National Advertising Ratesmediasource.wp.htcreative.com/files/2015/02/2015... · 2016-07-20 ·...

1 Herald-Tribune Media Group | Retail Rates effective May 1, 2014 (subject to change without notice)

National Advertising Ratesherald-tribune media group

2 Rates may also be viewed at HeraldTribuneMediaSource.com

reach nearly 300,000 adults each week with herald-tribune media!

The Herald-Tribune Media Group is the primary source of news and information in one of America’s wealthiest metro markets.

With more than 700,000 people, Sarasota/Bradenton/Venice is Florida’s fifth largest market. It is the wealthiest of the state’s Top 10 markets and one of the 20 wealthiest major markets in the country.* It also is the nation’s oldest major metro market, but in the last five years, it has added children faster than retirees.

The way to capture this dynamic, lucrative market is with the Herald-Tribune Media Group. Herald-Tribune media reach more than one out of two adults between Tampa Bay and Charlotte Harbor.

• The Herald-Tribune, our daily newspaper, has a circulation of 68,926 daily and 90,167 Sunday, more than all other newspapers in the market combined.

• In peak season your ad is delivered to more than 92,000 readers daily and more than 120,000 on Sunday.

• HeraldTribune.com, our Internet site, attracts nearly one million unique visitors a month, and generates more than ten million page views, making it the market’s most popular local media Internet site.

In print or online, the Herald-Tribune Media Group lets you own one of the finest markets in Florida.

Sources: Scarborough Research 2013; Alliance for Audited Media 2012: Omniture 2013*Markets of 500,000 people or more.


Cortez Rd.

Center Rd.

Clark Rd.

Fruitville Rd.

Manatee Ave.

26th

St.

W.

Bene

va R

d.

771

777

72

70

780

72

30170

41

41

275

Blackburn Pt. Rd.

301

Bee Ridge Rd.

Jaca

rand

a Bl

vd.

775

70

Tole

do B

lade

Blvd

.

Lock

woo

d R

idge

Venice Ave.

Sumter Blvd.

Tallevast Rd.

75

75

Laurel Rd.

75

41

41

41

64

41

64

75

75

776

776

776

University Pky.

17th St.

681

34285

3398133947

3424034235

34232

34238

34228

34222

34208

34209

34203

34251

34205

34207

34210

34237

34242

34224

34239

3423134233

33946

34236

33921

34223

33953

34288

34289

34287

3429134292

34293

34275

34286

3424134229

3424334201

34234

34202

34211

34212

34221

34215

34217

34219

Bradenton

Englewood

Sarasota

Boca Grande

Rotonda

Manasota Key

El Jobean

NokomisCasey Key

Lido Key

Siesta Key

Longboat Key

St. Armands Key

Anna MariaIsland

Cape Haze

Palmetto

Laurel

Parrish

Lakewood Ranch

Osprey

Venice

North Port

SARASOTA COUNTY

CHARLOTTE COUNTY

MANATEE COUNTY

Scale In Miles

0 5 10

Gulf of Mexico

Sarasota/Bradenton/Venice Market

Source: Alliance for Audited Media for 52 weeks ending 12/31/12, Herald-Tribune internal reporting.

CirCulation by advertising Zones

Daily Sunday Daily Sunday

Manatee 13,106 16,798 17,201 22,189

Sarasota 31,123 40,305 43,065 54,822

Venice / South 20,381 26,868 30,322 39,402

Total Circulation 68,926 90,167 92,255 120,267

Peak SeasonAnnual Average


Color ratesDue to high demand for color, availability may be limited and subject to press capacity. Minimum charge is $150. Color is charged at 10% of base rate, per day.

All standard colors and blends shown in the Newspaper Association of America (NAA), Ad-Litho Guide, Ad Pro, Ad/Flex ROP Newspaper Color Ink Book, Vol. 8, are available. Other colors subject to additional charges. No minimum size for color ads. See “Specifications” on page 12 for color printing guidelines.

speCial serviCesSales tax will apply on all special service charges, if imposed.

Electronic TearsheetsElectronic tearsheets are available for each display advertisement. Electronic tearsheets are not provided for classified in-column advertising.

