National Tile Contractors Association twitter.com/tileletter Magazine Published by: National Tile...
Transcript of National Tile Contractors Association twitter.com/tileletter Magazine Published by: National Tile...
2015 Media Planner
National Tile Contractors Association
www.tileletter.com
ON THE COVER:MAPEI Corporation
SHOPPINg fOR SuCCESS:malls make a comeback
Qualified Labor:Validating skills of
expert installers
Installing ceramic tile,glass tile and stone
in interior wet areas
National Tile Contractors Association
www.tileletter.com
January 2014
Total Solutions Plus shines with over 500 attendees, TCAA participation
National Tile Contractors Association
www.tile-assn.com
www.tileletter.com
Reference Manual Issue 2014
ON THE COVER:TEC® Specialty Products
TEC® system helps revive Detroit Cobo Convention Center
tileletter.comfacebook.com/TileLetterMagazine
twitter.com/tileletter
Magazinew w w . t i l e l e t t e r . c o mPublished by: National Tile Contractors Association www.tile-assn.comTo t a l C i r c u l a t i o n a s o f J u l y 3 1 s t , 2 0 1 4
ON THE COVER:
MAPEI Corporations
Gordon Ramsay
Pub & Grill
National Tile Contractors Association
www.tileletter.com
Coverings 2014
Coverings 2014
Special programs,
events and show
features for everyone
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National Tile Contractors Association
www.tileletter.com
April 2014
ON THE COVER:Merkrete SystemsCalifornia giant gets a facelift revamping Del AmoFashion Center
Qualifi ed Labor Specifying common sense
Stone The rise of stone
National Tile Contractors Association
www.tileletter.com
May 2014
ON THE COVER:
Schluter-Systems
Tile – how it changed one
showroom and one
plumbing dealer, forever
Qualifi ed Labor
1,000th Certifi ed Tile Installer
Thin Tile
adds majesty to
university façade
National Tile Contractors Association
www.tileletter.com
June 2014
ON THE COVER:Custom Building ProductsAtlanta "Campus of the Future"
built to last with CUSTOM
Coverings celebrates 25th anniversary
with glamorous Las Vegas showBusiness TipThe daily huddle
TileLetter is published monthly with an additional issue dedicated solely to the CoveriNgs show. TRENDS and TECH are poly-bagged and published as full size 8”x10” special issues to the industry.
TileLetter.com digital page-turner email-blast subscribers 15,000
CovERiNgS, TRENDS, TECH and August green: bonus distribution in addition to our regular circulation.
TileLetter monthly circulation.
Contractors and installers
Floor covering contractors and installers
Tile distributors and importers
Manufacturers
Architects, designers, builders and general contractors
ToTAL TileLetter circulation
Architects, designers, builders and general contractors
ToTAL CovERiNgS, TRENDS, TECH and August green circulation
6,000
3,000
2,000
2,000
1,000
14,000
6,000
20,000
EDIT
ORIA
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ENDA
R 20
15Month Major Feature Special Focus Added ValueJanuaryAds due 12/01/15
FebruaryAds due01/05/15
MayAds due04/06/15
JuneAds due05/01/15
JulyAds due06/01/15
*TECHAds due06/01/15
AugustAds due07/01/15
SeptemberAds due08/03/15
OctoberAds due09/01/15
NovemberAds due10/01/15
DecemberAds due11/02/15
Mortars
grout
Membranes
Movement joints
showers
NTCA Reference Manual
The green issuesustainabilty
Pool and wet areas
surface preparation
sealers and maintenance
glass tile
•Total solutions Plus review• industry Calendar•Thin Tile•TCNA Handbook
•Coverings: installation seminars •stone
•Cevisama review•Thin Tile•TCNA Handbook
•Coverings installation and Design Awards • iDs showcase•NTCA night
•Total solutions Plus schedule •Thin Tile•TCNA Handbook
•Technical features
•green Tip•A&D guest•sustainability Update•green products
•Total solutions Plus review•Thin Tile•TCNA Handbook
•Women in Tile•Handmade/Decorative tile•stone
•Thin tile•Movement joint profiles•TCNA Handbook
•NTCA review/forecast•Cersaie review•stone
*CoveringsAds due02/02/15
Coverings/orlando •NTCA Programs•CTDA, TCNA, Coi, Tos Programs
Bonus distribution to CoveringsCoverings
advertorial section: Contractor Programs
*TRENDSAds due02/02/15
New products •Design and product trendsBonus distribution to Coverings
Bonus circulation to architects and designers
AprilAds due03/02/15
Underlayments•stone•Backerboards•Tools
Coverings review
MarchAds due02/08/15
radiant heat•surfaces review•Thin Tile•TCNA Handbook
Coverings advertorial section:
Distributor Programs
Bonus distributionto surfaces
Editorial deadline: first business day of the month, two months prior to publishing month. Advertising space and materials: first business day of the month, one month prior to publishing month.
