Naming and Logo Worksheet_Selin Erenoglu
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DIRECTIONS ------------------------------------------------------
First, examine yourself by writing a list of 20 adjectives
that someone you know would use to describe you.
Then, write a list of 20 adjectives that you think describe
your target customers.
Finally, write a list of 20 adjectives that you would use to
describe your desired business.
FIRST THING... GO TO FILE > MAKE A
COPY and save a version of this
worksheet for yourself.
We'd like to thank
for helping us develop these curriculum materials.
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Name Number Name Number
reliable 1 young (teenager) 1
supportive 2 fast 2
clear 3 born into technology era 3energetic 4 curious 4
passionate 5 sick 5
solution oriented 6 frustrated 6
provider 7 introvert 7
leader 8 social 8
assertive 9 demanding 9
transparent 10 in need of support 10
honest 11 gloomy 11
analytic 12 desperate 12
innovative 13 intelligent 13
entrepreneur 14 innovative 14
practical 15 controller 15
professional 16 diligent 16
caring 17 self monitoring 17
partnering 18 analytic 18
19 time-conscious 19
20 20
You Your Customers
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Don't add anything below here.
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Name
practical
user friendly
specificsupportive
tailor-made
innovative
informative
educational
analytic
cost effective
time
value adding
open to development
technology friendly (online system)
preventive
professional
partnering
Your Business
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Company Name
mymedics
patients know best
health support systems
2.00 14 67% prevent
Words Characters Functional
75% 100% 0% 0%Exact Match .com Hyphen Subdomain
75% 50% 1.50 67% 17%Symbol Tagline # of Colors Use blue Use orange
Company Name
Domain Name
Logo Design
DIRECTIONS ------------------------------------------------------
Company Name: Enter the company name with spaces. Do not include
stuff like ".com" even if that is the name they go by.
Website: Pull up the website. Copy the link in the address bar and paste
it into the cell.
Type: Should be either functional, invented, experiential, or evocative.
Symbol: Does the company use a symbol as part of their logo? Yes or
No answers only.
Taglline: Does the company have a tagline next to the logo? Yes or No
answers only.
# of Colors: How many color does the logo contain?
Primary Color: The most prominent color in the logo? Stick to primary
colors (i.e. blue, green, red, etc.).
Secondary Color (optional): The second most prominent color in the
logo? Stick to primary colors (i.e. blue, green, red, etc.).
We'd like to thank
for helping us develop these curriculum materials.
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Website Type Symbol Tagline
http://www.mymediks.com/ Functional no no
http://www.patientsknowbest.com/ experiental yes yes
http://www.healthsupportsystems.com/ functional yes yes
https://preventnow.com/ evocative yes no
COMPETITIVE ANALYSIS
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# of Colors Primary Secondary
2 blue orange
2 blue light blue
1 blue
1 blue
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DIRECTIONS ------------------------------------------------------
See required reading materials.
We'd like to thank
for helping us develop these curriculum materials.
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Are there any words or phrases you especially like?
Are there any words or phrases you especially dislike?
NAMING BRIEF
What does your company do?
Diacheck® is an online health support system for diabetic patients to help them manage their health
through a combination of self-monitoring, education and qualitative analysis.
Does the .COM need to be available?
no
What is your industry?
health care, on line disease management
Describe your customers?
young diabetic patients who are interested to track their health with an online system
What 3 things do you want your company name to communicate to customers?
innovative, partnering, on line
What character, tenor, or spirit do you wish to convey?
difficult to access, cumbersome, no added value
It is an online tool that helps patients to manage their health through their smart phones or web that
they can reach at any time, anyplace.
innovative, partnership, supporting, practical, ease of use
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Number Name
1 Diacheck
2 Diabcheck
3 Diatech4 Diatek
5 Profici
6
1 15 7
2 13 8
3 8 9
4 5 10
5 -11 11
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* org ve net domains ar
Top 5 Names
Diacheck
Profici
Diabcheck
Diatech
DIRECTIONS ------------------------------------------------------
INPUT -------------------------------------------------------------
Domain: What is the primary domain you would use?
Type: Should be either functional, invented, experiential, or evocative.
Diatek
Characters: How many characters long is the name? (auto)
Syllables: How many syllables does the name have?
YES OR NO --------------------------------------------------------
Phonetic: Can the name be spelled phonetically?
.COM: Is the .com domain available?
Exact Match: Does the name match the name exactly (i.e. "Highrise" vs
"highrisehq.com")
------------------------------- - o, - ay e, -
Yes
Trademark: Is the trademark available? Conduct a comprehesive search
on Google.
Look: Can someone memorize the spelling of the name in five seconds
or less? Does the name look good when written?
Sound: Is the name easily repeated by others hearing it for the first time?
Is it memorable?
Unique: Is the name sufficiently differentiated from the competition?
Depth: Does the name have multiple meanings? Are they all positive?
Can you take advantage of the multiple meanings?
Energetic: Does the name sound energetic? Do people smile after saying
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for helping us develop these curriculum materials.
it? Is it vital and full of life?
We'd like to thank
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Domain Type Characters Syllables Phonetic .com Exact Match
http://www.diacheck.com.tr Functional 8 3 Yes no 2
http://www.diabcheck.com Functional 9 3 yes yes 2
http://www.diatech.com.tr Functional 7 3 yes no 1http://diatek.net Functional 6 3 yes no 1
http://profici.com.tr evocative 7 3 yes no 1
e taken too.
Potential Names
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Trademark Look Sound Unique Depth Energetic Character Score Syllables Score
2 2 2 2 2 2 2 1
2 1 1 2 1 1 1 1
2 2 2 1 1 2 2 10 2 2 1 1 2 2 1
2 2 2 1 2 1 2 1
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Phonetic .com Exact Trademark TOTAL SCORE Rank Rank Sorted Position in List
2 -2 -2 4 15.009999 1 1 1
2 2 -2 4 8.009998 3 2 5
2 -2 -2 4 5.009997 4 3 22 -2 -2 -20 -10.990004 5 4 3
2 -2 -2 4 13.009995 2 5 4
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Value Score
Diacheck 15
Profici 13
Diabcheck 8Diatech 5
Diatek -11
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DIRECTIONS ------------------------------------------------------
Unless you are a designer you are going to need to hire
someone to help you develop a logo. There are multiple
options ranging from hiring a friend, to an individual
designer, to crowdsourced design sites. Regardless of
which method you decide to pursue, the key to a
successful project is clear project brief, an open mind, and
constant communication.
Your logo should be designed and delivered in:
1. Black and White
2. Grayscale
3. Color
The designer should deliver your logo in:
1. High-resolution and low-resolution formats
2. Vector file
3. JPEG
4. PNG with a transparent background
Special Thank You to our Curriculum Partner
for helping us develop these curriculum materials.
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Do you have any other information or links you want to share?
LOGO DESIGN BRIEF
What is the exact name you would like in your logo?
Diacheck®
What is your industry?
health care, on line disease management
What are the top 3 things you would like to communicate through your logo?
easy access (<18 yr), ease of use, disease management (diabetes)
Do you want the logo to include a symbol?
yes
Do you want the logo to include a tagline? If yes, what is that tagline?
Yes . Personal Health Management through Technology
Any color preferences?
red
no
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