s

members and staff on virtually every facet of the group’s consumer messaging and video resources. Today his primary

focus is on production and post production of Nationwide’s vast array of television commercials, web videos, digital

signage videos and member communication videos. Having created and produced thousands of commercials and videos

for every product category, every promotion and every distribution medium, Kevin has a practical, common sense

understanding of what works, what doesn’t and why. He is a valuable resource for members looking to increase traffic

and sales via the powerful advantages of video.

Chad Burris, Nationwide Marketing Group

Product Protection Dealer Workshop


Furniture Product Protection Panel Discussion

Monday, 8/19 – 7:00 AM

Chad Burris has managed the Protection Plan offerings for both MEGA Group USA & Nationwide for a combined 6 years.

With a background in retail, training, and insurance, Chad's focus is to develop and implement industry leading

protection plan programs for Nationwide members.

Jon Cain, Retailer Web Services

Keep Your Eyes on the Prize: Learn How Monitoring Your Online Reputation Can Win You More Customers


Monday, 8/19 - 10:00 AM

Jon Cain started with Retailer Web Services in 2015. Although only being in the industry for a shortwhile, Jon quickly

learned he loved helping independent retailers succeed online. Jon has had a few roles at RWS. First as an Account

Manager, learning the ins and outs of the RWS Systems. Most recently, he was promoted to Sales where he works with a

dedicated team looking to find customers a perfect fit according to their needs. When Jon is outside of the office, he

spends time with his wife and dog; playing guitar and doing outdoor activities.


Scott Carr, Malouf

Successfully Market Your Business: A Toolkit

Monday, 8/19 – 1:00 PM

Scott Carr leads the marketing and public relations efforts for the company. Scott has been instrumental in the ideation

and execution of Malouf’s marketing initiatives across retail locations and digital platforms. He works closely with the

creative teams (including design, copy, photography, and videography) to create industry-leading marketing assets that

better serve their retail partners and end consumers. Prior to joining Malouf, Scott worked in a variety of marketing

roles for Icon Health and Fitness and Melaleuca.

Matt Cols, BSH Home Appliances

Bosch - New Dish/Refrigeration/Slide-In Ranges

Sunday, 8/18 – 2:00 PM


Resa Crenshaw, Whirlpool

Whirlpool Brand

Sunday, 8/18 – 1:00 PM

Maytag Brand

Sunday, 8/18 – 2:00 PM

Resa Crenshaw is the Sales Training Manager for the laundry category. She lived in Southern California for most her life,

but was happy to move to Michigan to work for Whirlpool Corporation at their North American Headquarters. She is

excited to help train on product in a new and exciting way.

Amy Croom, Nationwide Marketing Group

The Power of Public Relations


Tuesday, 8/20 – 8:00 AM

Amy Croom joined Nationwide Marketing Group in April 2019 as director of PR & communications. She previously

worked for Vela Agency, a marketing firm in Winston-Salem, N.C., where she spent 16 years creating internal corporate,

external consumer and public relations communications for a host of companies, including Mack Trucks, Volvo Trucks

North America and Novant Health.


Jennifer Danko, Nationwide Marketing Group

5 Reasons You Need Chat on Your Website: And the Retailers that are Doing It Right

Sunday 8/18 – 12:00 PM

Monday, 8/19 – 1:00 PM

Digital Hip or Hype: Reviewing the Online Trends that Matter and Identifying Which Ones are Just Smoke and Mirrors

Saturday, 8/17 – 4:00 P

Monday, 8/19 – 7:00 AM

Tuesday, 8/20 – 10:00 AM

Generational Marketing in Digital: A Case Study


Monday, 8/19 – 8:00 AM

What You Wish You Knew about Digital Before You Started

Saturday 8/17 – 2:00 PM

Tuesday, 8/20 – 9:00 AM

Expert 2 Expert Series: Advanced Strategies Idea Exchange

Monday, 8/19 – 11:00 AM

Expert 2 Expert Series: Smart Bidding and Smart Creatives

Monday, 8/19 – 9:00 AM

Jennifer Danko is the Chief Technology officer for Site On Time website development. She is Google Adwords Certified

and a Google Partner. She has worked in the appliance, electronics and furniture industries for more than 20 years.

Before starting Site On Time in 2008, Jennifer worked in a retail appliance and electronics store for more than 6 years,

learning the ins and outs of the industry and the many aspects of running a store. While employed she also earned her

associate’s degree in accounting. During this time she researched and implemented a store management software

system for the company. In 1999 she accepted a consultant position with the same software company. Jennifer spent

the next 9 years learning programming, providing customer support and traveling across the country to provide training

and consulting for this software system. In 2007, she realized the strong need and demand for reliable and reputable

website development within this industry. After successfully launching several ecommerce websites she decided to

pursue this full time and started Site On Time in 2008. Her years of experience in the appliance, electronics and

furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the

industry. Her accounting and software experience gives her first hand knowledge of the intricacies of building and

maintaining a solid, stable and user-friendly retail solution. Site On Time developed and manages the Nationwide Point

of Sale Solution, Prime Systems. Jennifer lives with her husband of 22 years and daughter in Gainesville, GA.


Nathan Edge, Nationwide PrimeMedia

Online, On-air and In-store Video: Putting the Power of PrimeMedia to Work for You

Sunday, 8/18 – 12:00 PM

Nathan has years of experience coordinating marketing programs for large syndicates comprised of thousands of

automotive dealers. He has joined the Nationwide PrimeMedia team as members’ primary interface for the selection,

customization and ordering of commercials, web videos, digital signage videos and more. As the developer of

nationwideprimemedia.com, Nationwide PrimeMedia’s video review and order website, he’s the perfect answer man

for your questions as well as a receptive sounding board for your ideas.

Hannah Englebrecht, Whirlpool

Whirlpool Brand

Sunday, 8/18 – 1:00 PM

Hannah Englebrecht went to Michigan State University where she studied marketing and sales. Her first position with

Whirlpool took her south to Dallas, Texas. She is currently working as a Training Producer at the World of Whirlpool in

downtown Chicago

Amanda Evans, Nationwide Marketing Group

Wish You Could Hire Your Own Ad Agency? Now You Can!


Monday, 8/19 – 1:00 PM

Amanda Evans serves as Nationwide’s Director of Marketing, working to create advertising campaigns and promotional

events to help independent retailers reach new customers and drive sales. Amanda has spent the last two decades in

marketing and advertising roles in franchising, non-profit and at a digital agency. She resides in Memphis, Tenn.

