National Student Exchange

TheNationalStudentExchangeCampaign

AustinBennett,SkylarFought,SarahHenderson,HaleyKedingandBreyannaTripp

TeamAdventure

KentStateUniversity

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TableofContents

ExecutiveSummary4I. Research..5

A. PrimaryResearch....5B. SecondaryResearch7C. ResearchSummary.........9D. FormalResearchRecommendations...9

II. SituationalAnalysis..11A. ClientDescription.11B. PerceptionsandObstacles12C. InternalFactors.14D. CommunicationsandMarketingAnalysis...15E. EnvironmentalFactors.17F. CompetitorAnalysis.....18

III. ProblemStatement..19IV. Publics.....19

A. Primary.....20B. Secondary.....21

V. Objectives....22VI. ThemesandKeyMessages..................23

A. Theme...23B. KeyMessages.......23

VII. StrategiesandTactics...24A. .......24B. ...30C. ...31D. ...32

VIII. Budget...33A. BulkOrderPrintMedia....33B. OnlineandSocialMediaTactics..34C. SmallscalefacetofaceTactics...35D. LargescalefacetofaceTactics...38E. FreshmanPsychologyTactics..40F. FreshmanBiologyTactics....41G. FreshmanBusinessManagementTactics.42H. Research43

IX. Timeline43A. BulkOrderPrintMedia43B. OnlineandSocialMediaTactics..44C. SmallscalefacetofaceTactics...44

D. LargescalefacetofaceTactics46

E. FreshmanPsychologyTactics...48

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F. FreshmanBiologyTactics.48

G. FreshmanBusinessManagementTactics.49X. Evaluation.49

A. Participation..49B. AwarenessandExcitement...50

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ExecutiveSummary

KentStatesNationalStudentExchangeisastudyawayprogramavailableforany

undergraduatestudentenrolledattheuniversitywhohassophomorestatusorhigher.The

NationalStudentExchangegivesstudentstheabilitytostudyawayforasemesterorone

academicyearatanyoftheprogramsschools.Thecostisequivalenttowhatthestudentpays

fortuitionatKentState,plustransportationandlivingcostsattheirhostcampus.

TheNationalStudentExchangefacesalackofawareness,excitementandparticipation

amongtheKentStatestudentandfacultypopulation.Withmorethan22,000undergraduate

studentsenrolled,anaverageofsevento13studentsstudyawaywiththeNationalStudent

Exchangeprogrameachyear.Inordertosuccessfullyreachtheundergraduatestudent

population,wenarrowedourpublicstoKentcampusundergraduatestudents,freshman

psychologystudents,freshmanbiologystudentsandfreshmanbusinessmanagementstudents.

Toincreaseawareness,excitementandparticipationwithinthesepublics,wecreateda

twoyearplanthatincludesobjectives,strategiesandtacticsfilledwithprintanddigitalmedia,

alongwithsmallandlargescalefacetofacetactics.Throughprintanddigitalmedia,wewill

connectwithstudentsandgenerateawarenessforupcomingevents.Wepartneredwithgroups

associatedwithspecificmajorstohelppromoteNationalStudentExchangeeventsandbuilda

relationshipwitheachkeypublic.Finally,toincludetheentirecampusandshowanystudentisa

goodfitfortheprogram,wecreatedlargerscaleeventsthatwillencouragestudentsto

participateinfunactivitiesandinformthemabouttheNationalStudentExchange.

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I. ResearchNationalStudentExchangeA. PrimaryResearch

FacetoFaceInterviews:Conductedinpersoninterviewswiththeclient. PamelaJones,academicprogramandstudentdevelopmentcoordinatorat

KentState. Discoveries:Gainedanunderstandingoftheclientsexpectations,

thehistoryoftheNationalStudentExchangeatKentStateandtheprogramslackofawarenessandexcitementoncampus.

JoelHughes,undergraduatecoordinatoranddirectoroftheAppliedPsychologyCenter

Discoveries:LearnedHugheshadneverheardoftheNationalStudentExchangebutwouldpromoteitifhehadmoreinformation.

EmailInterviews:ConductedemailinterviewswiththeNationalStudent

ExchangePresidentandadvisors.ConsultedKentStateacademicandstudyabroadadvisors.AlsointerviewedrandomKentStatestudentswhoarepotentialandcurrentexchangeprogramparticipants.

BetteWorley,NationalStudentExchangepresident Discoveries:Learnedthe2013participantdemographicsandother

influentialfactors.Alsolearnedwhichschoolssendandacceptthegreatestnumberofstudents.

TheresaR.Conley,campusadvisoratUniversityofMinnesotaTwin

Cities AnnieDupr,campusadvisoratUniversitedeSherbrooke SheilaBrennan,campusadvisoratUniversityofMassachusettsAmherst RobertBurford,campusadvisoratUniversityofNewMexico

Discoveries:LearnedcampusadvisorsindividualmarketingtechniquesfortheNationalStudentExchangeandstudentparticipantdemographics.

ElizabethDavis,educationabroadandexchangestudentadvisorinthe

OfficeofGlobalEducationatKentState NickVasiloff,educationabroadandexchangestudentadvisorinthe

OfficeofGlobalEducationatKentState Discoveries:Learnedtheannualnumberofstudentswho

participateinstudyabroadandhowtheprogramcommunicateswithprospectiveparticipants.

NicoleKotlan,academicadvisorintheCollegeofBusiness

AdministrationatKentState

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AmyKittle,academicadvisorintheCollegeofBusinessAdministrationInternationalProgramsOfficeatKentState

Discoveries:Foundthemostpopularbusinessmajorforfreshmenisbusinessmanagement.DiscoveredadvisorskeepstudentsawareofNSEprogrambutstudyabroadismorepopularamongstudents.

GailKovachSpalsbury,academicadvisorforbiologymajorsinthe

CollegeofArtsandSciences Discoveries:Foundbiologystudentsgettheirinformationthrough

emailannouncements.

JazmineWoods,juniorcommunicationsstudiesmajoratKentState Discoveries:LearnedWoodscurrentlystudiesatNewJerseyCity

UniversitythroughtheNationalStudentExchange.AlsolearnedhowWoodsbecameawareoftheNationalStudentExchangeatKentStateandheropinionoftheprogram.

HeatherMiller,sophomorepsychologymajoratKentState NathanThomas,juniorpsychologymajoratKentState JustinLeiter,juniorpsychologymajoratKentState

Discoveries:LearnedstudentsawarenessoftheNationalStudentExchange.Discoveredstudentswillingnesstoparticipateandpotentialbarriersforparticipation.

AustinParker,sophomorebiologymajoratKentState EmilyCreque,sophomorebiologymajoratKentState MichelleGerhardt,sophomorebiologymajoratKentState KaitlynGerhardt,sophomorebiologymajoratKentState TroyKotsch,juniorbiologymajoratKentState JennaLiondecker,juniorbiologymajoratKentState GinaPoulson,juniorbiologymajoratKentState AlishaCope,seniorbiologymajoratKentState.

Discoveries:LearnedthebiologystudentsopinionsoftheNationalStudentExchange.Uncoveredpotentialbarriersforbiologymajors.Discoveredstudentsprimarilylearnaboutinschooleventsthroughemailnotificationsandnewsletters.

MeganGreives,sophomorebusinessmanagementmajoratKentState AmandaLoveland,sophomorebusinessmanagementmajoratKentState NicoleAllen,juniorentrepreneurshipmajoratKentState DavisTroyer,juniorfinancemajoratKentState BenBlake,seniorbusinessmanagementmajoratKentState RachelParker,seniormarketingmajoratKentState

Discoveries:Learnedanawarenessissueexistsamongbusinessstudents.ThestudentslikedtheideaoftheNationalStudent

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Exchange,butbarrierskeptthemfromapplying.Discoveredstudentsprimarilylearnaboutinschooleventsthroughemailnotificationsandinclasspresentations.

ChelseaBollinger,presidentofDeltaSigmaPi,CollegeofBusiness

AdministrationFraternity Discoveries:Foundthenumberofactivemembersandpledges,

thefeesandrequiredmeetings.

