Nasjonal Booking Presentation 251109 by VTG
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Transcript of Nasjonal Booking Presentation 251109 by VTG
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Nasjonal Booking& Nasjonal Travel SwitchNovember 25, 2009
Magnus EmilsonJoakim Stjernström
Christian Holmén
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AGENDA
1. Background and strategic reasons behind ”Nasjonal Booking”
2. Concept overview ”Nasjonal Booking and Nasjonal Travel Switch”
3. From ”search to book” on Visitnorway.com
4. Success factors & challenges
5. Status
A member of the Visit Technology Group
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Norway “The Best Destination in the World”
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It´s now time to also be the best one in terms of online marketing and sales
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And its all about collaboration and creativity
A member of the Visit Technology Group
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OsloPakken increased with 523% compared with 2008
A member of the Visit Technology Group
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WHY NATIONAL BOOKING?
1. Customer demand for superior service level (plan and book in one stop shop)
2. Must decrease the distribution costs for the industry
3. Support the customers needs both pre-, during and post trip
4. Increase efficiency (seamless connectivity)
5. Extend the visitors stay (up sell, cross sell)
6. Democratic platform (control in the hands of the supplier and the destination -> open marketplace for both small and big enterprises)
A member of the Visit Technology Group
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PropertyExtranet to DMS
PropertyPMS direct connect
Hotel groupSub headline
Hotel groupSub headline
FlightLow cost carrier
FlightRegular flight
Ferry
EventsSub headline
ActivitiesSub headline
AmadeusFlight
Train
iTicketrezView
CRS
NorwegianTravel SwithAnd National
Booking
Visitnorway.com10 million visitor
White labelRegional DMO
Local vendorAPI (DMO, Supplier)
PMSDirect
DMSDest system
DMSDest system
DMSDest system
AmadeusFerry & train
OpenJawFerry & train
CRS
CRS
CRSSynxis, Rezidor, Pegasus RezView
PegasusSwitch
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CONCEPTUAL OVERVIEWNATIONAL BOOKING ON VISITNORWAY.COM
A member of the Visit Technology Group
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SUCCESS FACTORS ONLINE – HOW TO WIN THE AUDIENCE
1. Best available rates
2. Availability
3. Packages and deals
4. Superior content
5. Language and currency support
A member of the Visit Technology Group
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CHALLENGES
a. Politics (DMO vs Suppliers)b. Too high or wrong ambitionc. Lack of commercial focusd. Will take time to reach critical masse. High demands when it comes to user experiencef. Language and terminologyg. Complex and a wide variety of business rules/models
A member of the Visit Technology Group
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STATUS - INTERFACE WITH HOTELS CRS
1. Scandic (Pegasus Switch)2. First (Pegasus Switch)3. Choice (Pegasus Switch)4. Radisson (Rezidors own CRS)5. Rica (Supranational through Pegasus RezView)6. Thon (Supranational through Pegasus RezView)7. De Historiske (Synxis)
A member of the Visit Technology Group
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INTERFACE WITH REGIONAL PLAYERS/DESTINATION CRS
1. Citybreak (Direct connection with Citybreak Travel Switch)
2. Guestmaker (OpenJaw OTA based API - waiting for their new platform)
3. Restech (still an open question)
A member of the Visit Technology Group