Bangalore University Bicycle Sharing Project

Partner Promotion & Collaboration Kit

To Pedal with Us

Contact :

Murali HR murali@nammacycle.in

9945066612www.nammacycle.in

It all started under a Big Tamarind Tree when a Small Old Ghost on the big tree told us that the Solution to all our traffic woes is Bicycle. The Holy Ghost also told

us that we have not realized the full potential of the bicycle. Forgetting the simple and easy way of commuting we have adopted expensive cars as mode of

commute. The ghost remembered the happy days in the city when there were few automobiles and more bicycles.

We asked how we can come out of this vicious loop of endless traffic congestion, pollution, accidents etc. in our city. The ghost closed its eyes and whispered,

“Bicycle Bicycle” .

So we started discussing how we can promote bicycles as a mode of commute and also as Public Transport. We have been working with Urban Department to

create Bicycle Streets, Pedestrian Friendly Neighborhoods and Bicycle Parking Facilities.

Coming back to Namma Cycle Story, we had seen many Sharing Systems in Europe. Yet in India there was hardly any effort to promote cycling as a public

transport. So this effort is to make sure bicycles are accessible to common man and an experiment to make bicycle as a vehicle of commute for short trips and a

suitable vehicle for public transport. We intend to start with renting 200 cycles across 10 stations at the Jnanabharthi Campus and see how people and the

community responds to this unique experiment.

Vision of the Last Century

Flyovers.

Underpasses.

Wide Roads.

Heavy Infrastructure 1.0 Soft Infrastructure 2.0

Vision of the Next Century

Bicycle Sharing.

Car Sharing.

Uses Mobile Technology.

Resource Optimization.

Resource Tracking.

Resource Utilization Estimate.

Intelligent and Feedback Based.

Resource Wastage.

No Feedback.

Costly.

Unsustainable.

Car Centered.

ModeMode

Drawbacks

Advantages

story

Bicycle sharing systems in urban areas usually differ from traditional bicycle rental services since they are offered at multiple locations facilitating short-

predefined trips and last-mile-connectivity. A public bicycle sharing system is an increasingly popular system whereby bicycles are made available on a large

scale in a city allowing people to have ready access to these public bikes rather than rely on their own bikes concerning urban mobility. Cycle by its very structure

enables faster and smoother mobility over short distances. And a bicycle sharing system acts as a feeder system for other public transport systems.

As a flexible mobility option they can be considered an extension of public transport systems. Bicycle sharing can also be seen as an environmentally friendly

service to support the modernity and individuality of a city or the neighbourhood. Across the globe, economically advancing countries of north-western Europe

and North America are leading the way by promoting cycling in their cities and along their countryside too. By way of patronising cycling (and bicycle sharing

systems) they have not only encouraged this sustainable mode of transport but they have also ensured their financial success. Notable among them are: Call a

Bicycle in Berlin, Germany; Velib in Paris, France; Bicing in Barcelona, Spain.

The success of the bicycle sharing systems elsewhere proves that this system has ample scope and opportunity to emerge as an innovative and alternative

urban mobility solution, especially in select neighbourhoods of Bangalore, India.

Bicycle Sharing Idea

How does it work ?We plan to have 10 stations with around 20 cycles in each station.

Registration and Billing : The Student registers with a online system. He gets a ID

and he pays a nominal pre paid charge for using the system.

Renting the Bicycle : The Bicycles will be kept at specific locations displayed below. A

Node Manager will rent out the bicycle to the student. He will record the rental

transactions using a Mobile Phone.

Returning the Bicycle : The student uses the bicycle and drops it another station. A

Node Manager will take back the bicycle and stop the rental transaction.

System Interface given below :

Theft Prevention :

Students will be registered only after getting a letter from the HOD.

System will store the rental transactions, any stolen cycle trip can be

detected easily.

Also bicycles are insured.

