1

National Imagein Movie

National Imagein Movie

1. Movie as National Name Card

2. Uniqueness in GlobalizationAbused in local movie / Misused by

Others

3. Shaping ego in the Developing Country through children’s story

1. Movie as National Name Card

2. Uniqueness in GlobalizationAbused in local movie / Misused by

Others

3. Shaping ego in the Developing Country through children’s story

2

Film as cultureFilm as culture

Benedict Andeson (1991) Imagined Communities: Reflections on the Origin and Spread of

Nationalism

The wind vane of national spirit

The ID card of national culture

The output carrier of national value(Hollywood & B － ollywood ） (Bombay)

Benedict Andeson (1991) Imagined Communities: Reflections on the Origin and Spread of

Nationalism

The wind vane of national spirit

The ID card of national culture

The output carrier of national value(Hollywood & B － ollywood ） (Bombay)

3

Misused by other cultureMisused by other culture

The Mummy (1999)----1923 The Mummy Returns （ 2001 ） -------1933 The Mummy: Tomb of The Dragon Emperor (2008)-------

1946

The Mummy (1999)----1923 The Mummy Returns （ 2001 ） -------1933 The Mummy: Tomb of The Dragon Emperor (2008)-------

1946

4

Dragon vs. Fiery DragonDragon vs. Fiery Dragon

5

6

National narration in children’s storyNational narration in children’s story

Children in Heaven Home RunNot one less

Slum dog Millionaire

Le Papillon

Children in Heaven Home RunNot one less

Slum dog Millionaire

Le Papillon

7

Children in HeavenChildren in Heaven

1997

Majid Majidi

1997

Majid Majidi

8

Home RunHome Run

2003 梁智强 Jack Neo

2003 梁智强 Jack Neo

9

Not one lessNot one less

1999 张艺谋 1999 张艺谋

10

Slumdog MillionaireSlumdog Millionaire

2008 Danny Boyle

2008 Danny Boyle

11

Le PapillonLe Papillon

2002 Philippe Muyl

2002 Philippe Muyl

12

National Value Orientation

in the Globalized Strategy

of Movie

National Value Orientation

in the Globalized Strategy

of Movie 2005 2006 2006 2007Promise Banquet The City

Resurrection of Golden of Dragon AmourHairstyle Harakiri Ninja

Armor/Armet

2005 2006 2006 2007Promise Banquet The City

Resurrection of Golden of Dragon AmourHairstyle Harakiri Ninja

Armor/Armet

13

Promise/ Hairstyle Promise/ Hairstyle

Samurai

Chinese Punishment 髡刑

14

Banquet/ Hrakiri Banquet/ Hrakiri

Bushido,

The soul is in stomach,

Harakiri is primal apology.

Filial Piety,Book of Filial Piety,

You should not hurt your body and hair which were derived from your parents.

Bushido,The soul is in stomach,

Harakiri is primal apology.

Filial Piety,

Book of Filial Piety,

You should not hurt your body and hair which were derived from your parents.

15

The City of Golden Amour/ Ninja

The City of Golden Amour/ Ninja

Ninja Combat

Ninja Weapon

16

Selectivityin National Tradition

Selectivityin National Tradition

To select the image which represented the most achievement in national history.

To select the image which represented the most achievement in national history.

Borges (1899-1986)

A Room Keeping Sculptures

17

The egoistic position of national culture

The egoistic position of national culture

Seven Samurai Korozawa Akira, 1954

Seven Samurai Korozawa Akira, 1954

“ 操守不堕， 心火不熄”

18

Nationalism in Korean FilmUbiquity

Nationalism in Korean FilmUbiquity

2007 Best Chef 2007 Best ChefThis bowl of beef soup covers all aspects of

Korea.

Ox /Pepper/Taro/Bracken

People/Passion/

Unyielding/Energy

19

Intent in DetailsIntent in Details

2006

The host

2002 Revenge

Get out of Korea,The American soldier.

20

The National Consciousness in

Globalization

The National Consciousness in

Globalization Movie/Culture Movie/Culture

21

National ImageNational Image

A serious difficulty for developing country.

Uniqueness of National Culture in Globalization

A serious difficulty for developing country.

Uniqueness of National Culture in Globalization