Name_______________

What do you think of when you look at this picture?

(Not including “cigarette” or “smoke”)

Tobacco

and Teens

Rocky Horror Tobacco Show “Rocky Horror Tobacco Show” Watch video Make groups

#1-“When you’re in junior high you start smoking to look like the big kids and fit in. Then when you are older, you don’t need to look older or fit in, you are already one of the big kids. By that time you’re screwed, they’ve got you.” Who are they referring to when they say, “…

they’ve got you” Who said this?

Debbie, stoma lady Jerry, sad old guy can’t blow out a match Karl, the big mustache, moody Joey, spikey hair, cursing a bit Molly, red hair, small eyebrows Nick, black hair slicked back, curses a few times Professor Grosso

Who said it???1. Debbie, the stoma lady

#2-“I remember I really liked this guy and he was a smoker and I smoked with him because I liked him so much. Then we broke up but I still have this habit. It’s so sad because nothing ever came out of that guy, but here I still have this habit.”

Why do you think this girl smoked with this boy?

Who said this?

Debbie, stoma lady Jerry, sad old guy can’t blow out a match Karl, the big mustache, moody Joey, spikey hair, cursing a bit Molly, red hair, small eyebrows Professor Grosso

Who said it???1. Debbie, aka stoma lady2. Molly, reddish hair, thin eyebrows

#3-“It makes you sad, that you can’t do the things that you used to do.”

Do you think this character will ever improve his health so he can do the things he used to do?

Who said this?

Debbie, stoma lady Jerry, sad old guy can’t blow out a match Karl, the big mustache, moody Joey, spikey hair, cursing a bit Molly, red hair, small eyebrows Professor Grosso

Who said it???1. Debbie, aka stoma lady2. Molly, reddish hair, thin eyebrows3. Jerry, sad old guy can’t blow out a match

#4-“Its scary, you get up in the night and you can’t breath, what do you do? The more you react, the less you can do...”

What is worse, the decreased quality of years or the decreased quantity of years from tobacco use?

Who said this?

Debbie, stoma lady Jerry, sad old guy can’t blow out a match Karl, the big mustache, moody Joey, spikey hair, cursing a bit Molly, red hair, small eyebrows Professor Grosso

Who said it???1. Debbie, aka stoma lady2. Molly, reddish hair, thin eyebrows3. Jerry, sad guy with big glasses, can’t

blow out a match4. Karl, moody guy with big mustache

#5-“I didn’t know so much tar builds up in your lungs. That’s pretty damn disgusting.”

Do you think seeing this jar of tar will make him want to quit?

Who said this?

Debbie, stoma lady Jerry, sad old guy can’t blow out a match Karl, the big mustache, moody Joey, spikey hair, cursing a bit Molly, red hair, small eyebrows Professor Grosso

Who said it???Joey, hair slicked back, bleeped out a few times for bad language.

Rocky Horror Tobacco Show Write a letter to one of the characters

from the video, share with the class. Characters from “Rocky Horror

Tobacco Show” Debbie, stoma lady Jerry, sad old guy can’t blow out a match Karl, the big mustache, moody Joey, spikey hair, cursing a bit Molly, red hair, small eyebrows Professor Grosso Or…any other character that you remember

Where is Debbi Austin now? http://

www.huffingtonpost.com/2011/01/08/debi-austin-anti-smoking-campaign_n_804831.html

http://www.huffingtonpost.com/2013/02/28/debi-austin-dead-dies-anti-smoking-cancer_n_2782979.html

Effects of SmokingHow does tobacco effect different parts of your body? Why is it so bad for you???

Tobacco Deaths The adverse health effects from cigarette

smoking account for an estimated 443,000 deaths, or nearly one of every five deaths, each year in the United States.

More deaths are caused each year by tobacco use than by all deaths from HIV, illegal drug use, alcohol use, motor vehicle injuries, suicides, and murders combined.

Health Facts for Teens Girls who smoke are more likely to grow

excess facial hair. Smoking as few as 5 cigarettes a day

can reduce teens' lung function growth, with teenage girls being especially vulnerable.

Health Facts for Teens 40% of teenagers who smoke daily have

tried to quit and failed. About 2/3 of teen smokers say they

want to quit smoking, and 70% say they would not have started if they could choose again.

44% of teens say they didn't know bidi cigarettes could lead to cancer.

Health Facts for Teens Cont. Teens who smoke produce twice as

much phlegm as teens who don't. Teens who smoke break out more. Zits last longer for teens who smoke. Kids who smoke 2 or 3 cigarettes a day

can get hooked in as short as two weeks.

Health Facts for Teens Cont. Teens who smoke are more likely to catch

a cold than people who don't - and their symptoms will probably be worse and last longer.

