Nathalie Ospina Cruz's Portfolio

PortfolioNathalie Ospina Cruz

PortafolioNathalie Ospina Cruz

Graphic Design & Photography

Preface

TASU

Kiseki

Curriculum Vitae

3

5

13

18

Index

Preface

Work is enjoyment that comes from commitment.

From my work experience I would like to highlight two pro-

jects, one of corporate design for a technology company, to

emphasize in the importance of efficient work strategies and

team work methods, and a personal photography project, to

show my visual and creative potential.

In addition, more samples of my projects and work expe-

rience are available at my online gallery.

http://be.net/natarii

5Nathalie Ospina Cruz

TASU

Tasu

TASU is a company start up that developed a contemporary

business model by using kaizen methods and the latest com-

munication technologies to improve productivity and bring

together a work team from remote locations, overcoming

space and time management issues. TASU is a working group

specialized in the development of cutting edge technologies

and applications inspired by their experience and research in

the optimization of operational processes, such as lean ma-

nufacturing, continuous improvement and others, ensuring

high quality products and services.

6 Portafolio

TASU

PROCESS As part of the TASU work group, I learned remote team working methods and improved producti-

vity in the design team with time management awareness, clarity of objectives, effective commu-

nication in meetings, and with the standardization of processes when possible, for the cohesion of

the design team.

Team members and structure

CEO’s Engineering team

Al members develop RESEARCH and STANDARDIZATION

Sales teamDesign team


TASU

1. Time Management

Time share of activities within an hour.

At the beginning and the end of the work day all members meet virtually and communicate their goals and inquiries to other members. With proper planning and TASU’s platform, meetings do not last more than 30 minutes.

Each member defines his or her goals of the day, and reports the percentage achieved by the end of the day.

2. Clear Objectives 3. Daily Virtual Meetings

5 minute rest and active break

Daily goals % Achieved

10 Minutes to interact

with team members.

45 minutes of work time

To do Doing Done

00:30

Working methods and strategies

8 Portafolio

TASU

Meeting+ interface redesign. Based on the existing programming requirements and a previous version I redesigned

the interface and improved the grid and the graphic uniformity of the elements.

Above: Main dashboard, meeting planner, Just in time meeting board or kanban.

products As a designer I collaborated in the development of a cloud based technology called “Meeting+”.

This application allows managers to trace all their company´s meetings, improving visibly project

planning and executing time by following the continuous improvement methodologies. My work

included web design, heuristic evaluation of user interface, user interface re-design and promotio-

nal material design.


TASU

Illustrations sample for the “Effective Meetings” presentation. Only one team member moderates

the meeting from the computer to ensure maximum focus on the meeting topics. The Just in time

board assists the meeting process by addressing only one topic at a time, and ensuring clarity in

conclusions by sending them automatically to all members after the meeting.

Meeting+ promotional material for the campaign

“¿Englobado en sus reuniones?“ that refers to

the common distraction of day-dreaming in mee-

tings. Graphic material for the entrepreneur’s

fair in Bogota, and for sale’s meetings.

Sales Report

50%

75%

Sales Strategy Custom

er

Service

10 Portafolio

TASU

During my work at TASU I was also involved in the development of a web based technology to ac-

curately follow time invested in projects. This product called “Time Keeper” offers real time consult

of all operation’s timing, graphically consolidated. My work included identity design, web design,

user interface design and promotional material design.

products

Time keeper’s interface was developed by working hand-in-hand with the engineering department, as well as by

getting feedback from the clients and users. With time it grew from a simple task chronometer to a time and project

management system, where managers could supervise their team’s performance and get instant information on

work progress.


TASU

Time Keeper’s promotional banner for sale’s

meetings.

START

09:20

STOP

00:00Start Time

09:30End Time

00:30Work time

Project

Task

Delivery

Box 1

SAVE

“How to use Time Keeper” illustrated content for the website. The worker is able to register his or

her timing for any task from any location.


KISEKI

Kiseki

Kiseki means miracle. Project Kiseki is a series of photographs of

ink in water. The shapes drawn by the ink resemble images of li-

ving microorganisms, a beautiful metaphor to represent water as

the primary life element, to remind us the beauty of life thorough

color and light. Ephemeral paintings of microscopic, primitive

beings, which I capture in photographs.

