National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT)...

Bob Campaign in GreeceBob Campaign in GreeceBob Campaign in GreeceBob Campaign in Greece 2727thth of May, 2003 of May, 20032727thth of May, 2003 of May, 2003

National Center for Research and Technology Hellas (CERTH)Hellenic Institute of Transport (HIT)


Bob Campaign in Bob Campaign in GreeceGreece


HIT PresentationHIT Presentation

Dr. E. BekiarisDr. E. BekiarisHIT PresentationHIT Presentation

Dr. E. BekiarisDr. E. Bekiaris

2727thth of May 2003, of May 2003,

Brussels , Belgium.Brussels , Belgium.

2727thth of May 2003, of May 2003,

Brussels , Belgium.Brussels , Belgium.




The Hellenic Institute of The Hellenic Institute of Transport (HIT)Transport (HIT)


““Private status” legal entity, under the supervision of the Private status” legal entity, under the supervision of the General Secretariat for Research and Technology of the Ministry General Secretariat for Research and Technology of the Ministry of Development. It is based in Thessaloniki, Greece. HIT forms of Development. It is based in Thessaloniki, Greece. HIT forms part of the Center for Research and Technology Hellas (CERTH).part of the Center for Research and Technology Hellas (CERTH).

HIT has the following scopes of services:HIT has the following scopes of services:

focus on applied research in focus on applied research in all fields of Transportall fields of Transport, aiming at policy , aiming at policy formulation and development of operational rules and procedures;formulation and development of operational rules and procedures;promote international relations and co-operation between Greek and promote international relations and co-operation between Greek and foreign research bodies, in the field of Transport;foreign research bodies, in the field of Transport;act as advisor to Governmental bodies on issues of Transport policy act as advisor to Governmental bodies on issues of Transport policy formulation.formulation.




The Hellenic Institute of The Hellenic Institute of Transport (HIT) Transport (HIT) (contin.)(contin.)The Hellenic Institute of The Hellenic Institute of Transport (HIT) Transport (HIT) (contin.)(contin.)

HIT is organised in the following five Sectors:HIT is organised in the following five Sectors:

Specialized research and analyses. Specialized research and analyses. Documentation and Data bases.Documentation and Data bases. Dissemination of research results, research evaluation, and Dissemination of research results, research evaluation, and training programs. training programs. Standards and standardization activities.Standards and standardization activities. Quality control, and safety promotion.Quality control, and safety promotion.

HIT started its operation only in 2000, with the Presidential HIT started its operation only in 2000, with the Presidential Decree Decree 77/200077/2000..




The Hellenic Institute of The Hellenic Institute of Transport (HIT) Transport (HIT) (contin.)(contin.)The Hellenic Institute of The Hellenic Institute of Transport (HIT) Transport (HIT) (contin.)(contin.)

Some of HIT’s exciting projects :Some of HIT’s exciting projects :

Construction of its new private offices of 2,500 mConstruction of its new private offices of 2,500 m22 (to be (to be concluded within 2003).concluded within 2003).

Development of semi-dynamic driving simulator (for Development of semi-dynamic driving simulator (for passenger cars) (Ready within 2003).passenger cars) (Ready within 2003).

Development of Virtual Reality Laboratory, initially based on Development of Virtual Reality Laboratory, initially based on a single-wall CAVE system, operating VIRTUAL ANTHROPOS a single-wall CAVE system, operating VIRTUAL ANTHROPOS and RAMSIS s/w (Ready within 2003).and RAMSIS s/w (Ready within 2003).

Development of research car, equipped with multiple CAN-Development of research car, equipped with multiple CAN-bus and with installed telematic systems (Ready within bus and with installed telematic systems (Ready within 2003).2003).

Testing of Clean vehicles (passenger cars, electric scooter Testing of Clean vehicles (passenger cars, electric scooter and motorcycles, hybrid truck). and motorcycles, hybrid truck).






HIT’s projects :HIT’s projects :

Coordinator of AWAKE, dealing with driver drowsiness Coordinator of AWAKE, dealing with driver drowsiness detection.detection.

Coordinator of AGILE, dealing with elderly drivers ability Coordinator of AGILE, dealing with elderly drivers ability assessment and support.assessment and support.

Coordinator of IMAGE, dealing with intelligent agents for Coordinator of IMAGE, dealing with intelligent agents for transport and tourism services in complex geographical transport and tourism services in complex geographical environments.environments.

““BOB” campaign in Greece : Enhancing public awareness of BOB” campaign in Greece : Enhancing public awareness of the problem of drunk driving.the problem of drunk driving.

Participation in another 12 EU and National projects.Participation in another 12 EU and National projects.




The Centre for Research and Technology Hellas (C.E.R.T.H.) / Hellenic Institute of Transport (H.I.T.) has implemented the “BOB” – Campaign in Greece, a campaign designed by BIVV in Belgium and successfully applied since 1995.





