narayan raju Rolon Seals Business Strategy With Customers

PROEIGHT SDN BHD

Mr.NARAYANA RAJMr. Narayana Rajjjju

Ir. AZHAR ZAINAL ABIDIN

PROEIGHT‘S JOURNEY

10TH AUGUST 2015

THINKING GLOBALLY PROSPERING REGIONALLY

Rolon Seal JOURNEY FROM IMPOSSIBLE TO POSSIBLE

Mr.NARAYAN [email protected]

+919849659318

Design, Manufacture, Testing and Refurbishment of

Mechanical Seals

1999

Rolon Seals is a Engineering Consultation company into a Mechanical Seal Designer, Manufacturer

and Refurbisher, area of specialty is in the Oil & Gas

in year 2015.

Design &

Engineering

Consultation in

Mechanical

Seals

R&D

Innovation

Advanced

Manufacturing

of

Mechanical

Seals

Wide Range of

Mechanical

Seals Design

BUSINESS TRANSFORMATION

Product

Diversification

Design, Manufacture,

Testing of Seal. Repaire of Pumps & Rotary Equipments

2015

Design &

Engineering

Consultation in

Seal, Pumps &

Advanced

Manufacturing

For

Seal

Seal & Pump

Testing

Seal, Pump & Rotary Equipment

Repair and

Refurbishment

Pulp & paper, Pharma, Power Industry in year 1999.

Diversifies the product into Designing, Manufacturing, Testing of Repaire and Testing of Seal, Pumps & Rotary Equipments

Rotary Equipments

STRATEGIC GLOBAL PRESENCE

INDIA PRESENCE

UNDERSTANDING

THE

BUSINESS

APPROACH

&

STRATEGY

RESEARCH &

DEVELOPMENT

(R&D)

CHAMPIONING

FAILURE

WHAT IS MECHANICAL SEAL?

Motor Pump

Shaft

Mechanical

Seal

Fluid pumped

in

Fluid discharged

out

Fluid prevented

from leaking out

What is mechanical seal (wet seal): • A device in pump that prevent

leakage of the process fluid.

• Mechanical seal can safeguard

the environment from leakages of dangerous substance.

• RELINCE SWEC CODE

• Product : RSE-II • Service : S.O - 11205

90 Years Experience

39.5% Market

Share

UK

Based

Technology

Pioneer

75 Years Experience

Copy from

John Crane US

Based

28.5% Market

Share

Copy from

John Crane

41 Years Experience

Germany

+Japan

Based

23.5% Market

Share

No

Technology

0 Years Experience

0% Market

Share

No

Funding

22 Years Experience

Copy from

John Crane UK

Based

5.5% Market

Share

MECHANICAL SEALS – AN IMPOSSIBLE MARKET

Rolon Seals is up Against Four (4) Large Corporations Dominating theOil & Gas, Power, Pulp & Paper, Pharma, Chemicals. None from ASEAN Region.

Market Landscape (Year 1999)

UNDERSTANDING

THE

BUSINESS

APPROACH

&

STRATEGY

RESEARCH &

DEVELOPMENT

(R&D)

CHAMPIONING

FAILURE

MECHANICAL SEALS – AN IMPOSSIBLE MARKET

Competitors Slow

Response

High Price

High Inventory

No Engineering

Support

Customers

Rolon Seals Assessment on Mechanical Seals Industry

Adoption of Blue Ocean Strategy (BOS)

Rolon Seals Strategy & Formulation :

A GAME CHANGER

Price

Competing in Established Parameters The Keys

Speed Technology

Delivery too Long

High Price

Customer has to

Stock-up

Old Model

Old Technology

Expensive Technical Support

Poor Engineering & Technical

Support New

Innovations Value Added 1-Day

Manufacturing

1 Day

Refurbishment

New

Inventions Best Price

12 Weeks

Stagnant

Same Model

Better Product

Continuous Innovation

24-Hours

1 Day Manufacturing

Cost

Reduction

Competitive Price

Longer Lead Time

Higher

Cost

THE WINNING EDGE

Technology Speed Price

The Fastest Manufacturer The Best Technology Value For Money

ROLON SEALS

12 Weeks

Stagnant

Same Model

Better Product


24-Hours

1 Day Manufacturing

Cost

Reduction

Competitive Price

Longer Lead Time

Higher

Cost

THE WINNING EDGE



THE FASTEST MANUFACTURER

12 Weeks

Stagnant

Same Model

Better Product


24-Hours

1 Day Manufacturing

Cost

Reduction

Competitive Price

Longer Lead Time

Higher

Cost

THE WINNING EDGE



• Structural Stress (Linear & Non Linear) • Thermal Stress (Linear & Non Linear) • Computational Fluid Dynamics (CFD) • Root cause Analysis and Improvement

