NATIONAL IMMUNIZATION MONTH Get Out In Front … · NATIONAL IMMUNIZATION MONTH Get Out In Front Of...

NATIONAL IMMUNIZATION MONTH

Get Out In Front Of Your Customers on Immunizations

Medicare Part D Marketing Kit

Immunizations Marketing Tool Kits

Why Pharmas Know More Than Doctors

2018 HME Catalog Order Form

World Class Customer Service

One JM Smith Model providing a portfolio of hardware & software solutions for your LTC Pharmacy

Dedicated LTC Business Consultants with more than 75 years of LTC specific experience

Solution Driven LTC Business Consulting

Turnkey Solutions for starting, operating & growing a LTC Pharmacy

Wholesale drug distribution throughout 32 states

To find out more about moving your pharmacy into the LTC space, contact:Jeff Schneider, RPh, VP of Long Term Care Pharmacy Solutions

864.216.2593 • [email protected]

Spartanburg, SC • Valdosta, GA • Paragould, AR • Milton, VT

smithdrug.com

Divisions of J M Smith Corporation

2

ON THE INSIDE

Healthwise™ Clinical Solutions

Healthwise™ Circular Program

DollarWise™ Program

Good Sense® Controlled Label Program

Greeting Cards Program

Continuing Education

Gift and Trade Show

Rx QuickShip™

Third Party Station

Pharmacy First

DrugSmith™ Monthly Newsletter

Diabeticare Program

Hamacher Retail Zone Pricing

Home Health Care Catalog

HealthWise Signage Program

Smith Gift Box Gift Category

Vials and Vitamin Program

Direct Mail Advertising

Well Staffed Customer Service

Excellent Service Levels

Store Fixture Program

Merchandising Services

Spotlight Program

Repeat Rewards Loyalty Cards

Long Term Care Solutions 2

Front End Fixation: Vitamins 4

Recognizing National Immunization Awareness Month

8

Millenials and Brands: An Emotional Connect 10

HIPS: Intuitative Purchasing System 11

Medicare Part D: Open Enrollment 12

Does A Pharma Know More Than A Doctor? 14

Proper Tools Prevent Medicine Errors At Home

16

Union Springs Healthcare: Strategic Partnership For the Community Pharmacy

18

2018 HME Catalog Order Form 19

BRAND YOUR COMMUNITY PHARMACY!w i t h t h e H e a l t h W i s e P h a r m a c y S M M a r k e t i n g S i g n a g e P a c k a g e

T h e I n i t i a l S i g n a g e K i t I n c l u d e s :

For More Information, Contact Your Pharmacy Business Consultant

The IronMan MarqueeHealthWise Pharmacy

Circular Program

Window ClingRepositionable Decals

Prescription Drop Off and Pick Up Signs with Hanging Harware

Heavy Duty Floor Mat

Neon HealthWise Pharmacy Front End Sign

Aisle/Category Directional Signs

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Reasons to stock vitamins

Before the days of marginal third party reimbursements, mail order, and huge competition from national chains, pharmacies didn’t need a front end to stay in business. Enough profit came from prescriptions. Now, a front end can be one of your most valuable sources of revenue.

You can go back and forth all day about what to offer in your front end. Should you stock cards and gifts? What about snacks? With vitamins, you don’t need to deliberate. Vitamins will always suit a pharmacy, no matter your market. Whether you’re located in a rural or an urban environment; whether your customers prefer to purchase camping gear or high-end cosmetics, vitamins can do well in community pharmacies.

Vitamins and supplements naturally complement a retail pharmacy, where you can cross-merchandise your products. As you know, when patients take an antibiotic they can experience unpleasant side effects, like an upset stomach. If they take a

supplement, such as a probiotic, it counteracts those negative side effects, which means healthier patients and a healthier bottom line for your business.

With competition from health food stores and other pharmacies, you have to give patients a reason to buy from you. You can likely beat expensive health food stores

on price.

Suggestions to increase sales

Keep in mind that you can’t just line up a bunch of vitamins and supplements on your shelves and expect sales to skyrocket.

Promoting your vitamins starts with simply using your knowledge to educate your patients. Your patients trust your healthcare

advice. After all, pharmacists were voted the second most-trusted profession in America in 2011, according to the annual

Gallup survey.

Whether you have a patient who is concerned about vision health or who wants to know the best

supplementary sleep aids, come out from behind the counter and talk to your patients about

the right vitamins for them. It will mean a sale for your business, and a happy patient.

When it comes to vitamins and nutritional supplements you can also increase sales by paying attention to the trends.

Smith Drug Company works to keep our customers competitive by offering quality vitamin lines with great margins.

How to Increase Front-End Sales With Vitamins

Your patients expect their community pharmacy to supply the products they need to get healthy and stay healthy—and not just the ones found behind the counter. Vitamins and nutritional supplements are in demand for consumers like your patients. According to a 2011 report by Global Industry Analysts Inc., the global market for vitamins is growing. It’s predicted to reach $3.2 billion by 2017.

