Narendra Modi

Narendra Modi

bull Team MembersSijo JohnsonSuyash KotianAjesh RajTitus VargheseBijoy IttyaviraJithesh Warrier

ldquoIndia is the worldrsquos most youthful nation

A nation with such youth power cannot dream small

Our youth must dream big they should fulfill the vaccuum existing

in the worldrdquo

-Narendra Modi

Narendra Modi By-Yuvraj Ranpara

Personal Detailsbull Born on September 17 1950 bull Small district of Gujarat Vadnagarbull He was the third of six children born to Damodar Das

Mulchand Modi and his wife Heerabenbull Education- post graduation in political sciencebull During the Indo-Pak war in the mid sixties he volunteered to

serve the soldiers in transit at railway stationsbull Joined Akhil Bharatiya Vidyarthi Parishad a student

organisation and was involved in the anti-corruption Nav Nirmaṇ (Reconstruction) Movement

bull Nominated as representative in Bharatiya Janata Party

Narendra Modi

bull Team MembersSijo JohnsonSuyash KotianAjesh RajTitus VargheseBijoy IttyaviraJithesh Warrier

ldquoIndia is the worldrsquos most youthful nation

A nation with such youth power cannot dream small

Our youth must dream big they should fulfill the vaccuum existing

in the worldrdquo

-Narendra Modi

Narendra Modi By-Yuvraj Ranpara

Personal Detailsbull Born on September 17 1950 bull Small district of Gujarat Vadnagarbull He was the third of six children born to Damodar Das

Mulchand Modi and his wife Heerabenbull Education- post graduation in political sciencebull During the Indo-Pak war in the mid sixties he volunteered to

serve the soldiers in transit at railway stationsbull Joined Akhil Bharatiya Vidyarthi Parishad a student

organisation and was involved in the anti-corruption Nav Nirmaṇ (Reconstruction) Movement

bull Nominated as representative in Bharatiya Janata Party

ldquoIndia is the worldrsquos most youthful nation

A nation with such youth power cannot dream small

Our youth must dream big they should fulfill the vaccuum existing

in the worldrdquo

-Narendra Modi

Narendra Modi By-Yuvraj Ranpara

Personal Detailsbull Born on September 17 1950 bull Small district of Gujarat Vadnagarbull He was the third of six children born to Damodar Das

Mulchand Modi and his wife Heerabenbull Education- post graduation in political sciencebull During the Indo-Pak war in the mid sixties he volunteered to

serve the soldiers in transit at railway stationsbull Joined Akhil Bharatiya Vidyarthi Parishad a student

organisation and was involved in the anti-corruption Nav Nirmaṇ (Reconstruction) Movement

bull Nominated as representative in Bharatiya Janata Party

Narendra Modi By-Yuvraj Ranpara

Personal Detailsbull Born on September 17 1950 bull Small district of Gujarat Vadnagarbull He was the third of six children born to Damodar Das

Mulchand Modi and his wife Heerabenbull Education- post graduation in political sciencebull During the Indo-Pak war in the mid sixties he volunteered to

serve the soldiers in transit at railway stationsbull Joined Akhil Bharatiya Vidyarthi Parishad a student

organisation and was involved in the anti-corruption Nav Nirmaṇ (Reconstruction) Movement

bull Nominated as representative in Bharatiya Janata Party

Personal Detailsbull Born on September 17 1950 bull Small district of Gujarat Vadnagarbull He was the third of six children born to Damodar Das

Mulchand Modi and his wife Heerabenbull Education- post graduation in political sciencebull During the Indo-Pak war in the mid sixties he volunteered to

serve the soldiers in transit at railway stationsbull Joined Akhil Bharatiya Vidyarthi Parishad a student

organisation and was involved in the anti-corruption Nav Nirmaṇ (Reconstruction) Movement

bull Nominated as representative in Bharatiya Janata Party

Education

bull KNOWLEDGE COORIDOR- stretch between Gandhinagar and Amdavad

bull 5 major universities includedbull Nirma University at Ahmedabad DDU at Nadiad DAIICT at

Gandhinagar Shyamji Krishna Verma University at Kutch and Ganpat University at Mehsana

bull IIT GANDHINAGARbull National law universitybull Agricultural universities

EARLY ACTIVISM AND POLITICS

bull Pracharak in RSS during his University Yearsbull In partnership with Shankersinh Vaghela Modi set about

creating a strong cadre base in Gujaratbull The party started gaining political mileage and formed a

coalition government at the centre in April 1990bull Modi was entrusted with the responsibility of organizing two

crucial national events the Somnath to Ayodhya Rath Yatrabull He was appointed the National Secretary of the Party and

given the charge of five states in 1995bull Narendra Modi was chosen by the party to be the Chief

