Nanette M. Day Inkwell International inkwellinternational.com.

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ePublish Yourself: Marketing yourself as an industry expert Nanette M. Day Inkwell International inkwellinternational.com

Transcript of Nanette M. Day Inkwell International inkwellinternational.com.

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  • Nanette M. Day Inkwell International inkwellinternational.com
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  • WHY PUBLISH?
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  • Published books are the business cards of the 21 st century.
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  • WHY SELF-PUBLISH?
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  • Traditional Publishing vs. Self-publishing Money Traditional Self-Publishing Control Traditional Self-Publishing Time Traditional Self-Publishing
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  • WHAT CAN YOU SELF-PUBLISH?
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  • Traditional books and magazines e-books/e-zines Interactive books for the iPad Newsletters PDFs
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  • SO WHAT DO YOU WRITE ABOUT???
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  • What are your objectives? Additional revenue streams Business connections Broader customer base Industry development Community service
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  • Who is your audience?
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  • How often do you want to publish?
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  • DEVELOPING YOUR CONTENT
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  • SELF-PUBLISHING YOUR MATERIAL
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  • Steps to publishing 1.Research 2.Write**Content is king** 3.Edit 4.Design the layout/cover 5.Proofread 6.Publish 7.Market 8.Market some more 9.Keep on marketing
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  • Working with professionals Editors Clarity and tone Consistency Honest, objective opinion Graphic Artists Covers that evoke a response in the reader Pleasing, professional interior layouts Their job is to make you as the writer look the best you can.
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  • PROBLEMS WITH SELF-PUBLISHING
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  • Questions?