NATIONAL GEOGRAPHICJAPANESE EDTION

MEDIA DATA 2012

● Circulation : 79,808

(audited by Japan ABC Jan-Dec 2010)

● Frequency : Monthly

● First Published : April 1995

● Sales Method : Annual subscription (direct mail delivery 98％)

and bookstore sales（2％）

■Subscribers' Profile 1

Female

30%

Male

70%

Over 65

14%

60 to 64

10%

55 to 59

9%

50 to 54

11%

45 to 49

15%

40 to 44

15%

35 to 39

10%

30 to 34

8%

25 to 29

6%

Under 24

2%

By AgeBy Gender

No Answer

1.0%

Professional

School/Other

School

6.4%

Junior

College/Technical

College

6.9%University

53.3%

High School

16.5%

Junior High

School

0.5%

Postgraduate

15.2%

Education

■Subscribers' Profile 2

Other

7.0%Not Employed

9.9%

Managerial

8.7%

Homemaker

5.7%

Freelance/

Professional

3.3%

Teacher/

Researcher

7.7%

Civil officer

6.4%

Company

officer

4.8%

Exective/

Business

Owner

6.8%

Clerical

28.2%

Self-employed

2.8%Doctor

5.8%

Lawyer/

Accountant

0.9%

Student

1.5%

Occupation

6 to 8 million

13.6%

12 to 15

million

6.4%

Under 4 million

14.4%

Over 20

million

6.7%

15 to 20

million

5.9%

8 to 10 million

18.6%

10 to 12

million

10.9%

No answer

3.8%

4 to 6 million

19.7%

Average 8.84million

Household Income

■Subscribers' Profile 3

House renter

3.5%

Other

1.0%

Condoholder

16.3%

Company

housing,

dorms,etc.

3.1%

Condo renter

15.0%

House

holder

61.0%

By Housing StatusTotal Assets

50 to 100million

13.6%

10 to 30million

20.2%

3 to 10

million

18.6%

100 to 200million5.7%

Under

3 million

14.1%

No answer

7.4%

Over 200million

2.8%

30 to 50million

17.6%

■Subscribers' Profile 4

No answer0.5%

Keepnecessary

pages(sections) only

0.9%

Keepnecessaryissue only

10.8%

Don't keep6.4%

Keep everyissue81.3%

3person15.4%

2person29.8%

4person6.0%

only myself39.0%

Over6person

4.1%

5person3.2%

Do you keep NGM-J?

Readership

Who read NGM-Jother than yourself?

0.3

1.8

2.4

3.5

4.6

6.7

7.1

8.8

10.4

13.1

13.2

14.6

18

58.7

Grandchild (other than university student)

Other

Grandchild (University Student)

Brother/Sister

Other housemate

Child (University student)

Child (High-schooler)

Unspecified

Child (Junior high-schooler)

Parent

Friend, Colleague

Child (member of society)

Child (under primary school age)

Spouse

■Subscribers' Profile 5

3.4%

10.9%

15.5%

49.5%

55.0%At home onweekend

At home afterworking

At work

While commuting

Other

Are you satisfied with NGM-J? When and where do you read NGM-J?

Satisfied61.1%

Verysatisfied33.4%

less satisfied

1.3%

No answer 0.7%

neither 3.5%

■Subscribers' Profile 6

How many times have you takenan overseas trip?(We asked 48% person who went tooverseas trip within the past 2 years.)

Desired Destinations(planned within 2 years)

10.5%

35.9%

65.2%

56.8%

43.8%

42.6%

40%

35.7%

35.4%

32.9%

30.3%

29%

19.4%

11.9%

8.6%Former Soviet Union

Polar Region

East Europe

Sout Asia

Middle East

North Europe

Africa

Central/South America

Southeast Asia

East Asia

Oceania

North America

Europe(Central)

Other

No Answer

South

No Answer2.5%

３ to ５37.9%

16 to 200.2%

１ to ２43.1%

11 to 151.6%

Over 210.9%

６ to 1013.8%

■Subscribers' Profile 7

Don't read much20.2 %

No answer 0.7 %

Read all adsthoroughl 5.7

%

Don't read at all1.9 %

Browse all ads44.7 %

Read only adsof interst26.7 %

How closely do you read the ads on NGM-J?

What impression do you have on companies whose ads you see on NGM-J?

81.5 %

76.2 %

77.6 %

78.9 %

76.5 %

87.6 %Reliable

Have clear vision of itsown activities

Enviromentaly conscious

First class in the market

Have high moralstandards

Meticulous

2010 – 2011 Advertisers by Category

Apparel

Appliances

Automotive

Camera

Columbia SportswearFour-ninesMIZUNOMont-bellPatagonia

Sanwa LiquorAlcohol

Bose

Epson

HITACHI

JVC Victor

Mitsubishi Electric Corporation

Panasonic

TOSHIBA

Audi

BMW

Bridgestone

HONDA

Jaguar Land Rover Japan

TOYOTA

Canon

SIGMA

Corporate Ads Kajima Corporation

Mitsubishi Corporation

Mitsui & Co., Ltd.

Sekisui Chemical

Sekisui House

Sumitomo Forestry

Tokio Marine & Nichido Fire Insurance

Media Rosetta Stone

Other Tokyo Gas

VISA

Travel Club Tourism

Gujarat Government, India

Indian Tourism

Korean Air

Peru Tourism

Eurail Pass

Watch Buti

Ball Watch Japan

Fortis

Panerai

ROLEX

Schedule/Rates/Size

IssueDelivery

dateOrder

DeadlineMaterial ｄeadlinefor　digital format

Jan.2012 Dec.30 Nov.25 Dec.5

Feb. Jan.30 Dec.22 Jan.5

Mar. Feb.29 Jan.25 Feb.6

Apr. Mar.30 Feb.24 Mar.5

May. Apr.28 Mar.26 Apr.5

Jun. May.30 Apr.25 May.7

Jul. Jun.30 May.25 Jun.5

Aug. Jul.30 Jun.25 Jul.5

Sep. Aug.30 Jul.25 Aug.6

Oct. Sep.29 Aug.24 Sep.5

Nov. Oct.30 Sep.25 Oct.5

Dec. Nov.30 Oct.25 Nov.5

Jan.2013 Dec.29 Nov.26 Dec.5

22001122

NATIONAL GEOGRAPHICJAPANESE EDTION

MEDIA DATA 2012

● Circulation : 79,808

(audited by Japan ABC Jan-Dec 2010)

● Frequency : Monthly

● First Published : April 1995

● Sales Method : Annual subscription (direct mail delivery 98％)

and bookstore sales（2％）

Material Requirements・Software application: Illustrator, Photoshop (Macintosh Japanese version only), InDesign

・Delivery: Via FTP or in CD/DVD

・Must be sent with low-resolution PDF and completed checksheet, which can be downloaded from

　http://www.nikkeibp.com/adinfo/specs/

・All Japanese fonts except for those specified in the checksheet must be outlined.

・Contact ad material to

Eriko Noguchi

NIKKEI NATIONAL GEOGRAPHIC INC. 1-17-3 Shirokane, Minatoku, Tokyo, 108-8646, Japan

enoguchi@nikkeibp.co.jp

Specifications