Teenagers who smoke use more medications than those who do not smoke.

Teenagers who smoke have significantly more trouble sleeping than those who do not smoke.

Short-Term Effects Increase blood pressure Increase heart rate Bad breath Yellow and brown stained teeth and

fingers Smelly clothes, car, furniture and

homes.

Long-Term Effects Heart disease

Emphysema http://www.youtube.com/watch?v=fVG3MDm9IaE

Cancer of the mouth, lung, esophagus

Long-Term Effects (continued) Chronic lung disease (smokers’ lungs turn

black as they become clogged with smoke and the debris inhaled with the incinerating tobacco)

Decreased levels of physical activity (due to shortness of breath) and consequently obesity

Miscarriages and small, premature babies who often require respiratory machines to help them breathe

Long-Term Effects (continued) Wrinkled skin Weakened immune system Chronic cough

Anti Smoking Ads News story on why these

advertisements are now on TV. http://www.cbsnews.com/video/watch/?id=7402221n

How Smoking Affects Your Body BRAIN

Pleasure & Then SedationNicotine, the highly addictive chemical in cigarettes and tobacco, stimulates the “pleasure centers” in the brain–creating pleasure and alertness. Nicotine initially stimulates the brain, then acts as a tranquilizer and sedative.

Brain Alteration, withdrawal, and addictionNicotine directly affects, alters, and takes control of specialized receptor cells in the brain responsible for regulating well-being, mood, and memory. The drug remains active 20-40 minutes, then withdrawal symptoms begin. Regular and long-term use leads to addiction.

How Smoking Affects Your Body THROAT

Cancer of larynx and esophagus, irritates membranes of the throat.

LIVER Cirrhosis of the liver

How Smoking Affects Your Body HEART

Nicotine raises heart rate, increases blood pressure, and constricts blood vessels.

Carbon monoxide increases risk of heart attack and stroke

Cause weakening of the heart muscle’s ability to pump blood, leading to death http://

www.bing.com/videos/search?q=you+tube+tobacco+heart&view=detail&mid=F4B2EA8A236CD22728AEF4B2EA8A236CD22728AE&first=0

How Smoking Affects Your Body ADRENAL GLANDS

Stimulates adrenaline VERTEBRAE

Increased risk of vertebral cancer

REPORDUCTIVE ORGANS Risk of cancers in reproductive organs. PREGNANCY AND UNBORN BABIES

Smoking increases chances of complications during pregnancy.Smoking during pregnancy may cause impairment of baby’s growth, intellect, and emotional development.

http://www.youtube.com/watch?v=g89GDULsOQ4

CENTRAL NERVOUS SYSTEM Heart rate goes up 15-20 beats per

minute Increases blood pressure Irritates mouth and throat Major cause of heart attack, lung

diseases, stroke, and death

MOUTH Dulls taste buds, irritates membranes of

the mouth, bleeding and receding gums, foul breath, and numbness.

Staining of teeth, tooth decay and tooth loss

Cancer of the mouth Living with a stoma video:

http://www.bing.com/videos/search?q=cdc+video+stoma&FORM=VIRE1#view=detail&mid=A1ADE8F83467AB714FA2A1ADE8F83467AB714FA2

How Smoking Affects Your Body LUNGS

Asthma Emphysema Chronic bronchitis Lung cancer http://www.youtube.com/watch?v=xQVh6YhhK

20 Fills your lungs with tar http://

www.youtube.com/watch?v=HV5FZ35CsIc Response of tar filled lungs to air entering

http://www.youtube.com/watch?v=yskYG-EVlBY

STOMACH & DUODENUM Stomach and duodenal ulcers develop,

creating burning pain KIDNEYS

Reduces kidneys’ ability to process fluids and waste, inhibiting formation of urine

Cancer

Terri’s Story http://www.bing.com/videos/search?q=cd

c+video+stoma&FORM=VIRE1%20-%20view=detail&mid=A1ADE8F83467AB714FA2A1ADE8F83467AB714FA2%20-%20view=detail&mid=A1ADE8F83467AB714FA2A1ADE8F83467AB714FA2#view=detail&mid=6D87F8C833ED9514D83F6D87F8C833ED9514D83F

How Smoking Affects Your Body BLOOD VESSELS

Nicotine causes the blood vessels to constrict, increasing blood pressure, and risk of heart attack

BLADDER Cancer of the bladder

BONES Increases the risk of early onset of

Osteoporosis

Cigarettes Studies have proven that smoking

cigarettes causes cancers of the bladder, oral cavity, pharynx, larynx, esophagus, cervix, kidney, lung, pancreas, and stomach, and causes acute myeloid leukemia. It also causes heart disease and stroke.

