Nancy & Alec MICROSOFT
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Transcript of Nancy & Alec MICROSOFT
Social Media & Anthropology
NANCY NEMES
ALEC BALASESC
U
The irresistible rise of SocialCommunicationInfluencing conversation, not monologue
ConnectionFocused, not all over the place
CommunityPurpose, not advertising
Is your brand meeting the expectations of the female brain? It better…
But why?
Gender SpecificSameness: 2 000 000 + 20 000 + 200 + 20
Differences: culturally defined roles & needs
Brain matters
2 000 000 20 000 20020
Connect & Maintain
Compete & Win
… and how – Culture matters
How are women active in
Social Networks?
How are they active by
age?
How does activity differ by culture?
India: Facebook & Orkut
Female / Male users69% male, 31% female users on Facebook
Age50% are under 25 years old
Source: Facebakers & TechCrunch
Same genders & different culture
Men continue to compete
Women continue to connect
Family Control
Private is public – therefore public is
private
And… Y?
Generation Y & ZMillennial perspectives
New Super-Consumers
Don’t underestimate Gen X
How are we changing?
Listen firstEngage & dialogue
Seduce secondHonest, authentic, open
Source: The OPEN Brand: Digital Trends by Resource Interactive
… and what does it mean for you?
Is Social changing the
way you market?
Digital traces
Is Social changing the
way you measure?
Predictive
models
Can you drive profit in this new
landscape?
Targeted attractors
So what is next?
1.0
1.0
ARE YOU ENCHANTING?
ARE YOU IN CONTEXT?
ARE YOU CONNECTING?
Understanding why and how females engage in social networks will help you exceed men’s expectations.