NATIONAL RESEARCH UNIVERSITY “HIGHER SCHOOL OF ECONOMICS” MADRID, 2011 Retail Store Security...
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Transcript of NATIONAL RESEARCH UNIVERSITY “HIGHER SCHOOL OF ECONOMICS” MADRID, 2011 Retail Store Security...
NATIONAL RESEARCH UNIVERSITY “HIGHER SCHOOL OF ECONOMICS”
MADRID, 2011
Retail Store Security Equipment: How Non-humans
are Made Visible
Empirical Data
53 in-depth interviews (2006-2007): 39 interviews with managers of food retailing:
18 interviews with top managers of grocery chains; 11 interviews with managers of small-scale trading;
500 questionnaires filled by managers of retail chains and their suppliers from 5 cities of Russia: Moscow, S.-Petersburg, Yekaterinburg, Novosibirsk, and Tyumen (2007–2008).
Prehistory of Shoplifting
Modern trade formats (department stores and supermarkets) provide consumers with a free access to goods and turn shopping from labor duty into entertainment;
Self-service system liquidates visible barriers and direct contacts between buyers and retailers and provokes people into shoplifting;
Anti-theft technologies are turned out to be one of the essential features of supermarkets and distinguish modern and traditional stores.
Evolution of Electronic Article Surveillance
Advanced technologies detecting and deterring shoplifting replaced security personnel;
Diverse technologies were designed for different goods and different stores;
Anti-theft technologies developed from effectiveness and standardization toward broadening opportunities and total surveillance over movements of goods.
Retailers and Experienced Shoplifters: a Combat of Technologies and Counter-
Technologies
Technologies stimulate changes in criminal practices.
Experienced shoplifters effect greater damage to retailers but occasional shoplifters are detected more often.
While modern anti-theft technologies are better at catching occasional shoplifters, traditional surveillance measures are better at combating with experienced shoplifters.
A major aim of anti-theft technologies has been transformed: from detecting to deterring.
Retailers and Customers: Making the Hidden Technologies Visible
Shoplifting prevention implies that retailers should make anti-theft technologies visible.
Making security measures more visible to consumers it discourages potential shoplifting.
Making security measures more visible to consumers it causes a significant proportion of shoppers to feel uncomfortable and bothered.
Retailers and Suppliers: Who should pay for Anti-theft Technologies?
tag sourcing;losses caused by shoplifters should be
compensated by suppliers. Suppliers (N=249), % Retailers (N=252), %
How often do retailers require from their suppliers to compensate shrink loss?
Large-scale retailers
Small-scale retailers
From large-scale suppliers
From small-scale suppliers
Often or from time to time
26 12 42 40
Never 74 88 58 60
Total 100 100 100 100