National Highway Traffic Safety Administration Office of Communications and Consumer Information...

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Social Media and Highway Safety Lessons Learned National Highway Traffic Safety Administration Office of Communications and Consumer Information Glaceria Mason 1200 New Jersey Avenue SE. Washington, DC 20590 202-366-5876 [email protected]

description

Sample template earned media Holiday themed enforcement posters and banner ads Social norming posts for Facebook and Twitter can be found at: Buzzed+Driving+is+Drunk+Driving/Holiday+Season/Social+Media+Ideas Enforcement Facebook posts and Twitter tweets can be found at: or+Get+Pulled+Over/Holiday+Season/Social+Media+Ideas Drive Sober or Get Pulled Over Campaign Enforcement Tools You Can Use NEW

Transcript of National Highway Traffic Safety Administration Office of Communications and Consumer Information...

Page 1: National Highway Traffic Safety Administration Office of Communications and Consumer Information Social Media and Highway Safety Lessons Learned National.

Social Media and Highway SafetyLessons Learned

National Highway Traffic Safety Administration Office of Communications and Consumer Information

Glaceria Mason1200 New Jersey Avenue SE.Washington, DC [email protected]

Page 2: National Highway Traffic Safety Administration Office of Communications and Consumer Information Social Media and Highway Safety Lessons Learned National.

Drive Sober or Get Pulled OverNational Crackdown

• Paid Media• Wednesday Dec. 12, 2012 – Sunday Dec. 16, 2012 (5 days)• Thursday Dec. 20, 2012 – Tuesday Dec. 25, 2012 (6 days)• Friday Dec. 28, 2012 – Monday Dec. 31, 2012 (4 days)

• Enforcement• Friday, Dec. 14, 2012 – Tuesday, Jan. 1, 2013

Page 3: National Highway Traffic Safety Administration Office of Communications and Consumer Information Social Media and Highway Safety Lessons Learned National.

• Sample template earned media

• Holiday themed enforcement posters and banner ads

• Social norming posts for Facebook and Twitter can be found at:• http://www.trafficsafetymarketing.gov/CAMPAIGNS/Drunk+Driving/

Buzzed+Driving+is+Drunk+Driving/Holiday+Season/Social+Media+Ideas

• Enforcement Facebook posts and Twitter tweets can be found at:• www.trafficsafetymarketing.gov/CAMPAIGNS/Drunk+Driving/

Drive+Sober+or+Get+Pulled+Over/Holiday+Season/Social+Media+Ideas

Drive Sober or Get Pulled Over Campaign Enforcement Tools You Can Use

NEW

Page 4: National Highway Traffic Safety Administration Office of Communications and Consumer Information Social Media and Highway Safety Lessons Learned National.

• Online Dark of Night Video • Online Consequence Videos

• Drive Sober or Get Pulled Over Website now smartphone-friendly

• December Holiday Paid Media Buy now posted towww.TrafficSafetyMarketing.gov

• Infographics

What’s New

9287-112612-v1a

Coming Soon

NEW


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