ChloeKuncel,secretaryofPsychologyClub Discoveries:Foundthenumberofactivemembers,whatkindsof

meetingstheyhaveandthattheyhavenotpartneredwithanorganizationbeforebutareinterestedindoingit.

PhoneInterview:Conductedaphoneinterviewwithapsychologyacademic

advisorintheCollegeofArtsandSciencesatKentState. LauraHilliker,psychologyacademicadvisoratKentState

Discoveries:FoundthenumberoffreshmanpsychologymajorsatKentStateandheropinionaboutstudyawayprograms.

B. SecondaryResearch

PrintSources InformationfolderprovidedbyPamelaJones,academicprogram

coordinatorforKentStatesNationalStudentExchange Discoveries:GivenalistofwhereKentstudentstraveledinthe

pastandapacketofpicturesfromtheirtrips.ThefolderalsoincludedaNationalStudentExchangefactsheet,acopyoftheprogramsstudentguideofpoliciesandprocedures,andadraftoftheexchangeapplicationforfall2015andspring2016.

OnlineSources

ReviewedtheKentStateNationalStudentExchangewebsiteandlearnedabouttheexchangeprogram,includingtherequirementsforstudents,costsandthetimeandlocationofinformationsessions.http://www.kent.edu/nse

ReviewedtheNationalStudentExchangewebsite.Foundthe2013

studentdemographics,theschoolsinvolvedandadvantagesoftheprogram.http://www.nse.orghttp://www.nse.org/exchange/ssurvey.asp

Reviewedthepsychologymajorroadmaptoseeifclinicalstudiesorinternshipswereagraduationrequirement.http://provostdata.kent.edu/roadmapweb/2014/ASBSPSYC.pdf

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Reviewedanonlinefactsheetaboutthetopmajorsfortheincoming

freshmanclassatKentState.http://www2.kent.edu/about/facts/studentbody.cfm

ReviewedthestudentenrollmenttrendsatKentStatetolearnthenumber

offreshmanbusinessmanagementmajors.http://rpiedev.kent.edu/Reports/StudentEnrollment.aspx

Reviewedanannualsafetyreportandabreakdownofthecrimesat

UniversityofHawaiiatManoa.http://www.hawaii.edu/security/resources/PDFs/annual_report14.pdf

ReviewedanannualsafetyreportandabreakdownofthecrimesatKent

State.http://www2.kent.edu/publicsafety/upload/2014kcasrrev.pdf

ReviewedanarticleaboutcrimeratesinManoa,Hawaiianddiscoveredan

increaseincrimesfor2014.http://www.hawaiinewsnow.com/story/22698954/

ReviewedanarticleaboutKentStatesundergraduateenrollmentnumbers.http://colleges.usnews.rankingsandreviews.com/bestcolleges/search?name=Kent+State+University&enrollmentmin=0&enrollmentmax=14000&tuitionmin=5000&tuitionmax=50000&acceptancemin=10&acceptancemax=90&major=&spp=25&page=1

ReviewedanarticleabouttheundergraduatestudentenrollmentattheUniversityofNewMexico.http://colleges.usnews.rankingsandreviews.com/bestcolleges/search?name=University+of+New+Mexico&state=

ReviewedtheKentStatestudyabroadwebsitetolearnhowitcomparestotheNationalStudentExchange.http://www.kent.edu/globaleducation/educationabroad

ReviewedtheKentStateundergraduatecreditrequirementsfor

graduation.http://www2.kent.edu/catalog/2013/info/policies?policy=chr

ReviewedthewebsiteforKentStatesGot15?campaigntoseeitseffect

onKentStatestudentsandtheirabilitytoparticipateintheNationalStudentExchange.http://www.kent.edu/got15

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ReviewtheUniversityCommunications&Marketingstaffwebsitetoseewhoisinchargeofwebsitecreationandcontent.http://www2.kent.edu/ucm/about/staff/index.cfm

C. ResearchSummary

Theprimaryandsecondaryresearchrevealedstudentsandstaffareunawareofthe

NationalStudentExchange(NSE).Afterinformingpsychology,biologyandbusinessmajors

aboutNSE,thestudentsexpressedinterestintheprogram.However,thesestudentssaidcertain

obstacles,includingjobs,familyandcredittransfers,wouldkeepthemfromparticipating.

AdvisorsoftenfailtoinformtheirstudentsaboutNSEbecauseadvisorsthemselves,are

uninformed.

D. FormalResearchRecommendations

Forfurtherresearch,conductthreesurveysofKentStatestudentstoformallyevaluate

theirawarenessofNSEandassessachangeinbehaviorandawarenessoftheprogram.Before

thecampaignbegins,sendoutasurveythroughemailinJanuary2015toevaluatethegeneral

levelofawarenessofNSEamongKentStatestudentsbeforethecampaignbegins.Thesewillbe

sentouttoallstudentsandfacultyenrolledattheKentcampus.Samplequestionsforallsurveys

include:

WhichbestdescribesyourimpressionoftheNationalStudentExchangeatKent

State?

Iveneverheardofit

Iknowalmostnothingaboutit

Iknowsome,butwouldliketolearnmore

IamwellinformedaboutNSEbutamnotinterestedinparticipating

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Iamwellinformedandplantoapplytostudyaway

WhichcharacteristicofstudyingawaywithNSEismostattractivetoyou?

Icanchoosefrommorethan180schoolstostudyawayforasemesterora

year

Icandoaninternshipwhilestudyingawayatanothercampus

Icanstudyawaywithafriend

MyfinancialaidandscholarshipsapplytostudyingawaywithNSE

WhichinformationismostimportanttoyouindecidingtostudyawaywithNSE?

Identifyingschoolsthatarebestsuitedtomyacademicandprofessional

interests

Learningabouttheapplicationprocessanddeadlines

Learningwhichsemesterisbesttoschedulestudyingaway

Duringthemiddleofthecampaign,sendoutasurveyviaemailinJanuary2016to

evaluatethelevelofawarenessofNSEandmeasurebehaviorchangeamongKentStatestudents

oneyearafterthecampaignbegan.Thesewillbesentouttoallstudentsandfacultyenrolledat

KentStatesmaincampus.

Afterthecampaignhasconcluded,sendoutthefinalsurveythroughemailinJanuary

2017toevaluatethelevelofawarenessofNSEandmeasurebehaviorchangeamongKentState

studentsoneyearintothecampaign.Thesewillbesenttoallstudentsandfacultyenrolledat

KentStatesmaincampus.

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II. SituationalAnalysis

A. ClientDescription

NSE,amemberbased,notforprofitorganization,beganin1968.Thefounders

establishedtheorganizationtoprovidediversestudyawayopportunitiesandaccesstonumerous

coursesandexperientialprograms.Today,NSEpartnerswithnearly200accreditedcollegesand

universitiesintheUnitedStates,Canada,Guam,PuertoRicoandtheVirginIslandsandhas

providedexchangeopportunitiestomorethan105,000students.

SinceKentStateadoptedNSEin2002,114studentshaveparticipated.KentState

annuallysendsbetweensevenand13studentstostudyaway,whilesomeschoolssendmorethan

50.TheUniversityofHawaiiatManoareceivesthemostKentStatestudentseachyear.Pamela

JoneshasbeenwithNSEfromthebeginning.Jonesistheacademicprogramadvisorandalso

worksasasuccesscoachforexploratorystudentsintheDepartmentofUndergraduateStudies.

JonesistheonlypermanentstaffmemberforNSEandcurrentlyworkswithateamoffive

interns.Originally,sheworkedwithagroupofpaidinterns,butashrinkingbudgetkepther

fromrehiringthem.Infall2014,JonesrecruitedfiveKentStatestudents,BreannaAvant,Becky

Davis,MariaParente,ErikaStewartandRashaadLyons,asunpaidinterns.Byinterningwith

NSE,thestudentscanfulfillinternshiprequirementsfortheirmajors.

KentStatesNSEinvitesstudentsfromalltheuniversityscampusestostudyawayfor

onesemesteroranentireacademicyear.However,studentsmustfulfillspecificparticipation

requirements.Accordingtothewebsite,theseincludeanoverall2.50GPA,sophomorestatus

andgoodstandinginthreeareas:academic,behavioralandfinancial.NSEisfundedby

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institutionalmembershipandstudentapplicationfees.StudentspayKentStatestuitionrather

thanthehostcampustuitionandcanuseanyapplicablefinancialaid.Participantsalsopayfor

personaltravelandhousingexpensesanda$185nonrefundableapplicationfee.

