Developing an E-Commerce

Curriculum for the New Economy

H. Albert Napier, Ph.D.Rice University

Napier & Judd, Inc.

2

Agenda

E-commerce Trends

Driving Principles of the New Economy

E-commerce Business Models

3

Agenda

E-commerce Curriculum Components

Sample E-commerce Curriculums

Concluding Remarks

4

U. S. Online Population

0

20

40

60

80

100

120

140

160M

illio

ns

1999 2000 2001 2002 2003

Active Online Population Male Female

eMarketer

www.emarketer.com/

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Number OnlineWorld Total

3.11

104.88

113.14

2.4

167.12

16.45

0 50 100 150 200

Millions

Africa

Asia/Pacific

Europe

Middle East

Canada/U.S.

Latin America

NUA Internet Surveys

www.nua.ie/surveys/

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Knowledge Gap: Growth in Number of Web Pages

2.1 billion unique, publicly available Web

pages in July 2000

7 million new pages each day

4+ billion pages by 2001

84% of Web pages are U. S. Based

Cyveillance 7/13/00

As reported by Nua Internet Surveys

www.nua.com

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E-Mail

#1 Internet Activity

569 million e-mail accounts in 1999

1 billion e-mail accounts by 2001

35 billion daily e-mail messages by 2005

www.nua.ie/surveys

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Mobile Communications

U. S. workers have growing preference for anytime, anywhere communication tools

Laptop use up 8%

Pagers use up 6%

Cellular phone use up 25%

PDAs use up 100%

Pitney Bowes 8/12/00

As reported by Nua Internet Surveys

www.nua.com/

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Web-RelatedBusiness Spending

IT products and services

1999 USD 119.1 billion

2003 USD 282.5 billion

Web software spending CAGR 43% from

1999 to 2003

IDC Research as reported by NUA Internet Surveys 8/18/2000

www.nua.com

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Web-RelatedBusiness Spending

Spending on B2B marketplaces will

grow from 2.1 billion in 2000 to 80.9

billion by 2005

Jupiter Communications

www.nua.com

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Web-RelatedBusiness Spending

Survey of IT and E-business Executives 77% plan to increase spending in 2001

4% plan to cut spending in 2001

19% plan to spend about the same in 2001

E-business spending to be 15.5% of IT budget in 2001

and 30-50% of IT budget by 2005

Internet Week

www.nua.com

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843,000 of 1.6 million new IT jobs went

unfilled in U. S.

13% of new IT job vacancies were for

workers with Web-related skills

20% of new IT job vacancies were for

workers with database development and

software engineering skills

ITAA Report as reported in Nua Internet Surveys 7/20/00

www.nua.com

Demand for Skilled IT Workers in 2000

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Worldwide E-Commerce

0

1

2

3

4

5

6

7

Tri

llio

ns

2000 2001 2002 2003 2004

B2B and B2C

Forrester Research, Inc. 9/12/00

www.forrester.com

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Individuals and companies worldwide are becoming electronically linked

Creating a revolution in the rules of business

What’s Drivingthe New Economy?

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The Internet Changes Everythingin the New Economy

Employee communication

Way products and services are sold and

distributed

Way companies communicate with other

companies

Power shifts from seller to buyer

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Ten Principlesof the New Economy

1. Matter

2. Space

3. Time

4. People

5. Growth

Business 2.0

Ten Driving Principles of the New Economy

www.business2.com

6. Value

7. Efficiency

8. Markets

9. Transactions

10. Impulse

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E-commerceBusiness Models

B2C AOL

www.aol.com Barnes & Noble

www.bn.com eToys

www.etoys.com foodlocker.com

www.foodlocker.com

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E-commerceBusiness Models

B2B Office Depot

bsdnet.officedepot.com/ Business.com HighTech Campus

www.hightechcampus.com/ B2G

eFederal.com www.efederal.com

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E-commerceBusiness Models

B2B Exchanges PlasticsNet

www.plasticsnet.com NECX

www.necx.com HoustonStreet.com

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E-commerceBusiness Models

C2C eBay

www.ebay.com First Auction

www.firstauction.com @AskMe.com

www.askme.com C2B

Priceline www.priceline.com

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E-commerceCurriculum Components

Introduction to e-commerce

E-commerce technology

Networking and security

Web site development and administration

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E-commerceCurriculum Components

Database management

Supply chain management

Internet law

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E-commerceCurriculum Components

Creating an E-Business – foodlocker.com

Entrepreneurship

Electronic payment methods

E-business plans

Startup financing

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E-commerceCurriculum Components

Creating an E-Business – foodlocker.com

Selecting technologies

Understanding security issues

Integrating front-end and back-end systems

Marketing and advertising

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SampleE-commerce Curriculum

Southwest Community College, NC www.southwest.cc.nc.us/CONTED/winter2000/

bus.html#Anchor-Electroni-47400

Alexandria Technical College, MN http://134.29.163.132/index.htm

University of Minnesota - Extension www3.extension.umn.edu/mainstreet/

curriculum

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SampleE-commerce Curriculum

North Carolina StateGraduate Program ecommerce.ncsu.edu/

Rice University, TX jonesgsm.rice.edu/

Creighton University, NEGraduate Program ecommerce.creighton.edu/masters/curriculum.htm

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SampleE-commerce Curriculum

Carnegie Mellon Institute for E-Commerce Graduate Program www.ecom.cmu.edu/

Carnegie MellonExecutive Development Program cmu-execnet.gsia.cmu.edu/executive/

index.html

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SampleE-commerce Curriculum

The Wharton School at the University of Pennsylvania

www.wharton.upenn.edu/mba/curriculum/ecom.html

UCLAGraduate Program

unex.ucla.edu/ecommerce/modules.htm

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Concluding Remarks

Technology continues rapid advances

Worldwide linking of individuals and

business is driving the new economy

Demand for employees with high tech

skills continues to grow

E-commerce curriculums are critical

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Developing an E-commerce

Curriculum for the New Economy