\Warren NG presents Napkin Labs

April 3, 2012

Monday, April 9, 12

Napkin Labs offers 4 out-of-the-box Facebook apps that can be used for marketing and research (other FB apps may create a 1 way channel of communication).

All 4 apps, have the following features

“We’re a small team working to build apps and experiences on Facebook to help companies uncover

the creativity and passion of their fans.”

What is Napkin Labs?

How it helps with Marketing: - creates conversations and tap into fans’ creativity, intelligence, and passion

- allows consumers to be part of the brand and its culture

- helps develop of a relationship of reciprocity in order to build loyalty and to stay connected

1 2 How it helps with Research:- easy collection of data to derive insights, solicited via marketing means

- allows brands to understand who their most passionate fans are

- uncovers fans desires, what they’re thinking, and what they’re feeling

Monday, April 9, 12

Brainstorm App

The Brainstorm App is a crowd-sourcing app, where fans can share their ideas on brand related themes.

Within the desired time frame, fans can submit ideas around a designated assignment (tied to a campaign, perhaps) with or without pictures, and they can be rewarded.

The app is simple to use: just enter information about what is expected, the deadline, and a cover-like photo.

This app is built for sharing; fans can easily like and comment on submitted images.

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Photoboard App

The Photoboard App allows fans to submit pictures. These pics can be used to help the brand understand how fans are interacting with the brand or it can be used for inspiration.

This app is built for sharing; fans can easily like and comment on submitted images.

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Pipeline App

The Pipeline App provides fans with a forum to share their ideas on anything brand related.

This app is built for sharing; fans can easily like and comment on submitted ideas.

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Super Fans App

The Super Fans App allows brands to see and reward influencers and/or those who are most active.

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Dominos Pizza “Think Oven” Campaign Example

Dominos went beyond the 4 out-of-the-box apps and customized them with the help of Napkin Labs. Domino’s launched this campaign in February using Napkin Labs’ Brainstorm and Pipeline app.

In three weeks, the campaign generated:

- ~4,800,000 impressions created (based on 120 friends 'maintained' average)

- 2 minute* ave. site time per visit *likely to be closer to 4 minutes- when considering only those that actually engage vs. including those- that have just visited- More than 400,000 Likes which is 2.5 x more Likes than expected with- traditional marketing efforts in a month.- ~80,000 unique and incremental fan visits- ~40,000 unique and incremental fans that engage (Like, Submit,- Comment, etc.) - ~50%!!!- ~4,000 Idea Submissions/Comments for the Domino's innovation

pipeline.

*

Youtube

Monday, April 9, 12