To sign up, please email the Account Name, Account Number, Contact Name, Contact Phone Number and Contact Email Address to [email protected]. We will email you a confirmation, your password and easy to follow instructions.

speCial Days / pages / FeaturesSunday . . . . . . . . . . . . . . . Comics, Real Estate, Arts, Parade Magazine

Monday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Business Weekly

Tuesday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Health+Fitness

Wednesday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Food & Wine

Thursday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ticket

Friday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . at home

Saturday. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Real Estate

Closing times / DeaDlinesDisplay Advertising* Advertisement Space Copy Due Copy DueAppears Deadline Show Proof No Proof & Electronic

monday Friday 10 am Thursday noon Friday noonBusiness Weekly Thursday noon Thursday noon Thursday noon

tuesday Friday noon Thursday noon Friday noonHealth+Fitness Friday noon Thursday noon Friday noon

Wednesday Monday noon Friday noon Monday noonFood & Wine Monday noon Friday noon Monday noonH-T Select Thursday 5 pm Thursday noon Friday noon

thursday Monday 4 pm Monday noon Tuesday noonTicket Monday 4 pm Monday noon Tuesday noon

Friday Tuesday 4 pm Tuesday noon Wednesday noonat home Tuesday 4 pm Tuesday noon Wednesday noon

saturday Thursday 10 am Wednesday noon Thursday noonReal Estate Tuesday 4 pm Tuesday noon Wednesday noon

sunday Thursday noon Wednesday noon Thursday noonReal Estate Wednesday 4 pm Tuesday noon Wednesday noonYes! Monday 10 am Monday noon Tuesday noonComics 16 days prior 16 days prior 16 days prior

*Holiday Deadlines will be advanced by one or more days.


at homePublished every Friday. For the most discriminating customers engaged in home fashions, outdoor living and gardening.

Business WeeklyPublished every Monday. Promote your products and services to readers interested in local business, banking, real estate, stocks and technology.

Food & WinePublished every Wednesday. From dining out to eating in, readers are affluent food and wine lovers.

Health+FitnessPublished every Tuesday. Target active and health-conscious consumers reading about health, fitness and nutrition.

Saturday Real EstatePublished every Saturday. Your weekly Saturday walk-through for everyone involved in today’s local market. Homes for sale, rentals, financing and neighborhood trends.

TicketPublished every Thursday. Your weekly guide to local entertainment, movies and restaurants. Also distributed in high traffic locations, therefore available every day of the week.

Weekly tabloiDs


magazines

Better LivingPublished bi-monthly, Better Living is dedicated to active adults making the most of Gulf Coast living.

Dining GuidePublished three times each year, Dining Guide features articles covering restaurant trends and talents that define our area’s cuisine.

Golf & LeisureThe area’s premier annual golf publication. Golf & Leisure provides listings to help golfers make informed decisions on where to play their next round and articles that explore some of the newest golfing trends.

Gulf Coast WelcomeGulf Coast Welcome is an annual guide to Sarasota, Manatee and Charlotte counties designed for newcomers and visitors. Distributed year round and mailed monthly to new residents.

Hurricane GuidePublished in May, the annual guide to surviving severe weather on the Gulf Coast.

Physician GuidePublished in September, this annual supplement serves as the premiere physician reference guide enhanced by an online edition that includes hot links to physicians’ websites.

StyleStyle is delivered on the first Sunday of each month to the finest neighborhoods in the market as well as to select retail shops and newsstands. Online at HeraldTribune.com/Style.

Ticket+Ticket+ touts area hot spots, attractions and destinations … a must-see pub to learn about all the must-see destinations.

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ComiCsFlysheet Inside (2 pages) $3,495Spadea Outside (2 pages) $3,995

Deadline 15 business days prior to insertion date for space and copy. Frequency discounts available.

speCial ratesPosition PagesSection requests will be accepted on an availability basis only and cannot be guaranteed. All zoned advertising will appear in the local section. Position requests for specific pages or page locations will be accepted on a premium basis only (see below). Consecutive multi-week agreements supercede single insertion reservations.

Page Limitations Above Contract Rate

1A 6 x 2" See chart on right

2A 3 x 10.5" Only 10%

3A 6 x 10.5" or 3 x 10.5" 10%

OP-ED 3 x 10" Only 10%

Weather 6 x 10.5" Only 25% (Color 50% off)

1B 6 x 2" See chart on right

Nonprofit RateGovernment agencies, chambers of commerce and other nonprofit organizations may enjoy additional discounts in select products. Documentation of 501(c)3 status required.