Your patients trust their hometown pharmacy, which means they’ll be hitting your store shelves to find the vitamins and nutritional supplements they need to maintain a healthy lifestyle. Give them what they’re looking for! A well-stocked front end complete with the latest vitamins and supplements can add value to your store.

https://www.pbahealth.com/how-to-increase-front-end-sales-with-vitamins/

4

Item # Description Pkg

456038 21ST CENT ACIDOPHILUS PROBIOT 1X150 CP

659763 21ST CENT ADVANC PROBIOTICS 1X60 CP

108936 21ST CENT ALASK WLD FISH OIL 1X90 CP

255018 21ST CENT ARTHRI-FLEX W/MSM 1X120 TB

740746 21ST CENT BIOTIN 10,000MCG 1X120 CT

562538 21ST CENT BIOTIN 5000MCG CAP 1X110 CP

444745 21ST CENT CALC 1000+800IU D 1X90 TB

665794 21ST CENT CALC 600MG +D3 1X200

437996 21ST CENT CALC 600MG+D+MIN 75 1X75 TB

740845 21ST CENT CALC CITR +D PETITES 1X200 CT

651299 21ST CENT CALC CITRATE+D MAX 1X120 CP

651307 21ST CENT CALC CITRATE+D MAX 1X400 CP

653493 21ST CENT CALCIUM 500MG + D 1X90 TB



689935 21ST CENT CALCIUM 600MG 1X75 CT

571877 21ST CENT CINNAMON + CHROMIUM 1X120 CT

700997 21ST CENT COLOSTRUM 1X120 CT

562520 21ST CENT COMPLEX B-100 PR TAB 1X60 TB

659805 21ST CENT CO-Q-10 100MG CAP 1X150 CP

604686 21ST CENT CO-Q-10 200MG BONUS 1X120 CP

718437 21ST CENT CRANBERRY 400MG 1X60 CT

757484 21ST CENT CRANBERRY PROBIOTIC 1X60 TB

563478 21ST CENT DIGESTIVE ENZYME CAP 1X60 CP

740753 21ST CENT EYES SUPERVISION 2 1X120 CT

123919 21ST CENT FISH OIL 1000MG 1X300 GC

535401 21ST CENT FISH OIL 1000MG EC 1X180 GC

528349 21ST CENT FISH OIL 1200MG 1X140 GC

543058 21ST CENT FISH OIL 1200MG EC 1X90 GC

258517 21ST CENT FISH OIL EC 1000MG 1X90 CP

257691 21ST CENT GLUC/CHOND 3X LIQ 1X16 OZ LIQ

437533 21ST CENT GLUCO/CHONC HLA+MSM 1X120 TB

736256 21ST CENT GLUCOS/CHOND 120CT 1X120 CAP

255877 21ST CENT GLUCOS/CHOND 3X 1X150 TB

256578 21ST CENT GLUCOS/CHOND DS 1X150 CP

740878 21ST CENT GLUCOS/CHOND TRPL +D 1X80 CT

535260 21ST CENT GLUCOSAMINE 1000MG 1X120 TB

535278 21ST CENT GLUCOSAMINE 1000MG 1X240 TB

740860 21ST CENT GLUCOSAMINE COMPL +D 1X60 CT

261164 21ST CENT GREEN TEA BAGS 1X24 EA

566422 21ST CENT HAIR SKIN NAILS CPLT 1X50 CP

616334 21ST CENT HEALTHY EYES EXTRA N 1X50 TB

542233 21ST CENT HORSE CHESTNUT 60CT 1X60 CT

740811 21ST CENT IMMUBLAST 1X32 CT


765024 21ST CENT IMMUBLST +C EFF MIX 1X30 CT

644963 21ST CENT IRON SR 45MG TAB 1X60 CT TBC

571869 21ST CENT KRILL OIL 300MG 1X60 CT

659789 21ST CENT MELATONIN 10MG SUBL 1X120 TB

659797 21ST CENT MELATONIN 5MG 1X120 TB

562561 21ST CENT NIACIN 500MG FL/FREE 1X110 CP

568196 21ST CENT ONE DAILY WOMENS 1X100 TB

517904 21ST CENT POTASSIUM 99MG TAB 1X110

119628 21ST CENT PRENATAL+DHA 1X120 GC

404210 21ST CENT RED WINE EXT 90 CP 1X90 CP

94995 21ST CENT RED YEAST RICE 1X150 CP

535385 21ST CENT SENTRY SENIOR TABS 1X100 TB

535393 21ST CENT SENTRY SENIOR TABS 1X265 TB

740761 21ST CENT SENTRY SR MEN 50+ 1X100 CT

740779 21ST CENT SENTRY SR WOMEN 50+ 1X100 CT

535377 21ST CENT SENTRY TABS 1X130 TB

259598 21ST CENT TRI OMEGA 3/6/9 EC 1X90 CP

757492 21ST CENT TURMERIC COMPLEX 1X60 CT

740902 21ST CENT VINPOCETINE 10MG 1X180 CT

562553 21ST CENT VIT B12 500MCG TAB 1X110 TB

562546 21ST CENT VIT B6 100MG TAB 1X110 TB

562595 21ST CENT VIT C 1000MG TAB 1X110 TB

562587 21ST CENT VIT C 500MG ORG CHEW 1X110 TB

562579 21ST CENT VIT C 500MG TAB 1X110 TB

659771 21ST CENT VIT D 10000IU TAB 1X110 TB