Onaverage,anNSEcampusadvisormeetswithprospectivestudentsfivetimes

throughouttheapplicationandselectionprocess,whichbeginsinFebruary.Theadvisorhandles

campusplacement,livingarrangementsandcoursecredittransfers.Advisorsencouragestudents

toselectatleastthreehighprobabilityschoolsbasedonpersonalinterests.Highprobability

universitiesaremorelikelytoacceptstudentsthanlowprobabilityuniversities.Allcollegesand

universitiesinvolvedhonorthestudentsapplicationtostudyawayonceKentStateacceptsit.

AtanNSEwebconferenceinMarch,thestudentsnameissubmittedtodesiredcolleges

anduniversitiesinasetofrounds.Advisorssubmitthestudentstopdestinationrequestin

roundone.Ninetyeightpercentofstudentsgettheirfirstchoice.Ifthestudentsnameis

denied,itismatchedwithhis/hernextchoice.Theroundscontinueuntilthestudentispaired

withadestination.InApril,thestudentlearnsthecampushe/shewillattend.Studentscantravel

aloneortravelusingthebuddysystem,whichallowsuptofourstudentstoattendthesame

campustogether.HostcampusesintegrateNSEparticipantsandencouragethemtoexperience

collegelifeattheirnewcampus.

B. PerceptionsandObstacles

PerceptionsofNSEatKentStatearelimitedbecausestudentsandadvisorslack

awarenessofit.LackofawarenessistheprimaryobstacleNSEfaces.EmilyCreque,a

sophomorebiologymajor,hasneverheardoftheexchangeprogramandisnotinterestedin

participating.Emilyconsidersherselfahomebodyandsaiditishardforhertospreadher

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wingsandgoonadventures.Shebelievesstudyawayprogramsaregreatforstudentswhohave

athirstforadventure,buttheyarenotforher.MeganGreives,ajuniorbusinessmanagement

major,alsowasunawareofNSEandchoseinsteadtostudyabroadinFlorence.Crequeand

Grievesliketheideaofexchangeprogramstohelpbroadentheiracademicexperience.Onthe

otherhand,AustinParker,asophomorebiologymajor,saidheisuninformedaboutNSEand

isntinterestedinlearningmore.Parkersopinionsstemfromhisdisinteresttowardstheconcept

ofstudyingaway.

UndergraduatesatKentStatemakeupalatentpublicTheirperceptionoftheprogram

changesoncetheybecomeinformedofNSE.JoelHughes,undergraduatecoordinatorforthe

DepartmentofPsychology,saidhewasnotawareoftheprogramuntilastudentaskedhimtofill

outaformforanNSEapplication.Onceinformedabouttheprogram,Hughessaidhewould

informstudentsaboutitbecausehebelievesitisagoodmatchwiththepsychologyroadmap.

JazmineWoods,acurrentparticipantintheprogram,sharedthesefeelings.Woodssaidshe

heardabouttheprogramthroughanNSEalumni.Shefeelstheflexibilityoftheprogramandthe

instatetuitionforanoutofstatecollegearethebiggestadvantages.Woodssaidithasbeena

humblingexperiencebecauseasafirstgenerationcollegestudent,sheneverexpectedtohavean

opportunitytoexperiencesomethinglikeNSE.

TheprogramalsostruggleswithalackofawarenessfromKentStatefacultyandstaff.

LauraHilliker,psychologyacademicadvisoratKentState,advisesherstudentstostudyaway

butwasnotfamiliarwithNSE.WhileNicoleKotlan,businessacademicadvisoratKentState,is

awareoftheprogramanditsopportunities,shedoesnotpersonallyadvisestudentstoparticipate.

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Shebelievesstudentsaretoofocusedongraduatingontimetoparticipateinstudyaway

programs.

Theprogramsobstaclesincludepressurefrompartners,parentsandpeersforthestudent

toremainatKentState.InpastyearsNSEdidnotuseitsalumnitomarkettheprogram,so

potentialstudentshavemisunderstandingsabouttheprogramanditsopportunities.Studentmay

notunderstandthattheirfinancialaidisportablewithNSE.Anothersignificantobstacleisthe

prerequisitecourseswithinamajorssequence.NathanThomas,ajuniorpsychologymajor,said

heworriesastudyawayprogramwouldslowdownhissequenceprogressionandthereforecause

himtograduatelate.Ifstudentsareconcernedabouttheirfouryeartracktograduation,they

willbelesslikelytoparticipateinNSE.

C. InternalFactors

AkeystrengthofKentStatesNSEprogramisthatitresideswithinanationallyregarded

program,whichisvaluableforastudentwhowantstostudyaway.Itsmainweaknesscomes

fromthelimitedinternalstructure.Jonesdirectstwodifferentdepartmentsandistheonly

permanentstaffmemberforboth.Inprevioussemesters,JonesstaffedtheKentStateNSE

programalone,butthisyearsherecruitedfiveunpaidinternstohelplightentheload.The

constraintsonstaffandtheirresourcescreatethelimitedvisibilityoftheprogramoncampus.

Regardlessofthesmallstaff,Jonesintentionallyconnectswithindividualstudentswhoshow

interestintheprogram.JonesfocusesonmakingsureNSEisagoodfitforthestudentandKent

State.Thestudentmustindicatehowhe/shewillbenefitacademically,personallyand/orcareer

wiseasanNSEparticipant.DuringNSEinformationsessiononOct.2,2014,Jonesconnected

withthestudentwhoattended.Atthesession,Jonesaskedtheonestudentinattendanceabout

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herpersonalgoalsforcollegeandinterestsoutsideofclasses.Jonessuggestedmultiple

programswhichwouldbebeneficialforthestudenttolookintoandalsohelpedherdecide

whichstatewasmostappealingbasedonhernewknowledgeofthestudent.Thestudentwas

impressedwithJonesinterestinstudents.

OpportunitiestoimproveNSEexistaswell.KentStatesnewPresident,Beverly

Warren,couldbecomeanadvocateforNSEandtheopportunitiesitoffers.Shehasalreadybeen

publiclysupportiveofstudyabroad.Oncethestudentbodyreceivescredibleinformationina

creativeway,theriseinawarenessislikelytohelpimprovepossibleparticipation.Thereare

alsoprogramalumniwhocanbecomevaluablemarketersoftheprogram.Whentheytalkabout

theirexperience,itwillshowprospectiveparticipantswhatNSEcanofferthem,andthiswill

extendthereachofJonesandherteamofinterns.

D. CommunicationsandMarketingAnalysis

NSEinterns,alongwithJones,areimplementingamarketingplanwhichcombines

existingandnewideas.TheinternscreatedaKentStateNSEaccountonFacebookandTwitter

toconnectwithmorestudents.OntheFacebook,therearepicturesfromKentStateNSEalumni

trips,datesandtimesforinformationsessions,andotherinformationaboutNSE.TheFacebook

postsabouttwotothreetimeseveryweek.CurrentlyontheKentStateNSETwittertherehave

notbeenanytweetssinceNovember2011.JonessaidTwitterandFacebookaccountsforNSE

previouslyexistedbutwerenotutilizedwell.

Inthepast,NSEboughtadvertisingonTV2,TheKentStaterandBlackSquirrelRadio.

TV2reachesmorethan7,000KentStateresidents,TheKentStaterreachesmorethan15,000

peopleperissueandBlackSquirrelRadioaverages10,000listenerspermonth.NSEstopped

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advertisingwhenthecostbecametoohigh.Thelackofadvertisingcouldbeafactorinstudents

lackofawareness.

NSEholdsaboutoneinformationsessionperweekeachsemester,atotalof15per

semester.Thesessionstakeplaceintheafternoon,whichconflictswithclassesandlimitsthe

attendanceofprospectiveparticipants.Morestudentswouldbeabletoattendiftherewerelater

timesofferedsoitwouldnotinterferewithclasses.NSEalsoholdsaboutthreeKickBack!

sessionseachsemestertocommunicatewithstudentsabouttheprograminarelaxed

environment.Thissemester,sessionswereheldonOct.3rdfrom10:30a.m.to1:00p.m.,Oct.