Minister of Gujarat

EARLY ACTIVISM AND POLITICS

bull Pracharak in RSS during his University Yearsbull In partnership with Shankersinh Vaghela Modi set about

creating a strong cadre base in Gujaratbull The party started gaining political mileage and formed a

coalition government at the centre in April 1990bull Modi was entrusted with the responsibility of organizing two

crucial national events the Somnath to Ayodhya Rath Yatrabull He was appointed the National Secretary of the Party and

given the charge of five states in 1995bull Narendra Modi was chosen by the party to be the Chief

Minister of Gujarat

Political Careerbull Elected as the student leader of Akhil Bhartiya Vidhyarthi

Parishad (ABVP) and played a prominent role in various socio-political movements in Gujarat

bull Rashtriya Swayamsevak Sangh (RSS) a socio-cultural organization in social and cultural development of India

bull There he imbibed the spirit of nation-before-self and service-to-the-needy

bull Entered the mainstream politics by joining the BJP in 1987bull Within a year he assumed the responsibility of the General

Secretary of the Gujarat unitbull Active work in BJPbull Became the CM of Gujarat in OCT2001

Awards and Recognitionbull Gujarat Ratna by Shri Poona Gujarati Bandhu Samaj at Ganesh

Kala Krida Manch on celebration of centenary yearbull e-Ratna award by the Computer Society of Indiabull Best Chief Minister ndash In a nationwide survey conducted in

2006 by India Today magazine Narendra Modi was declared the Best Chief Minister in the country

bull Asian Winner of the FDI Personality of the Year Award for 2009 by FDI Magazine

Awards and Recognitionbull Gujarat Ratna by Shri Poona Gujarati Bandhu Samaj at Ganesh

Kala Krida Manch on celebration of centenary yearbull e-Ratna award by the Computer Society of Indiabull Best Chief Minister ndash In a nationwide survey conducted in

2006 by India Today magazine Narendra Modi was declared the Best Chief Minister in the country

bull Asian Winner of the FDI Personality of the Year Award for 2009 by FDI Magazine

GUJARAT

Gujaratrsquos Vision

ldquoGujarat aspires to become a beacon of comprehensive social and economic

developmentrdquo

A State On The MoveldquoIf you have a Passion for Good Living

Gujarat is For YouIf you wish for development and growth

Gujarat is For YouIf you aim for ldquoVasudhaiva Kutumbakamrdquo (World as a Family)

Gujarat is For You

bull Chief Minister Mr Narendar Modi serving Gujarat from 10 years

bull The Government of Gujarat has been aggressively supporting the growth of this Sector through development of-state-of-the art industrial clusters and industry-focused investment regions

bull Introduction of reforms and flexible labour laws bull Promotion and development of small and medium enterprises

(SMEs) through various innovative initiatives bull Introduction of cluster development measures to support and

strengthen the growth of the sectorbull Promotion of institutions such as Space Application Centre

Indo-German Tool Room Electronics amp Quality Development Centre etc providing support to the Engineering sector

ldquoYou are Stupid if you are not in Gujaratrdquo

- Mr Ratan Tata

The vision of becoming an Asian Leader in Industrial Growth has proceeded to the next horizon of leveraging the Industrial

Development Momentum

Current and potential voters

YouthBusinessmen

and entrepreneurs

Farmers Hindus Gujaratis

Minorities(Potential)

Expectations of the votersbull Industrial development and increase in

employment opportunitiesbull Infrastructure developmentbull Promote and strengthen agriculturebull Availability of uninterrupted power supplyDevelopment

bull Online grievance redressal system for speedy justice

bull Introduction of technology at the village level-quick and transparent village administration enabling global connectivity and information sharing

bull Strengthening online tax collection and monitoring system

Strengthening e-governance

Aims of Namo digital media campaign

Recognition of Narendra Modi as a brand not

only for state audience but also for national

audienceControlling and

managing strongly how he is projected on the web space ndash project

him focussing on development and working towards

secularism

Working specifically focused on state as well

national elections

Counter the oppositionrsquos ad campaigns and

marketing in a coordinated manner

His development campaign aims to cross

market his achievements as well

the party BJP he belongs to on a state

and national level

DIGITAL MARKETING STRATEGY

NAMO the King of social media

Google+bull The first Indian politician to open an account in

Google+ watched by millions of people across 160 nations

bull In four months more than 280330 people had him in their circle

Twitterbull The Gujarat Chief Minister has a huge fan

following on Twitter( 11 million as on 23rd October 2012 reached within a year of opening the account) though the credibility of these accounts are questionable

NAMO the King of social media

For Against

Narendra Modi has an official page with 1398140 likes and 107545 talking about it

NarendramodiinPolitical blogs httpindiapoliticalblogcom

Youtube channelhttpwwwyoutubecomusernarendramodi

Gujaratrsquos Vision

ldquoGujarat aspires to become a beacon of comprehensive social and economic

developmentrdquo

A State On The MoveldquoIf you have a Passion for Good Living

Gujarat is For YouIf you wish for development and growth

Gujarat is For YouIf you aim for ldquoVasudhaiva Kutumbakamrdquo (World as a Family)