437442 21ST CENT VIT D 1000IU 300TB 1X300 TB

571851 21ST CENT VIT D 400IU ORANGE 1X110

414243 21ST CENT VIT D 5000IU 110TB 1X110 TB

91371 21ST CENT VIT D3 1000IU 1X110 TB

348177 21ST CENT VIT D3 2000IU 1X110 TB

562637 21ST CENT VIT E 1000IU SOFTGEL 1X55 GC

562629 21ST CENT VIT E 400IU NATURAL 1X110 GC

562611 21ST CENT VIT E 400IU SOFTGELS 1X110 GC

740795 21ST CENT VITAJOY BIOTIN 1X120 CT

740829 21ST CENT VITAJOY CO Q-10 1X60 CT

740852 21ST CENT VITAJOY DAILY C 1X100 CT

740787 21ST CENT VITAJOY DAILY D 1X120 CT

740837 21ST CENT VITAJOY MELATONIN 1X120 CT

740282 21ST CENT VITAJOY MLT GUMMY 1X75 CT

740803 21ST CENT VITAJOY MULTI 1X75 CT

740894 21ST CENT VITAJOY OMEGA + DHA 1X120 CT

740886 21ST CENT ZOO FRIEND OMEGA DHA 1X60 CT

740548 21ST CENT ZOO FRIENDS GUMMY 1X60 CT

5


755991 NV ACIDOPHILUS LACT CAPS 1X100 CP

756015 NV ACIDOPHILUS PROBIOTIC TAB 1X60 TB

756007 NV ACIDOPHOLUS HI-POTENT RASP 1X100 TB

756023 NV ALPHA LIPOIC ACID 100MG 1X60 CT

756049 NV ANTIOXIDANT HI-POTENT W/LUT 1X90 CP

756031 NV ANTIOXIDANT W/VIT A-C-E 1X60 CT

756056 NV APPLE CIDER VINEGAR 600MG 1X60 CT

756171 NV BALANCE B100 TAB 1X50 TB

756247 NV BEE POLLEN 580MG CAP 1X100 CP

756254 NV BETA CAROTENE 25000IU SFTGL 1X100 CT

756296 NV BIOTIN 5000MCG SUP-POTENT 1X60 CP

756270 NV BIOTIN HI-POTENT 1000MCG 1X100 TB

756288 NV BIOTIN SUP-POT STRWBRY GUMM 1X60 CT

756460 NV CALC & MAGNESIUM TAB 1X100 TB

756437 NV CALC 500MG CHEW TAB 1X100 TB

756429 NV CALC CARB W/D 400IU TAB 1X100 TB

756411 NV CALC CARBONATE 600MG TAB 1X100 TB

756445 NV CALC CITR 630MG W/D3 400IU 1X100 CT

756452 NV CALC LIQ 600 W/D 400IU SFTG 1X100 CT

756478 NV CALC MAGNESIUM ZINC TAB 1X100 TB

756486 NV CALC OYSTER SHELL 500MG TAB 1X100 TB

756494 NV CALC OYSTER SHELL 500MG W/D 1X100 TB

756528 NV CHILD CHEW MULTIVITAMIN 1X100 TB

759167 NV CHILD CHEW MULTIVITAMIN TB 1X30 CT

756510 NV CHILD MULTI GUMMI BEAR-SHAP 1X60 CT

756536 NV CHROMIUM PICOLINATE 200MCG 1X60 TB

756544 NV CINNAMON 1000MG CAP 1X100 CP

756551 NV COCONUT OIL 1000MG VIRGIN 1X100 GC

756569 NV COD LIVER OIL SOFTGEL 1X100 CT

756627 NV COLON TOTAL BODY CLEANSE CP 1X60 CP

756593 NV CO-Q10 100MG CAP 1X30 CP

756619 NV CO-Q10 200MG CAP 1X30 CP

756585 NV CO-Q10 50MG CAP 1X30 CP

756577 NV CO-Q10 HISORB 30MG SOFTGEL 1X30 CT

756502 NV CORAL CALC W/D & MG 1000MG 1X60 CT

756635 NV CRANBERRY CONC 500MG SOFTGL 1X60 CAP

756726 NV DAILYVITE 100% DAILY VALUE 1X100 TB

756734 NV DAILYVITE TAB 1X250 TB

756742 NV DAILYVITE W/IRON TAB 1X250 TB

764746 NV DARK CHERRY CONC SYRUP 1X16 OZ

756783 NV DHA 200MG SOFTGEL 1X30 CT

756809 NV DIGESTIVE ENZYME CAP 1X60 CP

756874 NV ENCHINACEA 400MG CAP 1X90 CP

756882 NV ENHINAC/GLDN SEAL 350/100M 1X60 CP

756890 NV EVENING PRIMROSE OIL 500MG 1X90 CT


756924 NV FERROUS GLUCONATE TAB 1X100 TB

756932 NV FERROUS SULFATE 5GR TAB 1X100 TB

757013 NV FLAXSEED OIL 1000MG SOFTGEL 1X90 CT

757039 NV FOLIC ACID 1000MCG TAB 1X100 TB

757021 NV FOLIC ACID 400MCG TAB 1X250 TB

757047 NV GARLIC 500MG SOFTGEL 1X100 TB

757054 NV GARLIC ODORLESS 1250MG CAP 1X100 CP

757062 NV GELATIN 9GR CAP 1X100 CP

757070 NV GINGER EXTRACT 250MG CAP 1X60 CP

757088 NV GINKGO BIL EXTRACT 40MG CAP 1X60 CP

757146 NV GLUCOS CHOND DBL STR CAP 1X60 CP

757153 NV GLUCOS CHOND MSM CAP 1X120 CT

757161 NV GLUCOS MSM COMPLEX COLLAGEN 1X120 CP

757120 NV GLUCOSAM CHOND MAX STR CAP 1X60 CP

757138 NV GLUCOSAM CHOND MAX STR CAP 1X120 CP

