NAPHSIS Annual Meeting 2009 My Program and Why You Should Fund It Linette T Scott, MD, MPH Deputy...
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Transcript of NAPHSIS Annual Meeting 2009 My Program and Why You Should Fund It Linette T Scott, MD, MPH Deputy...
![Page 1: NAPHSIS Annual Meeting 2009 My Program and Why You Should Fund It Linette T Scott, MD, MPH Deputy Director Health Information and Strategic Planning California.](https://reader035.fdocuments.us/reader035/viewer/2022062517/56649ee15503460f94bf21dc/html5/thumbnails/1.jpg)
NAPHSIS Annual Meeting 2009
My Program and Why You Should Fund It
Linette T Scott, MD, MPHDeputy Director
Health Information and Strategic PlanningCalifornia Department of Public Health
June 3, 2009
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NAPHSIS Annual Meeting 2009
Overview
• Making It Stick
• The Case
• The Translation
![Page 3: NAPHSIS Annual Meeting 2009 My Program and Why You Should Fund It Linette T Scott, MD, MPH Deputy Director Health Information and Strategic Planning California.](https://reader035.fdocuments.us/reader035/viewer/2022062517/56649ee15503460f94bf21dc/html5/thumbnails/3.jpg)
NAPHSIS Annual Meeting 2009
Making It Stick
Six Principles:
» Simplicity
» Unexpectedness
» Concreteness
» Credibility
» Emotions
» StoriesMade to Stick, Chip Health & Dan Heath
![Page 4: NAPHSIS Annual Meeting 2009 My Program and Why You Should Fund It Linette T Scott, MD, MPH Deputy Director Health Information and Strategic Planning California.](https://reader035.fdocuments.us/reader035/viewer/2022062517/56649ee15503460f94bf21dc/html5/thumbnails/4.jpg)
NAPHSIS Annual Meeting 2009
NAPHSIS Mission Statement
The NAPHSIS mission is to provide:• national leadership
• advocacy
on behalf of its members to ensure:• quality, security, confidentiality and utility
of vital records and health statistics
• integral role of vital records and health statistics within health information systems for monitoring and improving public health
![Page 5: NAPHSIS Annual Meeting 2009 My Program and Why You Should Fund It Linette T Scott, MD, MPH Deputy Director Health Information and Strategic Planning California.](https://reader035.fdocuments.us/reader035/viewer/2022062517/56649ee15503460f94bf21dc/html5/thumbnails/5.jpg)
NAPHSIS Annual Meeting 2009
NAPHSIS Mission Statement
Other formats:
• The national leader for vital records!
• The national leader for vital record quality, security, confidentiality and utility.
• The national leader for vital records and health statistics within health information systems for monitoring and improving public health.
![Page 6: NAPHSIS Annual Meeting 2009 My Program and Why You Should Fund It Linette T Scott, MD, MPH Deputy Director Health Information and Strategic Planning California.](https://reader035.fdocuments.us/reader035/viewer/2022062517/56649ee15503460f94bf21dc/html5/thumbnails/6.jpg)
NAPHSIS Annual Meeting 2009
Selling Your Product
• Know your customer
• Know your product
• Do it well
![Page 7: NAPHSIS Annual Meeting 2009 My Program and Why You Should Fund It Linette T Scott, MD, MPH Deputy Director Health Information and Strategic Planning California.](https://reader035.fdocuments.us/reader035/viewer/2022062517/56649ee15503460f94bf21dc/html5/thumbnails/7.jpg)
NAPHSIS Annual Meeting 2009
Selling Your Product
Getting the news out:• Messaging• Branding
Leading to:• Name recognition• Product recognition• Credibility• Customers
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NAPHSIS Annual Meeting 2009
Births
Adoptions
Marriages
Dissolutions
Deaths
Selling Your Product
Utility Quality Security Confidentiality
Monitor & Improve
Public Health
![Page 9: NAPHSIS Annual Meeting 2009 My Program and Why You Should Fund It Linette T Scott, MD, MPH Deputy Director Health Information and Strategic Planning California.](https://reader035.fdocuments.us/reader035/viewer/2022062517/56649ee15503460f94bf21dc/html5/thumbnails/9.jpg)
NAPHSIS Annual Meeting 2009
What’s Your Product?
• Registration• Preservation• Issuance• Dissemination
No … that’s your functions …
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NAPHSIS Annual Meeting 2009
My Program
Policy
Data &Information Dissemination
Issuance,Verification, Certification
Data & Information Management
The Foundation:Registration, Amendments, Preservation
(Required by Statute, Health & Safety Code Section 102100 and 102230)
![Page 11: NAPHSIS Annual Meeting 2009 My Program and Why You Should Fund It Linette T Scott, MD, MPH Deputy Director Health Information and Strategic Planning California.](https://reader035.fdocuments.us/reader035/viewer/2022062517/56649ee15503460f94bf21dc/html5/thumbnails/11.jpg)
NAPHSIS Annual Meeting 2009
What’s Your Product?
• Certified Copies• Verifications• Data Files• Reports
OK … those are products … so what?