Peter Finnerty, Sharp Home Appliances

SHARP Appliances, Now a Full Kitchen Suite

Monday, 8/19 – 2:00 PM

Pete is a seasoned sales leader and been with SHARP for over 25 years in various sales positions within the Appliance

and Consumer Electronics Divisions. He has spent almost his entire career working with independent retailers and has a

strong background with buying groups. He understands the challenges that a small business owner faces in today’s

economy and is very creative and quick to react to the fast paced consumer retail business.


Erik Fogelson, Synchrony

Important Updates for Your Synchrony Program

Monday, 8/19 – 8:00 AM

Erik has been with Synchrony for over 12 years, working with clients to utilize consumer financing to drive sales and

grow their businesses. Erik started with GE Capital in the automotive industry working with Ford Motor company,

before moving into Furniture and Flooring industries.

In 2010, Erik moved to Partnered Home Brands for Consumer Electronics/Appliances to manage the Nationwide

Marketing Group program. Currently Erik is the VP of Sales for Synchrony HOME Network, which includes the

Nationwide Marketing Group.

Casper Fopp, Wondersign

3 Ways Retailers Can Increase Sales By Double Digit

Monday, 8/19 – 9:00 AM


Jon Gadbois, Boston FAM -Furniture & ApplianceMart and Ashley HomeStore

Measuring Your Marketing Impact - The Importance of Testing Your Marketing Efforts, Online and Offline

Sunday, 8/18 – 3:00 PM

At Boston FAM, Jon oversees all aspects of marketing two unique brands: Furniture & ApplianceMart and Ashley

HomeStore. Jon and his team of two do everything from media buying to graphic design, copy writing to reputation

management, media planning to digital strategy and everything in between. In the industry since 2000, Jon started on

the sales floor and worked his way up and into marketing. Jon is most proud of his team's ability to squeeze every last

ounce of value from every dollar spent on advertising.

Adam Gilbert, Retailer Web Services

Get the Dirty, Low-Down on How To Run the Digital Marketing Marathon and Feel Like a Champion


Monday, 8/19 – 11:00 AM

Adam Gilbert is a Senior Sales Executive at RWS and a digital guru. With 6 ½ years of extensive experience, Adam has

personally worked with more than 1,000 independent retail stores across the United States in the Appliance, Furniture,

Mattress, and CE industry. His passion for growth, technology, and helping others, combined with his leadership and

ability to navigate and establish an effective digital presence, Adam positively impacts the lives and financial well being

of those he serves. With his business background, undergraduate degree in Business and Communication from Arizona

State University, followed by a graduate degree (MBA), Adam is a proven cross-functional leader that understands what

it takes to increase profits and drive growth in today’s digital age. RWS has digital solutions that are second to none and


creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital

environment is important to him. When Adam isn't at work he enjoys spending his time with his wife, Meghan and their

three boys.

Jennie Gilbert, Retailer Web Services

Automation, Machine Learning & Artificial Intelligence: how to use these high tech methods to advance your digital

marketing footprint!

Sunday, 8/18 – 3:00 PM

Show Them The Money: Win More Customers by Setting Up a Competitive Pricing Strategy on Your Website

Sunday, 8/18 – 12:00 PM

Monday, 8/19 – 9:00 AM

Tuesday, 8/20 – 9:00 AM

Jennie Gilbert is the co-author of RE:THiNK - 11 surprising things you should do now to win retail customers in the digital

age and RE:MARKET: new digital techniques independent retailers can use now to compete better, grow faster and work

smarter. She believes independent furniture, mattress and appliance retailers can not only stay in business - but

significantly grow their profits and market share - if they do the right things at the right times. Her deep understanding

of the needs and potential of independent retailers is born through relentless research with real end consumers about

how they shop for these specific types of durable goods and select the retailer they'll ultimately buy from. This research

has led to frequent speaking engagements, trade article publications and the new release of RE:THiNK - the first

furniture industry-specific book of its kind. As the Chief Operating Office of Retailer Web Services, she leads a team of

over 50 dedicated professionals serving over 2,000 independent retailers throughout North America.

Ben Groesbeck, Flexsteel Industries, Inc.

Flexsteel Introduction

Monday, 8/19 – 8:00 AM


Jim Haas, Blaze Grills

The Benefits of Selling Premium Grill Brands

Sunday, 8/18 – 1:00 PM

Jim was born and raised in Los Angeles California, with a passion for playing music and outdoor grilling. As a teenager,

he visited New Orleans and was forever captivated by the sights, sounds, and cuisine of southern Louisiana. It came as

no surprise that, after semi-retiring from the music stage in So-Cal, Jim would follow his second passion…. A southern

way of life and grilling! In the summer of 2015, he relocated to Baton Rouge, Louisiana, and soon after, found himself

working for Blaze Outdoor Products. In the relatively short amount of time that Jim has been employed there, he has


worked closely with long-time, industry consultants and product development personnel and is now the regional sales

manager for the Pacific Northwest. Despite much of that part of the country having notoriously long, cold winters, there

has been an increasing trend in outdoor kitchens and premium grill sales.

Now, submerged in a culture that is so rich in history, tradition, music, comradery, and cuisine, this ‘So-Cal meets Mardi

Gras’ combo has found a perfect match, geographically and occupationally. Recently promoted to Lead Product Trainer,

Jim hosts a weekly webinar (travel schedule permitting), with a focus on product education and an answer to age-old,

grill-buying, question…. “Why buy a premium grill brand, as opposed to a ‘big box’ brand, for a fraction of the price?”

Dean Hanby, Nationwide Southeast

Member 2 Member Roundtable: A Compensation Conversation

Monday, 8/19 – 11:00 AM

Member 2 Member Roundtable: Focus on Financing

Monday, 8/19 – 1:00 PM

Member 2 Member Roundtable: Product Protection Power

Tuesday 8/20 – 10:00 AM

Member 2 Member Roundtable: Winning the Web

Tuesday 8/20 – 11:00 AM

Dean Hanby is the General Manager of Nationwide Southeast and has been in that position for the last 7 years. Prior to

joining Nationwide in 2012 – he worked for several different retailers including Conns, A1 Appliances, Kirschman’s and

Campo/Sound Trek, working in several different positions from Sales to Executive positions. He also worked in the

distribution part of the business with DSI.