757112 NV GLUCOSAMINE CHRON COMPLEX 1X60 TB

757104 NV GLUCOSAMINE SULF 500MG CAP 1X60 CP

757179 NV GRAPE SEED EXTRACT 50MG TAB 1X60 TB

757195 NV GREEN TEA EXTRACT 250MG CAP 1X60 CP

757211 NV HEALTHY SKIN HAIR NAILS TAB 1X60 TB

756940 NV IRON CARBONYL CHEW SF 30MG 1X60 TB

757237 NV KELP LECITHIN B6 TAB 1X100 TB

757252 NV L-CARNITINE 1000MG LIQ 1X16 OZ

757260 NV LECITHIN 1200MG SOFTGEL 1X100 CT

788158 NV LIQ TROPICAL NUTRITION A/F 1X8 OZ

757278 NV LUTEIN 15MG SOFTGEL 1X60 CT

757286 NV LYSINE 500MG TAB 1X100 TB

756916 NV MACUVITE EYE CARE TAB 1X120 TB

756908 NV MACUVITE W/LUTEIN EYE TAB 1X60 TB

757294 NV MAGNESIUM ELEMENTAL 300MG 1X100 CP

757302 NV MAGNESIUM FIZZ-PLUS POWDER 1X6.4 OZ

757245 NV MAX KRILL OIL RED OMEGA-3 1X60 CT

757401 NV MEGA MULTI W/MINERALS TAB 1X60 TB

757369 NV MELATONIN 10MG SUBL TAB 1X60 TB

757310 NV MELATONIN 1MG TAB 1X60 TB

757328 NV MELATONIN 3MG TAB 1X60 TB

757336 NV MELATONIN 3MG TR TAB 1X60 TB

757344 NV MELATONIN 5MG STRWBRY GUMMI 1X60 CT

757351 NV MELATONIN 5MG SUBL CHRRY TB 1X60 TB

757377 NV MILK THISTLE EXTRACT 175MG 1X60 TB

757385 NV MSM 900MG CAP 1X100 CP

757393 NV MULTIVIT ADULT AST FLV GUMM 1X60 CT

757443 NV MULTIVIT HI-POTENT W/MINERA 1X100 CT

757435 NV MULTIVIT NO MINERALS TAB 1X100 TB

757450 NV MULTIVIT W/FOLIC ACID TAB 1X100 TB 6

Item # Description Size

757427 NV MULTIVIT W/MINERALS NO IRON 1X100 TB

757419 NV MULTIVIT W/MINERALS TAB 1X100 TB

757500 NV N-ACETYL-L-CRSTEINE 600MG 1X100 CP

757518 NV NIACIN 100MG TAB 1X100 TB

757526 NV NIACIN 250MG TR TAB 1X100 TB

757542 NV NIACIN 500MG TR TAB 1X100 TB

757534 NV NIACIN NO FLUSH 400MG CAP 1X60 CP

757658 NV OMEGA OILS 3-6-9 SOFTGEL 1X60 CT

757609 NV OMEGA-3 1000MG ODORLESS EC 1X60 CT

757575 NV OMEGA-3 1000MG SOFTGEL 1X90 CT


757625 NV OMEGA-3 1200MG ODORLESS EC 1X60 CT


757641 NV OMEGA-3 1760MG XS SOFTGEL 1X60 CT

757567 NV OMEGA-3 EPA 180/DHA 120 SFG 1X60 CT

757666 NV PAPAYA DIGEST ENZYME CHEW 1X100 TB

757674 NV POTASSIUM GLUCONATE 500MG 1X100 TB

757682 NV PRENATAL W/IRON TAB 1X100 TB

757690 NV PROBIOTIC COMPLEX BLEND CAP 1X100 CP

757708 NV PROBIOTIC MEGA 14 BILL BACT 1X60 CP

757716 NV PROSTATE CONTROL SOFTGEL 1X60 CP

757724 NV RED YEAST RICE EXTRACT CAP 1X60 CP

757732 NV ROYAL JELLY 500MG SOFTGEL 1X90 CT

757740 NV SAW PALMETTO EXTRACT 160MG 1X30 CT

757757 NV SELENIUM 200MCG TAB 1X100 TB

757096 NV SIBERIAN GINSENG 250MG CAP 1X50 CP

757005 NV SLOW IRON 50MG TAB 1X60 TB

757765 NV ST JOHNS WORT EXTR 300MG CP 1X60 CP

757773 NV STRESS FORMULA TAB 1X60 TB

757781 NV STRESS FORMULA W/IRON TAB 1X60 TB

757799 NV STRESS FORMULA W/ZINC TAB 1X60 TB

757807 NV SUPER THERAVITE M TAB 1X130 TB

756221 NV SUPER VIT B W/C CAP 1X100 CP

757823 NV THERATRUM COMPLETE 50 PLUS 1X100 TB

757815 NV THERATRUM COMPLETE TAB 1X130 TB

757831 NV TURMERIC 500MG CAP 1X60 CP

757849 NV ULTIMATE FAT BURNER W/CHROM 1X60 TB

757856 NV ULTRA ENERGY FORMULA 1X60 TB

757864 NV VALERIAN ROOT 500MG CAP 1X90 CP

773770 NV VETERAN’S PACK BOX 1X30 PK

755983 NV VIT A 8000UNITS SOFTGEL 1X100 CT

756239 NV VIT B FULL SPECTRUM W/C 1X100 TB

756197 NV VIT B COMPLEX CAP 1X100 CAP

756205 NV VIT B COMPLEX FORMULA #1 1X100 TB

756213 NV VIT B COMPLEX W/FOLIC ACID 1X200 TB

Item # Description Size

756064 NV VIT B1 100MG TAB 1X100 TB

756189 NV VIT B100 COMPLEX TR TAB 1X50 TB

756130 NV VIT B12 1000MCG TAB 1X50 TB


756148 NV VIT B12 2500MCG SUBL TAB 1X100 TB