Manage Rental

Stations

Manage Stock

Stations

Manage Billing

Stations

Manage Security

of various modes

Node Manager rents the bicycles.

Stock Manager manages stock

stations

Check In

Security Manager

Billing Managercharges the

card

Insurance Claiming

Takes care of security of

the bicycles.

Ships bicyclesto nodes

Check Out

Why we need your collaboration ? Clearly, given the business-as-usual scenario the outcomes are certainly not sustainable and thus the future

appears bleak. Hence, this call for exploring and creating mechanisms that attempts to minimise the ecological damage through innovative and alternative

mobility solutions in the urban context.

Make Bicycle Sharing Model sustainable, economical and most preferred mode of commute in the University Campus. In this phase we will run the experiment

within the university campus.

Share Freely the Processes and Systems with the community. Release the Software as Free and Open Source, so that the experiment can be repeated in any other

city or university with minimum investment on technology.

Make Bicycles preferred mode of commute for last mile connectivity. In this phase we are considering having a agreement with BMTC so that students can get

down in any Bus Stop and cycle to the university.

Integrate Bicycle with Metro and Buses for multi modal trips. We would like commons to use bicycles to go to metro and use bicycle for reaching their

destination. Lack of parking facility for automobiles at Metro Stations is another reason why Bicycle is the future vehicle of commute for our city.

Future Plan

Collaboration

Benefits for Collaborators

An opportunity to facilitate your business, brand and commitments for promoting the sustainability vision of your organization to

the student community.

Exposure to over 1,00,00 students from diverse backgrounds - as the Jnanabharathi area is the Educational Hub of South India.

Being the first Bicycle Sharing event of its kind, partners associating, by design will stand out as a pioneer & a leader in advancing the

cause of Soft Mobility and Green Transport Solution in Indian Context.

An opportunity to be part of an exciting, innovative and original program.

An opportunity to showcase products, innovations and services that offer solutions to environmental issues.

An opportunity to make our city safer, cleaner and sustainable.

An opportunity to make your community healthy and more livable.

Easy, safe and convenient commuting Cycling is the most practical and convenient alternative for undertaking short trips apart from walking. The

limited supply and coverage of public transport in urban areas has led to people embracing personalised motorised transport, which in turn has resulted in

increased congestion along transportation networks, travel times, carbon emissions and a host of such negative externalities.

We are looking for people who would like to promote their

business to the youth community and have a message to the

youth.

We will be able to give you space on the station to promote your

business in a responsible way. In return we feel your business can

give us a nominal amount for supporting the operations of

Namma Cycle. The Stations will be kept in 10 prime locations in

the university.

We are not interested in promoting the Space as Advertisement

space. We would like to promote the intrinsic worth of your

product and business. It could be a creative piece of painting or it

could be a photo of your customer appreciating your product.

In Short , You can Promote your business in a creative way.

How can you and

your business

support us?

Here Here

Unique Rental Station

We intend to make the Bicycle Rental Station Unique and a

sustainable station.

Bicycle Trees at the rental stations will serve the purpose of

identifying the Rental Station and also as a source of power for

the rental station.

Students can charge their mobile phones and also their laptops

at the station.

You can also sponsor the Solar Panel Supported Rental Stations.

In return we will give space for promoting your business on the

Bicycle Tree.

Ride a Cycle Foundation, an NGO & Gubbi Labs, a research collaborative are anchoring the project. RACF has been actively working to promote cycling in

Bangalore and Mysore.

Ride-A-Cycle Foundation is a Non Profit NGO that wants to encourage cycling – as a form of recreation, sport and as a means to commute to work. Ride-A-

Cycle Foundation will lobby for the rights of cyclists and for laws that offer protection to cyclists through dedicated cycling lanes as well as through support for

safety regulations. We hope to work with the government administration to bring about change aimed at encouraging cycling in our cities.

