Nate Riggs - Twitter Will Win

I know the secret to success as a business on Twitter.

@nateriggs | #GoInboundMktg

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The percentage of Internet users who use Twitter daily quadrupled from 2% in 2010

to 8% by the end of 2012.

Source: Pew Internet Research Winter 2012 @nateriggs | #GoInboundMktg

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As of May 2013, there is an average of over 115 million active Twitter users every

month.

Source: StatisticBrain.com/twitter-statistics @nateriggs | #GoInboundMktg

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The largest segment of American Twitter users is made up of 25-34 year old males.

Source: The Social Habit Q4 2012 @nateriggs | #GoInboundMktg

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Adoption is increasing among 12-24 year olds almost twice as fast when compared to older

demographics.

Source: The Social Habit Q4 2012 @nateriggs | #GoInboundMktg

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What’s causing this momentum?


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Image Credit: Luca Bruno / Associated Press 2005

St. Peter's Basilica: 2005


St. Peter's Basilica, 2013

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Smartphones have moved to the mainstream.


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Tablets are outpacing global computer sales.


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41% of tablet owners and 38% of smartphone owners used their device while also watching

television.

Source: Nelisen - The Social Media Report 2012 @nateriggs | #GoInboundMktg

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@nateriggs | #GoInboundMktgSource: Trendrr TV February 2012 White Paper

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STEPPS: Why Things Catch On

✓ Social Currency✓ Triggers✓ Emotions✓ Public ✓ Practical Value✓ Stories

Contagious: Why Things Catch On by Jonah Berger@nateriggs | #GoInboundMktg

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TWITTER HABITSHow To Build Mirco-blogging into Your Business Culture and Get Results

@nateriggs | #GoInboundMktgFlicker Photo Credit: looseends

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http://www.flickr.com/photos/lunaspin/

http://www.flickr.com/photos/lunaspin/

The secret to business success on Twitter: build new cultural habits.


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- Stephen R. Covey1932 - 2012


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Ann Graybiel, PhD McGovern Institute for Brain Research at MIT


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Habits tend to form slowly but, once formed have great stability.


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Charles DuhiggWinner of the Pulitzer Prize

The New York Times@nateriggs | #GoInboundMktg

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= =@nateriggs | #GoInboundMktg

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Case Study: Oreo Superbowl Campaign -- Whisper Fight Spot @nateriggs | #GoInboundMktg

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Oreo’s “Whisper Fight” commercial generated 55,000 tweets within 10 minutes of airing, at

the rate of 110 tweets per second.


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CBS sold out its ad inventory for Super Bowl XLVII at prices averaging

$3.8 million per 30 second spot.


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Source: YouTube - CBS Super Bowl Black Out 2013 @nateriggs | #GoInboundMktg

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“While we certainly didn’t expect the blackout, the team’s first instinct was

to figure out how Oreo could be relevant in the moment.”

- Sarah HofstetterPresident, 360i


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The ‘Dunk in the Dark’ tweet received more than 16,000 RT’s, over 6000 favorites, and

Oreo added 8000+ Twitter followers.


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- Sarah HofstetterPresident, 360i

“Having a full team of creative, social media experts and the brand

made it quick and seamless.”


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Habit #1Build infrastructure

for real time.@nateriggs | #GoInboundMktg35

Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktg

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Habit #2Be clear about your intentions.


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Instagram Photo Credit: @pinkleme, @hannahhhbrooks, @abijoy1991, @sauceruney, @paige_aldrich


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http://web.stagram.com/n/pinkleme/




http://web.stagram.com/n/hannahhhbrooks/

http://web.stagram.com/n/hannahhhbrooks/

http://web.stagram.com/n/abijoy1991/

http://web.stagram.com/n/abijoy1991/

http://web.stagram.com/n/sauceruney/

http://web.stagram.com/n/sauceruney/

Case Study: @jenisicream @nateriggs | #GoInboundMktg

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Case Study: @jenisicream @nateriggs | #GoInboundMktg

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Actively participate in the conversation.

Habit #3

Photo credit: OnlineJazz.net


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Case Study: @DanKimRedMango @nateriggs | #GoInboundMktg

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@DanKimRedMango


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Support and encourage social executives.

Habit #4Photo credit: OnlineJazz.net


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http://www.flickr.com/photos/tudor/


@nateriggs #GoInboundMktgMktg Source: clicktotweet.com

@clicktotweet

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At every touch, make sharing easy.

Habit #5

Photo credit: OnlineJazz.net

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“Because all of the brands are jumping in and spewing content, there’s a

deafening noise.”

- Jeremiah OwyangAnalyst, The Altimeter Group


“So, the one way to cut across that is to advertise and make your content shine

higher.”

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Case Study: FreedMaxick Twitter

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Case Study: FreedMaxick Twitter

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Case Study: Twitter Ads: YouTube

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Be prepared to pay to play.

Habit #6Photo credit: OnlineJazz.net

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Case Study: Big Bird, 2012 - 2nd Presidential Debate

17,000 Tweets per minute for ‘Big Bird’ after that moment during the debate.

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Source: https://election.twitter.com/map

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https://election.twitter.com/map

https://election.twitter.com/map

Consistentlytake calculated risks.

Habit #7

Photo credit: glogster.com

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1. Build infrastructure for real time.2. Be clear about your intentions.3. Activly participate in the conversation.4. Support and encourage social executives.5. At every touch, make sharing easy.6. Be prepared to pay to play.7. Continuously take calculated risks.

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Get my slides:http://naterig.gs/goinboundmktg

@nateriggs | linkedin.com/in/[email protected] | 614-348-2646

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http://naterig.gs/GoInboundMktg

http://naterig.gs/GoInboundMktg

mailto:[email protected]

mailto:[email protected]

Nate Riggs - Twitter Will Win

Technology

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