Political RateLocal candidates for office and politicial organizations will be granted 25% off open modular space rates for Main or Local news sections. Color and tabloid rates are not discounted. For state and national political rates, see National & State Rate Card.

Holiday RatesSunday rates and added home delivery distribution apply for the following holidays: New Year’s Day, Memorial Day, Fourth of July, Labor Day, Thanksgiving Day and Christmas Day.

Front-page bannersImpact your customers from the front page of the Herald-Tribune.

Size 6 col. x 2" Contract required.

a seCtion 52x 26x 13x

Sunday $1,200 $1,440 $1,560Monday-Wednesday $800 $960 $1,040Thursday-Saturday $1,000 $1,200 $1,300 b seCtion 52x 26x 13x

Sunday $1,000 $1,200 $1,300Monday-Wednesday $600 $720 $780Thursday-Saturday $800 $960 $1,040


meChaniCal measurementsThese are the column widths for all standard newspaper sections. Includes Main News, Local, Sports and more.

These are the column widths for all tabloid newspaper sections. Includes Business Weekly, Health + Fitness, Food & Wine, Ticket, at home and Real Estate.

These are the column widths for all quarterfold sections. Includes Dining Guide, Gulf Coast Welcome.

speCiFiCationsElectronic Prepressn Advertisements are accepted in digital Macintosh format.n Ads must be submitted by ad deadline.n Call your marketing consultant about electronic ad

submission.

EquipmentSubmit your digital ads on one of the following media:CD ROMUSB Flash Drive

Column Widths rop1 1.542"2 3.233"3 4.924"4 6.617"5 8.308"6 10"Double Truck 20.75"Full Page Depth 20.75"

Column Widths tabloiD1 2.396"2 4.931"3 NA4 10"Double Truck 21"Full Page Depth 9.762"

Column Widths QuarterFolD1 2.396"2 4.931"Double Truck 11"Full Page Depth 9.762"

Complete Ad Submissionn Complete ads are accepted in Adobe Acrobat PDF file format.n All fonts must be embedded in the PDF.n Process color ads must be CMYK. Photos and graphics must

be converted to CMYK prior to embedding in the PDF. Embedded RGB photos and graphics are not acceptable.

n Complete ads must be submitted with a composite proof.

Element Ad Submissionn Include the document from the page layout program and all

linked photos and graphics.n Collect screen and printer font files. Logos and imported EPS

art may contain fonts that might not be collected from within the page layout program.

n All page layout programs and artwork must be supported by our current software applications which are periodically updated.

InDesign CS5.5 - ver. 7.5 Adobe Illustrator CS5 - ver. 15.1.0

Adobe Photoshop CS5 Extended - ver. 13.1x64 Acrobat X - ver. 10.1.5

n Do not supply elements in compression programs like Stuffit.n Supply only elements for a specific publication date on media.n Element ads must be submitted with a composite proof.n Art requiring separation/scanning must be original prints,

slides or transparencies. Do not submit prescreened art.n All spot and/or PMS colors must be converted and saved for

process CMYK output. (Note: “Process Separation” box must be checked on all custom colors).

Original Photo/Artwork Resolutionsn Resolution specifications are for art used at actual size (100%)

in page layout program. Scaling art in layout programs affects output resolution. Example: 300 dpi image enlarged 400% within layout program actually has output resolution of 72 dpi.

n Do not select “Resample Image” when changing resolution under “Image Size” in Photoshop. Resampling does NOT increase the quality of the image.

n Non-glossy products are 180 dpi at 90 line output screen.n Glossy products are 300 dpi at 133 line output screen.n Line art resolution must be 1,000 dpi.n Photos must be saved as EPS or TIFF, in GRAYSCALE or CMYK.

Photo Toning Specifications – Non-Glossy Productsn Allow for a 30% dot gain in the mid-tone regions.n Maximum color saturation is 240%n Printing Inks Setup in Photoshop must be set at “

SWOP (Newsprint).” Found under “File: Preferences: Printing Inks Setup.”

Photo Toning Specifications – Glossy Productsn Allow for a 20% dot gain in the midtone regions.n Maximum color saturation is 280%n Printing Inks Setup in Photoshop must be set at “SWOP

(Coated).” Found under “File: Preferences: Printing Inks Setup.”