28thfromnoonto2:00p.m.,andNov.17thfrom11:00a.m.to2:00p.m.However,NSEs

marketingisnotreachingorattractingenoughstudents.Thissemesteronlyfivestudentshave

attendedeachsession,onaverage.JonessaidNSEalumniarespeakingabouttheprogramat

twoKickBack!sessionsthissemesteroneonOct.28th,andtheotheronNov.17th.These

eventsgivestudentsfirsthandexperienceregardingwhatNSEentails.Inthepast,NSE

presentedatDestinationKentStateandinFirstYearExperienceclassesbuthavestopped

becauseitbecametooexpensive.

Inadditiontotheinformationsessions,thereisadisplayboxonthefirstfloorofthe

library,behindtheresourcedeskintheReserveServicesDepartment.Insidetheboxthereis

generalinformationaboutNSE,flagsofthedifferentstatesinvolvedwiththeprogram,andhow

togetincontactandapplytotheprogram.Therewillbeadisplayboxsimilartotheoneinthe

libraryinfrontofthefinancialaidofficeintheSchwartzCenter.Thesetwolocationsareheavy

trafficareasforKentStatestudents.

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E. EnvironmentalFactors

KentStaterecentlyimplementedtheGot15?campaign,whichencouragesfulltime

studentstotakeatleast15credithourspersemestertograduateinfouryears.Whilethis

campaignwillhelpstudentsgraduateontime,itcoulddiscouragestudentsfromparticipatingin

NSE.Indiscussionswithseveralpsychology,biologyandbusinessmanagementmajors,each

studentexpressedinterestintheprogram,butfeareditwouldpostponetheirgraduationdate.

TheUniversityofNewMexicorequiresallgraduatestohavecompletedatleast128credithours

andsendsmorethan50studentstostudyawaywithNSEeachyear.TheUniversityofNew

MexicohasahighercredithourminimumfortheirstudentsthanKentState.However,theyare

stillsendingmorestudentsawayperyear.StudentsattheUniversityofNewMexicomeetwith

academicadvisorsanddiscusshowtheircreditswilltransferfromthehostschooltothe

UniversityofNewMexico.RobertBurford,acampusadvisorattheUniversityofNewMexico,

reassureshisstudentstheexchangeprovidesanewcollegeexperienceinadifferentlocationand

doesnottakestudentsofftracktograduation.JonesoffersthesamereassurancetoKent

studentsasBurforddoesforNewMexico.

WhilestudentsfearNSEwillaffecttheirgraduationdate,parentsworryaboutthesafety

oftheprogram.ReportedcrimeratesattheUniversityofHawaiiatManoa,themostpopular

hostschoolamongKentStatestudents,haveincreasedforburglary,motorvehicletheftand

liquorlawviolations.KentStatehasitsownsafetyissues.WhiletheUniversityofHawaiiat

Manoaexperiencedthreearsoncrimesduring2013,KentStatereported16.WhileKentState

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reportedsixoncampusdatingviolencecrimes,theUniversityofHawaiiatManoareported

none.

F. CompetitorAnalysis

Inmanyways,studyabroadcanbeconsideredacompetitortoNSE.Studentswhoknow

aboutNSEchoosestudyabroadforaglobalexperience.HeatherMiller,asophomore

psychologymajor,saidshewaswellversedonNSEandstudyabroad.Millersaideventhough

studyabroadismoreexpensive,itisabetterexperienceforKentStatestudentsbecauseit

broadenstheirinternationalhorizons.GinaPoulson,ajuniorbiologymajor,saidshewould

preferstudyabroadratherthanNSEbecauseitwouldgiveheragreatersenseofindependence.

Annually,about800KentStatestudentsstudyininternationallocationslikeFlorence,

HongKongandtheUnitedKingdom.TheOfficeofGlobalEducation(OGE)communicatewith

prospectivestudentsthroughFacebook,Twitterandemail,whichmakesiteasierfortwoway

communicationbetweenthestudyabroadadvisorsandtheirstudents.OGEisalsohiringa

developmentalofficertoincreasestudyabroadscholarships,whichwilllikelyincreasestudent

participation.StudyabroadissupportedbyalargerstaffthanNSE.Studyabroadalsobenefits

fromanAdvisoryBoard,comprisedofdeansacrosstheuniversity,givingitgreatervisibility.

PresidentWarrenhasalreadyspokenpubliclyabouttheimportanceofstudyingabroad.

Programssuchasfashionandarchitecturerequirestudyabroad.Theadvisorsforstudyabroad,

NickVasiloffandElizabethDavis,believetheprogramisanimportantadditiontoastudents

collegecareer.Theybelievetheexperienceofcompletingasemesterormoreabroadis

invaluable.VasiloffandDavissaidstudentschoosestudyabroadbecauseitisfinancially

affordableandacademicallyandculturallyenriching.

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TimeconsumingprogramsoncampusmaybeanindirectcompetitorforNSE.Forsome

studentsthiscouldbeGreeklife,whichrequiresmemberstoattendweeklychaptermeetings,

involvementinchaptereventsandvolunteering.Involvementwithreligiousorganizationsand

otherextracurricularactivitiesmayalsocompetewithstudentsparticipationinNSE.

EmploymentcompeteswithNSEindirectlyaswell.Studentsfearlosingtheirjobsif

theyleavetostudyaway.JustinLeiter,ajuniorpsychologymajor,saidworkingafulltimejob

atJazzmansCafe&BakeryatKentStateandvolunteeringmakeitdifficulttoparticipatein

extraactivities.Othercompetitorsincludeinternshipopportunities,clinicalsfornursingmajors,

andotheracademicrequirements.NSEoffersanopportunityforstudents,buttheymustfactor

inothercollegeandlifeactivities.

III. ProblemStatement

KentStatestudents,facultyandstaffaregenerallyunawareofthebenefitsand

affordabilityofNSE,andconsequently,participationislimited.Awellfocusedcommunication

programcancreategreaterawarenessofandexcitementaboutNSEandhelpgeneratemore

participation.

IV. Publics

ToincreasethepotentialsuccessofNSEatKentState,outteamusedresearchtoidentify

andnarrowthemostpromisingpublicstobenefitfromstudyingaway.Withinthesepublics,

NSEwillfollowparticipationtrendsrepresentedatKentStateandnationally.Toeffectively

reachthepublics,NSEwillfocusonfreshmenwithinthosemajors.Focusingonfreshmenwill

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allowtheprospectivestudentsadequatetimetolearnabouttheprogramandmakeanynecessary

preparationstostudyaway.Additionally,thiswillallowtheNSEstaffthetimetopreparefor

growthoverthetwoyearcampaignperiod.Aftertheinitialcampaign,NSEwillbeableto

incorporatelessonslearnedintolatergrowthcampaigns.

A. Primary

KentCampusUndergraduateStudents

KentStatesundergraduateenrollmentismorethan22,000undergraduate

students

FreshmanPsychologyMajors

PsychologyisthefifthmostpopularmajorofKentStatesincoming

freshmanclassof2014andthetopmajorofparticipatingNSEstudents

nationally.

PsychologyisthemostpopularmajorintheCollegeofArtsandSciences

amongsttheincomingfreshmenclassof2014,with250majors.

In2013,onanationallevel,juniorsaccountedformajorityofstudents

whoparticipatedinNSE.Bytargetingfreshmen,thecampaigncanbuild

awarenessearlyandencouragethemtoparticipateassophomoresand

juniors.

Overthepast12years,13psychologymajorsparticipatedinKentStates

NSE.

FreshmanBiologyMajors

TeamAdventure20

BiologyisthethirdmostpopularmajorofKentStatesincoming

freshmanclassof2014,andthesecondmostpopularmajorofNSE

studentsnationally.

BiologyisthesecondmostpopularmajorintheCollegeofArtsand

Sciencesamongtheincomingfreshmanclassof2014,with201majors.

Withinthepast12years,fivebiologymajorsparticipatedinKentStates

NSE.

FreshmanBusinessManagementMajors

BusinessmanagementisthefourthmostpopularmajorofKentStates

incomingfreshmanclassof2014.Businessmanagementisapopular

majorforstudentsparticipatingnationally.

