Nanette M. Day Inkwell International inkwellinternational.com.
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ePublish Yourself: Marketing yourself as an industry expert Nanette M. Day Inkwell International inkwellinternational.com
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Transcript of Nanette M. Day Inkwell International inkwellinternational.com.
- Slide 1
- Nanette M. Day Inkwell International inkwellinternational.com
- Slide 2
- WHY PUBLISH?
- Slide 3
- Published books are the business cards of the 21 st century.
- Slide 4
- WHY SELF-PUBLISH?
- Slide 5
- Traditional Publishing vs. Self-publishing Money Traditional Self-Publishing Control Traditional Self-Publishing Time Traditional Self-Publishing
- Slide 6
- WHAT CAN YOU SELF-PUBLISH?
- Slide 7
- Traditional books and magazines e-books/e-zines Interactive books for the iPad Newsletters PDFs
- Slide 8
- SO WHAT DO YOU WRITE ABOUT???
- Slide 9
- What are your objectives? Additional revenue streams Business connections Broader customer base Industry development Community service
- Slide 10
- Who is your audience?
- Slide 11
- How often do you want to publish?
- Slide 12
- Slide 13
- DEVELOPING YOUR CONTENT
- Slide 14
- Slide 15
- SELF-PUBLISHING YOUR MATERIAL
- Slide 16
- Steps to publishing 1.Research 2.Write**Content is king** 3.Edit 4.Design the layout/cover 5.Proofread 6.Publish 7.Market 8.Market some more 9.Keep on marketing
- Slide 17
- Working with professionals Editors Clarity and tone Consistency Honest, objective opinion Graphic Artists Covers that evoke a response in the reader Pleasing, professional interior layouts Their job is to make you as the writer look the best you can.
- Slide 18
- PROBLEMS WITH SELF-PUBLISHING
- Slide 19
- Questions?