ContraCt & Copy regulationsThe forwarding of an order or advertising copy by the advertiser or its agent to the Publisher for publication shall be considered an unqualified acceptance of all the rates, terms and conditions under which the advertising is at the time being sold by the Publisher. The Publisher shall have the right to correctly classify, edit or reject any advertisement.

Annual contracts are effective for 12 months from the first day of the month in which they are signed.

Any advertiser failing to meet the level contracted for, herewith for the period specified, will be billed the difference between the rate granted and the rate that should have applied during the term of the agreement.

Any advertising rate adjustment will be affected by giving 30 days written notice to contract advertisers. Upon notice, the advertiser has the option to accept the rate adjustment or terminate the contract without penalty.

The advertiser and advertising agency are jointly and severally responsible for the content of all advertisements published at the request of it or its agent, and shall indemnify, defend and hold harmless the Publisher from any claim or lawsuit arising out of the advertisements.

The Publisher accepts no liability for its failure, for any cause, to insert an advertisement. The Publisher accepts no liability for an error in an advertisement for which it may be responsible, except for the cost of the space occupied by the error. In order to qualify for allowances, claims for errors must be made within thirty days from the date of invoice. Credit for errors is allowed only for the first insertion.

Advertising placed on a no proof basis, including advertising submitted after deadline, is published at the advertiser’s risk. Copy in such ads cannot be changed. No allowances or make-goods will be given for ads submitted on a no proof basis.

Every effort will be made to afford an advertising position desired, however, under no circumstances is position guaranteed and advertising must be paid for regardless of position.

Advertising which simulates editorial or news material must be labeled prominently as ADVERTISEMENT in 10 point type over every two columns and may not be set in Herald-Tribune news text typefaces.

Commission & terms oF paymentLocal ROP and Classified rates are noncommissionable.

To be considered a local retailer, advertiser must have permanent retail outlet(s) in the eight-county marketplace of Sarasota, Manatee, Charlotte, DeSoto, Lee, Pasco, Pinellas or Hillsborough counties; and advertised merchandise must be available at those local outlets. Retailers who sell directly to the public and have permanent retail outlet(s) within the state of Florida, but outside the above eight-county area will earn the State rates listed in the prevailing General Rate Card.

All rates are net cash with order unless credit has been approved by the Publisher. Where credit has been extended, invoices are payable by terms stipulated on the invoice statement. Publisher will invoice advertiser on a monthly or cash basis depending on financial condition and known credit data. Accounts more than 30 days past due shall bear interest at the rate of 1.5% per month (18% per annum).

All rates on this card will be subject to the addition of any local, state or federal tax, if imposed.

Claims for errors in billing must be made within 30 days of invoice; otherwise, such claims will not be considered.


rop ratesNational Rate - NetRetailers who sell directly to the public and do not have permanent retail outlet(s) within the State of Florida will earn National rates.

Daily per inch Sunday per inchOpen 77.95 90.91100" 73.85 86.37500" 68.86 82.051,000" 65.74 77.94

State Rate - NetRetailers who sell directly to the public and have permanent retail outlet(s) within the State of Florida, but outside the six-county marketplace of Sarasota, Manatee, Charlotte, DeSoto, Pinellas or Hillsborough counties will earn the State rates.

Daily per inch Sunday per inchOpen 70.16 81.82100" 66.47 77.73500" 61.97 73.85

CAP/Dealer Association Rate - Net Daily per inch Sunday per inchPer inch/Open $59.63 $69.55100" 56.50 66.07500" 52.68 62.77

Nonprofit Rate - State/National - Net Daily per inch Sunday per inchOpen $51.40 $64.26Color $389.63 $428.60Documentation of 501(c)3 status is required.

Political/Action Group Advertising - Net Daily per inch Sunday per inchFederal Office $22.61 $27.82State Office 22.61 27.82Advocacy 26.27 31.80

Transient/ Travel/ Attraction/ Seminar - Net Daily per inch Sunday per inchFull Page $48.28 $60.40Half Page 53.11 66.44Quarter Page 58.41 73.02All other sizes 64.25 80.32

Color Daily Color SundayFull Page $898.00 $988.00Half Page 545.00 599.00Quarter Page 389.63 428.60Less than a Quarter Page 260.00 320.00

Motion Picture Rate - Net Daily per inch Sunday per inchPer inch $90.45 $104.87

Pharmaceutical & Package Goods Rates - NetPer inch includes full process color

Daily per inch Sunday per inch $58.30 $62.39

Frequency Discount25% discount for additional insertions (same size - no copy change) during a seven-day period, excluding Sunday. Must be ordered at the same time. Applies to space only. May not be applied to Motion Picture, Transient, Travel, Attraction and Seminar advertising. Standard Ad Units accepted.