Gujarat is For You

bull Chief Minister Mr Narendar Modi serving Gujarat from 10 years

bull The Government of Gujarat has been aggressively supporting the growth of this Sector through development of-state-of-the art industrial clusters and industry-focused investment regions

bull Introduction of reforms and flexible labour laws bull Promotion and development of small and medium enterprises

(SMEs) through various innovative initiatives bull Introduction of cluster development measures to support and

strengthen the growth of the sectorbull Promotion of institutions such as Space Application Centre

Indo-German Tool Room Electronics amp Quality Development Centre etc providing support to the Engineering sector

ldquoYou are Stupid if you are not in Gujaratrdquo

- Mr Ratan Tata

The vision of becoming an Asian Leader in Industrial Growth has proceeded to the next horizon of leveraging the Industrial

Development Momentum

Current and potential voters

YouthBusinessmen

and entrepreneurs

Farmers Hindus Gujaratis

Minorities(Potential)

Expectations of the votersbull Industrial development and increase in

employment opportunitiesbull Infrastructure developmentbull Promote and strengthen agriculturebull Availability of uninterrupted power supplyDevelopment

bull Online grievance redressal system for speedy justice

bull Introduction of technology at the village level-quick and transparent village administration enabling global connectivity and information sharing

bull Strengthening online tax collection and monitoring system

Strengthening e-governance

Aims of Namo digital media campaign

Recognition of Narendra Modi as a brand not

only for state audience but also for national

audienceControlling and

managing strongly how he is projected on the web space ndash project

him focussing on development and working towards

secularism

Working specifically focused on state as well

national elections

Counter the oppositionrsquos ad campaigns and

marketing in a coordinated manner

His development campaign aims to cross

market his achievements as well

the party BJP he belongs to on a state

and national level

DIGITAL MARKETING STRATEGY

NAMO the King of social media

Google+bull The first Indian politician to open an account in

Google+ watched by millions of people across 160 nations

bull In four months more than 280330 people had him in their circle

Twitterbull The Gujarat Chief Minister has a huge fan

following on Twitter( 11 million as on 23rd October 2012 reached within a year of opening the account) though the credibility of these accounts are questionable

NAMO the King of social media

For Against

Narendra Modi has an official page with 1398140 likes and 107545 talking about it

NarendramodiinPolitical blogs httpindiapoliticalblogcom

Youtube channelhttpwwwyoutubecomusernarendramodi

A State On The MoveldquoIf you have a Passion for Good Living

Gujarat is For YouIf you wish for development and growth

Gujarat is For YouIf you aim for ldquoVasudhaiva Kutumbakamrdquo (World as a Family)

Gujarat is For You

bull Chief Minister Mr Narendar Modi serving Gujarat from 10 years

bull The Government of Gujarat has been aggressively supporting the growth of this Sector through development of-state-of-the art industrial clusters and industry-focused investment regions

bull Introduction of reforms and flexible labour laws bull Promotion and development of small and medium enterprises

(SMEs) through various innovative initiatives bull Introduction of cluster development measures to support and

strengthen the growth of the sectorbull Promotion of institutions such as Space Application Centre

Indo-German Tool Room Electronics amp Quality Development Centre etc providing support to the Engineering sector

ldquoYou are Stupid if you are not in Gujaratrdquo

- Mr Ratan Tata

The vision of becoming an Asian Leader in Industrial Growth has proceeded to the next horizon of leveraging the Industrial

Development Momentum

Current and potential voters

YouthBusinessmen

and entrepreneurs

Farmers Hindus Gujaratis

Minorities(Potential)

Expectations of the votersbull Industrial development and increase in

employment opportunitiesbull Infrastructure developmentbull Promote and strengthen agriculturebull Availability of uninterrupted power supplyDevelopment

bull Online grievance redressal system for speedy justice

bull Introduction of technology at the village level-quick and transparent village administration enabling global connectivity and information sharing

bull Strengthening online tax collection and monitoring system

Strengthening e-governance

Aims of Namo digital media campaign

Recognition of Narendra Modi as a brand not

only for state audience but also for national

audienceControlling and

managing strongly how he is projected on the web space ndash project

him focussing on development and working towards

secularism

Working specifically focused on state as well

national elections

Counter the oppositionrsquos ad campaigns and

marketing in a coordinated manner

His development campaign aims to cross

market his achievements as well

the party BJP he belongs to on a state

and national level

DIGITAL MARKETING STRATEGY

NAMO the King of social media

Google+bull The first Indian politician to open an account in

Google+ watched by millions of people across 160 nations

bull In four months more than 280330 people had him in their circle

Twitterbull The Gujarat Chief Minister has a huge fan

following on Twitter( 11 million as on 23rd October 2012 reached within a year of opening the account) though the credibility of these accounts are questionable

NAMO the King of social media

For Against

Narendra Modi has an official page with 1398140 likes and 107545 talking about it