http://www.youtube.com/watch?v=KYmOksfu7vs&feature=related

Pipes and Cigars Studies have shown that cigar smoking

is linked to cancers of the mouth, lips, tongue, throat, larynx, lung, pancreas and bladder cancer. Cigar smoking, like cigarette smoking, is also linked to gum disease, where the gums shrink away from the teeth. It also raises your risk that teeth will actually fall out.

http://www.bing.com/videos/search?q=dangers+of+cigar+smoking&FORM=HDRSC3#view=detail&mid=AE5AAB40F7C8E64D9951AE5AAB40F7C8E64D9951

Smokeless Tobacco Smokeless tobacco contains 28 cancer-

causing agents (carcinogens). It increases the risk of developing cancer of the oral cavity, is strongly associated with leukoplakia (a lesion of the soft tissue in the mouth that consists of a white patch or plaque that cannot be scraped off) and recession of the gums.

What chewing tobacco does to your teeth…

…and your tongue.

Hookah Hookah smoking has been associated with lung,

mouth and other cancers, heart disease and respiratory infections.

The substances used to heat the tobacco also produce carbon monoxide, heavy metals and cancer causing chemicals, creating its own health hazards.

Sharing the mouthpiece of the Hookah has been associated with mouth and other infections including herpes, tuberculosis and hepatitis.

Electronic cigarette or E- cigarette Recent studies by the FDA show that the

e-cigarette may contain carcinogens. It is often used to help quit using tobacco, but more info is needed to see what the long term issues may be.

Second-Hand Smoke Secondhand smoke: is a mixture of 2

forms of smoke (sidestream and mainstream) from burning tobacco. Sidestream smoke: smoke that comes

from the end of a lighted cigarette, pipe, or cigar

Mainstream smoke: smoke that is exhaled by a smoker

Second-Hand Smoke If you are exposed to second-hand

smoke, you need to be assertive and proactive for your own health and safety.

If you are with someone who cannot speak up for themselves, you need to speak up for them. (role play diff between assertive and non-

assertiveness)

Second-Hand Smoke Non-smokers who are exposed to

secondhand smoke at home or work increase their risk of lung cancer by 20 to 30 percent.

There is NO SAFE LEVEL of exposure to second-hand smoke.

Video from CDC: http://www.cdc.gov/tobacco/campaign/tips/resources/videos/jessica-videos.html#jessica

Second-Hand Smoke Video http://

www.youtube.com/watch?v=sE7B6Z6-rls

http://www.youtube.com/watch?v=raYlnhksw5I&feature=related

http://www.cdc.gov/tobacco/campaign/tips/resources/videos/nathan-videos.html#nathan-never

HOMEWORK ASSIGNMENT

Bring in a tobacco ad. Can be from a magazine or from an online

source. Do not use an anti smoking ad. We want

to use something from a real tobacco company that is encouraging tobacco use.

Obama is afraid to smoke! http://

tweentribune.com/teen/scared-smoke-obama&DESC=recap_obama

CDC-Tips from smokers http://

www.youtube.com/watch?v=C8SVj3K0IdU&feature=endscreen&NR=1

Explain Tobacco Current Events and radio show here… Your current event article is due on

______________. Make sure you bring in the article and

the article summary form.

Roosevelt’s story about smoking… http://

www.cdc.gov/tobacco/campaign/tips/resources/videos/roosevelt-videos.html#roosevelt-lie

Strategies for Tobacco AdvertisingHow do they do it?Why do they target teens?How can we fight back?

Sample Tobacco AdsThink about what they are trying to say in each of these ads…

Does Tobacco Advertising Work? Who Spends the Most Money on Tobacco

Advertising?

1.Marlboro 2.Newport 3.Camel

Does Tobacco Advertising Work?

Brand Preferences of Middle School Students:

43% preferred Marlboro 26% preferred Newport 9% preferred Camel

Brand Preferences of High School Students: 52% preferred Marlboro 21% preferred Newport 13% preferred Camel

1-The Cool Factor By associating

celebrities and “ideal” people with fun, excitement and attitude, tobacco advertisers work hard to convince consumers that if they don’t smoke, they’re not cool. (There’s even a brand of cigarette called “Kool”)

2-Celebrity Smokers Although tobacco

companies can’t use celebrity spokespeople in their ads, researchers have noted an increase in smoking by characters in movies – especially movies with teen appeal. Magazine photos of musicians, models and actors smoking also promote the idea that smoking is glamorous.

3-Dreams and Insecurities - Women Cigarette ads geared

to young women play on the idea of being “liberated” and in control – while at the same time playing on insecurities about body image. Brands geared toward women often have words like “slim” or “slender” in the product name.

