National Findings
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Transcript of National Findings
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National Findings
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Most Comprehensive Study EverAll 50 States + D.C.
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How a Dollar is Re-Spent in a Community . . .
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Economic Impact of Nonprofit Arts & Culture Industry$135.2 Billion Annual Expenditures (2010)
Full-Time Equivalent Jobs 4.1 Million
Resident Household Income $86.7 Billion
Local Government Revenue $6.1 Billion
State Government Revenue $6.7 Billion
Federal Income Tax Revenue $9.6 Billion
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Organizations Spent . . .
$61.1 Billion
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1.1 Million Jobs Supported Directly by Nonprofit Arts Organizations
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Nonprofit Arts Attendees Spend $24.60 Per Person, Per Event
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Nonprofit Arts & Culture Attendees Local vs. Nonlocal
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Event-Related SpendingLocal vs. Nonlocal Audiences
59.4 percent of nonlocal attendees said: “this arts event is their primary purpose for their trip.”
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Will You Travel for a Cultural Experience?
Q: If this event were not happening, would you have traveled to another community to attend a similar cultural experience?
30.8% 27.0% 29.6%
27.7% 20.6% 25.4%
41.5% 52.3% 45.0%
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Audiences spent . . .
$74.1 Billion
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Nonprofit Arts & Culture Industry
Organizations $61.1 Billion
Audiences $74.1 Billion
Total$135.2 Billion
Supports 4.1 million FTE jobs
Generates $22.3 billion in government revenue
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Arts and the “Great Recession”Changes between 2005 and 2010
Unemployment5.1% to 9.7%
Consumer Confidence101 to 54
Home Foreclosures Tripled:
885,000 to 2.9 million
Spending on recreation, entertainment, shopping:
$192 to $164 billion
Live attendance: arts and sports
Jobs in tourism, food & beverage
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Arts Volunteerism
• Average community: 5,215 arts volunteers who donated 201,719 hours ($4.3 million value)
• Average organization: 45 volunteers who donated 72 hours each
• Value of 2010 volunteer hour = $21.36
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National AEP4 Research Partners
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Arts & Economic Prosperity IV5 Take-Aways
1. $135.2 billion industry
2. Supports 4.1 million jobs
3. Generates $22.3 billion in government revenue
4. Attendees spend $24.60 per person (beyond admission)
5. Resilient in tough economic times
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The Arts Mean Business!
www.AmericansForTheArts.org/EconomicImpact
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[Your Community’s Name Here] Attendees Spent $XX.XX Per Person, Per Event
Meals & Snacks $X.XX
Souvenir/Gifts $X.XX
Transportation $X.XX
Lodging$X.XX
Other$X.XX
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Local vs. Nonlocal Attendees in [Your Community’s Name Here]
Local AttendeesXX%
NonlocalAttendees
XX%
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Event-Related SpendingLocal vs. Nonlocal Audiences
$0
$5
$10
$15
$20
$25
$30
$35
Local Non-Local
$XX.XX
$XX.XX
XX percent of nonlocal attendees said: “this arts event is their primary purpose for their trip.”
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Arts Volunteerism in [Your Community]
In 2010, X,XXX volunteers who donated XXX,XXX hours ($X.X million value)
Average organization: XX volunteers who donated XX hours each
Value of 2010 volunteer hour = $XX.XX
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Personal Arts Creativity Experiences
Q: Do you actively participate in the creation of art (e.g., sing in a choir, act in a play, paint or draw)?
YesXX.X%
NoXX.X%