Nathan Johnson Sarah Aschwald

Nathan JohnsonSarah Aschwald

“Where caring happens.”

Malice in the PalaceNBA brawl caused NBA commissioner David Stern to rethink the image of professional basketball.

http://www.youtube.com/watch?v=qaN8DKh4A9Y

What does the website offer?

Choose your favorite team and see what they are doing. See how you can become a part of it all. Pick your favorite NBA star and see how they are choosing to give back. Recent NBA team news is provided.

Using Web Sites to Build an Image

http://www.nba.com/nba_cares/


Programs within NBA cares:• NBA green• NBA fit• Basketball without Borders• Coaches for Kids

http://www.youtube.com/watch?v=oSLxiflEmf8

http://www.youtube.com/watch?v=sW2dy2NpJSs

http://www.youtube.com/watch?v=IWKm5MBpgE0

Relation to Class• NBA cares uses website to

build their brand image• Public Relations• Corporate Advertising• Cause related advertising• General image ads• Advocacy advertising

Citationhttp://sports.espn.go.com/nba/columns/story?columnist=bucher_ric&id=2671953


http://www.nba.com/community/NBACARES_051018.html





http://sports.espn.go.com/nba/columns/story?columnist=bucher_ric&id=2671953
















Nathan Johnson Sarah Aschwald

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