NarendramodiinPolitical blogs httpindiapoliticalblogcom

Youtube channelhttpwwwyoutubecomusernarendramodi

bull Chief Minister Mr Narendar Modi serving Gujarat from 10 years

bull The Government of Gujarat has been aggressively supporting the growth of this Sector through development of-state-of-the art industrial clusters and industry-focused investment regions

bull Introduction of reforms and flexible labour laws bull Promotion and development of small and medium enterprises

(SMEs) through various innovative initiatives bull Introduction of cluster development measures to support and

strengthen the growth of the sectorbull Promotion of institutions such as Space Application Centre

Indo-German Tool Room Electronics amp Quality Development Centre etc providing support to the Engineering sector

ldquoYou are Stupid if you are not in Gujaratrdquo

- Mr Ratan Tata

The vision of becoming an Asian Leader in Industrial Growth has proceeded to the next horizon of leveraging the Industrial

Development Momentum

Current and potential voters

YouthBusinessmen

and entrepreneurs

Farmers Hindus Gujaratis

Minorities(Potential)

Expectations of the votersbull Industrial development and increase in

employment opportunitiesbull Infrastructure developmentbull Promote and strengthen agriculturebull Availability of uninterrupted power supplyDevelopment

bull Online grievance redressal system for speedy justice

bull Introduction of technology at the village level-quick and transparent village administration enabling global connectivity and information sharing

bull Strengthening online tax collection and monitoring system

Strengthening e-governance

Aims of Namo digital media campaign

Recognition of Narendra Modi as a brand not

only for state audience but also for national

audienceControlling and

managing strongly how he is projected on the web space ndash project

him focussing on development and working towards

secularism

Working specifically focused on state as well

national elections

Counter the oppositionrsquos ad campaigns and

marketing in a coordinated manner

His development campaign aims to cross

market his achievements as well

the party BJP he belongs to on a state

and national level

DIGITAL MARKETING STRATEGY

NAMO the King of social media

Google+bull The first Indian politician to open an account in

Google+ watched by millions of people across 160 nations

bull In four months more than 280330 people had him in their circle

Twitterbull The Gujarat Chief Minister has a huge fan

following on Twitter( 11 million as on 23rd October 2012 reached within a year of opening the account) though the credibility of these accounts are questionable

NAMO the King of social media

For Against

Narendra Modi has an official page with 1398140 likes and 107545 talking about it

NarendramodiinPolitical blogs httpindiapoliticalblogcom

Youtube channelhttpwwwyoutubecomusernarendramodi

ldquoYou are Stupid if you are not in Gujaratrdquo

- Mr Ratan Tata

The vision of becoming an Asian Leader in Industrial Growth has proceeded to the next horizon of leveraging the Industrial

Development Momentum

Current and potential voters

YouthBusinessmen

and entrepreneurs

Farmers Hindus Gujaratis

Minorities(Potential)

Expectations of the votersbull Industrial development and increase in

employment opportunitiesbull Infrastructure developmentbull Promote and strengthen agriculturebull Availability of uninterrupted power supplyDevelopment

bull Online grievance redressal system for speedy justice

bull Introduction of technology at the village level-quick and transparent village administration enabling global connectivity and information sharing

bull Strengthening online tax collection and monitoring system

Strengthening e-governance

Aims of Namo digital media campaign

Recognition of Narendra Modi as a brand not

only for state audience but also for national

audienceControlling and

managing strongly how he is projected on the web space ndash project

him focussing on development and working towards

secularism

Working specifically focused on state as well

national elections

Counter the oppositionrsquos ad campaigns and

marketing in a coordinated manner

His development campaign aims to cross

market his achievements as well

the party BJP he belongs to on a state

and national level

DIGITAL MARKETING STRATEGY

NAMO the King of social media

Google+bull The first Indian politician to open an account in

Google+ watched by millions of people across 160 nations

bull In four months more than 280330 people had him in their circle

Twitterbull The Gujarat Chief Minister has a huge fan

following on Twitter( 11 million as on 23rd October 2012 reached within a year of opening the account) though the credibility of these accounts are questionable

NAMO the King of social media

For Against

Narendra Modi has an official page with 1398140 likes and 107545 talking about it

NarendramodiinPolitical blogs httpindiapoliticalblogcom

Youtube channelhttpwwwyoutubecomusernarendramodi

Current and potential voters

YouthBusinessmen

and entrepreneurs

Farmers Hindus Gujaratis

Minorities(Potential)

