www.imagineadv.com • 866-832-3214

“OVER 20 YEARS OF EXPERIENCE DELIVERING UNIQUE AND EXCITING MARKETING SOLUTIONS TO THE HOME FURNISHINGS INDUSTRY”

NATIONAL PROMOTIONS

Who We AreImagine Advertising believes Marketing Should Be More Like Candy and Less Like Medicine. Focusing on the sweet spot for our clients has earned us many prestigious industry innovation and creativity awards over the past 20 years. It’s our unwavering passion to drive sales velocity for Brands and Retailers. It’s steering an intelligent conversation about where they are going and then connecting brands with consumers along their path to purchase. We believe a well-thought-out strategy and tactical execution can outsmart the competition—without having to outspend them.

We have 4 principles to help our clients get more placements and increase sales velocity:

INNOVATECreative

Strategic PlanningBrand/Corporate IdentityRetail & Brand Consulting

Website Creation & ManagementPrint Plus MobileEmail Marketing

PPC/Google AdWordsOnline Display/Web Video

Local Geo-MarketingText Marketing

Social Everything

Partnership Marketing & PromotionsProduct Placement

Sweepstakes Creation & ManagementStore Loyalty Programs

PrintBroadcast/Web

Media Planning & BuyOn-Line/Digital

Mobile MarketingSocial Media Engagement

In-Store P.O.S.Sales Collateral

INTERRUPT

INCENT

INTERACT “MARKETING SHOULD BE MORE

LIKE CANDY AND LESS LIKE

MEDICINE”

“OVER 20 YEARS OF EXPERIENCE CREATING, MANAGING AND IMPLEMENTING BRANDED PRODUCT CAMPAIGNS AND PROMOTIONS.”

Award-Winning Campaigns

• Recipient of 3 Hermes Creative Awards in 2013

• 2005-2012 Featured Writers and Retail Trainers for the Home Furnishings and Consumer Durables Industry

• Recipient of 3 Hermes Creative Awards in 2007

• In 2007 Recipient of 6 Awards from the MarCom Creative Awards

• Catalyst Magazine recognized Flora Stopher (Creative Director/ Imagine Advertising), as one of the “Top 50 Entrepreneurs” in Atlanta for 2006

• Recipient of 6 MarCom Awards in 2006• 2005 Promotional Marketing

Association – PMA – Gold Reggie for Best Multi-Channel Promotion in North America for Ashley Furniture Industries, Inc.

• Direct Marketing Association – DMA Echo Award – Best Direct Marketing Campaign in North AmericaTempo Awards – CADM (Chicago Area Direct

Marketing) - 1st and 2nd Place for Best Direct Marketing Campaign B2B

• First Place – Most Innovative Production Technique Used in Business Space Advertising

• Second Place – Most Creative Business Space Advertising

• Printing Industries of America (PIA) Premier Print Awards: Best Corporate Identity & Advertising Program

• Best Corporate Identity - Business to Business

• Best Corporate Newsletter• Best Trade Show Materials• Best Self Promotion for Use in Direct

Mail• Advertising & Promotional Campaigns

Used as Case Studies in the Times Mirror College Textbook - “Global Marketing, A Managerial Approach”

From home makeover shows, sweepstakes, movie and television properties and more, we

have extensive experience in creating and implementing national partnership promotions.

National Promotions & Partnerships

Omni-Channel. Plus More.We are the leading full-service marketing agency in

the home furnishings industry, integrating traditional

media with web and digital.

Design Print Online Multimedia Promotions Social Signage

• Home Furnishings Category Sales – $286,973,000,000

• Furniture Only Sales 2014 - $97,000,000,000 (U.S. Census Data – Retail Storefronts)

• Furniture Sales Projected to - $102,500,000,000 by 2017 (21.7% increase) Furniture Today Magazine

Retail Establishments – 90,692Employment – 502,000Labor Income - $19,173 (Millions)GDP – $25,783 (Millions)SOURCE: US CENSUS BUREAU, US BUREAU OF LABOR STATISTICS, US BUREAU OF ECONOMIC ANALYSIS, AND IMPLAN 2012 DATABASE

U.S. Retail (Furniture Category)

FURNITURE AND BEDDING SALESU.S. total in $Billions

2012

$84.2

2017

$102.5

% Change

21.7%

Projected Increase

How We Support The Home Furnishings Industry

• Serviced over 3,000 retailers in North

America both large and small

• Produced over 2,000,000,000 (two

billion) print circulars, newspaper ads

and direct mailers

• Designed and executed delivery of

over 1,500 unique point-of-sale items

to furniture retailers world-wide, all

designed and produced in-house

• Exclusively designed and produced

award-winning signage for over 800

In-Store Furniture Galleries operating in

North America

• We’ve created and currently host

hundreds of furniture websites for

furniture retailers in North America

Approved Vendor to Buying Groups Such As:

Vendor and Partner to Manufacturers Such As:

Vendor to Hundreds of Independent Retailers Such As:

Plus More!

Plus More!

FURNITUREMARKETINGGROUP

Omni-Channel Marketing

What This Means For Your PropertyImagine is your access to the $100,000,000.00 U.S. Furniture

Category. Increased saturation on the local level through a true

multi-channel promotion and local vendor integration.

+

Window Cling - Local Incentive Partner

Spider Stand with Banner

Drop Box

Floor Graphics - Local Incentive Partner

6” Table Top Characters - Local Incentive Partner

6” Table Top Characters - Furniture Retailer

Entry Form Pads

It’s not enough to have a great idea, you must have a solid “go-to-market” strategy.

Go-To-Market Strategy

Market Sell-In

Industry Press and Double Truck Ads

Email Blasts to Participants

Approved Material Online Order Site

RequirementsA turn-key promotion for retailers.

A process model we invented for the home furnishings industry which has proven successful for over 15 years.

Dealer requirements:

1. Market fee per store (more than 15

call for pricing). Fee includes 3 pack

of movies per store to play in kids’

area, social media posts, listing on the

national locator page and local event

ideas.

2. Display POP kit during promotional

period.

3. Run one print element in zip codes

around their store.

4. Post web banner and circular/mailer

on their website.

5. TV commercials, web video, email,

mobile marketing, GWP are optional.

Custom Landing PagesCustom landing pages are created for each participant to drive consumers

to online games, movie trailers and more.

Promotion Development

(Print/TV/Web/Online, etc)

2-3 months

Customer Acquisition

• Direct sell to manufacturers, retailers, and buying groups.

4 months

Timeline

Thank You!Call 866-832-3214 or email us at

info@imagineadv.com