National Export Strategy Agricultural sector Honduras - data.
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Transcript of National Export Strategy Agricultural sector Honduras - data.
National Export Strategy
Agricultural sector Honduras - data
Structure
• External analysis• Description of EU market• Critical success factors • Scenarios
• Internal analysis• Sector description• Product range• Supply structure• Strengths and weaknesses
• Strategy• Focuses/challenges, options (4)• Robust option
• Methodology used
External factors
• Consumption of organic and exotic products
• Migration of labor force• Transportation/logistics cost• Production costs Asia• Harmonization of EU legislations• Agricultural subsidies EU
•More jobs ,factories, production, inflation, circulation of foreign currency because of high utility margins, more market opportunities•Industrial diversification, collateral benefits; tourism industry•Increased export consultant demand, GDP•Positive agricultural commercial balance•Decrease in quality standards because of over demand•Increased efficiency en transport, related services, and logistics•Higher life standards in rural area•Reduction in rural – urban migrations
Ugly Duckling
Candies in Hell
•Commercialization costs = HIGH•Lower utility margins•Lower market prices on organic/exotic vegetables and fruits•Other producing countries could have a competitive advantage in costs•Highly unlikely for companies to succeed on organic and exotic products in Honduras•Higher invest on publicity to promote organic•Highly concentrated market with little local competition and few firms.
•Increased demand•Higher production•Product diversification•Increased rate of employment•More competitors entering the market•Lower prices•Lower profits
•Low prices•High competition•Low consumption•High quality•High requirements•Diversification of another countries•Relocation of the production•Some countries go out of the market
EU TENDENCY TO BUY LOCALLY
OR
GA
NIC
R
PO
DU
CTS
Passion Fruit
Fiesta Export
STRENGTHS WEAKNESSES
1 Exchange rateProductive quality culture
2 Minimum Solari Technology
3 Political stability Burocracy
Worksheet SW – Group 1
STRENGTHS WEAKNESSES
1 NATURAL CONDITION NON AGRESSIVE ENTREPRENURIAL SECTOR
2 EXPIRENCE IN WORLD CLASS PRODUC
PRODUCE INFRAESTRUCTURE
3 LOW LABOR COST EDUCATION
Worksheet SW – Group 2
STRENGTHS WEAKNESSES
1Production adaptability
Capacity building
2Potencial of large farm for export
Small familly owned operations
3 Water resourses Sectorial organization
Worksheet SW – Group 3
STRENGTHS WEAKNESSES
1 Lab force Finance
2 Port facilities Infrestructure
3 Diversity of production Technology
Worksheet SW – Group 4
OPPORTUNITIES THREATS
1 Productive linkageCrude oil increasing prices
2 Product differentiation Competitors
3 Specialization Prices
Worksheet OT – Group 1
OPPORTUNITIES THREATS
1 NEW MARKETS ASIAN COMPETITORS
2 PRODUCTS DIVERSIFICATION
CHANGING CONSUMPTION PATTERNS
3 NEW TECHNOLOGY FUEL COST
Worksheet OT – Group 2
OPPORTUNITIES THREATS
1Growing product demand
Geographical positioning
2Low transportation cost
New norms and regulations
3Irrigation infrastructure
Competition
Worksheet OT – Group 3
OPPORTUNITIES THREATS
1Agro ecological Condition
High competition
2 Competitive price Consumer high standard
3 Investment atraction Low market price
Worksheet OT – Group 4
S1S2S
W
W2W
T3
T2
T1
O3
O2
O1
Group 1
CONFRONTATION MATRIX
NE
W M
AR
KE
TS
PR
OD
UC
TS
DIV
ER
SIF
ICA
TIO
N
NE
W T
EC
HN
OL
OG
Y
AS
IAN
CO
MP
ET
ITO
R
CH
AN
GIN
G C
ON
SU
MP
TIO
N
PA
TT
ER
NS
Fu
el cost
TO
TA
L
NATURAL CONDITION 16 18 4 5 0 0 43 EXPIRENCE IN WORLD CLASS PRODUC 10 6 3 11 16 2 48
LOW LABOR COST 5 2 3 21 0 11 42 NON AGRESSIVE ENTREPRENURIAL SECTOR 12 8 18 5 12 9 64
PRODUCE INFRAESTRUCTURE 0 7 6 0 5 18 36
EDUCATION 2 4 11 3 12 5 37
9 9 9 9 9 9
270
S1
S2
S3
W1
W2
W3
O1 O2 O3 T1 T2 T3Group 2
O1 O2 O3 T1 T2 T3
Gro
win
g p
rod
uct
d
eman
d
Lo
w t
ran
spo
rtat
ion
co
st
Div
ersi
fica
tio
n o
f p
rod
uct
ion
Geo
gra
ph
ical
p
osi
tio
nin
g
New
no
rms
and
re
gu
lati
on
s
com
pet
ito
rs
S1 Production adaptability 13 16 25 12 17 14 97S2 Potential of large farm to export 5 7 7 9 4 8 40S3 Water resources 0 0 0 0 0 0 0W1 Capacity building 17 12 11 12 19 15 86W2 Small companies(family) 0 0 1 1 0 2 4W3 Sectorial organization 10 10 1 11 5 6 43
45 45 45 45 45 45 270
CONFRONTATION MATRIX
Group 3
CONFRONTATION MATRIX
Ag
ro E
colo
gic
al
Co
nd
ition
Co
mp
etitive
Price
Inve
stm
en
t Attra
ction
Hig
h C
om
petitio
n
Co
ns
um
er H
igh
Stan
da
rd
low
ma
rket P
rice
TO
TA
L
Labor force - 16 15 9 3 15 58
Port facilities - 1 15 9 - - 25
Diversity of production 18 1 11 15 13 20 78
Finance 12 8 1 5 3 4 33
Infrastructure 13 10 9 4 9 3 48
Technology 11 18 3 12 26 12 82
54 54 54 54 54 54
S1
S2
S3
W1
W2
W3
O1 O2 O3 T1 T2 T3Group # 4
UG
LY
DU
CK
LIN
G D
EM
--- CO
ST +
+
PA
SS
ION
FR
UIT
DEM
++
CO
ST +
+ FIE
STA
EX
PO
RT
DEM
++
CO
ST --
CA
ND
IES
IN H
ELL
DEM
--- CO
ST --
Increase production quality culture to create clusters; invest in technology to produce higher value added products
Make sure we keep our labor cost low to meet competition form Asia, Use our experience in production of world class products to face changing consumption patterns
Make use of the high production adaptability for diversification ; build capacity to facde EU norms and regulations
Diversify production to counter low prices ; adopt technology to meet consumer high standards in the EU
8. Confronting the options