Expectations of the votersbull Industrial development and increase in

employment opportunitiesbull Infrastructure developmentbull Promote and strengthen agriculturebull Availability of uninterrupted power supplyDevelopment

bull Online grievance redressal system for speedy justice

bull Introduction of technology at the village level-quick and transparent village administration enabling global connectivity and information sharing

bull Strengthening online tax collection and monitoring system

Strengthening e-governance

Aims of Namo digital media campaign

Recognition of Narendra Modi as a brand not

only for state audience but also for national

audienceControlling and

managing strongly how he is projected on the web space ndash project

him focussing on development and working towards

secularism

Working specifically focused on state as well

national elections

Counter the oppositionrsquos ad campaigns and

marketing in a coordinated manner

His development campaign aims to cross

market his achievements as well

the party BJP he belongs to on a state

and national level

DIGITAL MARKETING STRATEGY

NAMO the King of social media

Google+bull The first Indian politician to open an account in

Google+ watched by millions of people across 160 nations

bull In four months more than 280330 people had him in their circle

Twitterbull The Gujarat Chief Minister has a huge fan

following on Twitter( 11 million as on 23rd October 2012 reached within a year of opening the account) though the credibility of these accounts are questionable

NAMO the King of social media

For Against

Narendra Modi has an official page with 1398140 likes and 107545 talking about it

NarendramodiinPolitical blogs httpindiapoliticalblogcom

Youtube channelhttpwwwyoutubecomusernarendramodi

Expectations of the votersbull Industrial development and increase in

employment opportunitiesbull Infrastructure developmentbull Promote and strengthen agriculturebull Availability of uninterrupted power supplyDevelopment

bull Online grievance redressal system for speedy justice

bull Introduction of technology at the village level-quick and transparent village administration enabling global connectivity and information sharing

bull Strengthening online tax collection and monitoring system

Strengthening e-governance

Aims of Namo digital media campaign

Recognition of Narendra Modi as a brand not

only for state audience but also for national

audienceControlling and

managing strongly how he is projected on the web space ndash project

him focussing on development and working towards

secularism

Working specifically focused on state as well

national elections

Counter the oppositionrsquos ad campaigns and

marketing in a coordinated manner

His development campaign aims to cross

market his achievements as well

the party BJP he belongs to on a state

and national level

DIGITAL MARKETING STRATEGY

NAMO the King of social media

Google+bull The first Indian politician to open an account in

Google+ watched by millions of people across 160 nations

bull In four months more than 280330 people had him in their circle

Twitterbull The Gujarat Chief Minister has a huge fan

following on Twitter( 11 million as on 23rd October 2012 reached within a year of opening the account) though the credibility of these accounts are questionable

NAMO the King of social media

For Against

Narendra Modi has an official page with 1398140 likes and 107545 talking about it

NarendramodiinPolitical blogs httpindiapoliticalblogcom

Youtube channelhttpwwwyoutubecomusernarendramodi

Aims of Namo digital media campaign

Recognition of Narendra Modi as a brand not

only for state audience but also for national

audienceControlling and

managing strongly how he is projected on the web space ndash project

him focussing on development and working towards

secularism

Working specifically focused on state as well

national elections

Counter the oppositionrsquos ad campaigns and

marketing in a coordinated manner

His development campaign aims to cross

market his achievements as well

the party BJP he belongs to on a state

and national level

DIGITAL MARKETING STRATEGY

NAMO the King of social media

Google+bull The first Indian politician to open an account in

Google+ watched by millions of people across 160 nations

bull In four months more than 280330 people had him in their circle

Twitterbull The Gujarat Chief Minister has a huge fan

following on Twitter( 11 million as on 23rd October 2012 reached within a year of opening the account) though the credibility of these accounts are questionable

NAMO the King of social media

For Against

Narendra Modi has an official page with 1398140 likes and 107545 talking about it

NarendramodiinPolitical blogs httpindiapoliticalblogcom

Youtube channelhttpwwwyoutubecomusernarendramodi

DIGITAL MARKETING STRATEGY

NAMO the King of social media

Google+bull The first Indian politician to open an account in

Google+ watched by millions of people across 160 nations

bull In four months more than 280330 people had him in their circle

Twitterbull The Gujarat Chief Minister has a huge fan

following on Twitter( 11 million as on 23rd October 2012 reached within a year of opening the account) though the credibility of these accounts are questionable

NAMO the King of social media

For Against

Narendra Modi has an official page with 1398140 likes and 107545 talking about it

NarendramodiinPolitical blogs httpindiapoliticalblogcom

Youtube channelhttpwwwyoutubecomusernarendramodi

NAMO the King of social media

Google+bull The first Indian politician to open an account in

Google+ watched by millions of people across 160 nations

bull In four months more than 280330 people had him in their circle

Twitterbull The Gujarat Chief Minister has a huge fan

following on Twitter( 11 million as on 23rd October 2012 reached within a year of opening the account) though the credibility of these accounts are questionable

NAMO the King of social media

For Against

Narendra Modi has an official page with 1398140 likes and 107545 talking about it

NarendramodiinPolitical blogs httpindiapoliticalblogcom

Youtube channelhttpwwwyoutubecomusernarendramodi

NAMO the King of social media

For Against

Narendra Modi has an official page with 1398140 likes and 107545 talking about it