Holiday Rates*Sunday rates apply on the following holidays: New Year’s Day, Memorial Day, Labor Day, Fourth of July, Thanksgiving Day and Christmas Day.*Full run inserts required.

Color rates Daily SundayFull Page $898.00 $988.00Half Page 545.00 599.00Quarter Page 389.63 428.60

All standard colors and blends shown in the Newspaper Association of America (NAA), Ad-Litho Guide, Ad Pro, Ad/Flex ROP Newspaper Color Ink Book, Vol. 8, are available. Other colors subject to additional charges. No minimum size for color ads.

ComiCsComic Spadea Wrap, Comic Gatefold, Comic Press-fed Inserts - NetRates based on cost per thousand. Circulation is full run only. Camera-ready material required 30 days prior to publication date.

Per Thousand 1x 12x 26XGatefold $39 $36 $34Fly Sheet $43 $40 $37

preprint ratesNational/Co-op Preprint Insert - NetCost per thousand Std Tab Inserts Per Year Pages Pages 1x 12x 24x

2 4 $54 $50 $47 4 8 57 54 51 6 12 61 57 54 8 16 65 61 57 10 20 69 65 61 Single Sheet 40 37 34

*Add $4 per thousand for each additional four tab pages.


Front-page notesWith Front-Page Notes, you get a high-impact, low-cost method of reaching customers. Available in a variety of colors and sizes, Front-Page Notes will highlight your sales event or professional service. Available seven days a week.

MusT run enTire ediTionFlat rate, regardless of quantity. Single-sheet Front Page Notes. Standard size 3"x3"

Daily sunDay

Full Run (3-color*) $3,200 $3,775Full Run (Full Color) $3,425 $4,000

Tab Sections (3-color*) $2,825Tab Sections (Full Color) $3,050

Ticket (3-color*) $3,475Ticket (Full Color) $3,700

Sara/Mana (3-color*) $2,225 $2,675Sara/Mana (Full Color) $2,450 $2,900

Sara/Venice (3-color*) $2,650 $3,150Sara/Venice (Full Color) $2,875 $3,375

Sarasota (3-color*) $1,850 $2,225Sarasota (Full Color) $2,050 $2,425

Manatee (3-color*) $850 $1,025Manatee (Full Color) $1,050 $1,225

Venice (3-color*) $1,500 $1,800Venice (Full Color) $1,700 $2,000

H-Tselect (3-color*) $1,025H-Tselect (Full Color) $1,225

YES! (3-color*) $650YES! (Full Color) $850YES! (Added to H-T) $575

AppliCATion onlyZoned: $35 (cpm)Full Run: $30 (cpm)

*Up To 3 Colors, inClUding blACk

Combination RatesHalifax Media Group includes 31 media companies in Florida, North Carolina, Louisiana and South Carolina. Combination rates for print and digital advertising are available. Contact Ken Workowski at 386-265-6823 for details.

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glossy print & Deliver1- or 2-SidedThe cost per thousand rates reflect layout, copywriting, typesetting, printing and distribution for process-color glossy inserts. Total quantity must be printed in a single press run. 15,000- 50,000- 49,999 99,999 100,000+Half Sheet 8.5" x 5.5" $48 $40 $358.5" x 11" Single Sheet $68 $62 $5810" x 11" Jumbo Single Sheet $70 $64 $6011" x 17" 4pg Folded $99 $84 $7820" x 22" 4pg Folded $130 $120 $105Minimum run 15,000. Print over-run 30% discount off rates shown above.

non-glossy print & DeliverThe cost per thousand rates reflect layout, copywriting, typesetting, printing and distribution for process-color non-glossy inserts. Total quantity must be printed in a single press run.

10,000- 15,000- 14,999 24,999 25,000+Half Sheet 8.5” x 5.5” $41 $39 $36

Minimum run 10,000.

