National Conference - MET Bhujbal Knowledge City IOM

7/29/2019 National Conference - MET Bhujbal Knowledge City IOM

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NationalConference2013-METBKCIOM

NationalConferenceDate22&23Feb2013

Reengineering&ReverseInnovation:

Newagebusinessstrategies


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METleagueofcollegesishavingcampuses,emendingauraofmajestic

blend of architectural grandeur and educational piety and serenity in

MumbaiaswellasinNashik.

BHUJBALKNOWLEDGECITY(BKC)NASHIKMETs nasik campus is situated at the state-of-the-art bhujbal

knowledge city. The campus spans over 40 acres of lush green

landscape with over 4 lacs sq. ft. of campus floor space. The

infrastructureadherestoandexceedinternationalstandardswith

faculty housing, hostel facilities, amphitheatre, Wi-Fi, ultra-

modern ac computer laboratories with TFT screens and much

more.MET BKC is an institutionwhere students pursue learning

wide variety of disciplines ranging from engineering, new

technologiestomanagement.

METINSTITUTEOFMANAGEMENTNASHIK

It has evolved from a fledgling enterprise to leading school of

management. Itallstartedwiththerealizationthatthere was

needtointegratemanagementastomeetchallengesoffuture.

The Institutes core streng th is its faculty, whose varied

educationalandculturalantecedents,globaloutlook,multi-lingual

competence and wide rangeof interestand expertisesupporta

comprehensivecurriculum.

AGLIMPSEOFTHENASHIK

Nashik is a city in Indias Maharashtra state. Situated in the

northwestofMaharashtrastate,thecityofnashikis180kmfrom

Mumbai and 220 km from pune. It is situated on the anks of

GodavaririverandinrecenttimesitispopularlyknownasWine

CapitalofIndiaorGrapeCity.

Nashik city is one of the three vertices of Mumbai-Pune-Nashik

GoldenTriangle.NahikisselectedasMini-MetrocityandIsand

emerging knowledge centre with many top institutes setting up

theircampusesinandaround.

The city is well known for its pleasant climate and scenes

surroundings.ItisoneofthefastestdevelopingcitiesofIndia,and

is the next logical destination for major. IT and Manufacturing

sector industrial areas, with manufacturing plants of prominent

companies such as Mahindra & Mahindra, BOACH, ABB ltd,

Samsonite South Asia, CEAT ltd., Crompton Greaves Ltd.,

Schneider Ltd., VIP Industries Ltd., GlaxoSmithKline Ltd. Etc.

operatingsincelong.

AboutUsMumbai Educational Trust (MET) is a public charitable trustestablished in 1989 with a mission to radically redefine education

system in India. TheMET league of colleges is a conglomerate of

premier educational institutions, driven by single minded focus of

translating aforementioned mission into concrete reality. MET is

multifacetedandmultidisciplinarycentreofexcellence.


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ABOUTTHECONFERENCE

Reverse Innovation is the strategy of innovating in emerging (or

developing) markets and then distributing/marketing these

i nnovations in developed market s. Many companies ar e

developingproductsin emerging economieslike Chinaand Indiaand then distributing them globally. Developed and Rich

countrieshavemarketsthatarematuredandsaturated.Thegap

between mature and emerging economies is closing, and

mammoth economic growth is expected inemergingeconomies.

Nolongerwillinnovationstraversetheglobeinonlyonedirection,

fromdevelopedcountriestodevelopingones.Theywillalsoflow

in reverse.Mostoftheworld'suntappedbuyingpowerisinthe

emergingmarketsofAsia,SouthAsia,EasternEurope,Africa,and

Latin America. While companies like Ford set up its global

automobile platform inIndia and catered tothe nichepremium

segments in India,Tata introduced the Tata Nano for theprice

consciousconsumerinIndiain2009andfurtherplannedtolaunch

TataNanoinEuropeandU.S.subsequently.Dr.Vijaycoinedthis

strategyorthetermknownasReverseInnovation

Govindrajanand Prof.Chris Trimble, professorsfrom Dartmouth

College, USA. According to them, Innovating for emerging

markets, rather than simply exporting, can unlock a world of

opportunitiesformultinationalsandhenceReverseInnovationis

notoptional.Itisanoxygen.