![Page 12: NAPHSIS Annual Meeting 2009 My Program and Why You Should Fund It Linette T Scott, MD, MPH Deputy Director Health Information and Strategic Planning California.](https://reader035.fdocuments.us/reader035/viewer/2022062517/56649ee15503460f94bf21dc/html5/thumbnails/12.jpg)
NAPHSIS Annual Meeting 2009
Customers represented by Funding
Note: State Sales include: Certified Copy Fees, Amendment Fees, Misc Data Files
County Sales include: Certified Copy Fees, Registration Fees
Federal contracts include: VSCP, NDI, EAB, SSA Death
Health Statistics Special Fund Revenue 2007-08
13%
72%
11%4%
State Fees
County Fees
Federal Data File Contracts
SMIF
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NAPHSIS Annual Meeting 2009
So What?
Redefining the conversation:• What does the customer believe
they are buying?• What need does the product meet?• Is there an emotional framing?• Is there a powerful story?
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NAPHSIS Annual Meeting 2009
Population Census
• Know your demographics
• Spend the right dollar allocations for the right programs and services
• Do you know who lives next door?
Who you gonna call?
• Vital Records!
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NAPHSIS Annual Meeting 2009
Diseases & Conditions
• Save the burden!
• Keep the workforce working!
• A healthy workforce is a prosperous company
• Do you know what ails you?
Who you gonna call?
• Vital Records!
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NAPHSIS Annual Meeting 2009
Identity
• To exist, or not to exist …
• Prove it happened …
• Are you paying for the right person?
Who you gonna call?
• Vital Records!
![Page 17: NAPHSIS Annual Meeting 2009 My Program and Why You Should Fund It Linette T Scott, MD, MPH Deputy Director Health Information and Strategic Planning California.](https://reader035.fdocuments.us/reader035/viewer/2022062517/56649ee15503460f94bf21dc/html5/thumbnails/17.jpg)
NAPHSIS Annual Meeting 2009
Fraud Prevention
• Don’t charge me for that!• I gotta stop paying, but for who?• What was the bill for the dead person?• Quick cancel the check!Who you gonna call?• Vital Records!
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NAPHSIS Annual Meeting 2009
Surveillance
• What’s around the corner? And how many?• It’s the Killer Flu and the Killer Fat!• Why aren’t they working?• Why aren’t they serving my burger?Who you gonna call?• Vital Records!
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NAPHSIS Annual Meeting 2009
Age
• I have been 25 for years …• Really, I am only 6 years old (ignore that I
am 6 feet tall)• Better education = Better health• I want to get into school … at least my
parents want me thereWho you gonna call?• Vital Records!
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NAPHSIS Annual Meeting 2009
Market Analysis
• Where are my customers?• If you want to live, have your surgery here!• Gotta sell my product,
Gotta sell my news,Gotta tell them where to come to
celebrate and schmooze …Who you gonna call?• Vital Records!
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NAPHSIS Annual Meeting 2009
Quality Assurance
• If you didn’t write it you didn’t do it• Did you do it right? Prove it!• We do it better! We rock! Come see us!• Data for outcomes = $$$Who you gonna call?• Vital Records!
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NAPHSIS Annual Meeting 2009
Why does it matter?
It’s all about perspectivePublic health:• Create an environment for people to be healthyDoctor’s Office:• How many procedures can I bill?Insurance:• How can I keep the cost down? How can I pass the buck?Business:• Keep the workforce healthy – Keep the bottom dollar up!
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NAPHSIS Annual Meeting 2009
Considerations
• Administrative Function– Demographic– Legal
• Statistical Function– Public– Confidential– Web-based Query Systems for private query capacity
• Electronic Medical Record Interfaces
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NAPHSIS Annual Meeting 2009
No matter what, it’s all about the $$
• Look for the WIN – WIN • Two dollars saved for you is:
one dollar earned for me andone dollar saved for the taxpayer
• Data is an asset and a product• You get what you pay for, so … Who you gonna PAY?• Vital Records!
![Page 25: NAPHSIS Annual Meeting 2009 My Program and Why You Should Fund It Linette T Scott, MD, MPH Deputy Director Health Information and Strategic Planning California.](https://reader035.fdocuments.us/reader035/viewer/2022062517/56649ee15503460f94bf21dc/html5/thumbnails/25.jpg)
NAPHSIS Annual Meeting 2009
To Summarize – The Product?
• Population CensusWho lives next door?
• Diseases & ConditionsWhat ails you?
• IdentityProve it happened!
• Fraud PreventionStop paying for the dead guy!
![Page 26: NAPHSIS Annual Meeting 2009 My Program and Why You Should Fund It Linette T Scott, MD, MPH Deputy Director Health Information and Strategic Planning California.](https://reader035.fdocuments.us/reader035/viewer/2022062517/56649ee15503460f94bf21dc/html5/thumbnails/26.jpg)
NAPHSIS Annual Meeting 2009
To Summarize – More Products?
• SurveillanceWhy aren’t they serving my burger?
• AgeI want to get into school
• Market AnalysisWhere are my customers?
• Quality AssuranceDid you do it right? Prove it!
![Page 27: NAPHSIS Annual Meeting 2009 My Program and Why You Should Fund It Linette T Scott, MD, MPH Deputy Director Health Information and Strategic Planning California.](https://reader035.fdocuments.us/reader035/viewer/2022062517/56649ee15503460f94bf21dc/html5/thumbnails/27.jpg)
NAPHSIS Annual Meeting 2009
The Solutions
• Certifications• Verifications• Data Files• Reports
Soooo …
Who you gonna call?• Vital Records!
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NAPHSIS Annual Meeting 2009
Thank you!