DeadlinesOrders must be submitted 15 business days prior to publication. During holiday periods, please confirm deadlines with your Herald-Tribune Media Group marketing consultant.

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the JUVENT difference.

1623

997


Clark

Fruitville Rd.

Manatee Ave.

26th

St.

W.

72

70

72

301

41

41

275

301

Bee Ridge Rd.

70

Lock

woo

d R

idge

Tallevast Rd.

64

75

University Pky.

17th St.

75

75

75

41

41

Ben

eva

34240

34235

34232

34238

34203

34237

34239

34231 34233 34241

3424334201

34234

34202

34211

Manatee

Sarasota

Parrish

Lakewood Ranch

Osprey SARASOTA COUNTYMANATEE COUNTY

H-Tselect – a weekly publication from the Herald-Tribune Media Group – Southwest Florida’s go-to source for local content and advertising.

H-Tselect combines quick-read news items with local coupons, sale ads and inserts from major regional and national retailers. This colorful and engaging publication is delivered in bags every Wednesday to desirable households offering your businesses the opportunity to increase awareness, penetration and reach!

H-Tselect. Select Content. Select Advertising. Select Delivery. Select it for your business today!

PublishesEvery Wednesday

Distribution 30,000 (by zip code)

Space DeadlinesROP: Thursday 5 p.m. Preprints: 15 days prior to publication

ROP Proof DeadlineFriday Noon

All ads in modular sizing of the Herald-Tribune

ROP Rates Spending Cost per Inches Inches Inches Inches Inches Inches Level Inch 10.5 21 31.5 63 94.5 126 six 1/6 pg 1/4 pg 1/2 pg 3/4 pg Full

Open $11.50 $120.75 $241.50 $362.25 $724.50 $1,086.75 $1,449.00

$4,500 $10.50 $110.25 $220.50 $330.75 $661.50 $992.25 $1,323.00

$11,000 $10.00 $105.00 $210.00 $315.00 $630.00 $945.00 $1,260.00

$18,500 $9.50 $99.75 $199.50 $299.25 $598.50 $897.75 $1,197.00

$27,000 $9.00 $94.50 $189.00 $283.50 $567.00 $850.50 $1,134.00

$39,000 $8.50 $89.25 $178.50 $267.75 $535.50 $803.25 $1,071.00

$56,000 $8.00 $84.00 $168.00 $252.00 $504.00 $756.00 $1,008.00

$80,000 $7.50 $78.75 $157.50 $236.25 $472.50 $708.75 $945.00

$115,000 $6.75 $70.88 $141.75 $212.63 $425.25 $637.88 $850.50

$140,000 $6.25 $65.63 $131.25 $196.88 $393.75 $590.63 $787.50

$165,000 $5.75 $60.38 $120.75 $181.13 $362.25 $543.38 $724.50

$200,000 $5.50 $57.75 $115.50 $173.25 $346.50 $519.75 $693.00

$250,000 $5.25 $55.13 $110.25 $165.38 $330.75 $496.13 $661.50

Color 10% of base; min $75 $75.00 $75.00 $75.00 $75.00 $75.00 $108.68 $144.90 Free color with a 26x commitment for 1/2 or full page.

Pre Print Rates, Notes and Wraps also available

AN EDITION OF THE HERALD-TRIBUNE


Cortez Rd.

Center Rd.

Clark Rd.

Fruitville Rd.

Manatee Ave.

26th

St.

W.

Bene

va R

d.

771

777

72

70

780

72

301

70

41

41

275

Blackburn Pt. Rd.

301

Bee Ridge Rd.

Jaca

rand

a Bl

vd.

775

70

Tole

do B

lade

Blv

d.

Lock

woo

d Ri

dge

Venice Ave.

Sum

ter Blvd.

Tallevast Rd.

Laurel Rd.

75

41

41

41

64

64

75

75

776

776

776

17th St.

681

University Pky.