BusinessmanagementisthemostpopularmajorintheCollegeof

BusinessAdministrationamongstfreshmen,totaling187majors.

Withinthepast12years,threebusinessmanagementmajorsparticipated

inKentStatesNSE.

B. Secondary

ParentsandguardiansofperspectiveNSEparticipants

Jonessaidparentsandguardiansinfluencethedecisionsofstudents.

Psychology,biologyandbusinessacademicadvisorsofprospectiveNSE

participants

TeamAdventure21

Advisorsinform,encourageandinfluencestudentsaboutdifferent

programsfortheirspecificmajors.

NSEalumniwhohavegraduatedinthepastfouracademicyearsorare

currentlystillundergraduatestudents

NSEalumnihavetestimonialsabouttheprogramandinfluencethepublics

toparticipate.

V. Objectives

Themaincampaigngoalistoincreaseawareness,excitementandparticipationabout

NSEatKentState.Thisgoalleadstofiveobjectives:

ToincreaseawarenessandgenerateexcitementaboutNSEontheKentCampus

by30%byFebruary2017.

ToincreasetheannualaverageofKentStateNSEparticipantsto30byFebruary

2016,andto55byFebruary2017.

ToincreasethenumberoffreshmanpsychologymajorswhoparticipateinNSEto

10studentsbyFebruary2016.

ToincreasethenumberoffreshmanbiologymajorswhoparticipateinNSEto10

studentsbyFebruary2016.

Toincreasethenumberoffreshmanbusinessmanagementmajorswhoparticipate

inNSEto10studentsbyFebruary2016.

TeamAdventure22

VII. ThemesandKeyMessages

A. Theme

ExploreYourHorizons:StudyAwaywiththeNationalStudentExchange

B. KeyMessages

AffordableAdventure

Financialaidandscholarshipsapplytotheprogram.Studentspaytheir

normalKentStatetuition,whetheritisinstateoroutofstate.

Studentspayaonetimeapplicationfeealongwiththeirtravelandliving

expenses.

OpportunitiesforHandsOnExperiences

Whilestudyingaway,studentscancompleteinternships,workoncareer

advancementandinvestigatepotentialgraduateschools.

EasyApplication

Academicadvisorsandcampuscoordinatorsworkcloselywiththe

studentstoensurecreditswilltransfer

Studentscanchoosefrommorethan180schoolstoattend.

EasyTransitionProcess

TeamAdventure23

Studyingawayatadifferentschoolismadeeasywithfriendsbyyour

side.

VIII. StrategiesandTactics

A. Usemultimediatacticsandfacetofacecommunicationtobuildarelationshipwith

prospectiveundergraduatestudentsonKentcampus,raiseawarenessand

encourageparticipationinNSEandmakeitamorecommonconversationtopicfor

students.

PrintandSocialMediaBlitz

Orderprintmedia,handoutsandpostersforallfacetofaceevents.Papers

willincludethedates,timesandplacesfortheinformationand

KickBack!sessions.Posterswillbeapartofourprintandonlineblitz.

NSEwillcreateaconsistentvoiceandpostingscheduleforFacebook,

TwitterandInstagram.Use#ExploreNSEwitheverypostandatallNSE

events.Adigitallyskilledinternwillbedesignatedastheheadofsocial

media.ThepostswillprovidegeneralinformationaboutNSE,upcoming

eventsanddestinationcampusesbutwillbefun,cleveranddesignedto

generateconversation,commentsandshares.

Potentialtweetsinclude:

TeamAdventure24

Affordableadventuresarethebestwaytolearn.

#ExploreNSEhttp://bit.ly/1zmwjsD

Openthedoorsofopportunitybyattendingthisweeksinfo

session#ExploreNSEhttp://bit.ly/15hpHmH

TakeaselfiewithyourbestieatAdventureDayontheK

#ExploreNSE(includephotoofAdventureDayontheK

flier)

Thescheduleforpostingwillbe:

OnepostperdayonFacebook

OnetweetperdayonTwitter

OnepostperweekonInstagram

NSEwillinviteundergraduatestudentstocompeteinavideocompetition,

NSECloseUpContest,tocreateavideofortheKentStateNSE

homepage.Thevideosubmissionwhichbestexplainsthethemeandkey

messagesofNSEwillwina$500prize.Joneswillholdakickoffeventin

theFirstEnergyauditoriuminearlyFebruary2015toexcitestudents

interestedinmakingthefilmandfurtherexplainNSE.Handoutswillbe

giventothestudentsexplainingtheguidelinesofthefilmanddeadlineof

March13,2015.Jonesandherinternswillreviewthesubmittedvideos

andchooseawinnerbyApril2015.

NSEwillcreateapageontheKentStateNSEwebsiteforparentsand

guardians.ThispagewillprovidefamilieswithinformationaboutNSE,

TeamAdventure25

likecampuschoicesandhowmuchitcosts,andthebenefitsoftheirchild

participating.

Smallscalefacetofacetactics

NSEwillhost10minuteinclasspresentationsinFebruary2015for

generaleducationclasseswhichtailortoourkeypublicsmajors,suchas

GeneralPsychology,PrinciplesofMicroeconomics,Principlesof

MarketingandLifeonPlanetEarth.TwotothreeNSEalumniwillbe

trainedtobecomeAdventureGuidesandNSEalumnifromthethree

targetedmajorswillspeaktotheclasseswearingNSEshirtsprovidedby

Jones.AdventureGuideswillprovidehandoutswithdatesandtimesfor

informationandKickBack!sessionsaswellaspromoteeventslikethe

ExplorerSeries.BeinganAdventureGuidecomeswithperks:the

programwouldbearesumebuilderaswellasstudentswouldreceivea

letterofrecommendation.NSEwillalsoaskprofessorsofthegeneral

educationclassestoofferextracredittostudentswhoattendthe

largescaleevents.

NSEwillofferalargervarietyoftimestoincreaseattendanceat

informationsessions.Theywillholdthesessionsoncepermonthduring

thefallandspringsemesters.ThesessionswillstartJanuary2015.The

sessionwillbeheldthefirstweekofeachmonthfrom6p.m.to7p.m.at

TeamAdventure26

theKentStateStudentCenterinroom315.Therewillbe10information

sessionsperacademicyear.Theestimatedturnoutis15studentsper

session.

NSEwillhaveboothsatBlastOffandBlackSquirrelFestatthe

beginningofthe20152016academicschoolyear.Oneinternandone

AdventureGuidewillbeateachboothgivinghandoutswithgeneral

informationabouttheprogramanddatesandtimesoftheinformation

sessionsandNSEKickBacks.Onthefrontofthebooths,NSEwillplace

alargebannerwiththeNSElogoandExploreYourHorizons:Study

AwaywithNationalStudentExchange.Internswillalsohandoutbags

oftrailmixwithanattachedluggagetaglabeledwithNSEsocialmedia

websitesandtheirwebsiteURL.

NSEwillattendDestinationKentStatesessionsduringthesummersof

2015and2016andhostasessionforparentsaboutopportunities,like

internships,forstudentsaftertheyarefartheralongintheircollege

careers.

NSEwillcreateanadvisoryboardamongsttheacademicadvisorsonthe

KentStatemaincampus.Eachschoolwillhavearepresentativeadvisors

whowillengagewithotheracademicadvisorsadvisorsandstudents,

informingthemaboutNSE.

Largescalefacetofacetactics

TeamAdventure27

BreakfastBudsisapancakebreakfasthostedbyNSE.Theeventwillbe

heldonthesecondflooroftheKentStateStudentCenterinOctober2015

and2016from10a.m.to12p.m.KentStateBanquetSaleswillcaterthe

food.NSEwillinvitePresidentWarren,theProvost,JamesL.Blank,the

Deansofeveryschooloncampustoattendtheeventandhelpserve

pancakestothestudents.Studentsareaskedtoattendwithafriendor

makeanewfriendwhiletheyareattheevent.Duringtheevent,the

studentswillbeprovidedwithdatesandtimesoffutureinformation

sessionsandNSEKickBacks.NSEwillreachouttoalumniwhoused

thebuddysystemtogiveashortpresentation.Twoweekspriortothe

event,theinterninchargeofsocialmediawillbeginpostingonFacebook,

TwitterandInstagramabouttheevent.StudentswillbeaskedtoR.S.V.P.

throughFacebook.NSEwillpartnerwithCSI/FLASHperks,sothe

studentscanearnflashpointsforattending.Theanticipatedturnoutwill

be50students.