Dean was born in Louisiana and has spent most of his life there. He currently lives in Mandeville, Louisiana with his

family. He has been married for 34 years and has three grown children.

Dean is passionate about Local Independent Retailers. He looks forward to sharing with our Members some of the things

that he has learned along the way in working retail (and wholesale) in the hopes that he can assist in helping them and

their businesses thrive.

Stacia Heintz, Samsung

SAMSUNG Home Appliances

Sunday, 8/18 – 3:00 PM

Stacia Heintz (formally Tumey) has over 12 years of appliance knowledge. Starting her career in the early days of

Samsung Home Appliances as a field trainer, growing with the brand in to a distribution sales manager role and most

recently overseeing strategic accounts.


Eric Holmstead, Malouf

Successfully Market Your Business: A Toolkit

Monday, 8/19 – 1:00 PM

Eric Holmstead leads the strategic direction and initiatives of the sales team. Eric’s people-oriented leadership and

client-focused solutions help further Malouf’s people first approach in the industry. He provides direction on new

product development, oversees marketing initiatives, and consults with supply chain. Holmstead brings a unique

background in customer satisfaction and attention to detail to the company with his prior career as a mechanic. His

work ethic has been instrumental in leading the Malouf sales team through fast and sustainable growth.

Jerry Honea, Nationwide Marketing Group

Mattress University - Serta Simmons Bedding One-on-One

Sunday, 8/18 – 1:00 PM

Mattress University - Tempur+Sealy International One-on-One

Sunday, 8/18 – 2:00 PM

Jerry brings over 35 years of experience in retail merchandising/buying/management including time with an

independent furniture store, Ethan Allen, Dillard’s Department Stores, and over 20 years in buying group leadership and

management. Graduated Cum Laude from Harding University with BBA in Marketing/Finance and was a member of the

American Studies program.

Mark Jackson, Swan FRS

QuickBooks + POS = Profits! How POS integration opens new doors to success!

Monday, 8/19 – 10:00 AM

Mark has worked in the retail industry for more than 30 years, with 20 of those spent in the Furniture and Allied sectors.

Mark’s experience as a Director of a multi-site UK Furniture business has given him a unique insight into retailing from a

retailer’s perspective and allows him to bring a 360° view of the challenges faced by retailers in today’s fast moving

climate. During the last 10 years, Mark has consulted with a range of businesses to help them choose and implement

ERP and POS systems, advising on best practices and procedures to improve and automate their businesses. As Chief

Commercial Officer at SwanFRS he brings this experience to the FRS team to help drive forward a product that has been

designed specifically for Furniture and Appliance retailers and has served customers for more than 20 years worldwide.


Becky Jarrell, Nationwide Marketing Group

Wish You Could Hire Your Own Ad Agency? Now You Can!


Monday, 8/19 – 1:00 PM

Becky came to Nationwide in January 2019 with 15+ years in marketing, branding and account management experience.

She has managed marketing campaigns within healthcare, financial, sporting goods and beverages industries. Along with

corporate and agency experience, she also has nine years of nonprofit digital and branding campaign management. At

Nationwide, Becky is responsible for the day-to-day functions and management of the new internal marketing agency.

She lives in Atlanta with her 4-year old son, Silas, and their two dogs, Sullivan and Eleanor.

Kevin Johnson, Lockton Affinity

Business Insurance: Do you have enough of the right coverage?

Monday, 8/19 – 11:00 AM

Kevin is a seasoned Program Executive responsible for maintaining client relationships and coordinating program

services. Kevin has been with Lockton Affinity since 2008 and has tenured experience which enables him to effectively

manage comprehensive insurance programs designed to meet your specific needs.

Connor Johnston, Site on Time

Digital Hip or Hype: Reviewing the Online Trends that Matter and Identifying Which Ones are Just Smoke and Mirrors

Saturday, 8/17 - 4:00 PM

Monday, 8/19 – 7:00 AM

Tuesday, 8/20 – 10:00 AM

What You Wish You Knew about Digital Before You Started


Tuesday, 8/20 – 9:00 AM

Connor Johnston was born and raised in Huntington Beach, California. He attended the Micron School of Business and

Economics at Boise State University in Boise, Idaho. His marketing knowledge began with running social media accounts

while working in trade show environments. There he learned the power of social media and how marketing is truly a

spider web effect. His career continued with an internship at the Vans Corporation where he dove into better

understanding how the customers journey is created and maintained through the marketing funnel. While new to the

Site on Time team, Connor has been in this industry for a little over two years. When not working, Connor spends much

of his time in the outdoors fishing, mountain biking, and snowboarding.


Jim Kane, Retailer Web Services

AdRocket: Because Digital Advertising Isn't One Size Fits All


Sunday, 8/17 – 1:00 PM

Jim Kane is the Founder and CEO of Retailer Web Services. For more than a decade , he has pursued a singular goal: To

help independent retailers realize their dreams through the promise of technology. His mission has resulted in industry

flagship products used by thousands of independent retailers throughout North America. RetailDeck(R), WebFronts(R),

WebFronts(R) Review(TM) and RWSs' newest offering, AdRocket(TM). Jim is the co-author of RE:THiNK: 11 surprising

things you should do to win retail customers in the digital age and RE:MARKET: new digital techniques independent

retailers can use now to compete better, grow faster and work smarter. When he's not busy developing the next

solution to help independent retailers compete and thrive, Jim takes to the skies as a licensed pilot.

Mark Kinsley, Dos Marcos

Mattress University - 5-Fights You Have To Win!

Sunday 8/18 – 3:00 PM

Mark Kinsley is president and CEO of Englander, a top 15 mattress company founded in 1894. He’s cohost of the Dos

Marcos mattress industry podcast, which has earned over 100,000 listens and recorded more than 100 episodes. Home

Furnishings Business recognized Kinsley as one of its Forty Under 40. He’s been a featured speaker at Furniture Today’s

Leadership and Bedding Conferences. In his free time he enjoys mountain biking, hiking, guitar, and spending time with

loved ones.

Tim Kiser, Wells Fargo CDF

Sleep Better At Night: How to Measure & Optimize Your Business’ Financial Health

Monday, 8/19 – 10:00 AM

Tim Kiser is a VP of Business Development for Wells Fargo Commercial Distribution Finance (CDF). He has twenty years

of experience in the inventory finance industry at CDF. Prior to his current role, he served in various risk roles including

Portfolio Management, Underwriting, and Credit Director.

