Nasdaq Bag It Presentation

bagIT Diana Uvaydova

REDESIGN of NASDAQ.com

bagIT: A Millennial Friendly Website


NASDAQ reformed Habits Reference Sites Color Palette bagIT developed

Theme:“Market Activity” for 16-24 year olds

-will allow Millennials to catch up on their personal profiles as opposed to catching up on stocks.

Will include updates on:

-My financial horoscope-New scholarships-My profile-My news-Who’s online?-My forecast-Local Internships & Job suggestions-Latest entertainment news



Current NASDAQ Screen



Millennials: n. A term used to refer to the generation, born from 1980 onward, brought up using digital technology and mass media; the children of Baby Boomers.



Habits: Professional Research

Tech-Savvy

Heavy Beer & Wine Drinkers

Health Conscious

Shop Farmers’ Markets

Have gym memberships

Tuned into Politics

Very Social Generation – Connected 24/7



Habits: Anecdotal Observations

Constantly texting

Very Diversified Groups/Cliques

Smoke less than previous generations

Prefer lounges instead of clubs

Spend a lot of time in Starbucks/ free Internet connection

Energy-drink junkies

Busy social calendars

Hard-working

Start driving



Habits: Anecdotal Observations

Like to shop at:AeropostalePacific SunwearPapayaH&MBanana RepublicArmani Exchange

Like to hang out at:Sushi placesFriday’sPool HallsMoviesMallsBeach



Reference Sites for 16-24 year olds:

GoogleLimewireYoutubeCollegeBoardFastwebFafsaAmazoneBaystaTravel



Social Networking Sites:

Facebook

Myspace

Twitter

LinkedIn



Inspired by…



Resources

http://millennialmarketing.blogspot.com/2009/04/abc-family-network-deft-millennial.html

http://www.youthtrendsreport.com/2008/10/media-that-moves-millennials.html

http://mywcpa.org/files/PDI/WCPA_PDI_09_working_with_millennials.pdf

http://www.hotelworldnetwork.com/millennialmarketing

http://www.naturalnews.com/001409.html

http://byhill.wordpress.com/2009/05/01/10-stratagies-to-help-retain-millennials/

http://generationsatwork.com/articles/millenials.htm

http://millennialmarketing.blogspot.com/2008/10/millennial-spirits-make-mine.html

http://www.ecommercetimes.com/story/trends/51394.html



THANK YOU

Nasdaq Bag It Presentation

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