Nasa Space Tec 05 May2008 V2
-
Upload
snopkowm -
Category
Technology
-
view
310 -
download
1
description
Transcript of Nasa Space Tec 05 May2008 V2
![Page 1: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/1.jpg)
SpaceTEC Presentation06 May 2008
![Page 2: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/2.jpg)
Meet Garret, Kristen, Aaron and Nick
![Page 3: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/3.jpg)
Last fall we created a presentation that
sparked a conversation about strategic
communications at …
![Page 4: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/4.jpg)
010010100100... it went viral, got people talking…
![Page 5: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/5.jpg)
... and fostered a healthy discussion
about the aerospace workforce!
![Page 6: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/6.jpg)
Today, we’re going to share with you some original content from the “Generation Y Perspectives” presentation, as well as some data and thoughts about the aerospace workforce.
![Page 7: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/7.jpg)
When we talk to our friends about our careers in the aerospace industry
![Page 8: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/8.jpg)
they think
that we are
rocket
scientists
and
astronauts
![Page 9: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/9.jpg)
because we work here,
![Page 10: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/10.jpg)
but truthfully, we tend to work just as much here.
![Page 11: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/11.jpg)
Last week, we interacted with people from here …
… friends, family, classmates, colleagues, even strangers.
![Page 12: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/12.jpg)
They all wanted to know more about
what we do at NASA.TM
![Page 13: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/13.jpg)
So we got to thinking…
Why aren’t they connected to NASA?
![Page 14: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/14.jpg)
Why isn’t an entire generation
connecting to NASA?
![Page 15: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/15.jpg)
We are part of Generation Y.
This presentation is our perspective.
![Page 16: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/16.jpg)
(But keep in mind that our generation will be asked to pay the majority of the tax bill for the vision for space exploration)
That’s $124B through the first lunar landing (FY06–FY18).
![Page 17: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/17.jpg)
NASA has a brand and a message.
![Page 18: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/18.jpg)
We don’t want to talk about that.
![Page 19: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/19.jpg)
We want to talk about why our generation isn’t connecting to it.
![Page 20: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/20.jpg)
Because we are not connecting to it…
![Page 21: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/21.jpg)
…young
people, both
inside and
outside of
NASA.
![Page 22: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/22.jpg)
And we think we SHOULD connect to it.
![Page 23: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/23.jpg)
…to everyone.
Because what NASA does is important.
![Page 24: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/24.jpg)
We are here because
![Page 25: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/25.jpg)
of the pioneers before us
accomplished awe-inspiring
achievements and initiatives.
![Page 26: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/26.jpg)
development.
operations.
science.human spaceflight.
research.their legacy is…
![Page 27: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/27.jpg)
but a lot has changedin the world
since the inception ofNASA
![Page 28: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/28.jpg)
Society is more
connectedand
collaborative
than ever before.
![Page 29: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/29.jpg)
The world is connected today in ways
that are shattering traditional
communications concepts.
![Page 30: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/30.jpg)
![Page 31: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/31.jpg)
As we move
forward in human space exploration,
![Page 32: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/32.jpg)
we believe it will take the
collaboration of all
collaboration
Experiences
Perspectives
Generations
![Page 33: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/33.jpg)
to lead humanity
on new
explorations
into the
solar system.
![Page 34: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/34.jpg)
And NASA is in a position to lead the world in exploring those new frontiers.
![Page 35: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/35.jpg)
Engaging people in this exploration is not just an opportunity.
It is a responsibility.
![Page 36: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/36.jpg)
01 Defining a Generation
![Page 37: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/37.jpg)
Roughly speaking, Generation Y is defined as -
20001977
831
< Birth Date >
< Current Age >
![Page 38: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/38.jpg)
There are over 70 million people in the U.S. belonging to Generation Y
![Page 39: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/39.jpg)
And just like the Baby Boomers, Gen Y is a large group of people that is IMPACTING society
![Page 40: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/40.jpg)
2000
2500
3000
3500
4000
4500
1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010
Birt
hs (
in t
hous
ands
)
Birth Year
Baby Boomers
Gen YGen X
![Page 41: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/41.jpg)
Is NASA ready?
47%and is projected to be 47% of the workforce by 2014.
25%Generation Y is currently 25% of the workforce
![Page 42: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/42.jpg)
After giving the original presentation,
we noticed that this discussion is
bigger than just one generation.
It’s a “NextGen” workforce issue.