Tim’s experience in risk has provided substantial knowledge in understanding financial statements. His financial

statement talks are mixed with humor, real-life examples, are easily understood, and effective.

He taught both personal and business finance at Cornerstone University (Grand Rapids, MI) where he earned his

bachelor’s degree and MBA. Tim is a proud veteran of the US Navy.


Jeff Knock, Nationwide Marketing Group

You're Late! Again! A Boomers Guide to Managing Millennials... and Gen Z


NMG 101

Sunday, 8/18 – 7:00 AM

Jeff Knock is an Executive VP and part of the Executive Leadership Team at Nationwide Marketing Group. He joined the

company in July of 2011. Knock’s career in retail spans over 22 years in the appliance industry at some of its most well

regarded companies, including Electrolux and Whirlpool.

From 1989 through 2000, Knock retained the positions of Account Manager, Director of Sales Training, Director of

National Accounts and General Manager of Retail Sales at Whirlpool Corporation. From 2000 through 2011, Knock

retained the positions of General Manager of Retail Sales and Director of Buying Groups, working closely with NMG and

their independent retailers for 6 years, at Electrolux.

Knock has many years of experience in retail and a keen understanding of the industry. During his 5 years in Whirlpool’s

education organization, Knock developed a particular passion for helping independent dealers in sales training and

leadership development.

Today, Knock is focusing a great deal of attention in helping Nationwide’s Education team develop and execute the

critical learning Nationwide dealers have resoundingly requested. Knock now plays a vital role in assisting with the

development, execution and direction of Nationwide’s industry-leading educational offerings.

Kris Kuester, Nationwide Marketing Group

Collaboration: The Key to Transforming your Business

Saturday, 8/17 – 1:00 P

Tuesday, 8/20 – 8:00 AM

Dealing with the Bad Apples: How to Address the Bad Apples and Enhance Team Performance.

Saturday 8/17 – 2:00 PM

Monday, 8/19 – 9:00 AM

How Small Changes Create BIG Results: A New Perspective on Goals and Success

Saturday, 8/17 – 8:00 AM

Monday 8/19 – 3:00 PM

Tuesday, 8/20 – 7:00 AM

Trading in Trust: The Key to Increased Speed and Reduced Costs in Your Business

Sunday, 8/18 – 1:00 PM

Monday, 8/19 – 8:00 AM 540, 545

Kris Kuester inspires people to change, to overcome, and to rediscover joy in their lives. In college, Kris was an Academic

All–NCC and All North Central Region baseball player at the University of North Dakota. After completing college, Kris


spent five years under the tutelage of Grammy award–winning songwriter and Nashville producer Dennis Morgan. In

addition to touring as an independent country music artist, Kris worked with artists like Trisha Yearwood, Marty Stuart,

Pam Tillis, and Sawyer Brown. Kris had a life of successes, happiness and well–being.

In 1996, at age thirty, a casual conversation with a physician on a golf course changed his life forever. Kris was diagnosed

with Syringomyelia, an incurable and neurodegenerative disease of the spinal cord. After two brain surgeries and a year

of dark depression, Kris decided that he was going to teach himself how to walk again, how to play his guitar, and

overcome the physical and emotional ailments in his life. Kris developed a formula for overcoming his obstacles and

wrote the book Redefined, describing how other people could follow a similar path.

Kris has been a gifted communicator, teacher and musician for over 20 years, and serves others in this way through his

relationship with Nationwide Marketing Group and through his foundation, Living With It. He has spent years working

with retailers of all sizes as they look for new and innovative ways to enhance their company culture, become more

effective communicators, and inspire the best in their teams. Kris has also worked with many business owners,

executives and managers throughout the Independent Retail Channel, helping them hone their leadership skills.

Craig LaFontaine, Broan

Cleaning the Air: Ventilation Basics

Monday, 8/19 – 10:00 AM

Craig began his career in the kitchen & bath industry with Kohler in 1993, spent several years in the cabinet industry

with America Woodmark and Aristokraft and then came to Broan in 2006 as a Region Manager. As of January 1, 2019 he

is the Director of Sales Appliance Channel at Broan. During the 13 years at Broan, he has conducted hundreds of training

events regarding the importance of Indoor Air Quality and why Broan is the choice of ventilation with designers,

builders, architects.

John Laing, Nationwide Marketing Group

The Benefits of Selling Premium Grill Brands

Sunday, 8/18 – 1:00 PM

John Laing, Director Outdoor Living & Whirlpool Exclusives at Nationwide Marketing Group. Four decades of experience

serving the Independent Retailer channel with stints at Amana, Whirlpool & Nationwide Marketing Group. The past 3

years have been spent executing the Outdoor Living strategy encouraging Nationwide Members to enter into and/or

expand their presence in grills, outdoor appliances, furniture and comfort products…..Heat, Seat & Eat.


Mark LaMar, Beko Home Appliances

Beko Eliminates the Race to the Bottom

Sunday, 8/18 – 3:00 PM

With industry experience serving as National Sales Manager, General Manager and as National Training Manager, Mark

has accepted invitations to deliver his inspirational messages throughout North America and internationally, being

dispatched to markets including Singapore, throughout New Zealand and across Australia.

Recognized for powerful content and delivery, he has a heart for the spirit of the independent dealer and retail

appliance professionals and the value they provide their community.

With experience from assignments living abroad, he brings a unique perspective of the retail appliance business in other

countries, bringing back insights to our North American appliance business to benefit the independent dealer and

supplier alike.

Appreciating the value that the independent appliance dealer brings to our country at large, he is excited that Beko

aligns on a value-rich, more traditional approach, delivering an "in-service" supplier to dealer model, offering real ways

to combat the "race to the bottom" foisted upon us.

Ryan Lindsley, STORIS

Produce a Measurable ROI With Software Driven Efficiencies

Monday 8/19 – 1:00 PM

Ryan Lindsley began his career at STORIS as a Client Advocate in 2013, managing client relationships and fostering

retailer success. With over five years of experience at STORIS, Ryan has worked with retailers of all sizes from

independent businesses to Top 100 retailers across the furniture, bedding and appliance industries.

