NanoDecopyer Case

16
Irreversible document destruction Nano DeCopier By: Jared Orkin Lisa Bui Eddie Basiliere Chris Mowbray

description

 

Transcript of NanoDecopyer Case

Page 1: NanoDecopyer Case

Irreversible document destruction

Nano DeCopier

By: Jared Orkin Lisa Bui

Eddie Basiliere

Chris Mowbray

Page 2: NanoDecopyer Case

Company Background

Sushil BhatiaDirect link to the increase in the use of paper and the

increase in industry espionage

 

Document Security and I.D Theft.            Poor disposal practices

How can one safeguard this classified information and more specifically effectively destroy this material once it has served its purpose?

Page 3: NanoDecopyer Case

Company Background

The Nano DeCopier (Paper Pulper) What Exactly is the Nano DeCopier?

Reduces paper to pulp in a 3 minute cycle.Non Toxic “green” cleaning mixture.Pulp can equivalent up to 250 sheets of paper.

The Industry Evolved from burning papers, to incinerators, to shredders,

and pulping machines. The US government was spending more than a billion dollars

a year on document destruction equipment. None of the equipment was 100% successful.

Most importantly in high secure venues materials needed to be shredded onsite. 

Page 4: NanoDecopyer Case

Business: Issues and Concerns Economic downturn

Could they be successful even though the economy was doing bad?

The increase of people entering the destruction market 20% increase from 2007 to 2008

What made JMD more promising than other products out there? Granted people were going green, was the Nano-DeCopier cheaper and more

useful than other destruction machines? Will people buy this product?

Regulation issues - making sure that everything is passed by the EPA/NAID Hanna Paper Recycling Northeast Data Destruction

Page 5: NanoDecopyer Case

Business: Issues and Concerns Identity theft

Growing problem - 9.9 million victims as of 2008- increase of 22% from previous year

Fastest growing crimes in the US

Physical flaws - too big? too small? How to make the product more home/user friendly? How to package the product so it doesn’t break?

How to advertise their product better Not really known, target more markets? How to market their product better

Issues regarding mass production making enough so the entire market wants to purchase Will staples or office max want to buy a lot of this product?

Page 6: NanoDecopyer Case

Chemistry: Issues and Concerns

How to utilize the ink? recycle the ink properly? Other ways to use?

What to do with the pulp? Service or product company?

What to do if the product spills? Is there a manual?

Waste of water? 2 gallons of water used every time

Page 7: NanoDecopyer Case

Business: Recommendations

Option ASell only the Nano DeCopier.

Also sell Nano DeCopier Supplies, i.e: D-1200 Cleaning Fluid.

This is a simple sales strategy that can eventually pay off for the company.

Become specifically a product company.

Page 8: NanoDecopyer Case

Assessing the Financials

Page 9: NanoDecopyer Case

Business: Recommendations

Option BProvide Services

The company will provide the service to collect pulp.Sell the pulp to paper mills.

Reasonable strategy according to financial information.

Opportunity for extra revenue!By year 5 Option B would generate a NIBT of

$14,919,770!

Page 10: NanoDecopyer Case

Business: Recommendations

Option CConvert the products ourselves.

Pulp to create the products is free!Cost to convert the product is high, but the

revenue received from sales substantially higher!By year 5 option C would generate a NIBT of

$18,070,370!Financially, entering this market has a

substantial upside with minimal risk.BEST SALES STRATEGIC DECISION!

Page 11: NanoDecopyer Case

Assessing the Financials

Page 12: NanoDecopyer Case

Business: Recommendations

Online!Develop a new website, more user friendly

Stronger Advertising of Products

Free product to sell

Page 13: NanoDecopyer Case

Chemistry 101: Recommendations

What is the Printed Ink made up of?Pigments and Synthetic Polymers

What is this D12 Solution made out of?Modified Cellulose and Polyoxyethylene

Cellulose: enhances the detachment of the ink particle from the paper by partial hydrolysis of the fiber

Polyoxyethylene: The supporting copolymer polyoxyethylene causes foaming which removes the detached ink particles by flotation.

Page 14: NanoDecopyer Case

Chemistry 101: Recommendations

What to do with the SLUDGE?Once the ink has been deinked the polymer has

become a high density polymer, which is crosshatched and cannot be reformed. This sludge also creates concern about the presence of metals, polychlorinated biphenyls and even dioxin

IncineratorCompostedLandfilled

Used in concrete and Gravel RoadsLandSpreading

Page 15: NanoDecopyer Case

Consequences

Option C: Sell products, services and converted products

ROI is GREATERMarket is LucrativeRaw materials are

Nearly Nothing.

LandSpreadingMade up of mostly

organic raw materials such as:Vegetable oilsEstersFatty Acids

Provides nutrients to soil for structure stability.

Calcium carbonate that is present will act as a lime substitute which helps balance overly acidic conditions.

BUSINESS CHEMISTRY

Page 16: NanoDecopyer Case

Questions?