NarendramodiinPolitical blogs httpindiapoliticalblogcom

Youtube channelhttpwwwyoutubecomusernarendramodi

Web PresencebullUse of Search Engine Optimization and social aggregators to fine tune the search resultsbullRegular and instantaneous updates on Online News Channel (Namo Gujarat ndash Narendra Modirsquos exclusive news channel in Gujarat)bullFeaturing on paid ads and articles on news sites (Firstpostcom)bullWeb PR (Nomination in Mashablecom ndash Most famous politician on web)bullUse of latest technology- Delivery of 3D speeches using holographic projection and propagation of the speech across 4 cities and digital media channels

Suggested Improvements in digital strategy

Increase transparency ndashCareful omission or ldquopre-selectionrdquo of controversial questions limited the perceived openness of the exercise In future sessions Modi should attempt to make the question submission and selection process more transparent

Donrsquot whitewash comments ndash Increase two-way engagement and address both positive and negative commentsMake conscious efforts to address criticism

Use a wider net of internet platforms -Using Google+ was a good start but to establish himself as a social media leader Modi should look at other emerging social media platforms that go beyond Facebook and Twitter to reach wider audience

Increase frequency of sessions ndash The Google+ hangout is a good start but Modi must maintain this engagement Instead of resting on the laurels of one successful social media ldquoeventrdquo he should draw a concrete calendar of future sessions Such recurring activities could help establish him as a leader of the masses

Brand buildingNarendra Modirsquos brand building revolves around development He is known as the man of development

Narendra Modi has designed and promoted various campaigns in this aspect and has propagated them on social media platform to entice the youth

Vibrant Gujarat Summit 2013 objective of this summit was to make Gujarat a Global Business HubBe Gujaratrsquos Brand AmbassadorGujarat Tourism

Narendra Modis high profile Vibrant Gujarat campaign has made him a brand for rapid development and prosperity

Voter perspective and experience bull Narendra Modirsquos fans are constantly

engaging people on twitter with the his campaigns and updates from the politics

bull Businessmen advocate Narendra Modi at Gujarat Vibrant Summit

bull Be Gujaratrsquos Brand Ambassador People share their experiences and stories that promote Gujarat as a brand This has created a sense of belonging and pride among the people of Gujarat

bull Be Gujaratrsquos Brand Ambassador This forum also provides a platform for people to share their ideas encouraging people to be a part of development of Gujarat

Results of the Digital marketing strategy

His s

trong

pre

senc

e an

d

inab

ility o

f his

politi

cal

com

petit

ors t

o be

pre

sent

in a

simila

r way

on

socia

l med

ia

platf

orm

sho

ws the

succ

ess

story

of t

he N

aren

dra M

odi

cam

paign

Keyword associa

ted most w

ith

Narendra Modi is

Development which

fits in th

e

strategy ca

mpaign thus

signallin

g the su

ccess

of the

campaign

The use of Narendra Modi

brand by his party BJP to score

brownie points on a national

level showcasing him and the

talent in the party the aims of

the campaign to cross market

the brand and associate this

with the party seem to get

fulfilled

Although being purely a state

leader his imm

ense

popularity on a national level

can be pretty much attributed

to his digital marekting

campaign

Learnings from Mr Modibull Desire + stability = Resolution bull Resolution + Hardwork = successbull Transforming obstacles into opportunitybull Sheer commitment in whatever he doesbull Welfare societybull ldquoNever looking backrdquobull Master strategistbull Long Term Planning amp Clear Focusbull Risk Takerbull Thinker

Lets see is Narendra Modi become a Prime Minister for 2014

Bibliographybull wwwnarendramodiin- 833297 have him in cyclesbull wwwhindustantimescombull wwwtimesofindiacombull

httpindiatodayintodayinstorynamo-a-marketing-myth-manish-tewari-narendra-modi-development-model-pack-of-lies-india-today1249547html

Suggested Improvements in digital strategy

Increase transparency ndashCareful omission or ldquopre-selectionrdquo of controversial questions limited the perceived openness of the exercise In future sessions Modi should attempt to make the question submission and selection process more transparent

Donrsquot whitewash comments ndash Increase two-way engagement and address both positive and negative commentsMake conscious efforts to address criticism

Use a wider net of internet platforms -Using Google+ was a good start but to establish himself as a social media leader Modi should look at other emerging social media platforms that go beyond Facebook and Twitter to reach wider audience

Increase frequency of sessions ndash The Google+ hangout is a good start but Modi must maintain this engagement Instead of resting on the laurels of one successful social media ldquoeventrdquo he should draw a concrete calendar of future sessions Such recurring activities could help establish him as a leader of the masses

Brand buildingNarendra Modirsquos brand building revolves around development He is known as the man of development

Narendra Modi has designed and promoted various campaigns in this aspect and has propagated them on social media platform to entice the youth

Vibrant Gujarat Summit 2013 objective of this summit was to make Gujarat a Global Business HubBe Gujaratrsquos Brand AmbassadorGujarat Tourism

Narendra Modis high profile Vibrant Gujarat campaign has made him a brand for rapid development and prosperity

