National COPD Awareness Campaign - who.int · Campaign Objective/Audiences To increase awareness...
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www.LearnAboutCOPD.org www.LearnAboutCOPD.org www.LearnAboutCOPD.org www.LearnAboutCOPD.org www.LearnAboutCOPD.org National COPD Awareness Campaign Dr. James P. Kiley National Heart, Lung, and Blood Institute, NIH May 2008
Transcript of National COPD Awareness Campaign - who.int · Campaign Objective/Audiences To increase awareness...
www.LearnAboutCOPD.orgwww.LearnAboutCOPD.orgwww.LearnAboutCOPD.orgwww.LearnAboutCOPD.orgwww.LearnAboutCOPD.org
National COPD Awareness Campaign
Dr. James P. Kiley
National Heart, Lung, and Blood Institute, NIH
May 2008
Grand Challenges in Chronic Diseases
Goal A: Raise public awareness
Goal B: Enhance economic, legal and environmental policies
Goal C: Modify risk factors
Goal D: Engage businesses and community
Goal E: Mitigate health impacts of poverty and urbanization
Goal F: Re-orientate health systems
Volume 450 22 November 2007FEATURE
www.LearnAboutCOPD.org
COPD Statistics – U.S.
• ~ 24 million affected
• >120 deaths/year (4th leading cause)
• ~900,000 disabled, working age adults
• Total cost of $37 billion/year
www.LearnAboutCOPD.org
Creative/Strategic Approach
“Brand” COPD
Not a “quit smoking”campaign
Emphasize diagnosis and treatment as means to improving quality of life
Partnerships KEY to success
www.LearnAboutCOPD.org
Campaign Objective/Audiences
To increase awareness and understanding of COPD and its risk factors among target audiences, and to underscore the benefits of early detection and treatment.
• At-risk men and women
(smokers and former smokers age 45+)
• Diagnosed COPD patients and their caregivers
• Health care providers
www.LearnAboutCOPD.org
Health Care Roll-out (Fall 2006)
www.LearnAboutCOPD.org
Consumer Roll-out (Winter 2007)
• Newsweek: 3 million readers• NYT: 1 million readers• WSJ: 1.7 million readers
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Resource Kit (Nov 2007)
Kit includes:• Cover Letter
• Campaign Backgrounder
• Fact Sheets for Patients (100)
• Fact Sheets for At-Risk (100)
• Speaker’s Guide/Presentation Materials
• Educational Video/Discussion Guide
• Poster
• Alpha-1 Fact Sheet
• COPD Digest
• Resource Connection Cards
• Radio PSAs• Print PSAs• Event Planning Tips• Sample Press Release• Materials Order Form
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Web Site/Event Listing
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E-newsletter Update
www.LearnAboutCOPD.org
• Integrate campaign into organizational activities
• Provide distribution vehicle
• Set up Web link
• Offer spokespeople
Partnerships
The COPD Foundation – Mobile
Spirometry Unit
www.LearnAboutCOPD.org
16 states working toward COPD state plans
and coalitions include:
U.S. State Outreach
• HI
• ME
• NM
• MN
• NC
• TX
• VA
• IN
• UT
• NV
• KY
• IL
• AZ
• WI
• CA
• CO ✔
www.LearnAboutCOPD.org
What Can You Do?
• Educate primary care providers about the importance of early diagnosis and treatment for COPD, using LMBB materials
• Utilize LMBB materials with your patients
• Translate and adapt materials for local use and develop Country-wide COPD action plans
- Argentina – Dr. C. Baena-Cagnani
www.LearnAboutCOPD.org
QuestionsQuestions: LearnAboutCOPD.org
