National Competitiveness in Global Economy

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    National Competitiveness

    in Global Economy

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    MICHAEL PORTEROriginator of the

    THEORY OF NATIONAL COMPETITIVE

    ADVANTAGE

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    Michael Porters Theory of National

    Competitive Advantage/Porters

    Diamondpublished in 1990 was based ona study of 100 firms in 10 developed

    nations

    Porter questions how Switzerland and

    Japan could become success stories

    without assumed prerequisits

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    FACTORS, which MICHAEL PORTER BELIEVED

    EXTENDED BEYOND NATURAL ENDOWMENT,

    INCLUDE. a sizeable demand from sophisticated

    consumers,

    an educated and skilled workforce,

    intense competition in the industry

    the existence of related and supporting

    suppliers

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    Porter also discusses external influences such asgovernment and chance demand conditions:

    A company facing a more competitive environment willstrive to make itself more efficient

    Factors of production are nothing more than the inputsto compete in any industry, such as Labour, arable land,natural resources, capital, and infrastructure

    These are clearly important but PORTER now believesthey are less vital to success than before.

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    Factors most important to competitive

    advantage in most industries, especially in

    the industries most vital to productivity

    growth in advanced economies, are not

    inherited but are created within a nation,

    through processes that differ widely acrossnations and among industries

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    Porters diamond framework

    Government

    Chance

    Structure of

    Firms and

    Rivalry

    Related and

    Supporting

    Industries

    Demand

    Conditions

    Factor

    Conditions

    Adapted from Michael E. Porter, The Competitive Advantage of Nations

    (New York,: Free Press, 1990, pg. 72)

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    These include:1. the quantity, skills, and cost of the personnel;

    2. the abundance, quality, accessibility, and cost of the nations

    physical resources such as land water, mineral deposit, timber,

    hydroelectric power and fishing grounds;

    3. the nations stock of knowledge resources, including scientific,

    technical, and market knowledge that affect the quantity and

    quality of goods and services;

    4. the amount and cost of capital resources that are available to

    finance industry;5. the type, quality, and user cost of the infrastructure, including

    the nations transportation system, communications system,

    healt-care system, and other factors that directly affect the

    quality of life in the country.

    Factor conditions

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    Demand conditions

    These include:

    1. the composition in the home markets as reflected by the

    various market niches that exists and buyersophistications

    2. the size and growth rate of the home demand;

    3. the ways through which domestic demand is

    internationalized and pulls a nations products andservices abroad

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    Related and supporting industries

    These include:

    1. the presence of internationally competitive supplier

    industries that create advantages in downstream industriesthrough efficient, early, or rapid access to cost-effective

    inputs

    2. internationally competitive related industries that can

    coordinate and share activities in the value chain whencompeting or those that involve complementary products.

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    Firm strategy, structure, and rivalry

    These include:

    1. the ways in which firms are managed and choose to

    compete;2. the goals that companies seek to attain as well as the

    motivations ot their employees and managers;

    3. the amount of domestic rivalry and the creation and

    persistence of competitive advantage in the respectiveindustry.

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    The role of chance

    Chance events can nullify the advantages of some

    competitors and bring about a shift in overall competitive

    position because of developments such as:

    1.new inventions;

    2.significant shifts in world financial markets or

    exchange rates;

    3.discontinuities in input costs such as oil shocks

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    The role of government

    Government can influence all 4 of the major determinants

    through actions such as:

    1. subsidies;2. education policies;

    3. the regulation or deregulation of capital markets;

    4. the establishment of local product standards and regulations;

    5. the purchase of goods and service;6. tax laws;

    7. antitrust regulation.

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    Conclusions

    Modern models of national competitiveness prefer to

    use firms as units of analysis

    Factor endowment matters less

    Governmental policies should be providing beneficialenvironment rather than spend resources by picking

    winners

    Theories of national competitiveness do not accountfor power relations between states