PizzaandPaperworkisapizzapartyhostedbyNSE.Theeventwillbe

heldonthefourthflooroftheKentStatelibrary.DuringNovember2015,

thepizzapartywillhappenthefirstandthirdweeksthefirstfromnoonto

3p.m.,andthesecondfrom5p.m.to8p.m.DuringNovember2016,the

partywillbeheldthefirstandthirdweeksthefirstfrom12p.m.to3

p.m.,andinthethirdweekfrom5p.m.and8p.m.Theseeventswillbe

heldduringNovemberbecausethismonthiswhentheapplicationprocess

TeamAdventure28

begins.Attheevent,studentswillgethelpfromtheinternsfillingout

theirNSEapplication.Twoweekspriortotheevent,theinternincharge

ofsocialmediawillbeginpostingabouttheeventonFacebook,Twitter

andInstagram.StudentswillbeaskedtoRSVPthroughFacebook.The

anticipatedturnoutis15studentsperevent.

AdventureDayontheKisabiggereventsponsoredbyNSEatRisman

Plaza.TheeventwilltakeplaceinmidSeptemberof2015and2016ona

Fridayfrom1p.m.to2p.m.Therewillbeboothsranbytheinterns,

whichprovidestudentswithinformationaboutdifferentcampusesthey

couldstudyatandtheadventuresawaitingthestudentsinthedifferent

states.Therewillbetwospecificboothsforwestcoastandeastcoast

schools,whichincludethelowprobabilityschools.Thesestatesinclude

Hawaii,California,NewMexico,Colorado,FloridaandNewYork.

AdventureGuideswillalsoprovidestudentswithgeneralinformation

aboutNSEandgivetheirpersonalexperienceswithNSEtostudentsatthe

booths.NSEwillpartnerwithKentStatesfoodtruck,ForkintheRoad.

ThetruckwillbeparkedneartheKtocreatemoretrafficfortheeventand

allowstudentstobuyfood.Therewillalsobeacottoncandymachineat

theeventtohelpattractmorestudentswhoarewalkingby.Studentscan

participateinpartnergames,likecornholeandatwoleggedracetohelp

introducetheideaofthebuddysystem.Fourweekspriortotheevent,the

interninchargeofsocialmediawillbeginpostingonFacebook,Twitter

TeamAdventure29

andInstagram.NSEwillaskstudentstolivetweettheeventusingthe

hashtag#ExploreNSE.TheywillholdanInstagramcontestfortheBest

BuddyPicandBestAdventurePic.NSEwillprovidethemwithprops

andcostumeslikesafarihats,binoculars,Hawaiianshirtsandsunglasses.

StudentswillposttheirpicturestoInstagramusingthehashtag

#ExploreNSEandwillbeenteredtowinoneoftwo$15Chipotlegift

card.NSEwillhavePresidentWarrenandFlashtakeapicturetogetherto

postontheNSEinstagramusingthehashtag#ExploreNSE.Thepicture

willbeusedtoencouragestudentstoparticipateinthecontestandattend

theevent.PresidentWarrenandPamelaJoneswillselectthewinnersof

thecontest.Theanticipatedturnoutis100students.

B. Usefacetofaceanddigitalcommunicationtocreateexcitementaboutpossible

volunteerandinternshipopportunitiesforpsychologystudentsthroughNSE.

TheExplorerSeriesisaspeakerseriessponsoredbyNSEforfreshman

psychologymajors.ThisserieswilltakeplaceduringSeptember2016.NSEwill

invitepsychologyalumniwhotravelledwiththeprogramduringtheir

undergraduatecareer.Theywillalsoinviteacademicadvisorsfromthe

departmentofpsychologytotheeventaswellashavethememailtheirstudents

andaskthemtoattendtheevent.Joneswillchoosewhichalumnishewouldlike

toinvitetospeakbasedonwhowouldbebesttotalkabouttheirexperiences.

EachspeechwilltakeplaceinKentHall,whichisthedesignatedbuildingfor

psychologystudents.Speakerswilladdresstopicslikewhattheywishtheyknew

TeamAdventure30

beforeparticipatingandwhytheychosetotravelwithNSE.Theywillalsotalk

abouttheirbestexperienceandtheiracademic,socialandexperientialgrowth.

Fourweekspriortotheevent,theinterninchargeofsocialmediawillbegin

postingabouttheeventonFacebook,TwitterandInstagram.Thepostswill

remindstudentsofdates,placesandtimesforeachspeaker.Theinternswill

createposterstohangupinthespecificbuildingswheretheserieswilltakeplace.

NSEwillaskstudentstolivetweettheeventusingthehashtag#ExploreNSE.

Theanticipatedturnoutis30studentsperspeaker.

NSEwillpartnerwiththePsychologyClubtobuildrelationshipswithstudents

andpossibleopinionleaderswithinpsychology.TheinternswillpromoteNSE

eventswithintheclub,liketheExplorerSeries,bygoingtooneclubmeetingeach

semestertopromoteNSEtothemembers.

C. Usedigitaltacticsandfacetofacecommunicationtogenerateawarenessabout

potentialresearchandgraduateschoolopportunitiesforbiologystudentsthrough

NSE.

TheExplorerSeriesisaspeakerseriessponsoredbyNSEforbiologymajors.

ThisserieswilltakeplaceduringSeptember2016.NSEwillinvitebiology

alumniwhotravelledwiththeprogramduringtheirundergraduatecareer.They

willalsoinviteacademicadvisorsfromthedepartmentofbiologicalsciencesto

theeventaswellashavethememailtheirstudentsandaskthemtoattendthe

event.Joneswillchoosewhichalumnishewouldliketoinvitetospeakbasedon

TeamAdventure31

whowouldbebesttotalkabouttheirexperiences.Eachspeechwilltakeplacein

CunninghamHall,whichisthedesignatedbuildingforbiologystudents.

Speakerswilladdresstopicslikewhattheywishtheyknewbeforeparticipating

andwhytheychosetotravelwithNSE.Theywillalsotalkabouttheirbest

experienceandtheiracademic,socialandexperientialgrowth.Fourweeksprior

totheevent,theinterninchargeofsocialmediawillbeginpostingaboutthe

eventonFacebook,TwitterandInstagram.Thepostswillremindstudentsof

dates,placesandtimesforeachspeaker.Theinternswillcreateposterstohang

upinthespecificbuildingswheretheserieswilltakeplace.NSEwillask

studentstolivetweettheeventusingthehashtag#ExploreNSE.Theanticipated

turnoutis30studentsperspeaker.

NSEwillpartnerwithBiologyClubtobuildrelationshipswithstudentsand

possibleopinionleaderswithinbiology.TheinternswillpromoteNSEevents

withintheclub,suchastheExplorerSeries,bygoingtooneclubmeetingeach

semestertopromoteNSEtothemembers.

D. Usefacetofaceanddigitalcommunicationtocreateenthusiasmaboutinternship

andcareeropportunitiespromotedforbusinessmanagementstudentsthrough

NSE.

TheExplorerSeriesisaspeakerseriessponsoredbyNSEforfreshmanbusiness

managementmajors.ThisserieswilltakeplaceduringSeptember2016.NSE

willinvitebusinessmanagementalumniwhotravelledwiththeprogramduring

TeamAdventure32

theirundergraduatecareer.Theywillalsoinviteacademicadvisorsfromthe

departmentofmanagementandinformationsystemstotheeventaswellashave

thememailtheirstudentsandaskthemtoattendtheevent.Joneswillchoose

whichalumnishewouldliketoinvitetospeakbasedonwhowouldbebesttotalk

abouttheirexperiences.EachspeechwilltakeplaceinBusinessAdministration,

whichisthedesignatedbuildingforbusinessmanagementstudents.Speakers

willaddresstopicslikewhattheywishtheyknewbeforeparticipatingandwhy

theychosetotravelwithNSE.Theywillalsotalkabouttheirbestexperienceand

theiracademic,socialandexperientialgrowth.Fourweekspriortotheevent,the

interninchargeofsocialmediawillbeginpostingabouttheeventonFacebook,

TwitterandInstagram.Thepostswillremindstudentsofdates,placesandtimes

foreachspeaker.Theinternswillcreateposterstohangupinthespecific

buildingswheretheserieswilltakeplace.NSEwillaskstudentstolivetweetthe

eventusingthehashtag#ExploreNSE.Theanticipatedturnoutis30studentsper

speaker.