SPECIAL ISSUE EDITORIAL DEADLINES: Coverings and Trends Issues – February 2, TeCh Issues - June 1In eVery reGULAr ISSUe: industry News, New Products, Ask the experts, Tech Talk, Business Tip, NTCA Benefits Box, NTCA Member spotlight, Qualified Labor, NTCA President’s Letter, editor’s Letter oCCASIonAL AnD SCheDULeD FeATUreS: TCNA Handbook Update, stone section, Thin Tile, Letters to the editor, NTCA News, Helping Hands, NTCA Family Album, Travels with Tile
editorial questions or submissions to Lesley Goddin, editor, (505) 292-6706; email: [email protected]
*The Coverings Issue is TileLetter-sized and printed separately from our monthly TileLetter issues. The Trends and TeCh issues are 8”x10” sized issues and are mailed to our TileLetter subscribers with bonus distribution to architects and designers. See rate sheet for special pricing on these three issues.
Bonus circulation to architects and designers
Bonus circulation to architects and designers
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Full Page Full Page (live area) 3/4 Page 1/2 horizontal 1/2 Vertical
1/2 Island 3/8 horizontal 3/8 Vertical 1/4 horizontal 1/4 Vertical
Trim Size 5.5” x 8.5”Bleed Allowance 5.75” x 8.75”Printing offsetPaper Stock 60 lb. gloss WhiteBinding saddle stitch
Ad Copy DimensionsFull Page (live area)
3/4 Page
1/2 Page Horizontal
1/2 Page vertical
1/2 Page island
3/8 Page Horizontal
3/8 Page vertical
1/4 Page Horizontal
1/4 Page vertical
4.625” x 7.625”
4.625” x 5.5”
4.625” x 3.75”
2.25” x 7.625”
3.375” x 4.875”
4.625” x 2.75”
2.25” x 5.5”
4.625” x 1.875”
2.25” x 3.75”
Whenever possible, we prefer to receive your advertisement as an Adobe Acrobat PDF, via e-mail or our FTP server. Note that PDFs must have fonts embedded, and all graphics within the original layout must be in either grayscale or CMYK color mode. PDFs must also have marks and bleed turned on.
if you need to submit your files in a format other than PDF, please use the following guidelines:
Apple or Windows oS Adobe InDesign CS3 or lowerQuarkXPress 7.1 or lowerAdobe Illustrator CS3 or lowerAdobe Photoshop CS3 or lowerTIFF, JPeG images (300 dpi, sized to fit)Generic or Illustrator ePS
Note that if you intend to submit your file in illustrator or ePs format, all fonts must be converted to paths and all links embedded.
if you need to submit your files via regular mail, we accept CD and DvD media in Apple or Windows formats with color proofs.
CLoSInG DATeS:
sPACe and MATeriALs: one (1) month prior to publishing month (i.e. Jan. 1 for February, Feb. 1 for March, Mar. 1 for April, etc.). AD CoPY and siZe may be changed during your contract term - you are contracting for number of times to run.
