National Association of Student Financial Aid Administrators Advocacy and YOU The Why and How of...
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Transcript of National Association of Student Financial Aid Administrators Advocacy and YOU The Why and How of...
National Association of Student Financial Aid Administrators
Advocacy and YOU
The Why and How of Advocacy and How to Communicate Effectively
Slide 2
Understand the political environment Understand what advocacy means Understand why you are advocating Understand what tools are most effective
Keys to Communicating Effectively Through Advocacy
Slide 3
Three climate drivers:
1. Partisanship & Brinkmanship
2. Budget Politics Dictating Policy
3. Focus on deficit reduction
Political Climate
Slide 4
Slide 5
FY 2013 FY 2014
Sequestration
DeficitReduction
Budget, Budget, Budget
Slide 6
What is Advocacy?
Why do we Advocate?
Examples of Advocacy
Tips for Successful Advocacy at the Grassroots Level
Advocacy
Slide 7
1. To recommend or support publicly
2. A person who upholds or defends a cause; supporter
3. A person who intercedes on behalf of another
What is Advocacy?
Slide 8
1. Lobbying v. Advocacy
2. You don’t need to be in DC to be an effective advocate
3. Advocacy is proactive AND reactive
4. Effective advocacy uses data, research, and stories
What is Advocacy?
Slide 9
Our advocacy efforts center around these major policy areas:
Increasing access to higher education, including early awareness and outreach
Simplifying student aid systems Encouraging college persistence & completion College savings and financial education Minimizing student indebtedness and emphasizing grant
and work aid Supporting the primacy of need-based aid
Why Do We Advocate?
Slide 10
Administration◦ Department of Education
◦ Office of Management and Budget
Congress◦ House & Senate Education Committees
◦ House & Senate Appropriations Committees
◦ Super Committee
Other Higher Education Associations & Organizations
**Takeaway here: Not just Congress
NASFAA Advocacy
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Use data Tell stories Build relationships Be proactive Show appreciation Keep it local Keep it concise
Advocacy Techniques
Slide 12
Letters Statements Testimony Social Media Educational Materials Coalitions & Partnerships Hill Visits
NASFAA Advocacy Tools
Slide 13
Advocacy related to consumer disclosure Administrative Cost Allowance One-Pager Elimination of Crossover Regulation for Summer
2011 National Profile & Congressional Staff Orientation Recent Budget Related Hill Visits & Discussions Save Student Aid Facebook Page Budget Center Committee for Education Funding & Student Aid
Alliance Participation in Award Letter Discussions
NASFAA Advocacy Examples
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Visit our Facebook Page! Write letters to your delegation and to
Education Committee members Get students involved! Use our tools as examples
Advocacy and You
Slide 17
Build relationships with your lawmakers now by delivering information sheets on how their constituents—the students and families you serve—benefit from the student aid programs.
Follow the latest legislative developments by reading Today’s News, the NASFAA Advocate, and following us on the NASFAA Facebook page and the Save Student Aid Facebook page.
Share with NASFAA all your correspondence with lawmakers so we can support you and understand how to better work with your Congressional delegates.
Visit NASFAA’s “Take Action Page” to stay up-to-date on NASFAA’s latest calls to action
Advocacy and You
Slide 18
Question and Answer Segment
Questions
&
Discussion