NSEwillpartnerwithDeltaSigmaPi,thebusinessfraternity,tobuild

relationshipswithstudentsandpossibleopinionleaderswithinbusiness

management.TheinternswillpromoteNSEeventswithinthefraternity,suchas

theExplorerSeries,bygoingtooneclubmeetingeachsemestertopromoteNSE

tothemembers.

X. Budget

TeamAdventure33

A. BulkOrderPrintMedia

Large6x2.5bannerwiththeNSElogoandExploreYourHorizons:Study

AwaywithNationalStudentExchangepurchasedfromStaples$40.00

FirstYear1,000color,8.5"x11",generalinformationhandoutswithdatesand

timesforinformationandKickBack!sessionswrittenbyJonespurchasedfrom

Staples$60.00

SecondYear1,000color,8.5"x11",generalinformationhandoutswithdates

andtimesforinformationandKickBack!sessionswrittenbyJonespurchased

fromStaples$60.00

500color,5.5x8.5,postcardswithNSElogoandtheschoolsstudentscan

studyatpurchasedfromStaples$155.00

500color,3.7x8.5(closed),brochureswithgeneralinformationaboutthe

programanddatesandtimesforinformationandKickBack!sessionspurchased

fromStaples$700.00

AlloftheabovewillbeusedatinformationandKickBack!sessions,

BlastOffandBlackSquirrelFestival.

15colorprintedpostersadvertisingthespeakerseriesdatesandtimespurchased

atStaples(fivepereachbuilding)$105.00

TheaboveposterswillbeusedtopromoteTheExplorerSeries

B. OnlineandSocialMediaTactics

Consistentvoiceonsocialmedia

People

TeamAdventure34

TrainoneNSEinterntopostonallthreesocialmediaaccountsand

followthepostingschedule

Resources

Facebook,TwitterandInstagramaccounts

ComputerinUndergraduateStudiesofficetoaccesssocialmedia

accounts

VideoonKentNSEwebsite

Money

Prizeforthewinnerofthefilmcontest$500.00

People

SaraSmith,electroniccommunicationsandwebcontentservices

coordinatorforUniversityCommunicationsandMarketing

department,willpostthevideoontheKentStatewebsiteunderthe

NSEpage.

KSUundergraduatestudents

PamelaJoneswilljudgethecontestandselectawinner

Resources

PhotosandvideosofNSEalumniexperiences

KentStatewebsiteasaplatformforthevideo

C. Smallscalefacetofacetactics

ClasspresentationsinGeneralPsychology,PrinciplesofMicroeconomics,

PrinciplesofMarketingandLifeonPlanetEarth

TeamAdventure35

People

OneAdventureGuidewillpresenttotheclass.

OneNSEinternwillcreateahandouttogivetostudents.

Resources

TheclasslecturehallslocatedinKentHall,CunninghamHalland

theBusinessAdministrationbuilding

17professorswhoteachthegeneraleducationcoursestoallow

NSEtospeakduringclasstime

Money

10NSEAdventureGuidetshirts$180.00

InformationandKickBack!sessions

Money

15poundsofbulkcandyfor20informationsessions(10peryear)

$69.00

Threedozencookiesfor10KickBack!sessions(fiveperyear)

$200.00

Six22ouncesbagsofprepoppedpopcorn$36.00

People

TraintwoNSEinternstohostsessions

Resources

Reserveroom315intheKentStateStudentCentertohostthe

events

TeamAdventure36

BlastOffandBlackSquirrelFestivalbooths

Money

1,000plasticbagstopackagetrailmixtogiveawayatBlastOff

andBlackSquirrelFestival$15.00

10casesof25poundsoftrailmixtopackageandgiveawayat

BlastOffandBlackSquirrelFestival$747.50

15packsofthreesheetsof24customprintedstickerstoputonthe

packagesoftrailmix$180.00

Twopackagesofstringtoclosethepackagesoftrailmix$5.58

1,000luggagetagscustomprintedtoputonthepackagedtrailmix

$115.00

Instagramphotoframeposterboard$11.79

White,blueandblackpainttodecoratetheposterboard$14.97

Goldglittergluetodecoratetheposterboard$6.29

People

TwoNSEinternstorunthebooth,handoutfliersandanswers

studentsquestions

Resources

Filloutformforboothspaceandturninamonthbeforetheevent

Boothsprovidedbytheeventstaff

DestinationKentState

People

TeamAdventure37

TwoNSEinternsandPamelaJonestohosttheparentsessions

duringthesummer

Resources

FilloutformtobeapartofDestinationKentStatesessions,turnin

duringSpringSemester

Roomandboothprovidedbyeventstaff

NSEAdvisoryBoard

People

TwoNSEinternsandPamelaJonestoinviteacademicadvisorsto

beapartoftheboardandrunmeetings

Oneacademicadvisorfromeachschooltorepresenttheirstudents

andfellowadvisors

Resources

Roomformeetings,scheduledamonthinadvance

D. Largescalefacetofacetactics

BreakfastBuds

Money

KentStateBanquetSalesKentBuffet(feeds50people)

$1,250.00

Rentroom204intheKentStateStudentCenterforoneday

$350.00

People

TeamAdventure38

TwoNSEinternstohandoutinformationsheetstostudents

Resources

TablesandchairsprovidedbytheKentStateStudentCenter

Plates,cups,eatingutensilsandnapkinsprovidedbyKentState

BanquetSales

PizzaandPaperwork

Money

ThreelargepizzasfromHungryHowies(fourtimes)$123.00

10packsof24bottlesofwater$34.00

Twopackagesof200countnapkins$5.76

Twopackagesof140countpaperplates$11.88

Printout25applicationsperevent(fourtimes)$150.00

People

TwoNSEinternstohelpparticipantsfillouttheirapplicationand

answerquestions

Resources

FourthflooroftheKentStatelibrarytohosttheevent

Tablesandchairsprovidedbythelibrary

AdventureDayattheK

Money

Inflatableobstaclecourserental$1000.00

Onedaycottoncandymachinerental$400.00

TeamAdventure39

Twodaycornholerental$50.00

PropsforInstagramcontestphotobooth$20.00

Ropeforthreeleggedrace$8.99

500wristbandswithExploreYourHorizonsprintedonthem

$340.00

Large6x2.5bannerwiththeNSElogoandeastcoastschools

featuredattheeventpurchasedfromStaples$40.00

Large6x2.5bannerwiththeNSElogoandwestcoastschools

featuredattheeventpurchasedfromStaples$40.00

ChipotlegiftcardsforthewinnersoftheInstagramcontest

$60.00

People

FiveNSEinternsandPamelaJonestoruntheevent

Resources

ReserveRismanPlazatohosttheeventduringthespringsemester,

nocosttorent

PartnershipwithForkintheRoadtoprovideattendeeswithfood,

studentshavetopay

ThreetablesprovidedbytheKentStateStudentCenter

E. FreshmanPsychologyTactics

ExplorerSeries

People

TeamAdventure40

TwoNSEinternswhowillplantheevent,promotetheeventon

socialmediaandprintmediaandwillpassoutNSEinformationat

theendofeachspeaker

Alumnispeakerswithdegreesinpsychology

Resources

Reserveroom102inKentHalltohosttheevent

PartnerwithPsychologyClub

People

OneNSEinternwhowillgotomeetingsofthePsychologyClubto

talkabouteventsfortheirmajor

Resources

PartnershipwithPsychologyClubtobuildrelationshipswith

psychologystudents

F. FreshmanBiologyTactics

ExplorerSeries

People



theendofeachspeaker

Alumnispeakerswithdegreesinbiology

Resources

Reserveroom100inCunninghamHalltohosttheevent

TeamAdventure41

PartnerwithBiologyClub

People

OneNSEinternwillgotomeetingsoftheBiologyClubtotalk

abouteventsfortheirmajor.

