National Tourism Entrepreneurship Development Summit - 2014

8/17/2019 National Tourism Entrepreneurship Development Summit - 2014

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National Tourism EntrepreneurshipDevelopment Summit - 2014

ByDinesh Kumar Paraste

Deepak Tripathi

Sunil Kumar Maravi

Ajay Agrawal

Akash Kumar Ahuja

Department of Tourism, Hospitality and Hotel Management

Faculty of Commerce and Management

Indira Gandhi National Tribal Uniersity, !mar"anta",

Madhya #radesh

$rgani%e by

Department of Tourism and Trael Management

Central Uniersity of &ammu, &!MMU'


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Introduction

This business proposal isprepared with more accuracy

!ny person who is "rom nontourism bac#$round can alsoeasily understand the wholeprocess o" the business and with

con%dence they can start thebusiness a"ter $oin$ throu$h thisbusiness proposal


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Destination

!mar#anta# is a "amous pil$rima$e o" &indus and it is situatedat the meetin$ point o" 'indhya and Satpura mountain ran$esbetween 22(41) N latitude and *1(4+) E lon$itude in the!nuppur district o" ,adhya radesh

!mar#anta# is a place with a uni.ue natural herita$e and rich inbiodiversity

The Narmada temple is the most important one/ which has beenbuilt around the ori$in point o" the river Narmada

!mar#anta# town has a population o" 4++ as per theprovisional %$ures o" census 2011 !mar#anta# con$re$ates alar$e number o" reli$ious tourists o" about 1 la#hs avera$eevery year !s per available records/ the tourist arrival in!mar#anta# in 200+/ 200/ 200* and 200 was 12+ la#hs/14 la#hs/ 1 la#hs and 10 la#hs respectively This in

3ow o" tourist is maimi5ed durin$ the "estive days


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urpose o" the roposal The purpose o" the business proposal is to prepare an innovative

rural based business plan/ which can be help"ul to the localpeople in terms o" employment in tourism and allied sectors

6t is blue print o" the whole process prepared on the paper/startin$ "rom initial phase to operation o" the pro7ect

6t "acilitates the entrepreneur to set his ob7ectives/ it provided anopportunity to have unemotional outloo# towards the business

This also communicates the whole ideas to other and it alsoprovides the basis "or the %nancial proposal

This eercise provides the scope and time to thin# about oncebusiness and personal $oals

The process o" developin$ a business plan will help you thin#throu$h some important issues that you may not have considered

yet The plan will become a valuable tool as you set out to raise

money "or your business 6t "acilitates to reali5e once dreams intoreality


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Need and Bac#$round o" theroposal

The present society is blessed with su8cient time and $reaterdisposable incomes The domestic tourism is epandin$ very"ast over the last decade

Di9erent states are plannin$ and desi$nin$ new destinationsand openin$ doors "or the tourists and disseminatin$ thein"ormation to the customer throu$h the di9erent distribution

channels

6t levera$es the employment opportunities to the locals and$ives impetus to the economic bene%ts to the entrepreneur

The present proposal is prepared in line with the compatibilityto the indi$enous environment

The entrepreneur and local community members are involvedin the pro7ects and at some destinations their services areused "or home stays/ %shin$/ a$ri-tourism activities/ as theyare the owners and also bene%ted by them it $ives pride andthey help in the sustainable development o" the product


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:b7ectives

To Desi$n a sustainable business model by involvin$ thelocals

To desi$n the circuit tours by usin$ lesser eploredtourist destinations within the +0 to 0 #m ran$e o"!mar#anta# re$ion

To desi$n the ethical "ashion products and manu"acturedwith the help o" local people and ehibited "or sales tothe international and domestic tourists

To rovide a plat"orm to the locals in identi%ed areas toehibit their traditional products li#e &andicra"ts/

traditional "oods/ souvenirs/ rural cra"ts/ tribal dances/culture and customs

To reparation o" ,aster lan to promote and mar#et theholistic product to international and domestic tourists bycreatin$ distribution channels


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,ethodolo$y

To address the problems in the businessproposal the methodolo$y used iseploratory and descriptive "ocus Thisresearch strate$y allowed the team to

analy5e the related in"ormation to per"ormenvironmental scannin$/ competitor analysis The personal observation and %eld study hasprovided a plat"orm to interact with the localpeople/ customers/ vendors/ to #nown aboutthe available "acilities/ pro%le o" the tourists/historical bac#$round o" the place/ and otherplaces situated near by the destination


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!ision Statement

To create an innovative tourismproduct by involvin$ the local andma#in$ them empowered with

providin$ opportunity to sharetheir resources with the resourceso" the company and $row

to$ether by usin$ the tourismbusiness/ without harmin$ thestate;s environment/ herita$e andculture


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'ision Tar$et

To increase earnin$s "rom tourism at 10< annually

To achieve an annual $rowth rate o" < o" "orei$ncustomers and 1 < o" domestic customers