Consultation

IN-HOUSE R&D AND ENGINEERING

R&D & Engineering Core Capabilities

FEA Analysis

• Simplification and standardization of seal design

Innovative

Mechanical Seal

Design

• Improving production process and system

Production Facilities

Improvement

• Selection of better and advanced material

• Improving seal performance and lifecycle

Improvement of

Material and

System Application

R&D Engineer : 30 personnel Design Engineer : 35 personnel Technical Service : 65 personnel Quality Control (QC) : 20 personnel

THE BEST TECHNOLOGY

ANSYS Mastercam X5 CFTurbo

Autodesk Inventor

12 Weeks

Stagnant

Same Model

Better Product


24-Hours

1 Day Manufacturing

Cost

Reduction

Competitive Price

Longer Lead Time

Higher

Cost

THE WINNING EDGE



VALUE FOR MONEY

1 Day Delivery

12 Weeks Delivery

100%

of Price 60%

of Price

Competitors

MECHANICAL SEALS – ACHIEVEMENT

Fast Response

Competitive Price

No Inventory

Comprehensive

Engineering

Support

Customers

Rolon Seals Achievement in Mechanical Seals Industry:

ACHIEVEMENT – CONTRACTS AWARDED

FROM IMPOSSIBLE TO POSSIBLE

YEAR 2015

100 Years Experience

2.5% Market

Share

UK

Based

Technology

Pioneer

85 Years Experience

Copy from

John Crane US

Based

1.5% Market

Share

Copy from

John Crane

51 Years Experience

Germany

+Japan

Based

1.0% Market

Share

32 Years Experience

Copy from

John Crane UK

Based

0.8% Market

Share

Rolon Seals has Successfully Changed the Market Landscape

by Dominating India & Asia Oil & Gas,Power, Pulp & Paper, Pharma

in Mechanical Seals Industry and Expanding Regionally.

High

Technology

93.2% Market

Share

INDIA

Based

CURRENT MARKET LANDSCAPE IN INDIA (2015)

16 Years Experiance

UNDERSTANDING

THE

BUSINESS

APPROACH

&

STRATEGY

RESEARCH &

DEVELOPMENT

(R&D)

CHAMPIONING

FAILURE

RESEARCH & DEVELOPMENT (R&D)

Rolon Seals sees Opportunities Differently

Pioneer of New Technologies

Analysis &

Reports Testing Facilities

Patented

Products

International

Certifications


Analysis &


Patented

Products

Structural Stress Analysis (Static)

Structural Stress Analysis (Dynamic)

Computational Fluid Flow (CFD) Analysis

Thermal Analysis

Multisystem

Analysis

Analysis Report of Shell

Failure Analysis for

EXXONMobile

Failure Analysis for

PETRONAS Sdn Bhd

To date, Rolon Seals hasproduced

more than 2000 reports with no additional cost to

clients.

International

Certifications


Publication Number : WO 2002/050938 A2

AccuTest - Patented Method

Produce Correct Measurement in

Accordance to API QMS Q1

Certificate of In-House Design API Mechanical Seal Leak Tester by Lloyd’s Register

Analysis &


Patented

Products

International

Certifications


Pressure Test

Certificate

Analysis &


Patented

Products

International

Certifications


Ability to simulate actual condition

Destructive testing during dry running

Use for modification & improvement of seal

Endurance and durability

Analysis &


Patented

Products

International

Certifications


Pressure Test

Certificate

Analysis &


Patented

Products

International

Certifications

Dynamic Tester Cert..pdf


Performance Test

Hydro Static Test

Vibration Test

Functional Test

Pump Testing Facility

Pump Testing Facility

Pump Testing Control Hydro Static Test Equipment

Analysis &


Patented

Products

International

Certifications


Analysis &


Patented

Products

International

Certifications

Provision of Engineering Research & Development (R&D) of Mechanical

Seals

Provision of Engineering Design

Provision of Procurement

Provision of Manufacturing & Refurbishment of Mechanical Seals

ISO Certification

UNDERSTANDING

THE

BUSINESS

APPROACH

&

STRATEGY

RESEARCH &

DEVELOPMENT

(R&D)

CHAMPIONING

FAILURE

CHAMPIONING FAILURE – A CULTURE

Innovative & Motivated

Finding Solutions

Rewarded

Rolon Selas Championing

Failure Program

Failure

Demoralised

No Solutions

Scolded

Conventional Way

Failure

CHAMPIONING FAILURE – FINDING SOLUTIONS

Evidence

Gathering

Root-Cause

Analysis Research Ideas

Finding

Solutions

System

Improvement

Staff Training

& Motivation

Product

Innovation

Improved

Manufacturing

Methods

Safety

Improvement

Engineering and

R&D

Enhancement

Implementation

& Monitoring

CHAMPIONING FAILURE – FINDING SOLUTIONS

Productivity

Customer

Satisfaction

Staff

Motivation

Reliability

Innovative

Manufacturing

Method

Company

Profit

Patented

Product

Company

Sales

FROM IMPOSSIBLE TO POSSIBLE

Going Global…

Adopting the Correct

Approach & Strategy

THANK YOUPresented By,

Narayan Raju,[email protected],+919849659318.

narayan raju Rolon Seals Business Strategy With Customers

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