Resources

PartnershipwithBiologyClubtobuildrelationshipswithbiology

students

G. FreshmanBusinessManagementTactics

ExplorerSeries

People



theendofeachspeaker

Alumnispeakerswithdegreesinbusinessmanagement

Resources

Reserveroom101inBusinessAdministrationBuildingtohostthe

event

PartnerwithDeltaSigmaPi

People

OneNSEinternwillgotomeetingsofDeltaSigmaPitotalkabout

eventsfortheirmajor.

Resources

TeamAdventure42

PartnershipwithDeltaSigmaPitobuildrelationshipswith

businessstudents

H. Research

Threesurveys:before,duringandafterthecampaign

Money

10questionsurveydistributedthroughwww.surveymonkey.com

Free

People

OneNSEinternwillcreatequestionstogaugestudentandfaculty

awarenessoftheprogramduringallpointsofthecampaign.

TOTAL=$7,119.76

XI. Timeline

A. BulkOrderPrintMedia

FirstYear1,000color,8.5"x11",generalinformationhandoutswithdatesand

timesforinformationandKickBack!sessionsorderinbulkfirstweekof

January2015

500color,5.5x8.5,generalinformationpostcardswithdatesandtimesfor

informationandKickBack!sessionsorderinbulkfirstweekofJanuary2015

SecondYear1,000color,8.5"x11",generalinformationhandoutswithdates

andtimesforinformationandKickBack!sessionsorderinbulkfirstweekof

January2016

TeamAdventure43

B. OnlineandSocialMediaTactics:

Consistentvoiceonsocialmedia

TrainatleastoneinterntoeffectivelyusesocialmediaJanuary12,2015,

firstweekofspring2015classes,twoweeksinadvance

BeginpostingonsocialmediaFeb.1,2015

VideoonKentNSEwebsite

Beginsocialmediaposts,hangfliersandsendinformationalemailstothe

JMClistservaboutthecontestJanuary2015,twomonthsinadvance

ReservetheFirstEnergyauditoriumJanuary2015,twomonthsin

advance

HoldkickoffeventFebruary2015,onemonthinadvance

RemindparticipantsofMarchdeadlineviaemailFebruary2015,two

weeksbeforesubmissiondeadline

ReviewsubmittedvideosMarch2015,twoweeksbeforesendingvideo

SendwinningvideotoSaraSmithMarch30,2015,twodaysinadvance

PostthevideoonlineandannouncewinnerApril1,2015

C. Smallscalefacetofacetactics:

Classpresentations

ContactprofessorsandasktospeakintheclassFebruary2015,one

monthinadvance

CreatehandoutswithNSEinformationFebruary2015,threeweeksin

advance

TeamAdventure44

TraininternstospeakinclassFebruary2015,twoweeksinadvance

RemindprofessorsviaemailNSEwillspeakintheirclassoneweekin

advance

Informationsessions

Reserveroom315intheKentStateStudentCenterbeginfirstweekof

springsemester,Jan.12,2015andhostsessioneveryotherweek,reserve

onemonthinadvanceforeachsession

BlastOffandBlackSquirrelFestbooths

ReserveBlastOffboothJuly2015,onemonthinadvance

Buytrailmixandbagsthreedaysinadvance

AssembletrailmixandNSEmaterialstwodaysinadvance

AttendBlastOffAugust2015

ReserveBlackSquirrelFestboothAugust2015,onemonthinadvance

CreatehandoutswithNSEinformationAugust2015,threeweeksin

advance

Buytrialmixandbagsthreedaysinadvance

AssembletrailmixandNSEmaterialstwodaysinadvance

AttendBlackSquirrelFestivalSept.11th,2015

DestinationKentState

ContactDestinationKentStateeventstaffMarch2015

TraininternsanddeveloppresentationforparentsMay2015

AttendDestinationKentStatesummersessionsSummer2015and2016

TeamAdventure45

NSEAcademicAdvisoryBoard

ContactadvisingofficesontheKentmaincampusAugust2015

CreateadvisoryboardAugust2015

EducateadvisorsonNSEinformationtogivetootheradvisorsand

studentsAugust2015

D. Largescalefacetofacetactics:

BreakfastBuds

ReachouttoNSEalumniJuly2015

Reserveroom204intheKentStateStudentCenterSeptember2015,one

monthinadvance

ContactKentStateBanquetSalestorequestcateringSeptember2015,

fourweeksinadvance

ContactFLASHperkstorequestBreakfastBudsasaFLASHperksevent

September2015,threeweeksinadvance

ContactUndergraduateStudiestoestablishapartnershipSeptember

2015,threeweeksinadvance

BeginsocialmediapostsandFacebookreservationinviteSeptember

2015,twoweeksinadvance

RemindstudentstoRSVPonFacebookandsendemailreminders

October2015,twodaysinadvance

PizzaandPaperwork

TeamAdventure46

ReservespaceonthefourthflooroftheKentStatelibraryOctober

2015/2016,onemonthinadvance

BeginsocialmediapostsandFacebookreservationinviteNovember

2015/2016,twoweeksinadvance

PrintandassembleapplicationformsNovember2015/2016,oneweekin

advance

Placepizzaorderoneweekinadvance

RemindstudentstoRSVPNovember2015/2016,twodaysinadvance

Followupwithpizzaorderandpurchasepaperproductsonedayin

advance

AdventureDayontheK

ReservespaceonRismanPlazaJuly2015,fourmonthsinadvance

EstablishapartnershipwithForkintheRoadJuly2015,twomonthsin

advance

InvitePresidentWarrenandFlashtoattendtheeventAugust2015,one

monthinadvance

PurchaseflagsandcreateandprintNSEinformationhandoutsAugust

2015,threeweeksinadvance

BuymaterialsforgamesandpictureopportunitiesSeptember2015,two

weeksinadvance

Choosetwointernstoruntheboothandbriefthemonthestatestheywill

representattheboothSeptember2015,twoweeksinadvance

TeamAdventure47

BeginsocialmediapostsSeptember2015,twoweeksinadvance

IncreasesocialmediapostsSeptember2015,oneweekinadvance

HavePresidentWarrenandFlashtakebuddypicturetogethertoposton

InstagramSeptember2015,oneweekinadvance

PurchaseChipotlegiftcardsSeptember2015,oneweekinadvance

E. Freshmanpsychologytactics:

ExplorerSeries

Contactpotentialspeakers,July2016,twomonthsinadvance

SolidifyspeakersandsendinvitationtospeakAugust2016,onemonthin

advance

Reserveroom102inKentHallAugust2016,onemonthsinadvance

BeginsocialmediapostsAugust2016,onemonthinadvance


PsychologyClubpartnership

EstablisharelationshipwithPsychologyClubJanuary2015

F. Freshmanbiologytactics:

ExplorerSeries



advance

Reserveroom100inCunninghamHallAugust2016,onemonthsin

advance

TeamAdventure48



BiologyClubpartnership

EstablisharelationshipwithBiologyClubJanuary2015

G. Freshmanbusinessmanagementtactics:

ExplorerSeries



advance

Reserveroom101inBusinessAdministrationBuildingAugust2016,one

monthsinadvance



PartnerwithDeltaSigmaPi

EstablisharelationshipwithDeltaSigmaPiJanuary2015

XII. Evaluation

A. Participation

DidthetacticsinspirestudentstowanttostudyawaywithNSE?

MeasuredbytotalapplicationsreceivedbyFebruary2016andFebruary

2017

TeamAdventure49

Measuredbytotalnumberofstudentswhostudyawayin2017

B. AwarenessandExcitement

DidthetacticsgeneratecampuswideawarenessandexcitementforNSE?

Measuredbystudentsanswerstoawarenesssurveyssentout

Twodifferentsurveys

Campuswideforallstudentsandfaculty

Specificforthekeypublicswithinpsychology,biologyand

businessmanagementmajors

Measuredbysocialmediahitsandtrendingtopics

Amountoftimeswasthehashtag#ExploreNSEusedduringthe

courseofthecampaign

TeamAdventure50

National Student Exchange

Documents

Transcript of National Student Exchange