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Name of Project How this project meets business objective. Company Name | Presentation Date Note:...
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Transcript of Name of Project How this project meets business objective. Company Name | Presentation Date Note:...
![Page 1: Name of Project How this project meets business objective. Company Name | Presentation Date Note: this is a template ONLY and all content is for position.](https://reader038.fdocuments.us/reader038/viewer/2022110401/56649ddd5503460f94ad5ef3/html5/thumbnails/1.jpg)
Name of ProjectHow this project meets business
objective.
![Page 2: Name of Project How this project meets business objective. Company Name | Presentation Date Note: this is a template ONLY and all content is for position.](https://reader038.fdocuments.us/reader038/viewer/2022110401/56649ddd5503460f94ad5ef3/html5/thumbnails/2.jpg)
Table of Contents
1. OVERVIEW• Current State – Performance
• Conversion Chart (Visual)
2. GROWTH OPPORTUNITIES• Recommendation 1
• Recommendation 2
• Recommendation 3
3. TRAFFIC FLOWMAP• User Flow Across Channels
• App User Experience
4. CONTENT STRATEGY• Audience & Personas
• Creative Messaging
5. SUMMARY• Timeline
• Estimated Costs
![Page 3: Name of Project How this project meets business objective. Company Name | Presentation Date Note: this is a template ONLY and all content is for position.](https://reader038.fdocuments.us/reader038/viewer/2022110401/56649ddd5503460f94ad5ef3/html5/thumbnails/3.jpg)
Overview• WHAT’S WORKING – i.e. High Traffic- Over 1 Million page views in the last 90 days - From more than XXX visits- XX% traffic to top XX pages
• WHAT’S NOT – i.e. Low Engagement or Conversion- Average visitor sees only X pages before exiting- More than XX% of those visitors are unique- X % of them leave immediately- The remaining visitors will go XX pages deep before exiting- Average time spent = XX minutes
![Page 4: Name of Project How this project meets business objective. Company Name | Presentation Date Note: this is a template ONLY and all content is for position.](https://reader038.fdocuments.us/reader038/viewer/2022110401/56649ddd5503460f94ad5ef3/html5/thumbnails/4.jpg)
Take one or two metric conversions from prior slide and make visual
Overview – By the Numbers
Source: http://unfunnel.com/blog/how-to-apply-social-media-to-lead-generation-objectives/ (Make sure you give your source credit)
![Page 5: Name of Project How this project meets business objective. Company Name | Presentation Date Note: this is a template ONLY and all content is for position.](https://reader038.fdocuments.us/reader038/viewer/2022110401/56649ddd5503460f94ad5ef3/html5/thumbnails/5.jpg)
GROWTH OPPORTUNITY
RECOMMENDATION #1
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Recommendation 1(Use language like “Make it easy to sign up”)
Screenshot HereScreenshot Here
Call outs #1
Call out #2
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GROWTH OPPORTUNITY
RECOMMENDATION #1
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Recommendation 2(Example “Upsell Relevant Content”)
Content Example HereContent Example Here
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GROWTH OPPORTUNITY
RECOMMENDATION #3
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Recommendation 3(Example “Landing Page Optimization”)
Zoomed in ScreenshotZoomed in Screenshot
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USER EXPERIENCE
HOW EVERYTHING TIES TOGETHER
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Cool Digital Journey Map
Source: http://unfunnel.com/wp-content/uploads/influencer_cultiv_lifecycle_unfunnel.jpg (Make sure you give your source credit)
![Page 13: Name of Project How this project meets business objective. Company Name | Presentation Date Note: this is a template ONLY and all content is for position.](https://reader038.fdocuments.us/reader038/viewer/2022110401/56649ddd5503460f94ad5ef3/html5/thumbnails/13.jpg)
Cool Flowmap
Source: http://unfunnel.com/wp-content/uploads/marketingcom-unfunnel-agile.jpg (Make sure you give your source credit)
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TACTICS
CONCEPTS & MESSAGING
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Creative Solution(This should be 3-5 slides that highlight the experience)
Screenshot HereScreenshot Here
This is the “WOW” and should be a mockup of a landing page layout or app
Zoomed in ScreenshotZoomed in Screenshot
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Audience & Personas
Do you know who your audience is? If not, what is the plan to find out? Develop personas & how they are influenced…
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Creative MessagingContent Example here
Content Example here
Content Example here
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SUMMARY
PRICING & TIMELINE
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Timeline & Budget
Copyright information goes here…. “All rights and intellectual property reserved. Ideas and recommendations in this proposalmay not be used or reproduced without the consent of blah blah blah.