34285

3398133947

34240

34235

34232

34238

34228

34222

34208

34209

34203

34251

34205

34207

34210

34237

34242

34224

34239

3423134233

33946

34236

33921

34223

33953

34288

34289

34287

3429134292

34293

34275

34286

3424134229

34243

34201

34234

34202

34211

34212

34221

34215

34217

34219

Bradenton

Englewood

Sarasota

Boca Grande

Rotonda

Manasota Key

El Jobean

NokomisCasey Key

Lido Key

Siesta Key

Longboat Key

St. Armands Key

Anna MariaIsland

Cape Haze

Palmetto

Laurel

Parrish

Lakewood Ranch

Osprey

Venice

North Port

SARASOTA COUNTY

CHARLOTTE COUNTY

MANATEE COUNTY

Scale In Miles

0 5 10

Gulf of Mexico

75

7541

yes! – a weekly publication from the Herald-Tribune Media Group, Southwest Florida’s go-to source for local content and advertising.

yes!, content is focused on home, electronics, food, fashion, trends, beauty and technology and is delivered to desirable households. This product offers businesses the opportunity to increase awareness, penetration and reach, gaining the attention of new and current customers.

yes! will allow you to reach people who desire to read and shop on the day they have the most time … Sunday.

Publishes Every Sunday

Distribution 15,000 (by zip code)

Space Deadline Display Ads: Monday 10 a.m. Preprints: 10 days prior to publication

yesYour Essential Shopper TM

Display Ratessize 1x 13x 26x 52xPage 1 Front Cover 6x3 N/A $175 $150 $125

Page 3 Home & Decor 6x10.5 $369 $250 $200 $150

Page 4 Food 6x3 $200 $150 $125 $100

Page 4 Food 6x10.5 $369 $250 $200 $150

Page 5 Fashion 6x10.5 $369 $250 $200 $150

Page 6 Tech & Home 6x10.5 $369 $250 $200 $150

Page 7 Classified 6x10.5 $369 $250 $200 $150

Page 8 Back Cover 6xfull N/A $350 $325 $300

INSIDE Full Page 6xfull $500 $300 $275 $200

All rates include full process color.

Print & DeliversSame as Herald-Tribune; Prices are per thousand

glossy

2-sided 8.5” x 11” 15,000 $1,020

non-glossy

1 side/2 colors 15,000 $525

Front-Page NotesFull run only

up to 3 Colors process Coloryes! added on $575 $575

yes! alone $650 $850

n ASOS slim pant with jetpocket, $50.90 athttp://us.asos.com.

You’ll want to steal thecookies and thesecookie jars.

12 more terrific shopping discoveries on page 2

great finds

fitnesselectronics

insidepage 3

$12.99

beautyTammy quilted patchwork tote$46 | Donna Sharp | www.kohls.com

n Cotton bag is 12 x 13.5 x 4 inches.n Three pockets inside, one outside.n Available in seven color combinations.

‘Latin Live’$16.99 | Jazzercise | https://togs.jazzercise.com

n Workout DVD features Latin ballroom-style exercises.n Fast-paced 45-minute total body workout.

fashion

n Leatherette sleeve varsity jacket,$29.80 at Forever 21.

n Baby Phat fur-trimmed woolbomber, $69.99 at www.eastbay.com.

n Sauce varsity jacket, $124 atwww.singer22.com.

n Varsity-style hand-knit cardiganfrom Canadian Sweater, $606 atwww.farfetch.com.

Gareth Pugh for M.A.C.lipstick$22 | M.A.C. stores

n Limited-edition lipstick adds drama to your look.n Shade pictured: Fervent.n Also available in paler Restrict.

GANNETT

B lack and navy trousers andjeans make the morning fashion decisions simple. Butit might be time to kick up afuss and change into brightly coloredpants instead.

School daysGANNETT

port an athletic stylewithout lifting a fingerby wearing these com-fortable varsity jackets.

S

W200 HD Flash MemoryCamcorder$159.99 | Samsung | Best Buy n Compact camcorder has 1x optical zoom and 3x digital zoom.n Image stabilization keeps footage steady.n Also takes still photos.

n Sporty PU-Sleeve varsity jacket,$29.99 at Charlotte Russe.

n Jeggings in red, blue or pink, $44.50 atAmerican Eagle Outfitters.

n Blue Essence skinnytwill ankle jeans, $88 atNordstrom.

n Conscious Collectionpants, $34.95 at H&M.

n Aegean leather pantby Doma, $488 at FreePeople.

n Bright Side zipper pantfrom Jones New York,$119 at www.jny.com.

n Decree skinny denim,$48 in JCPenney storesonly.