756155 NV VIT B12 3000MCG SUBL LIQ 1X1.75 OZ





756163 NV VIT BALANCE B50 TAB 1X100 TB

756346 NV VIT C 1000MG TAB 1X100 TB

756361 NV VIT C 250MG CHEW TAB 1X100 TB

756304 NV VIT C 250MG ORANGE GUMMIE 1X60 CT

756379 NV VIT C 500MG CHEW TAB 1X100 TB

756320 NV VIT C 500MG SR CAP 1X100 CP

756387 NV VIT C 500MG STRWBRY CHEW TB 1X100 TB

756312 NV VIT C 500MG TAB 1X100 TB

756395 NV VIT C 500MG W/ROSE HIPS 1X100 TB

756353 NV VIT C COMPLEX 100MG TR TAB 1X60 TB

756338 NV VIT C COMPLEX 500MG SR TAB 1X100 TB

774166 NV VIT D3 10000IU SOFTGEL 1X90 CT

764753 NV VIT D3 1000IU SOFTGEL 1X100

756650 NV VIT D3 1000IU TAB 1X100 TB

756668 NV VIT D3 1000IU VALUE SIZE 1X300 TB

756676 NV VIT D3 2000IU ASSTD GUMMIES 1X60 CT


756684 NV VIT D3 2000IU TAB 1X100 TB

756718 NV VIT D3 400IU LIQ W/DROPPER 1X1.75 OZ

756643 NV VIT D3 400IU TAB 1X100 TB


756858 NV VIT E 1000IU SOFTGELS 1X50 CT

756833 NV VIT E 200IU SOFTGEL 1X100 CT

756841 NV VIT E 400IU SOFTGEL 1X100 CT

756817 NV VIT E BEAUTY OIL 24000IU 1X1.75 OZ

756825 NV VIT E BEAUTY OIL 49000IU 1X1.75 OZ

756866 NV VIT E WATER SOLUBLE 400IU 1X100 CT

757203 NV VIT FOR HAIR CAP 1X50 CP

757229 NV VIT K 100MCG TAB 1X100 TB

757880 NV ZINC GLUCONATE 100MG TAB 1X100 TB

757872 NV ZINC GLUCONATE 50MG TAB 1X100 TB

757898 NV ZINC LOZ W/A,C,BEE PROPOLIS 1X100 LZ

757906 NV ZINC LOZ W/VIT C LEM FLVR 1X120 LZ

7

Recognizing National Immunization Awareness Month (NIAM)National Immunization Awareness Month (NIAM) is an annual observance held in August to highlight the importance of vaccination for people of all ages. NIAM was established to encourage people of all ages to make sure they are up to date on the vaccines recommended for them. Communities have continued to use the month each year to raise awareness about the important role vaccines play in preventing serious, sometimes deadly, diseases.

NIAM is sponsored by the National Public Health Information Coalition (NPHIC). For more information on the observance,

visit NPHIC’s NIAM website: www.nphic.org/niam.

COMMUMICATION TOOLKITS

NPHIC, in collaboration with CDC’s National Center for Immunization and Respiratory Diseases, developed communication toolkits to help you communicate about vaccines for various audiences. Each week focuses on a different stage of the lifespan:

Babies and young children (July 31-August 6)Pregnant women (August 7-13)Adults (August 14-20)Preteen/Teen (August 21-27)Back to School (July/August)

There is also an abbreviated toolkit for school-aged children to help you remind parents to get their children vaccinated before the school year starts.

The toolkits include sample key messages, media materials, social media messages, FAQs, and web links and resources. You can also get eye-catching NIAM logos and banners to highlight your partic-ipation in NIAM on your social media profiles. A media outreach toolkit is one of the new resources available this year to help you reach out to media on immunization-related topics. To download the toolkits, visit NPHIC’s NIAM website.

8

Find CDC ResourcesCDC develops immunization materials our partners can use in local outreach and education efforts during

NIAM and throughout the year. Below are links to materials you can use during NIAM and beyond to:

Remind parents of the important role vaccines play in protecting their child’s health and answer their questions about vaccines:

www.cdc.gov/vaccines/parents/index.html