Genna Majuta, Retailer Web Services

Hack your RWS Relationship - Get the Biggest Bang for Your Buck

Sunday, 8/18 – 2:00 PM

Monday, 8/19 – 1:00 PM

Tuesday, 8/20 – 8:00 AM

After receiving a Bachelor’s Degree in Business Administration from the University of Arizona, Genna moved to Phoenix

where she joined the team at All Your Retail, a reseller of RWS technology. On the front lines, she learned about the

unique challenges faced by the retailers she served and how they can be bettered by different technologies. When RWS

formerly assumed operations of All Your Retail, Genna remained on board and moved up in the ranks to where she

currently serves as the Chief Customer Office. With a combined expertise in customer service, digital marketing and the

tools RWS offers, she is a great resource for independent retailers looking to enhance their web presence and grow their

business.


Doug Marsh, Nationwide Marketing Group

Facebook 2.0: I have a Facebook Business Page #NOWWHAT?

Sunday, 8/18 – 12:00 PM

Monday, 8/19 – 1:00 PM

HELP! Understanding Social Media in 2019 – A Nationwide Dealer Roundtable

Monday, 8/19 – 12:00 PM

Since joining Nationwide Marketing Group in March of 2000, Doug Marsh has been involved in various aspects of the

company. He originally worked directly with our members as an Account Manager in Direct Plus before moving to the

Web Services department where he was tasked with bringing in new digital technologies as the Product Development

Manager. There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of

their website. He now is the Content Director in our communications department while he also continues to research

and test new digital technologies with some of our most digitally advanced members.

Megann McDaniel, Nationwide Marketing Group

Don't Be In The Dark About LTO and Bank Installment Loan Financing

Monday, 8/19 – 1:00PM

Megann currently serves as the Director of Financial Services for Nationwide. She helps drive the success of members

through strong partnerships and programs within the lease to own and credit card processing space. Her 17+ years

includes experience with various aspects of the company from lease to own, credit card processors, retail credit,

extended warranties, employee incentive programs, and MemberNet, Nationwide's intranet website. Megann works to

support Nationwide's retailers by partnering with the vendors that can best support and serve our members and their

customers. Megann has an eye for detail but a heart for Nationwide's retailers.

Lee McDonald, Nationwide Marketing Group

AT&T 101: Add AT&T to your business - more money, more customers, less time!

Sunday 8/18 – 2:00 PM

Monday, 8/19 – 8:00 AM

AT&T 201: You're an AT&T dealer - now what? Learn how to maximize sales, prep for iPhone launch and holiday sales

Sunday 8/18 – 3:00 PM

Monday, 8/19 – 10:00 AM



Jay McDonald, Speed Queen

New products from Speed Queen

Monday, 8/19 – 10:00 AM

McDonald just celebrated 40 years in the industry proving that once you get into majaps, you are in for life. Our

industry has undergone a lot of change over the years, some good and some bad. Speed Queen's strategy is to focus our

efforts on the independent retailer offering an alternative to what the big box stores sell.

Joe Milevsky, JRM Sales and Management

The Art of Selling the Family Business - Part II

Sunday, 8/18 – 12:00 PM

Calling on his more than 40 years of retail industry experience, Joe has helped hundreds of clients improve the

performance of their companies and profit as a result of their business relationships with JRM. Before establishing JRM

19 years ago, Joe held various executive positions with several of the strongest companies in the retail furniture

industry.

He is a regular speaker at national events for Nationwide Marketing Group, the United Buyers Group (UBG), Hearth

Patio and Barbeque Association (HPBA), Home Furnishings Association (HFA), as well as many other organizations both

domestically and internationally.

Joe graduated from the University of Minnesota. He currently resides in Acworth, GA, with his wife Linda. Joe has two

grown sons and three (soon to be four) grandchildren.

Derek Miller, Serta Simmons Bedding

Mattress University - Serta Simmons Bedding One-on-One

Sunday, 8/18 - 1:00 PM


Zach Moore, Nationwide Marketing Group

Facebook 1.0: Functions of a Business Page

Monday, 8/19 – 7:00 AM

Monday, 8/19 – 2:00 PM

Zach Moore has been a Marketing Specialist for Nationwide Marketing Group over the past 4 years. Helping members

learn the value of Nationwide's marketing programs and initiatives. He is an account manager for all Furniture, Bedding,

and Consumer Electronics. Now he is continuing his Account Manager role while also supporting the AdRocket platform.


Glen Morris, Traeger Grills

Why Sell Traeger

Monday, 8/19 – 9:00 AM


David Niedzielski, Traeger Grills

Monday, 8/19 – 9:00 AM


Krista Nix, Whirlpool

Maytag Brand

Sunday, 8/18 – 2:00 PM

Krista Nix is a Field Brand Trainer in the Southwest and is a native of the great state of Texas. She has a rich background

in adult learning and is happy to apply her knowledge to training in various parts of the country.

Alex Ochsner, GE Appliances

GE Appliances - New Cafe Minimal, New Top Mount Refrigeration, New SS Tub Dishwasher

Sunday, 8/18 – 2:00 PM

GE Appliances New Product Introductions - 4 Door Refrigeration, Front Load Laundry, Top Load Laundry

Sunday, 8/18 – 3:00 PM

Alex attended Murray State University in southwestern Kentucky, where he achieved his Bachelor’s degree in Physics

with a mathematics minor. After graduation, Alex was accepted into GE’s Commercial Training Program (CTP) and

became an Area Sales Manager for direct sales customers in 2011. The CTP program provided him with a holistic insight

into the appliance business, including sales, logistics, operations, finance, marketing and service. In 2013, Alex graduated

from the CTP program by completing requirements which included his Six Sigma Greenbelt certification. He was

promoted to an Area Sales Manager in Cleveland, OH, to represent GE’s value and discuss new products, promotions,

and merchandising priorities with national accounts.

Alex relocated in 2014 when he was promoted to an Area Sales Manager in Fayetteville, AR. He was responsible for sales

growth for a territory comprised of independent dealers, regional, and national accounts across Northern Arkansas,

Southern Missouri, and Tulsa, Oklahoma.

In early 2016, Alex moved back to GE Appliances Headquarters in Louisville to support the Best Buy National Account

team as a Sales Operations Specialist. In this new role, he was responsible for setting up GEA products in the Best Buy

system, working with their merchants to keep them updated on the various product lines, and numerous other back-


room operational functions to keep the business relationship running smoothly. He led the majority of Best Buy’s

market trainings in 2016-2017, educating hundreds of sales associates across dozens of cities while receiving

overwhelmingly positive feedback on the sessions from the customer.