![Page 43: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/43.jpg)
2000
2500
3000
3500
4000
4500
1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010
Birt
hs (
in t
hous
ands
)
Birth Year
Baby Boomers
Next Gen
![Page 44: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/44.jpg)
The younger workforce is at an all time low.
compared to 16% at NASA.
47% of the USworkforce is under age 40.
compared to 4% at NASA.
25% of the USworkforce is under age 30.
A hiring “freeze” resulted in an 8 year gap in the 1970’s (~1971-1979).We’re currently 15 years into what may be a 22 year gap (1993-2015).
![Page 45: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/45.jpg)
0
200
400
600
800
1000
1200
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
45-54
55-64
# of
em
ploy
ees
For example, here’s the profile at NASA Johnson Space Center for the workforce ages 45-64…
![Page 46: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/46.jpg)
0
200
400
600
800
1000
1200
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
30-3425-29
<24
# of
em
ploy
ees
… compare that with the profile of the younger workforce ages <34.
Gen Y starts entering work force
![Page 47: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/47.jpg)
I ndustry Age Profiles
0%
5%
10%
15%
20%
25%
20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69
Five-year Age Bands
Perc
enta
ge o
f C
oll
ege-E
duca
ted W
ork
forc
e
Total U.S. Workforce
NASA
Aerospace Industry
IT & Telecom
Finance and Financial Services
All Other Science and TechnologyIndustries
And NASA is Notably Different…The data is hard to break down by specific “hi-tech” industries, but available data does show that NASA is old by comparison
![Page 48: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/48.jpg)
No NASA Center Breaks the TrendAll centers have nearly identical age profiles
0%
5%
10%
15%
20%
25%
30%2
0 t
o 2
4
25
to 2
9
30
to 3
4
35
to 3
9
40
to 4
4
45
to 4
9
50
to 5
4
55
to 5
9
60
to 6
4
65
to 6
9
70
or
old
er
Five-Year Age Band
Perc
en
tag
e o
f W
ork
forc
e(C
S F
TP
or
JPL W
YE)
JSC 23%
JPL 23%
SSC 23%
GSFC 20%
KSC 20%
DFRC 18%
HQ 16%
LARC 12%
MSFC 12%
ARC 11%
GRC 10%
NASA
Centers and their percentage workforce under age 40.
![Page 49: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/49.jpg)
NASA is Hiring Older EmployeesDespite best efforts, is next-generation hiring actually a priority?
Average Age of NASA Hiring
25
30
35
40
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Fiscal Year
Avera
ge A
ge o
f H
ires
Full-time Permanent Hires
All Hires
![Page 50: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/50.jpg)
Too Long for Management Experience?
Today’s workforce needs 10 years more time in NASA to get management experience (compared to the workforce just 15 years ago)
NASA S&E Supervisory Workforce
0
20
40
60
80
100
120
140
160
20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 54 56 58 60 62 64
Age
Civ
il S
erv
an
t F
TP
(F
TE
)
FY1994FY1996FY1998FY2000FY2002FY2004FY2006FY2008-Q2
Apollo generation retirement in mid-
1990's
Supervisory status as indicator of delayed growth in leadership
skillset
![Page 51: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/51.jpg)
Are we engaging the NextGen?
![Page 52: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/52.jpg)
We recognize that there is always the tyranny of the urgent.
NASA faces major challenges with the STS retirement, startup of the Constellation Program, and follow through with the Exploration Mission.
![Page 53: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/53.jpg)
But we need to focus on strategic workforce issues.
The agency is facing a human spaceflight gap and we are heading into that gap with a young workforce that has it’s own experience gap.
Combined, these respected gaps constitute a unique coupling of problems; the 1970’s experience gap could pale in comparison to the impact of today’s gap.
![Page 54: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/54.jpg)
02 Perspectives
![Page 55: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/55.jpg)
As a whole, people of Generation Y are not
interested in space exploration.
This is a FACT.
![Page 56: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/56.jpg)
A majority of Gen Y between 18 and 24
Are not aware or not engaged in NASA’s mission
![Page 57: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/57.jpg)
40%Forty percent oppose NASA’s mission
![Page 58: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/58.jpg)
39%Thirty Nine percent believe that nothing worthwhile has come out of NASA.
![Page 59: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/59.jpg)
If our generation is asked to pay the majority of the tax bill for the vision for space exploration, we need to be engaged in NASA’s mission.
![Page 60: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/60.jpg)
Characteristics that define our generation …
![Page 61: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/61.jpg)
WiredMobileGlobal Multi-taskingExpecting Instant InformationEmpoweredLikes MentorsQuickly BoredInterdependentImpatient if delayed……but highly adaptableAttracted to large social movements
![Page 62: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/62.jpg)
And there are a lot of things that made us the way we are.