To download materials for parents of babies and young children:www.cdc.gov/vaccines/events/niiw/ed-resources.html

To download materials for parents of preteens and teens:www.cdc.gov/vaccines/partners/teens/index.html

For information about college students and vaccines for school entry:www.cdc.gov/vaccines/adults/rec-vac/index.html

Vaccine information for adults, especially older adults and adults with chronic conditions:

www.cdc.gov/vaccines/hcp/adults/for-patients/index.html

Information for pregnant women about getting vaccinated to protect newborns from diseases like whooping cough (pertussis) and flu:https://www.cdc.gov/vaccines/pregnancy/hcp/resources.html

Remind everyone that the next flu season is only a few months awayhttps://www.cdc.gov/flu/freeresources/index.htm

Check with your state or local health department to see if they have additional immunization resources you can use during NIAM, or plans to

celebrate the month. 9

When deciding between brands, millennial consumers seek emotional connections, a recent study by the Fashion Institute of Technology found; 48% of millennials are more likely to buy from a brand if they know the people behind it and 47% expressed a desire for brands to take ownership of their mistakes and take the

consumer’s feedback into account.

The researchers found that millennials were drawn to brands that fulfill a “Trust Loop” with the consumer: brands that are not only more humanized, but focus on

transparency, experience and community rather than simply quality.

The study also revealed that consumers are evolving faster than retailers, creating a “Consumer Experience Gap” that leaves only the most adaptable retailers with a

chance at survival.

FIT’s research provides retailers with key information about how to make loyal customers out of a generation that still prefers to shop in brick and mortar stores, but

unlike their predecessors prefers brands that go the extra mile to forge an authentic personal connection.

With the internet playing such a large role in the way millennials make purchase decisions — 76% browse online before buying at all — trust has become central

to a brand’s success. Retailers can no longer hide from the bad publicity that comes with cybersecurity breaches (e.g. Target’s $150 million data breach) or

other missteps in building consumer trust. Rather, the students at FIT predict: “Brands in the future must win the hearts, minds and now most importantly,

the trust of their consumers.”

For retailers wondering how to form that emotional connection with this generation of consumers, the researchers suggest they develop a “Brand Humanization Theory,” which includes developing a brand

purpose that fosters a community, engaging with consumers on a personal level and being an “Inside Out Organization.”

The results support a trend in the retail industry more broadly, in which personalization has become increasingly

important for brand success. Even in the sphere of e-commerce, personalization could increase revenues

by up to 6%. Brands that appear generic are sparking less interest with consumers, a trend that

played out last holiday season as department stores struggled to keep up with the rest of

the pack.

As retailers look to cater toward the millennial market, brands will be

increasingly expected to show millennials why to purchase from them

over other brands.