The initial objective of the effort was to further extend the work performed by BIVV in Belgium on the issue of drunk driving, resulting in the development of specifications for implementing the BOB-concept in other European Union countries.

The main objective was to enhance public awareness of the problem of drunk driving and gain public acceptance in a series of measures to avert this phenomenon.




Several activities were fulfilled: Collection of BOB-campaign material from Belgium(leaflets, posters,videotapes),translation and adaptation to the Greek reality.Development of content and s/w for the realisation of one-hour driving education course on drunk driving based on the “Bob” concept. Development of content and 30 minutes videotape against drunk driving to be shown at schools.

Video Tape Cover




Production of 2000 billboard posters and 600.000 leaflets.Production of a BOB-campaign TV spot in 14 TV Channels and a commercial for 24 radio stations.

No TV CHANNELS

1 ΕΤ - 1 2 ΝΕΤ

3 ΕΤ - 3

4 STAR CHANNEL

5 ALPHA CHANNEL

6 ΜΑΚΕΔΟΝΙΑ TV

7 MEGA TV

8 ANT - 1 TV

9 ALTER TV

10 TV - 100

11 ΔΕΛΤΑ ΤV

12 ΠΑΤΡΑ TV

13 TRT

14 ΚΡΗΤΗ TV




No RADIO STATIONS

1 ΕΝ ΛΕΥΚΩ 2 JERONIMO GROOVY 3 ΚΑΝΑΛΙ 1 4 ΕΡΑ – 1 5 ΕΡΑ – 2 6 ΕΡΑ – 3 7 ΝΕΤ

8 GALAXY 92 9 KISS FM 10 FLASH 9,86 11 ANTENNA FM 12 LOVE RADIO

13 ERT 14 ALPHA NEWS 15 ΜΕΛΩΔΙΑ 16 ΣΚΑΙ 17 ΡΑΔΙΟ ΑΤΤΙΚΗ 18 CAPITAL 19 PLANET 20 ΡΑΔΙΟ ΘΕΣΣΑΛΟΝΙΚΗ 21 STAR FM 22 ANTENNA RADIO 23 FM 100 24 KANΑΛΙ 104




Development of BOB web site.

Dissemination of BOB campaign material in public places, petrol stations, driving schools within public transport.




“BOB”-campaign at the Greek press.

TV and radio BOB-campaign and

advertisements at the road side.

BOB campaign initial evaluation

through dissemination of 2000 questionnaires in Athens and Thessaloniki.




Analyzing the activities above, the expected results were obtained:

Above 70 years0,4%

18-24 years11,6%

25-29 years24,8%

30-39 years 35,8%

40-49 years 16,8%

50-59 years 8,9%

60-69 years 1,7%

Percentage per age participated in the questionnaire.

The research focuses the ages of 18-39. A total percentage of

72,2% for these 3 categories.

Never40,0%

Yes, very often12,6%

Once a week12,2%

Rarely, only at special

occasions35.2%

Percentage of people drinking more than 2 glasses of alcohol drinks and then drive.

Many people within the sample drink more than two glasses and then drive (with a total percentage of 60%).




Percentage of people drinking less than 2 glasses of alcohol drinks and then drive.

Never26,0%

Rarely, only at special

occasions35,8%

Once a week15,0%

Yes, very often23,3%

Over 74% of people drink less than two glasses and then drive.

Percentage of people that heard about the “Not Tonight / BOB Campaign”.

No, I haven't21,6%

Yes, I've heard78,4%

The questionnaire dissemination, that indicate the great success of HIT’s effort in the first stage of

introducing the idea.




Percentage of people having heard about the campaign, per information source.

TV63,6%

Videotape0,2%

Newspaper5,0%

Poster8,5%

Key-ring1,1%

Leaflet7,5%

Radio14,0%

The great role of TV and Radio, with a message penetration percentage of 77,6% for both. TV, by its own has a penetration level of 63,6%.

Message persuasion.

Yes, very much34,4%

Not at all4,0%

Not so much13,8%

Hmmm, I don’t know7,0%

Yes, quite convincing

40,8%

Shows clearly the success of the first year of implementation of

the “BOB-Campaign” in Greece.




Percentage of people that consider changing your attitude because of the campaign.

Yes, indeed40,3%

No, I don’t think so

26,5%

Maybe33,2%

73,5% interpreted the message

positively.

Percentage of people that believe that drinking (even a glass with alcohol) is dangerous.

Yes 45,6%

No34,1%

I'm not sure20,2%

The message that alcohol and driving can’t be together has been accepted.




Percentage of people that are willing not to drink tonight, to be the driver of the team, when going out.

Yes72,2%

No10,1%

Maybe17,7% Greeks got the message!

The quantifiable targeted results from the campaign are fulfilled: Over 60% of the population to be aware of the campaign after its first year of conduct. Reduction of drunk driving related accidents by at least 15% in 3 years.Acceptance of the message of the campaign by more than 90% of those familiar with it.

National Center for Research and Technology Hellas (CERTH) Hellenic Institute of Transport (HIT)...

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