In late 2017, he began a new role at GE Appliances on the Commercial Learning Team, creating learning content for

Monogram products and training at the Monogram Experience Center. He soon transitioned within the team to the role

of Senior Commercial Trainer, supporting retail and contract businesses. Alex travels nationally to train and deliver

expertise on all of GE’s products and brands for the sales team, as well as external customers. He also helps manage and

execute the logistics, content, and in-person trainings for GE supported roadshows.

Consistently displaying a passion for educating salespeople on GE Appliances, Alex loves incorporating energy,

enthusiasm, and humor into his training sessions to make them impactful & memorable.

Christie Parente, HiEnd Accents

Dressing Your Beds to Make Your Registers Ring

Monday, 8/19 – 11:00 AM

Christie Parente been in the Home Decor and Retail Management and Sales industry for over 35 years. Growing up in

Indiana, she attended Indiana University. She graduated with a BFA in Fine Arts in Textiles. Throughout her career, she

has always been involved in making to most of her creative abilities. Moving to Alabama right after college, she started

out as a designer in a local furniture store. She moved on to be a district manager for a decorative home accessories

company covering 4 states. In the last year she and her husband relocated to Fort Worth, Texas where she joined HiEnd

Accents. She is currently a Territory Account Manager with HiEnd Accents servicing 35 states.

Mallory Parker, Nationwide Marketing Group

Business Insurance: Do you have enough of the right coverage?

Monday, 8/19 – 11:00 AM

Servicing Dealer Roundtable

Monday, 8/19 – 7:30 AM

Mallory Parker is 40+ year industry veteran. He owned and ran a 3rd generation family credit store for 30 years. In 2005

he joined MEGA Group USA and was the head of the Business Service division for 12 years being responsible for all

business service programs.


Mike Pechtel, LG Electronics

The Advantage and Power of LG Brand in Driving Growth for Today's Retailers

Sunday, 8/18 – 1:00 PM

Mike Pechtel brings over 29 years of experience in the appliance industry across multiple manufacturers. Mike has a

proven track record in the areas of sales strategy, business planning and operations through his work with retailers

across the U.S. over the last 24 years.

Chris Penn, Centricity

EPIC Protect Product Protection - The EPIC Difference

Monday, 8/19 – 11:00 AM

Tuesday, 8/20 – 9:00 AM

Chris has spent the majority of his career working in the service contract industry, managing large retail and OEM clients

within the consumer product space for TPA’s/Underwriters. Chris has worked with Nationwide members on their service

contract programs for 7+ years. His account management responsibilities have allowed him to work on many different

aspects of a service contract program, including new product development, training, merchandising, aftermarket

programs, and everything in between. Chris also spent 2 years at Samsung, helping to shape the product offering and

customer experience for their Premium Care program. Currently, Chris is the VP of Client Services at Centricity, where he

will once again work closely with Nationwide and its members on the EPIC Protect program.

Kaustubh Pradhan, Service Power

Service Power - The Trusted Name in Service Scheduling and Logistics Launches HUB to Streamline Your Service

Department

Sunday, 8/18 – 1:00 PM

Tuesday, 8/20 – 8:00 AM

Kaustubh Pradhan (KP) is the Head of Product Marketing at ServicePower. He has had a successful career in Product

Marketing, Management and Sales of Technology for over 25 years. As a technology leader, KP has worked for several

technology behemoths including Hewlett-Packard (HP) and Dell. At ServicePower, KP focuses on understanding the

market and market needs, developing positioning, messaging, competitive differentiation, and enabling the company on

understanding the buyer of the company’s products and services so that ServicePower can build the right product. A

strong believer in the power of positive thinking in the community, KP regularly assists community members with

effective mental health techniques. He lives in Northern Virginia with his wife, two sons, and his dog MOMO. In his free

time, KP is a geek, loves to hike in the mountains, read, watch movies but can also be found on long motorcycle rides on

hilly country roads.


Mark Quinn, Dos Marcos

Mattress University - 5-Fights You Have To Win!

Sunday 8/18 – 3:00 PM

Mark Quinn is a co-founder, president and CEO of Spink & Co, a luxury “farm-to-bedroom” mattress line produced with

materials grown on the company’s 300-acre farm in the countryside of Yorkshire, England.

Prior to bringing Spink & Co to the United States, Mark was no stranger to the bedding industry. He previously held

executive positions with several major bedding manufacturers including Sealy Mattress Co., Serta, Inc. and Leggett &

Platt. Mark worked in marketing and business development with some of the top mattress retailers and bedding

producers in the United States and created record breaking programs inside several distribution channels domestically

and internationally including wholesale clubs, shop television, sleep shops, e-commerce retailers, department stores and

furniture stores. Throughout the course of his career, he has designed several state-of-the-art products, which he holds

patents for including the very first high-tech mattress featured at the Consumer Electronic Show in Las Vegas that

measured bio-metric feedback and quality of sleep. In addition, he played a critical role in the development and

popularization of the hybrid category in the bedding industry. Backed by breakthrough sales and marketing programs,

Mark’s innovative thinking and passion for sleep products has resulted in tremendous top and bottom line growth.

Mark continues to push the industry as a thought leader through his successful blog Q’s Views found at mquinn.com and

is also the co-host of the Dos Marcos podcast found on Dosmarcospodcast.com

Mark is married to Bridget Quinn, lives in Joplin, Mo., and is the proud father of two teenagers.

Corinna Ranweiler, Tempur+Sealy

2019 Big Hitters: Stearns & Foster®, TEMPUR-breeze°, and Sealy Mattress-in-a-Box

Monday, 8/19 – 9:00 AM

Corinna Ranweiler is a Senior National Sales Trainer specializing in content development, training execution, and RSA

engagement. Corinna works closely with the brand and marketing teams to ensure that product messaging correctly

translates to associates on the floor. She works with the internal sales team to help execute on programs like Retail Edge

and externally with retail partners to develop learning paths that meet retailer objectives.

Frank Rebel, AT&T

AT&T 101: Add AT&T to your business - more money, more customers, less time!

Sunday 8/18 – 2:00 PM

Monday, 8/19 – 8:00 AM

AT&T 201: You're an AT&T dealer - now what? Learn how to maximize sales, prep for iPhone launch and holiday sales

Sunday 8/18 – 3:00 PM

Monday, 8/19 – 10:00 AM

Frank Rebel is the Director of Sales for AT&T and the business leader in charge of the Nationwide / AT&T Partnership.