Voter perspective and experience bull Narendra Modirsquos fans are constantly

engaging people on twitter with the his campaigns and updates from the politics

bull Businessmen advocate Narendra Modi at Gujarat Vibrant Summit

bull Be Gujaratrsquos Brand Ambassador People share their experiences and stories that promote Gujarat as a brand This has created a sense of belonging and pride among the people of Gujarat

bull Be Gujaratrsquos Brand Ambassador This forum also provides a platform for people to share their ideas encouraging people to be a part of development of Gujarat

Results of the Digital marketing strategy

His s

trong

pre

senc

e an

d

inab

ility o

f his

politi

cal

com

petit

ors t

o be

pre

sent

in a

simila

r way

on

socia

l med

ia

platf

orm

sho

ws the

succ

ess

story

of t

he N

aren

dra M

odi

cam

paign

Keyword associa

ted most w

ith

Narendra Modi is

Development which

fits in th

e

strategy ca

mpaign thus

signallin

g the su

ccess

of the

campaign

The use of Narendra Modi

brand by his party BJP to score

brownie points on a national

level showcasing him and the

talent in the party the aims of

the campaign to cross market

the brand and associate this

with the party seem to get

fulfilled

Although being purely a state

leader his imm

ense

popularity on a national level

can be pretty much attributed

to his digital marekting

campaign

Learnings from Mr Modibull Desire + stability = Resolution bull Resolution + Hardwork = successbull Transforming obstacles into opportunitybull Sheer commitment in whatever he doesbull Welfare societybull ldquoNever looking backrdquobull Master strategistbull Long Term Planning amp Clear Focusbull Risk Takerbull Thinker

Lets see is Narendra Modi become a Prime Minister for 2014

Bibliographybull wwwnarendramodiin- 833297 have him in cyclesbull wwwhindustantimescombull wwwtimesofindiacombull

httpindiatodayintodayinstorynamo-a-marketing-myth-manish-tewari-narendra-modi-development-model-pack-of-lies-india-today1249547html

Brand buildingNarendra Modirsquos brand building revolves around development He is known as the man of development

Narendra Modi has designed and promoted various campaigns in this aspect and has propagated them on social media platform to entice the youth

Vibrant Gujarat Summit 2013 objective of this summit was to make Gujarat a Global Business HubBe Gujaratrsquos Brand AmbassadorGujarat Tourism

Narendra Modis high profile Vibrant Gujarat campaign has made him a brand for rapid development and prosperity

Voter perspective and experience bull Narendra Modirsquos fans are constantly

engaging people on twitter with the his campaigns and updates from the politics

bull Businessmen advocate Narendra Modi at Gujarat Vibrant Summit

bull Be Gujaratrsquos Brand Ambassador People share their experiences and stories that promote Gujarat as a brand This has created a sense of belonging and pride among the people of Gujarat

bull Be Gujaratrsquos Brand Ambassador This forum also provides a platform for people to share their ideas encouraging people to be a part of development of Gujarat

Results of the Digital marketing strategy

His s

trong

pre

senc

e an

d

inab

ility o

f his

politi

cal

com

petit

ors t

o be

pre

sent

in a

simila

r way

on

socia

l med

ia

platf

orm

sho

ws the

succ

ess

story

of t

he N

aren

dra M

odi

cam

paign

Keyword associa

ted most w

ith

Narendra Modi is

Development which

fits in th

e

strategy ca

mpaign thus

signallin

g the su

ccess

of the

campaign

The use of Narendra Modi

brand by his party BJP to score

brownie points on a national

level showcasing him and the

talent in the party the aims of

the campaign to cross market

the brand and associate this

with the party seem to get

fulfilled

Although being purely a state

leader his imm

ense

popularity on a national level

can be pretty much attributed

to his digital marekting

campaign

Learnings from Mr Modibull Desire + stability = Resolution bull Resolution + Hardwork = successbull Transforming obstacles into opportunitybull Sheer commitment in whatever he doesbull Welfare societybull ldquoNever looking backrdquobull Master strategistbull Long Term Planning amp Clear Focusbull Risk Takerbull Thinker

Lets see is Narendra Modi become a Prime Minister for 2014

Bibliographybull wwwnarendramodiin- 833297 have him in cyclesbull wwwhindustantimescombull wwwtimesofindiacombull

httpindiatodayintodayinstorynamo-a-marketing-myth-manish-tewari-narendra-modi-development-model-pack-of-lies-india-today1249547html

Voter perspective and experience bull Narendra Modirsquos fans are constantly

engaging people on twitter with the his campaigns and updates from the politics

bull Businessmen advocate Narendra Modi at Gujarat Vibrant Summit

bull Be Gujaratrsquos Brand Ambassador People share their experiences and stories that promote Gujarat as a brand This has created a sense of belonging and pride among the people of Gujarat

bull Be Gujaratrsquos Brand Ambassador This forum also provides a platform for people to share their ideas encouraging people to be a part of development of Gujarat