Millennials Seek Emotional Connections

Before PurchasingCara Salpini • June 21, 2017

10

Powered By:

[Intuitive Purchasing System]

Free Up Cash

Maximize Profits

Improve Patient Service Levels

Identify Overstock

Minimize Operating Costs

Keep Your Stores Attractive

Forecast More Accurately

Medicare Part D Annual Open Enrollment

Medicare open enrollment is quickly approaching. Open enrollment allows current Medicare patients to re-evaluate their Part D or Medicare Advantage plans. It is vitally important for community pharmacists to provide education to their patients in the evaluation of plans. From year to year plans change, which may affect patient’s copays, out of pocket expenses, costs of plan to the patient, formularies, and preferred pharmacy networks. Given these yearly changes, it is important for patients to re-evaluate their plan.

There are a number of tools available for pharmacists to facilitate patient education in their selection of a plan. Medicare.gov, iMedicare, and Prescribe Medicare are just a few of such tools. Part D Plan reviews are a value added service that community pharmacist may provide to maintain their relationship with a patient.

Please consider utilization of one of these tools during the upcoming Medicare Annual Enrollment period. Smith Drug Company is pleased to assist you. Please contact your Pharmacy Business Consultant or Larry Kobiska at [email protected] for questions or assistance.

12

Fax order to 800.831.1216 before 10/7/16

Get In Front Of Your Customers, and Position Your Pharmacy As THE Informational Resource For Medicare Part D Open Enrollment. This promotional kit will ship to

you one week prior to the Open Enrollment Window, allowing you to position yourself as the Pharmacy That Cares.

The Medicare Part D Open Enrollment Kit Includes:

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YES! Please Send Me One Medicare Part D Open Enrollment Marketing Kit for

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How Could A PharmacistK n o w M o r e T h a n Y o u r D o c t o r ?

w w w. rd . c o m / h e a l t h / h e a l t h c a re / p h a r m a c i s t - k n o w s - m o re - d o c t o r /

First, your pharmacist knows all kinds of secrets that could help you, so perhaps it’s time to start tapping into this under-utilized health

resource. A study published in June 2017 in the Annals of Allergy, Asthma and Immunology revealed one thing pharmacists know

more about than physicians: penicillin allergy. Apparently, 78 percent of pharmacists knew penicillin allergy can resolve

over time, while only 55 percent of physicians did. And it doesn’t stop there. “Pharmacists generally know a lot more

about drugs than doctors,” writes David E. Williams, President of Health Business Group, on MedCityNews.

“Plus they’re available in convenient locations and at convenient times. You don’t need an appointment

and don’t have to pay. Pharmacists are loathe to second guess doctors, but get to know one and

you’ll find they are a great source of information and will even give you their professional

opinion on whether you are on the right drug.” Tadeh Vartanian, PharmD, clinical pharmacist at CHA Hollywood Presbyterian Medical Center, adds that pharmacists play an integral role in the healthcare system by serving as a bridge between different specialties. “The knowledge that they possess beyond that of a physician

will really depend on that physician’s specialty,” says Vartanian. “So although, for

instance, a cardiologist may know the various antiarrhythmic agents very well, he or she may be less

familiar with antibiotic agents, and specifically if any of them could affect the cardiovascular drugs that patient is

taking. Pharmacists are the specialists that take all of that medical knowledge and bring it together to catch these types of potential errors, among many others.”

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They know what’s in your meds

They monitor your medication use

They know your medication history

They focus on wellness

They understand natural supplements

Your physician might be your first port of call if you’re ill, but when it comes to what’s actually in the drugs they’ve prescribed, your pharmacist is your go-to man or woman. After all, they spent six to eight years in pharmacy school, learning about medicinal chemistry, pathophysiology and pharmacotherapy. “Pharmacists have more training and knowledge than physicians on how medications are made into pills, patches, etc. and how medications are absorbed and distributed in the body, metabolized, and excreted,” says Sally Rafie, PharmD, Pharmacist Specialist at UC San Diego Health. Crucially, pharmacists are also aware of inactive

ingredients in medications that may be problematic for people with allergies, and can advise how to take medications properly (with food, on an empty stomach, with a glass of water, etc).

Pharmacists are the one specialist who will do a great job at tracking your meds, which includes knowing what side effects to look out for, says Rafie. So if you’re experiencing some unexpected or undesirable effects of taking a new drug (for example a loss of sex drive while taking antidepressants or stomach pains from high cholesterol meds), your pharmacist is a great person to ask for advice. Pharmacists also study how medications interact with other drugs and conditions (pharmacodynamics), meaning you’re safe in their hands if you’re tak-ing multiple meds. “In many complex or chronic medical conditions, pharmacists are the experts at managing

the medications,” says Rafie. “Examples include high cholesterol, heart failure, transplant, diabetes, kidney disease, HIV, and so much more.”