![Page 63: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/63.jpg)
We were the first generation to grow up
with cable in our homes
…Studies say this leads to
shorter attention spans
…And chronic boredom.
![Page 64: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/64.jpg)
We are used to DIVERSITY
…after all, we grew up in diverse environments.
![Page 65: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/65.jpg)
We grew up with
TALK SHOWS
And REALITY TV.
![Page 66: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/66.jpg)
For our generation, TV is not passive entertainment
it is an interactive experience!
And our lives and outlooks have been shaped by this.
![Page 67: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/67.jpg)
“Anyone can be a star …”
“Everyone deserves to have their say.”
“Getting heard and having a say are not only easy, they seem natural.”
![Page 68: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/68.jpg)
Wait! You just described my generation.
![Page 69: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/69.jpg)
Maybe there are some similarities. But there are very important differences.
![Page 70: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/70.jpg)
Such as different formative experiences.
![Page 71: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/71.jpg)
Civil Rights
The Feminist Movement
Gay Rights
Handicapped Rights
The Right to Privacy
And,
Vietnam
The Cold War
The “Big Three” TV networks
The Kennedy and King Assassinations
Baby Boomers were shaped by:
Rock Music
![Page 72: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/72.jpg)
Generation Y has been shaped by:
Columbine
The 2000 Election Crisis
9-11
Cable
Reality TV
The Iraq War
Terrorism
Internet
Columbia Accident
Cell Phones
Gaming
Starbucks
![Page 73: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/73.jpg)
And those life experiences made us:Lack trust in corporations and government
Focus on personal successHave a short-term career perspective
Gets easily boredExtremely independent
See no clear boundary between work and life Empowered and optimistic
Sacrifice economic rewards for work-life balanceExpect to work anytime, anyplace
Connect with people in new and distinctive waysComfortable with globalizationRacially and culturally diverse
![Page 74: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/74.jpg)
03 Rules of Engagement
![Page 75: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/75.jpg)
Our generation communicates in an entirely new way.
![Page 76: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/76.jpg)
The traditional concept of
top-down, one-way communications strategy
is dead.
![Page 77: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/77.jpg)
(It is NOT dying. It is dead.)
![Page 78: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/78.jpg)
Our generation is not interested in the space industry because:
We don’t see the point.
We don’t understand the facts.
We can’t participate.
![Page 79: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/79.jpg)
So how do you reach an
entire generation
with a brand and message?
![Page 80: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/80.jpg)
First, better understand the audience
![Page 81: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/81.jpg)
Then focus on getting us interested again
![Page 82: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/82.jpg)
Instead of telling us what you want us to hear …
![Page 83: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/83.jpg)
Facilitate a discussion and allow us to
participate in your organizations mission
![Page 84: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/84.jpg)
Spark conversations
![Page 85: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/85.jpg)
But please be timely
![Page 86: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/86.jpg)
Share your compelling story’s
![Page 87: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/87.jpg)
Touch our lives in ways
familiar to us.
![Page 88: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/88.jpg)
Example: utilize “social media”
![Page 89: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/89.jpg)
Finally, reclaim
your image as a
leader of
innovation.
![Page 90: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/90.jpg)
04 The Challenge
![Page 91: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/91.jpg)
By no means is this “the answer”
![Page 92: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/92.jpg)
…after all, who are we anyway?
![Page 93: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/93.jpg)
Just some NextGen’rs who got
hooked by the space bug and
want to help.
![Page 94: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/94.jpg)
What does your local NextGen’r think about the future?
![Page 95: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/95.jpg)
There isn’t one ultimate communications strategy to solve workforce issues once and for all.
…it’d be a lot easier if there was.
![Page 96: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/96.jpg)
So the challenge is to take this and create new ideas.
Creative Collaborative
Open
Purposeful
Because the industry we want to work for and connect to is like us:
Participatory
Bold
Exciting
Innovative
Timely
Connected
![Page 97: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/97.jpg)
And we – our generation – want to be a part of the solution.
![Page 98: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/98.jpg)
And it is OUR future.
Because space exploration is the future.
![Page 99: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/99.jpg)
Everyone’s future.
![Page 100: Nasa Space Tec 05 May2008 V2](https://reader034.fdocuments.us/reader034/viewer/2022051818/54c118af4a79597b4f8b45be/html5/thumbnails/100.jpg)