Results of the Digital marketing strategy

His s

trong

pre

senc

e an

d

inab

ility o

f his

politi

cal

com

petit

ors t

o be

pre

sent

in a

simila

r way

on

socia

l med

ia

platf

orm

sho

ws the

succ

ess

story

of t

he N

aren

dra M

odi

cam

paign

Keyword associa

ted most w

ith

Narendra Modi is

Development which

fits in th

e

strategy ca

mpaign thus

signallin

g the su

ccess

of the

campaign

The use of Narendra Modi

brand by his party BJP to score

brownie points on a national

level showcasing him and the

talent in the party the aims of

the campaign to cross market

the brand and associate this

with the party seem to get

fulfilled

Although being purely a state

leader his imm

ense

popularity on a national level

can be pretty much attributed

to his digital marekting

campaign

Learnings from Mr Modibull Desire + stability = Resolution bull Resolution + Hardwork = successbull Transforming obstacles into opportunitybull Sheer commitment in whatever he doesbull Welfare societybull ldquoNever looking backrdquobull Master strategistbull Long Term Planning amp Clear Focusbull Risk Takerbull Thinker

Lets see is Narendra Modi become a Prime Minister for 2014

Bibliographybull wwwnarendramodiin- 833297 have him in cyclesbull wwwhindustantimescombull wwwtimesofindiacombull

httpindiatodayintodayinstorynamo-a-marketing-myth-manish-tewari-narendra-modi-development-model-pack-of-lies-india-today1249547html

Results of the Digital marketing strategy

His s

trong

pre

senc

e an

d

inab

ility o

f his

politi

cal

com

petit

ors t

o be

pre

sent

in a

simila

r way

on

socia

l med

ia

platf

orm

sho

ws the

succ

ess

story

of t

he N

aren

dra M

odi

cam

paign

Keyword associa

ted most w

ith

Narendra Modi is

Development which

fits in th

e

strategy ca

mpaign thus

signallin

g the su

ccess

of the

campaign

The use of Narendra Modi

brand by his party BJP to score

brownie points on a national

level showcasing him and the

talent in the party the aims of

the campaign to cross market

the brand and associate this

with the party seem to get

fulfilled

Although being purely a state

leader his imm

ense

popularity on a national level

can be pretty much attributed

to his digital marekting

campaign

Learnings from Mr Modibull Desire + stability = Resolution bull Resolution + Hardwork = successbull Transforming obstacles into opportunitybull Sheer commitment in whatever he doesbull Welfare societybull ldquoNever looking backrdquobull Master strategistbull Long Term Planning amp Clear Focusbull Risk Takerbull Thinker

Lets see is Narendra Modi become a Prime Minister for 2014

Bibliographybull wwwnarendramodiin- 833297 have him in cyclesbull wwwhindustantimescombull wwwtimesofindiacombull

httpindiatodayintodayinstorynamo-a-marketing-myth-manish-tewari-narendra-modi-development-model-pack-of-lies-india-today1249547html

Learnings from Mr Modibull Desire + stability = Resolution bull Resolution + Hardwork = successbull Transforming obstacles into opportunitybull Sheer commitment in whatever he doesbull Welfare societybull ldquoNever looking backrdquobull Master strategistbull Long Term Planning amp Clear Focusbull Risk Takerbull Thinker

Lets see is Narendra Modi become a Prime Minister for 2014

Bibliographybull wwwnarendramodiin- 833297 have him in cyclesbull wwwhindustantimescombull wwwtimesofindiacombull

httpindiatodayintodayinstorynamo-a-marketing-myth-manish-tewari-narendra-modi-development-model-pack-of-lies-india-today1249547html

Lets see is Narendra Modi become a Prime Minister for 2014

Bibliographybull wwwnarendramodiin- 833297 have him in cyclesbull wwwhindustantimescombull wwwtimesofindiacombull

httpindiatodayintodayinstorynamo-a-marketing-myth-manish-tewari-narendra-modi-development-model-pack-of-lies-india-today1249547html

Bibliographybull wwwnarendramodiin- 833297 have him in cyclesbull wwwhindustantimescombull wwwtimesofindiacombull

httpindiatodayintodayinstorynamo-a-marketing-myth-manish-tewari-narendra-modi-development-model-pack-of-lies-india-today1249547html

• Slide 1
• Narendra Modi
• Slide 3
• Narendra Modi
• Personal Details
• Education
• EARLY ACTIVISM AND POLITICS
• Political Career
• Awards and Recognition
• GUJARAT
• Gujaratrsquos Vision
• Slide 12
• Slide 13
• A State On The Move
• Slide 15
• Slide 16
• Current and potential voters
• Expectations of the voters
• Aims of Namo digital media campaign
• Slide 20
• NAMO the King of social media
• NAMO the King of social media (2)
• Web Presence
• Suggested Improvements in digital strategy
• Brand building
• Voter perspective and experience
• Results of the Digital marketing strategy
• Learnings from Mr Modi
• Slide 29
• Bibliography
• Slide 31