Nathan McGee of Zynga: Building Superfans
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Transcript of Nathan McGee of Zynga: Building Superfans
![Page 1: Nathan McGee of Zynga: Building Superfans](https://reader036.fdocuments.us/reader036/viewer/2022070315/5550a994b4c9058b208b50b5/html5/thumbnails/1.jpg)
BUILDING SUPERFANS!
Taking your community to the next level.
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Look Who’s Talking
Nathan McGee,Lead Community Manager, Zynga (Mafia Wars)@[email protected]/in/nathanmcgee
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Building a Super Fan
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Why A Super Fan?
• Demonstrates Loyalty• Provides feedback• Builds awareness• Increases Spend/involvement
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How To
• Create interest• Engage• Introduce• Give responsibility• Give them the tools
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The Introduction
• What does that mean?
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What Happens?
• Consumer to Consumer Behavior– they spend on average 25% - 30% more at time of
purchase and buy 53% more frequently– 10% conversion of non-payer to payers– 2Xs more engaged with the product
• Loyal Longer
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Give Responsibility
• Meet ups• Chats• Fan Clubs• Other organizations
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Give Them Tools
• Instructions• Exclusive Access• VIP Treatment
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Las Vegas Baby!
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It’s the Simple Things
• A Note of Appreciation• Birthday Message• Cheap Swag Goes a Long Way!
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Take it Even Further
• Get in Their Brain
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What do they have in common?
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Tactics
• Nick name for group• Nick names for individuals• Identifiable Symbols• Lingo• Set a common goal
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WAH LA… The Super Fan
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So…?
• This sounds great for video games and rock stars… but what about a REAL business?