Steve Rusing, Tempur+Sealy

Mattress University - Tempur+Sealy International One-on-One

Sunday, 8/18 – 2:00 PM


Frank Sandtner, Nationwide Marketing Group

Service Power - The Trusted Name in Service Scheduling and Logistics Launches HUB to Streamline Your Service

Department

Sunday, 8/18 – 1:00 PM

Tuesday, 8/20 – 8:00 AM

Turning your accounts payable department into a revenue generator

Sunday, 8/18 – 3:00 PM

Monday, 8/19 – 2:00 PM

Frank Sandtner has spent the last ten years developing, launching, growing and refining services for independent

retailers. These services are broadly defined as Member Services or Business Services. He has a passion for solutions

that grow average ticket size, simplify operations, or lower cost for retailers. Frank enjoys seeing retailers enhance their

success through Nationwide’s many financial services, product protection services, and any of the other 100 services

offered to members of NMG. Prior to NMG, Frank has an extensive background in leadership and general management

roles in the wireless phone and mobile data space. Frank was directly involved the launching new cellular markets in the

early days of cellular phones.

Andrew Schlesser, Sweet Dreams Mattress & Furniture


Monday, 8/19 – 8:00 AM

With over 12 years experience at Sweet Dreams, Andrew currently works as a location manager but also in the design

and plan of the social media strategy.

Brad Stanek, Morgan Stanley

The Art of Selling the Family Business - Part II

Sunday, 8/18 – 12:00 PM

Brad has worked in the financial services industry since 1993, becoming an investment professional with Morgan Stanley

in 2009 through a predecessor firm. Initially with Merrill Lynch, he came to Morgan Stanley to provide clients with a full

range of financial services and investment advice from one of the largest firms on Wall Street.


As a Senior Vice President in Wealth Management, he focuses on the financial planning for executives and business

owners using an uncommon investment management style designed to provide superior risk/return results.

Brad is also a Certified Financial Planner and is registered in all 50 states. His focus is on financial planning and exit

planning for business owners in the Appliance and Electronics, RV, Power Sports, Technology Integrators, and Outdoor

Power Equipment industries.

Brad earned his Bachelor of Science degree in Finance from Indiana University. Residents of Barrington, IL, he and his

wife, Debra, are proud parents of two boys, Gavin and Joel.

Rachael Sylte, Judd & Black


Monday, 8/19 – 8:00 AM

Rachael has been with Judd & Black for over 7 years. Starting in digital & Social Media Marketing, she currently serves as

Director of Marketing.

Whitney Trowgridge, GE Appliances

GE Appliances - New Cafe Minimal, New Top Mount Refrigeration, New SS Tub Dishwasher

Sunday, 8/18 – 2:00 PM

GE Appliances New Product Introductions - 4 Door Refrigeration, Front Load Laundry, Top Load Laundry

Sunday, 8/18 – 3:00 PM

Whitney has over 15 years of corporate experience specializing in Communications, Marketing, Brand Recognition,

Advertising, Merchandising, Digital Media, Training, Event Management and more. She is from Louisville, KY and

received both her Bachelor of Arts and Masters Degrees in Communication from the University of Kentucky. Whitney

started her career with GE Appliances while she was a graduate student, as an intern on the Home Depot Team. After

graduation she then became a Retail Direct Sales Manager for the South Central region, where she managed $7 million

growing territory of 185 + independent appliance dealer accounts. She sustained and improved customer relationships

while serving as liaison between corporate headquarters, region managers, field representatives, logistics & distribution,

delivery, credit services and parts or returns.

Whitney spent the next several years working for several other large companies when her family moved out of state. In

Brentwood, TN, Whitney worked as a Merchandising Specialist for the corporate headquarters of Tractor Supply

Company. After a few years she relocated once again to Mooresville, NC and worked as a Plannogramming/Merch

Manager at the corporate headquarters for Lowe’s.

Once she returned to Louisville, KY she also returned to GE as a Communications and Training Specialist on the

Consumer Home Services team for our call centers. She focused on sales and marketing with a number of team

members. She also helped manage large-scale team events and promoted GE’s values in every project she represented.

Whitney then moved into a Service Parts Analyst position to gain insight on the service side of the business and what is


involved with model creation from part inception all the way to the replacement of parts up to ten years out. She

worked cross-functionally with the engineering teams, service and logistics, as well as sales and marketing on NPI

projects and new software implementations.

Last year Whitney made a move back to the Commercial side of the business in her current role as a Senior Commercial

Training Manager, supporting retail and contract businesses. Whitney travels nationally to train and deliver expertise on

all of GE’s products and brands for the sales team, as well as external customers. She also helps manage and execute the

logistics, content, and in-person trainings for GE supported roadshows. Having been in the appliance industry for so

long, Whitney deeply enjoys having the opportunity to teach people about GE products every day!

Chris Tyrell, Lockton Affinity

Curious about Healthcare benefit options?

Monday, 8/19 – 2:00 PM

Tuesday, 8/20 – 8:00 AM

As a Producer and Partner, Chris Tyrrell is the head of the benefits practice at Lockton Affinity. He has over a decade of

experience in employee benefits and understands the challenges employers face when it comes to offering and

maintaining a group health plan. He specializes in working with employers to bring efficiencies to the administration of

the benefits offering and enhancing the employees understanding of the value of the benefits being offered. He

recognizes that both employers and employees need more resources to better operate and utilize health care benefits

and has created solutions that answer those needs. Chris is responsible for client advocacy and will ultimately be

responsible for delivering all aspects of the benefits program to Nationwide Marketing Group dealers.

Jody Urquhart, Author, Speaker

Follow Me I'm Right Behind You - How to Influence Others

Sunday, 8/18 – 1:00 PM

A highly sought-after funny motivational speaker, Jody Urquhart is the author of All Work & No Say, a bestselling book

that shattered assumptions that work can’t be rewarding and fun.

Jody is passionate about spreading the message of the importance of fun and meaningful work. A motivational speaker

for over 16 years, Jody speaks at over 60 organizations and associations every year and is a top keynote speaker.

Jody's trademark is to deliver very funny motivational speeches; humor is a key part of her audience connection.

Jody is the author of the best-selling book All Work & No SAY. Her mission is to help motivate people to derive more

meaning, fun, and satisfaction from their work.