FTP site information: Upon signed contract, we can provide a username and password to upload materials to a secure site.
TILE
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$150/month listed on the TileLetter website and in
one email blast that month. For an additional $100, we
will send an exclusive eblast to subscribers with your
classified only.
Commission, Discounts and rate Policy:ALL rATes NeT. No commissions or discounts are allowed. orders are subject to terms and provisions of current media kit. rebate credits are given on contract increases when placement reaches next rate break. Advertisers will be short-rated if all contracted insertions are not placed during contract time.
Premium PositionsFront and back covers $6,000inside covers $2,500Center spread $2,500Two-page spread $1,700select position rate $100Advertorial $1,100Business card (3.5”x2”) $300(Business-card sized ads are a flat rate no matter color or number of runs)
1x
$650$800$1,500
$600$800$1,350
$475$650$1,250
$400$595$1,100
$370$500$900
3x
$625$750$1,450
$650$750$1,300
$450$600$1,200
$350$575$1,050
$335$475$850
6x
$600$725$1,400
$525$700$1,250
$425$550$1,150
$325$540$1,000
$310$450$800
12x
$560$675$1,350
$500$650$1,200
$400$500$1,100
$290$495$975
$275$400$750
Full PageB&WTwo ColorFour Color
3/4 PageB&WTwo ColorFour Color
1/2 PageB&WTwo ColorFour Color
3/8 PageB&WTwo ColorFour Color
1/4 PageB&WTwo ColorFour Color
n e t A d v e r t i s i n g r a t e s
Free UrL LInK included for all
print advertisers in our online digital page turner!
COvE
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The CoVerInGS ISSUeCoverings is North America’s most comprehensive
show for those involved in the tile and stone indus-tries. By advertising in TileLetter’s Coverings edition, you will be making the best advertising investment you can make all year.
More than 25,000 attendees are slated for the 2015 exposition, April 14-17, 2015, at the orange County Convention Center in orlando, Florida.
TileLetter’s Coverings edition focuses solely on the events and happenings of this popular North American show.
This issue is will be by poly-bagged along with our new TRENDS publication and mailed to our usual subscriber list with a bonus distribution to architects and designers and with an additional 2,000 copies distributed at the show.
FoUr CoLor ADS
Two-page spread $1,500
Full page $1,000
3/4 page $900
1/2 page $850
3/8 page $800
1/4 page $700
Advertising deadline for the Coverings edition is February 2, 2015.
ON THE COVER:MAPEI CorporationGordon RamsayPub & Grill,Las Vegas
National Tile Contractors Association
www.tileletter.com
Coverings 2014
Coverings 2014 Special programs, events and show features for everyone
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BLACK & WhITe ADS
Two-page spread $900
Full page $500
3/4 page $400
1/2 page $350
3/8 page $250
1/4 page $200
Back by popular demand!
See TileLetter Art Requirements for ad sizes and suitable formats.
n e t A d v e r t i s i n g r a t e s
For advertising opportunities, contact Michelle Chapman or Mary [email protected] – (601) 939-2071 or [email protected] – (601) 405-7625
TREN
Ds A
ND TE
Ch A
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TEs The industry has spoken . . .
...and NTCA is listening!For 2015, NTCA has a new set of opportunities with which to reach
out to our 20,000 A&D subscribers – still four print vehicles, but with a new, fresh spin. in each issue there will be custom content geared towards the A&D community. Here’s what’s on tap:
TileLetter formatTwo of our new publications will retain the unique TileLetter
format that is beloved by our readers.Coverings Show issue: This will include news of the show, of
events at the show, seminars, exhibits, feature stories and regular features – everything a showgoer needs to know about Coverings in orlando, Fla. April 14-17, 2015. Available at the show, to our regular subscription list, and with bonus distribution to the A&D community.
TileLetter August Green Issue: – continuing our tradition of fo-cusing on sustainability in our August issue of TileLetter, we will present stories, products and special editorial that addresses what contractors, architects, designers and specifiers need to know to successfully incorporate tile and stone into their projects. This is-sue will have bonus distribution to the A&D community.