Pharmacists readily have access to a patient’s medication fill history, and can diligently identify those patients who may have adherence issues due to any of a variety of factors, such as money, stress, lack of time, and unwanted side effects. “Patients tend to overestimate their own medication compliance, and so rarely bring it up at a physician’s office,” reveals Vartanian. “A pharmacist, however, has hard data to go by and can make appropriate interventions to enhance patient care.” Medication histories are vital to prevent prescription errors and avoid risks to patients; a 2009 article published in the British Journal of Clinical Pharmacology stated that

“pharmacists are better at taking an accurate medication history than many physicians or nurses.”

Pharmacists are fountains of knowledge on all aspect of wellness, such as diabetes management, vaccinations and birth control. “The success of these services is tied to the fact that pharmacists are readily available to most patients without appointment, and this accessibility is a great benefit to patients,” says Vartanian. Phar-macists are often instrumental in helping patients quit smoking. According to DrugTopics magazine, pharma-cists often use the “Five As” approach to help smokers who want to quit, which involves asking patients about their smoking and related habits; advising smokers to make a permanent lifestyle change through smoking

cessation, assessing the patients’ readiness to change; assisting them in the formation of an action plan; arranging for a fol-low-up consultation.

Pharmacists have an in-depth knowledge of the natural supplements industry. “By law, natural products such as herbal supplements and extracts are not allowed to purport medical facts,” says Vartanian. “For instance, green tea extract is a great fat burner, but if consumed too much can cause liver damange. This lack of information from the manufacturers, alongside the wide range of various products, combined with the plethora of both accurate and misleading information online, allow pharmacists to step in and provide the crucial information that patients need.” If you’re taking natural supplements for acne, depression, hot flashes

or any other condition, make sure you tell your pharmacist so they can let you know whether they could potentially interact with your prescription meds.

BY CLAIRE GILLESPIE 15

Proper Tools May Prevent Medicine Errors At Home

Providing parents with picture-based instructions - and with dosing tools that closely match the amount of medication needed - may help reduce cases of medication overdoses in children, researchers say. Poorly designed medication labels and dosing tools lead to dosing errors, especially when parents are given large cups for small doses, the study team writes in Pediatrics, June 27.

“Parents frequently make errors in dosing medications for their children. We did this study because we wanted to find out how to redesign medication labels and dosing tools to help parents understand dosing instructions better,” lead author Dr. Shonna Yin told Reuters Health in an email.

It is very easy to get confused when dosing liquid medications for a child, said Yin, a pediatrician at NYU Langone Medical Center in New York City. “To help make sure they give the right dose, parents should ask their doctor or pharmacist which dosing tool is best to use,” she said.

The best tool depends on the amount of medication the parent needs to give the child, Yin said. “Using a tool that is too large or too small makes it more likely that a parent will make a mistake.”

The researchers recruited 491 English- and Spanish-speaking parents of children age 8 years or younger, and randomly assigned them to one of four groups, each with a different combination of medication labels and dosing tools including assorted cups and syringes.

Parents were given a medication label with instructions in text only, or both text and pictograms, plus dose measuring tools marked only in milliliters (mL) or in both mL and teaspoons.

Participants were asked to demonstrate how they’d use the labels and to measure three different dosage amounts using three different tools. About 84 percent of parents made at least one error and almost 30 percent made at least one large error such as doubling the correct dose. There were fewer errors, however, when labels contained both text and pictograms and when dosing cups or syringes were close to and at least as large as the amount of medication needed.

For a 2-mL dose, for example, the fewest errors were seen with the 5-mL syringe and for the 7.5-mL dose, the fewest errors were with the 10-mL syringe. In addition, parents were about 30 percent more likely to make mistakes when they used tools marked in mL and teaspoons compared to mL only.

“It is important for parents to use a tool that has markings on it to help them measure out the right amount. This could be an oral syringe, a dropper, a dosing spoon, dosing cup, or even a measuring spoon that is usually used for cooking,” Yin said.

When using any of these tools, parents should carefully check to see that the number and the units used on the tool match what they are trying to give, she added.

“Mixing up milliliters and teaspoons can lead to a parent giving 5 times the dose. If there is no dosing tool at home that has markings on it, I would recommend going to the store to get one or trying to get one from the doctor or pharmacist,” Yin said.

“The study makes it clear that it’s easy to make mistakes with liquid medicine and that using the right syringe can help and that instructions with pictures help as well,” said Dr. Kathleen Walsh, director of patient safety research at the James M. Anderson Center for Health Systems Excellence at Cincinnati Children’s Hospital in Ohio.

“There are certain medicines that people tend to think of as safe but actually if you make a big dosing error can be very dangerous, for example, Tylenol or Benadryl are medicines you really want to be careful to give the right dose,” she said.

Shereen Lehman - www.reuters.com/article/us-children-dosing-errors-idUSKBN19P23G

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