It is also active in initiating several projects for the city of Bangalore. The Madiwala Cycle Track Project, the Jaynagar Bicycle Friendly Streets Project and Cycle

Parking Stands at critical centers are couple of projects which we are currently working on with the Government. Ride-A-Cycle Foundation had also organized

the Cycle Festival at Mysore during Mysore Dasara 2009/2010 celebrations. About 5000 kids participated in the event. We had also organized a special

children’s day highlighting the issues of mobility of kids in urban spaces along with the Transport Department, Government of Karnataka.

Gubbi Labs is a research collective promoted by engineers and researchers working in the domains of urban planning, sustainable transportation, renewable

energy, ecological sciences, geospatial science and development economics. Gubbi Labs is a vibrant research organization that propels on innovation, enabling

planning and policy-making for converging research into reality.

Gubbi Labs was engaged by Directorate of Urban Land Transport, Govt of Karnataka, to design the bicycle friendly streets for Bangalore –South

region. Gubbi Labs was engaged by Karnataka State Road Transport Corporation (KSRTC) to propose a research based intervention by introducing a

dedicated bus-based city transport service for a medium-sized city - Tumkur. KSRTC has set the ball rolling by inaugurating the service few weeks

back.

Web Address : www.rideacycle.org

Web Address : http://gubbilabs.in

TeamAbout Prof. Ashwin Mahesh received his PhD degree from University of Washington. He used to work at NASA looking for Unidentified Flying Objects, (UFOs) before

finding the flying cyclists of Bangalore.

Dr Mahesh is the Co-founder and Editor, India Together, an online magazine that covers public affairs, policy and development in India. Dr Mahesh is also a Co-founder

and Director, Mapunity, Bangalore. He is very interested in public transport systems. He was instrumental in introducing popular BIG 10 services for Bangalore

Metropolitan Transport Corporation. He was also the brains behind the remote traffic management center from where the traffic is monitored and controlled using

Cameras, Mobile technology and GPS. This innovation helped the Bangalore Traffic Police to monitor and control the traffic easily.

He is our chief patron and chief trouble shooter.

Murali H. R. is a Creative Consultant and Six Sigma Process Expert. He worked with General Electric Healthcare for 5 years architecting and building life critical

support systems. He now trains corporate sector in Business Process Management and Web Technologies. He has worked and travelled in Asian and European Nations

and is aware about the models used in these nations. In fact it was his cycle journey along the coast of France that gives the impetus for cycling initiatives in Bangalore.

He enjoys writing in Kannada. He loves travelling on cycle and playing carnatic flute.

Pradeep Banavara is the co-founder of Mapunity, a social enterprise that develops technology to tackle social problems and development challenges in India. He

is one of the key persons behind the development of the Bangalore Transport Information System (www.btis.in).He is a neo geographer and contributes to the

OpenStreetMap project. His other interests are cycling and organizing tours on cycles. He was the tour director for the inaugural edition of Tour Of Nilgiris

(www.tourofnilgiris.com). He is also a Trustee at the Ride-A-Cycle Foundation (www.rideacycle.org) and is actively involved in advocating cycling as a mode of

transport.

Dr. H. S. Sudhira has a PhD from the Indian Institute of Science, Bangalore for his research on urban sprawl. He has worked on studying the evolution and growth

of cities, with focus on land-use land cover changes and mobility. He worked with the Directorate of Urban Land Transport, Government of Karnataka as Land-use and

Transport Specialist. Currently, he is involved in a research project that looks at comparative analysis of urban forms in India and China. Besides that he is a birdwatcher

and volunteers for India Literacy Project (http://ilpnet.org). He is with Gubbi Labs.

Lavanya Keshavamurthy is passionate about sustainability and dreams of living in an equitable world. She is part of Bangalore’s growing green consciousness

and has been active in promoting bicycling and waste management in the city. She loves travelling and has an affinity towards adventure. Of late, she has been focusing

on her vegetable garden. She is with Ride-A-Cycle Foundation.