TheobjectiveofthisNationalConferenceistoprovideaplatform

f or discussion on the issues of Reverse Innovation and

Reengineeringandtoexplorethepromisingopportunitiesonthe

backdrop of India being rapidly marching as most emerging

economy.

ToKnowMoreAbouttheConferenceTopiclogonto-

1. www.innovationreverse.com2. http://www.youtube.com/watch?v=ztna1lt_LZE3. http://www.youtube.com/watch?v=1KUFkQBDo744. http://en.wikipedia.org/wiki/Reverse_innovation

Examples-


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Tracks

Marketing

Challengesofbrandbuildingintodayscompetitivescenario FDIinmultiBrands SocialMediaBoon Innovationtosustaininsteepmarkets Socialnetworks&viralmarketing Greenmarketing Bottomofthepyramid

Finance

Riskmanagement&internalControl FinancialServicemanagement FinancialReEngineering FinancialMarkets&Institutions FinancialInnovations Economicvalueaddition/BusinessValuation

HumanResourceManagement

ReinventingHRtomangeworkforcediversity InnovationsinHRtomangegenyatworkforce Crossculturalmanagement ImpactofSocialmediaofHR ReengineeringHRtoretainwomeninworkforce. ChangeManagement

Operation&IT

Technology&innovationmanagement Informationsecurity Mobilecomputing Businessintelligence&analytics Insourcing Developingsustainablesupplychain Greensupplychain Businessopportunityinwaterconservation

Innovation

distinguishes

betweena

leaderanda

follower-SteveJobs

*Papers are invited on any relevant

topic pertaining to the focal theme of

conference

*All the accepted paper will be

published in journal bearing ISSN/ISBNno.


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Guidelines Deadline for the submission of full-length paper is 7t

February2013

Corresponding author can submit the manuscript (i.e. full-length paper) in prescribed by e-mail to

([email protected])

Everycontributorwill receive an acknowledgement of theirsubmission.

Total word length of manuscript/paper should not exceed6000words(inclusiveoftablesandgraphs)ormaximum10

pages (with single line spacing; 10 point font; Times New

Roman).

Authorsofthepaperwillbenotifiedthe acceptance/revisionofthepaperson 10

thFebruary2013inthelightofreviewers

comments.

Registration11thFebruaryonwards All the received full-length papers will undergo the review

process.

Referees decision will be final regarding acceptance /rejectionofthepaper

Please followAPS guidelines strictly to complete your finalpaper/manuscript.

PleasemaketheDemandDraftinfavorofMETInstituteofmanagement payable atNasik/or by cash atMET BKC

IOMNashik

RegistrationFees

ImportantDates

KeyContact

BESTPAPERFROMEACHTRACKWILLBESELECTEDAND

AWARDEDWITHMOMENTOANDCASHPRIZE.Accolade


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Venue- METInstituteofManagement:Bhujbal Knowledge City

Add:AdgaonNashik,Maharashtra422003

Tel:02532303515IOMWeb:http://metbhujbalknowledgecity.ac.in/management/

Email:[email protected]

htt s: www.facebook.com NationalConferenceMetBkcIom

CHIEFPATRON

Hon.ChaganBhujbal

PATRON

Hon.PankajBhujbal.Hon.SameerBhujbal.Hon.Mrs.ShefaliBhujbal.

ConferenceDirector

Dr.BK.Mukherjee

ConferenceAdvisor

Prof.SuneelKelkar

ConferenceConvener

Dr.SonaliGadekar

OrganizingCommittee

Mr.PushkarCholkar

Mrs.AshaSharma

Mr.AtulThombre

Mr.PrasadJoshi.

Miss.PayalChhabra

CommitteeMembers

Mr.ZafarKhan

Mr.Surendrakansara

Mr.SaurabhSharma

Ms.PoojaPopli

Miss.NehaSharma

Ms.RajithaNair

National Conference - MET Bhujbal Knowledge City IOM

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