Kiseki is my graduation project from Tokyo Visual Arts College

and from the Graphic Design School at the National Universi-

ty of Colombia. In its early stage it included a slideshow and

music composition, and later was edited in a book and exhibi-

ted in various scenarios.

14 Portafolio • Nathalie Ospina Cruz

KISEKI

Starting Point and inspiration

Various experiments with colors and inks. Change of perspective.

Alternative project “Collage”. This

project mixes women’s portraits

with various materials in digital

compositions. I have previously

researched on working with the

re-signification of images when used

out of its usual contexts. In this

image, ink becomes a dress.

Post-production: cleaning, and color

optimization for print.

By taking the photographs from above, in a shallow container I

discover visually different results, and the resulting shapes resemble

microorganisms.

Studio diagram

Camera

(Canon 30D)

Water Container

White mounting

Strobe

Semitransparent acrylic

PROCESS Kiseki is also a methodological experiment. This project was developed during my final year of

study in Japan, and there I learned a different way to approach a creative project. In the usual

method, the starting point is to conceive a concept, then, search for references, sketch accordin-

gly and come to the final piece. In the Photography School in Japan, the professors showed me a

different way. First, they advised me to look for something that captured my attention, explore it,

photography it, then look at the photographs and find the concept that starts emerging from it.

In this method concept comes after experience. This was a turning point in the way I assumed my

work, because it taught me to let go and accept drives such as pulse, inspiration, and a degree of

lack of control that surprisingly, enriches any creative endeavor.


KISEKI

Starting Point and inspiration

Various experiments with colors and inks. Change of perspective.

Alternative project “Collage”. This

project mixes women’s portraits

with various materials in digital

compositions. I have previously

researched on working with the

re-signification of images when used

out of its usual contexts. In this

image, ink becomes a dress.

Post-production: cleaning, and color

optimization for print.

By taking the photographs from above, in a shallow container I

discover visually different results, and the resulting shapes resemble

microorganisms.

Studio diagram

Camera

(Canon 30D)

Water Container

White mounting

Strobe

Semitransparent acrylic

16 Portafolio • Nathalie Ospina Cruz

KISEKI

Nine of the twenty-five final images.


KISEKI

exhibition

Graduation project exhibition at Universidad Nacional de Colombia.

Case with A3 size

original prints.Photography book

“Underwater“

Kiseki was exhibited as my graduation project at the Universidad Nacional de

Colombia. This exhibition included a book entitled “Underwater“. Kiseki has also

been exhibited at the Museum of Art of Tolima, the Contemporary Museum of

Huila, and was featured in Bogota’s Pechakucha Nights Vol. 7.

18 Portafolio

CURRICULUM VITAE

Curriculum vitae

Nathalie Ospina Cruz

Graphic designer and photographer, graduate from the National University of Colombia 2010, and former scho-

lar of the Ministry of Education, Culture, Sports, Science and Technology of Japan 2006-2009. As a designer she

has worked in e-learning projects to prevent school dropout, in the development of interfaces for cutting edge

technologies in time and project management, as well as the design and production of print training material in

political and corporative contexts.

Scholarship adviser at the Embassy of Japan in Colombia.

Graphic designer at Accendo Financial Literacy Laboratory.

Graphic designer at TASU.

Worked in E-learning projects at Fundacion Universitaria del Area Andina.

Participated in the “4 years to save the water” Photography contest and earned the First Place Award in pro-

fessional category.

Developed various print media projects for the Liberal Party of Colombia and Atlas Copco at Dmentegrafica

design studio.

2014

2014

2013

2012

2012

2011

CURRICULUM VITAE


Worked for the editorial project “ITALCOL Visual Enciclopedia” at Puntoaparte Editores.

Featured Kiseki project in Pechakucha Nights Vol. 7

Exhibited the Kiseki project at MAT in Ibague, and MACH in Neiva city.

Graduated from Graphic Design School, Arts Faculty of the National University of Colombia.

Graduated from the Photography department of Tokyo Visual Arts College.

Graduated from Bunka Institute of Language

2010

2010

2010

2010

2009

2007

Online Gallery

be.net/natarii

Contact

[email protected]

(57)318 270 3904

http://be.net/natarii

Contact

Nathalie Ospina Cruz

[email protected]

(57)318 270 3904

be.net/natarii

Nathalie Ospina Cruz's Portfolio

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