To create direct employment "or 0 persons andindirect employment to 10 members

To add one or more sta#eholder every year into the

business

To innovate and promote at least one new tourismproduct=destination every year


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Business Description

The business is to o9er a blend o" eperience to atourist The pac#a$es are $oin$ to be desi$ned by usin$the components li#e 7ourney throu$h the rural villa$es/home stays/ visitin$ the a$ricultural %elds/ tre##in$/nature trails/ visitin$ the places where the pottery is

done/ >osa sil# rearin$ and weavin$ centers/ traditionalmedicine producin$ centers/ herbal $arden/ visit toBai$a 'illa$es/ 7un$le sa"ari in !chanamar# ti$erreserve &ere the pac#a$e and some components areowned by the business promoters ?est o" thecomponents li#e arran$ement o" home stays/ a$riculture%eld visits/ visit to cra"t centers/ traditional "ood courts/etc are the individuals properties By combinin$ thevilla$ers in this pro7ect an a9ordable and viable productis desi$ned and operated in this re$ion


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roduct @ormulation

Three pac#a$e are desi$ned and operated inthis re$ion 6n this mainly the company ista#in$ care o" transport and tribal theme par#that is ,e#al Ba5ar and ?est o" the services

li#e boatin$/ home stay/ cra"t ba5aar/ tribaltourism is ta#en care by the di9erent villa$es/so that some services are provided by thevilla$ers and they are the owners o" thatproduct !s there are the parts o" the business

and they are $iven ownership/ this is ainnovative and sustainable business model

Totally there are three pac#a$e tours aredesi$ned initially "or the operation


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Stren$ths

1A This place is a beauti"ul natural and aboutun#nown "or tourist 6t is also a hill stationsituated on mountain ran$e 6t is themeetin$ point o" three mountain ran$es

those are ,ai#al/ Satpura and 'indyanchal2A The tourist 3ow is very hi$h in all the

seasons

A 6t is totally a new innovative product in

this place and has no competitor4A roduct and services o" this pac#a$e is

totally based on Tribal area

A 6t is near to !mar#anta#


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Cea#nesses

1A 6t is totally un#nown place onlylocal people #now about it

2A 6t is a lesser #nown destination

and the basic in"rastructure isthere

A The company is mostly

dependin$ on local people "or theservices

4A oor connectivity= remote

location/ = lac# o" accommodation


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:pportunities

1A 6t is movin$ into new mar#et se$ment thato9er to improve pro%t in tourism sector

2A 6t is new place to invest and attract developers"or development o" new services in local area

A 6t is a new opportunity to ehibit the cultureso" minority to ma7ority

4A Natural landscape with a breath-ta#in$panorama e$ &i$h lateauA

A Smooth Fmountain landscapeG

+A Heneral in"rastructure does eist water=sewa$e/ electricity/ etcA I also ready "or "urther

enlar$ement


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Threats

1A 6t is possible to have morecompetitors in "uture

2A rice wars with competitors on

pac#a$eA 6t may be possible that the

competitors have a new

innovative product and servicesin "uture

4A Development in basic

in"rastructure will chan$e the


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,ar#etin$ plan

Marketing Plan6t is very important to introduce our product in

mar#et very e9ectively/ so that people caneasily #now and buy it/ this helps us to ma#e

our product valuable Ce have some techni.uesto adverti5e the pac#a$e which is listed below

Through Travel Agencies and Tour"perators

#e$site Design

Articles in the %ewspapers and Maga&ines

'oardings


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@inancial lan 6nvestment A The investment o" completion o" whole pro7ect is

0 a#hs/ "or this investment company is $oin$ tota#e loan "rom the ban#

The companies investment is 2< ie/ la#hs

Ban# contribution is < 22 la#hs6nitially the company is $oin$ to buy one Bolero/

with an investment 00 a#hs

The investment o" desi$nin$ and developin$ the,e#al Ba5ar is 1200 a#hs

@or other miscellaneous/ "or wor#in$ capital/ o8cemaintenance/ wa$es "or initial si months/mar#etin$ and other epenses rest o" the+00a#sh is #ept in reserve


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@inancial lan ?eturns A

rice o" hal" day tour per person is ?s 10-00 rice "or "ull day tour per person is ?s 400-00 6ncludin$ unch and

Snac#sA

rice "or "ull day tour per person is ?s 2/000-00 Ni$htaccommodation and lunch/ dinner and snac#sA

6n a month the pro7ect sales may be li#e this /

&al" day tour 100 passen$ers K 20days L 2000 ,embers K 10 L/ 00/000-00

@ull day tour 0 passen$er K 20days L +00 ,embers K 400 L2/ 40/000-00

:ne ni$ht two days tour 10 pac#s K 20 days L 200 , K 1+00 L /20/ 000-00

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*/+0/000-00

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The End

Than# you sir/


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&al" Day Tour


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@ull Day Tour


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:ne Ni$ht Two Day Tour

National Tourism Entrepreneurship Development Summit - 2014

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