4-Dreams and Insecurities - Men

Cigarette ads geared to young men use rugged, independent, masculine-looking models, such as the classic image of the Marlboro Man. Models usually shown participating in sports or outdoor activities.

5-Facts and Figures Tobacco advertisers

have been known to use statistics and “pseudo-science” to give the impression that smoking is safe and to enhance their products’ credibility.

6-Friends, Fun and Excitement

Tobacco ads feed the notion that everyone smokes and has lots of fun while doing it. Images of happy smokers at parties, in restaurants and even in the great outdoors reinforce the connection between smoking and good times.

7-Humor Tobacco ads often use

tongue-in-cheek humour to attract customers. Because smoking is becoming less acceptable in society, humour in tobacco ads frequently pokes fun at non-smokers, or at those who feel that smoking is unhealthy.

8-Ideal People Models in tobacco ads

appear to be perfect. They’re usually fit, attractive and cool-looking. Women in tobacco ads tend to be sexy and alluring, while the men are tough and masculine.

9-Individuality Tobacco ads –

especially those that try to attract young people – often portray smoking as a sign of independence and rebellion. The Virginia Slims slogan “Find your own voice,” is an example of this strategy.

10-Omission It’s no secret that

tobacco advertisers don’t give you the full story about cigarettes. Nobody ever sees a cancer patient, or a person with lung disease, in a tobacco advertisement.

11-Positive Lifestyle Advertising

Cigarette firms have long used “pictures of health” in cigarette ads to foster smoking as an acceptable, healthy lifestyle. Ads like these want consumers to associate smoking with outdoor sport and recreational activities such as tennis, bicycling, sailing and horseback riding.

12-Product PlacementCigarette ads can pop up in

the most unusual places, such as video games. This is especially true of racing or driving games, where players drive by virtual “billboards” advertising cigarettes.

13-Scale Tobacco advertisers

will often use tricks of scale to make their product look bigger – and hence more appealing.

14-Sponsorship Sponsorship is very appealing to tobacco

companies. If you want to associate your product with daring, speed and wealth,

what better way than to sponsor a racecar driver – splash your

logo on his car, uniform and helmet?

Sample Tobacco AdsThink about what they are trying to say in each of these ads…

The Marlboro Man

The Marlboro Man

The Marlboro ManEven the Marlboro man was not immune to the effects of cigarette smoking. Two actors who portrayed as ‘Marlboro Man’ died of lung cancer, a disease caused by cigarette smoking. The first Marlboro man Wayne McClaren appeared in the cigarette advertisement in the year 1976 and died of lung cancer in 1992. He lived for many years after being diagnosed lung cancer and promoted smoking-cessation campaigns.

The Marlboro Man

The second Marlboro man was David McClean who died of lung cancer in the year 1995. His family filed a suit against Phillip Morris, mentioning that David McClean had to smoke sometimes five packs of cigarettes a day, to complete commercial filming and print ad shoots for Marlboro cigarette.

Joe Camel

This cartoonish camel was initially popular. But by the mid-1990’s, Joe Camel became a focal point for anti-smoking groups. This was mainly because of a 1991 American Medical Association study that found that more children recognized Joe Camel than Mickey Mouse, Bugs Bunny, or Barbie. Because of this, Joe Camel was retired from use in 1997.

Joe Camel – “Bad”vertisements

2 Great Tobacco Activities!“You Do The Math”

“Money For Time”

California Anti Smoking Debi Austin Video http

://www.tobaccofreeca.com/ads/tv/

What’s inside a cigarette?How are cigarettes made? http://www.thetrut

h.com/facts/pages/whats-in-a-butt/

http://www.bing.com/videos/search?q=WHATS+IN+A+CIGARETTE+VIDEO&mid=B2F11F99370E801D9208B2F11F99370E801D9208&view=detail&FORM=VIRE1

Smoking experiments http://

www.youtube.com/watch?v=HV5FZ35CsIc

CDC Anti Smoking Campaign http://www.cdc.gov/tobacco/campaign/ti

ps/resources/videos/

Great anti-smoking stuff… http://

www.youtube.com/watch?v=CO0qwl5k9R4&feature=youtu.be

Creating a “Badvertisement”

Creating a “Badvertisement”

(Not an Anti-Smoking Ad)

“Take an Ad-And make it BAD”

Creating a “Badvertisement”

Add, delete, alter text and images to make the ad into something that discourages people from using tobacco.

Creating a “Badvertisement” Suggested order of events:

1. Consider all the ads in your group2. Brainstorm - get ideas for each ad3. Discuss/vote: which idea is the best?4. Create your Badvertisment