Large, lush 8” x 10” formatAppealing to the A&D preference for visuals and photos, we’re offer-
ing two publications in an expanded format.Trends issue: The TRENDS issue will explore new products and
up-and-coming design, style, fashion and influences that we will be seeing at Coverings and beyond. TRENDS will be your go-to publica-tion for information on the newest products for glass, porcelain, ce-ramic, stone, tools, technology and so much more. This issue will be available at the Coverings show.
TeCh issue: What do various players in the industry need to know to be educated and make the most of technological advances and developments unfolding in installation methods and techniques in our industry? This issue will let you know, and will include articles about updates in the NTCA Reference Manual. Hitting the stands in summer, 2015.
Both TRENDS and TECH are being mailed to our regular TileLetter circulation as well as to an additional 6,000 architects and de-signers associated with the tile and stone industry. TRENDS will be poly-bagged along with the TileLetter CovERiNgS issue. TECH will be poly-bagged and mailed with the 2015/2016 NTCA Reference Manual to all NTCA members.
TRENDSA product and trends report from the National Tile Contractors Association
TECHA technical publication of the National Tile Contractors Association
For advertising opportunities, contact Michelle Chapman or Mary [email protected] – (601) 939-2071 or [email protected] – (601) 405-7625
FoUr CoLor ADS (1X AnD 2X ConTrACTS)
Two-page spread $2,500
Full page $2,000
3/4 page $1,500
1/2 page $1,000
3/8 page $900
1/4 page $800
PreMIUM PoSITIonS
outside back cover $6,000
inside back cover 2 page spread $4,000
inside front cover - page 1 spread $4,500
Page 2-3 spread $3,500
Page 4-5 spread $3,000
Advertorial per page $1,500
3/8 page $25,0See TRENDS and TECH Art Requirements for ad sizes and suitable formats.
n e t A d v e r t i s i n g r a t e s
TREN
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TECh
ART
REq
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MEN
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Full Page Full Page (live area) 3/4 Page 1/2 horizontal 1/2 Vertical
1/2 Island 3/8 horizontal 3/8 Vertical 1/4 horizontal 1/4 Vertical
Trim Size 8”x10”Bleed Allowance 8.25”x10.25”Printing offsetPaper Stock 60 lb. gloss WhiteBinding saddle stitchGutter safety .375”
Ad Copy Dimensions
Whenever possible, we prefer to receive your advertisement as an Adobe Acrobat PDF, via e-mail or our FTP server. Note that PDFs must have fonts embedded, and all graphics within the original layout must be in either grayscale or CMYK color mode. PDFs must also have marks and bleed turned on.
if you need to submit your files in a format other than PDF, please use the following guidelines:
Apple or Windows os Adobe inDesign Cs3 or lowerQuarkXPress 7.1 or lowerAdobe illustrator Cs3 or lowerAdobe Photoshop Cs3 or lowerTiFF, JPeg images (300 dpi, sized to fit)generic or illustrator ePs
Note that if you intend to submit your file in illus-trator or ePs format, all fonts must be converted to paths and all links embedded.
if you need to submit your files via regular mail, we accept CD and DvD media in Apple or Windows formats with color proofs.
FTP site information:Upon signed contract, we can provide a user-name and password to upload materials to a secure site.
Full Page (w/bleed)
Full Page (live area)
3/4 Page
1/2 Page Horizontal
1/2 Page vertical
1/2 Page island
3/8 Page Horizontal
3/8 Page vertical
1/4 Page Horizontal
1/4 Page vertical
8.25” x 10.25”
7.25” x 9”
7.25” x 6.5”
7.25” x 4.5”
3.625” x 9”
4.625” x 6.25”
7.25” x 3”
2.375” x 6”
7.25” x 2.5”
3.625” x 4.5
TRENDS is poly-bagged with the CovERiNgS issue. TECH is poly-bagged with the NTCA Reference Manual.