Take non-neutral pants for a spin

Color craze

941-753-9087 5547 Key West Place, Bradenton, FL 34203

Amenities include Recreation Center with Fitness, Pool & Spa, Nature Trails, Fishing, Observation Deck, Picnic Areas, Gazebo and Marina

$139,990*

Last Chance to Live on the Braden River!

FRO

M

www.nealcommunities.comCBC 1256375 *Prices subject to change without notice 123011

Condominium Closeout Pricing

ST06

7264

74

yesYour Essential Shopper

TM

n ASOS slim pant with jetpocket, $50.90 athttp://us.asos.com.

You’ll want to steal thecookies and thesecookie jars.

Gray makesother colorspop.

Sunday, January 8, 2012

12 more terrific shopping discoveries on page 2

great finds

fitnesselectronics

insidepage 5

insidepage 3

$12.99

$55

beautyTammy quilted patchwork tote$46 | Donna Sharp | www.kohls.comn Cotton bag is 12 x 13.5 x 4 inches.n Three pockets inside, one outside.n Available in seven color combinations.

‘Latin Live’$16.99 | Jazzercise | https://togs.jazzercise.com

n Workout DVD features Latin ballroom-style exercises.n Fast-paced 45-minute total body workout.

fashion

n Leatherette sleeve varsity jacket,$29.80 at Forever 21.

n Baby Phat fur-trimmed woolbomber, $69.99 at www.eastbay.com.

n Sauce varsity jacket, $124 atwww.singer22.com.

n Varsity-style hand-knit cardiganfrom Canadian Sweater, $606 atwww.farfetch.com.

Gareth Pugh for M.A.C.lipstick$22 | M.A.C. stores

n Limited-edition lipstick adds drama to your look.n Shade pictured: Fervent.n Also available in paler Restrict.

GANNETT

B lack and navy trousers andjeans make the morning fashion decisions simple. Butit might be time to kick up afuss and change into brightly coloredpants instead.

School daysGANNETT

port an athletic stylewithout lifting a fingerby wearing these com-fortable varsity jackets.

S

W200 HD Flash MemoryCamcorder$159.99 | Samsung | Best Buy n Compact camcorder has 1x optical zoom and 3x digital zoom.n Image stabilization keeps footage steady.n Also takes still photos.

n Sporty PU-Sleeve varsity jacket,$29.99 at Charlotte Russe.

n Jeggings in red, blue or pink, $44.50 atAmerican Eagle Outfitters.

n Blue Essence skinnytwill ankle jeans, $88 atNordstrom.

n Conscious Collectionpants, $34.95 at H&M.

n Aegean leather pantby Doma, $488 at FreePeople.

n Bright Side zipper pantfrom Jones New York,$119 at www.jny.com.

n Decree skinny denim,$48 in JCPenney storesonly.

Take non-neutral pants for a spin

Color crazegreat finds 12 more terrific shopping discoveries on page 2

Sunday, January 8, 2012

every Sunday, contact customer service at941-361-4450

or email: [email protected] Subscriptions and

cancellations accepted.

yesYour Essential Shopper

TM

If you would like to continue to receive

AN EDITION OF THE

Pre-Print RatesCost per thousandMinimum quantity is 3,000. Distributed to the following zip codes: 34243; 34234; 34235; 34237; 34232; 34231; 34241.

FREquENCY

size 1 12 24 36 48 72 84Single Sheet $25 $25 $25 $25 $25 $25 $25

4 tab 51 49 48 46 45 43 40

8 tab 60 59 58 57 52 51 50

12 tab 62 61 60 59 57 56 52

16 tab 67 66 64 63 61 60 59

20 tab 71 70 69 68 66 64 63

24 tab 76 75 74 73 70 69 68

28 tab 78 77 76 75 73 71 70

32 tab* 82 81 80 79 77 76 75

*Add $2 per thousand for each additional four tab pages.

how to Contact us for advertising:Sarasota

1741 Main Street, Sarasota, FL 34236 941-361-4000

Manatee8713 E. State Road 70, Bradenton, FL 34202

941-745-7808

Venice300 Tamiami Trail S., Venice, FL 34285

941-486-3030

National Advertising1741 Main Street, Sarasota, FL 34236

941-361-4203

HeraldTribune.com1741 Main Street, Sarasota, FL 34236

941-361-4000

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facebook.com/HeraldTribunetwitter.com/HeraldTribune

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