Ariel Vines, Site on Time

The Click That Got Away- How to Use Remarketing Techniques to Win the Sale

Sunday, 8/18 - 12:00 PM

Monday, 8/19 – 2:00 PM

Tuesday, 8/20 – 8:00 AM


Marcus Vonier, Site on Time

The Art of Rebranding for Digital

Monday, 8/19 – 11:00 AM

Tuesday, 8/20 – 9:00 AM

Marcus Vonier has been a part of the Site On Time team since 2010 and specializes in graphic design and online

marketing. As the Senior Graphic Designer, he is passionate about working with members to build and promote their

unique brand to give them a competitive edge in any industry. With more than 15 years combined in professional and

campaign photography, commercial videography, and graphic design in print and online promotion, Marcus's elaborate

experience gives him crucial insight to successfully execute every channel of marketing.

Peter Weedfald, Sharp Home Appliances

SHARP Appliances, Now a Full Kitchen Suite

Monday, 8/19 – 2:00 PM

As the senior vice president of Sales & Marketing at Sharp Electronics Marketing Company of America (SEMCA), Peter

Weedfald is in a rare position in which he oversees sales and brand/digital marketing for both Sharp's U.S. Home and

Commercial Appliance businesses.

By aligning sales and marketing as one, Peter has helped New Jersey- based Sharp Home Electronics Company of

America focus on furthering its commitment to health, wellness and Simply Better Living by bringing highly relevant

product offerings to consumers and businesses.

Prior to SEMCA, Peter was the executive vice president of sales and marketing for Samsung Electronics in the U.S. and

has also held senior executive roles as President of Gen One Ventures, SVP, CMO of Circuit City, EVP of ViewSonic Corp.

and media company VP, Executive Publisher for the Ziff-Davis Publishing Company.

Peter is an avid and energizing keynote presenter, and author on topics in sales, marketing, technology, digital

advertising and business leadership. His latest industry-centric book, Green Reign Leadership, is sold in over 11 countries

with proceeds donated to various children charities


Dave Weiss, Sherman's


Monday, 8/19 – 8:00 AM

Dave began his career at Sherman's over 12 years ago as a Salesperson. He has worked in management, merchandising,

and currently as Marketing Manager for the last 5 years.

Mike Whitaker, Nationwide PrimeMedia

You're Late! Again! A Boomers Guide to Managing Millennials... and Gen Z


Digital Made Simple


Recruiting to WIN! A Leader's Guide to the Your Dream Team!


Nationwide PrimeMedia’s Mike Whitaker brings a unique mix of experience, humor, and passion to live sessions

delivered across North America each year. As a Millennial business leader, Mike cut his 21st century retail skills leading a

sales team of hundreds, across over a dozen locations, and sales of hundreds of millions. Since joining the PrimeMedia

team in 2014, Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group,

chartering the Nationwide Learning Academy. In his live sessions, Mike shares the latest in consumer data, trending and

successful best practices from retailers across North America, and fresh new ideas that will grow your business. Mike’s

real–world experience and high–energy style offer a fun and engaging session where you’ll be challenged, inspired, and

informed, giving you more advantages and programs to gain an unfair share of your marketplace, developing customers

for a lifetime through unprecedented guest experiences.

Allison White, Electrolux

Frigidaire Fresh Obsessed!

Sunday, 8/18 – 1:00 PM

Cooking Up Innovation with Frigidaire!

Sunday, 8/18 – 2:00 PM

Allison White is a Consumer & Product Education Manager at Electrolux. With a background in mechanical engineering,

she has spent the last 8 years at Electrolux as an engineer on the Fabric Care Research & Development team designing

and testing appliances. Her most notable design accomplishments include the LuxCare laundry platform, where she led

the implementation of Electrolux exclusive SmartBoost® Technology and the world’s first Adaptive Dispenser™. Now as

Education Manager, Allison leverages her ability to translate technical information into a meaningful consumer-relevant

story.


Mark Williams, Broan

Cleaning the Air: Ventilation Basics

Monday, 8/19 – 10:00 AM

Employed with Broan for the last 13 years as a Region Manager, Mark's background includes a 40 year leisurely stroll

through the appliance industry. His career started out of college as a Marketing trainee for the Maytag Company in

Newton, IA. He has had the pleasure of working for such great companies like Raytheon (Amana Refrigeration), Miele,

Newell, AT&T and Broan-NuTone LLC (Broan and Best brands).

Over the years, he has worked closely with independent dealers, regional appliance chains, A&D community and

distributors.

Ashey Willis, Whirlpool

KitchenAid Brand

Sunday, 8/18 – 3:00 PM

Ashley Willis is the Sales Training Manager for the cooking category. Her passion for cooking comes through when she's

training on the many products Whirlpool Corporation offers. Look for her innovative training style during the KitchenAid

session and at the Expo.

Don Wilson, LG Electronics

The Advantage and Power of LG Brand in Driving Growth for Today's Retailers

Sunday, 8/18 – 1:00 PM

Don Wilson is an established leader in the appliance industry with over 35 years of experience across both

manufacturing and retail. Don brings insights and industry knowledge that Nationwide members utilize to grow their

business in an ever changing industry.

Charlie Winans, Flexsteel Industries, Inc.

Flexsteel Introduction

Monday, 8/19 – 8:00 AM



Keela Wofford, Comdata

Turning your accounts payable department into a revenue generator

Sunday, 8/18 – 3:00 PM

Monday, 8/19 – 2:00 PM

Keela is on a mission to help companies improve their Accounts Payable processes and generate revenue from AP

departments. The key is to demonstrate how to turn that department from a company expense into a revenue stream.

Keela leads one of the Strategic Sales Teams at Comdata, focusing on securing new business in the mid-market segment.

She has been with Comdata for over 26 years and has served in many capacities including Marketing, Relationship

Management, Operations, Vendor Enablement, Factoring and Sales.

Her passions are coaching and mentoring. Keela has a Bachelor’s degree focused in Marketing from Western Kentucky

University.

Laine Zebari, Whirlpool

KitchenAid Brand

Sunday, 8/18 – 3:00 PM

Laine has been the Field Brand Trainer covering the state of Florida for the past six months. She grew up on the west

side of Michigan and has been working for the company living in downtown Orlando for just under two years. Laine is

looking forward to sharing her passion for appliances and presenting on the content in a fun and engaging way!

Nationwide Learning Academy Speaker Biographies...Nationwide Learning Academy Class Descriptions...

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