Naked B2B Sales & Marketing - Back to Basics
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Transcript of Naked B2B Sales & Marketing - Back to Basics
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NAKED B2B SALES & MARKETINGAlan O’Rourke
Marketing Director | WorkCompass.com
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Profile and history
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Contributing member of society
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Marketing
Beautifully SimpleEmail Marketing
ALL JUST
$9
Sign up in just 30 seconds at www.toddle.ie
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SearchFacelift near London
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More Whubble at WorkCompass.com/tag/whubble/
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New website
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Fremium Pay per lead Enterprise sales
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Back to basics...again!
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Our sales & marketing plan
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Inbound (nets)
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Write oncePublish everywhere / way
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One month - Micro marketing plan• Publish ebook• Email subscribers (Ask to share)• PPC promotions• Tweet quotes from ebook daily x2• Weekly blog post excerpts• Linkedin groups• Use content to answer questions on Quora• Track mentions and questions• Share on doc sites• Post images under Creative Commons• Press release• Do webinar• Post presentation on slideshare• Post recording on Youtube
Report resultsSubscribeYour email
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Most shared contentQuicksprout screenshot
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Inbound is damn slowPic of gold or racing snail
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Outbound (spears)
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Prospecting flow
Web scrape Data cleaning CRM Prospecting Message Call
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Web scraping
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Web scraping
$100 leads 8 hours 0.25 per lead
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Data cleaningBriteverify screenshot
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CRM
HELLOMY NAME IS
You killed my father...Inigo Montoya
PREPARE TO DIE!
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Prospecting messageExample scripts:
http://blog.close.io/outbound-sales-book
http://breakthroughemail.com
http://www.getsidekick.com/crm-ready-sales-email-templates
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Prospecting message
Original target Managing Director, 50-200, UK and Ireland.
Sent Bounces Open rate Unsubscribes Abuse complaint Interested870 13.58% 33.29% 3.13% 0% 1.57%
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Call
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Prospecting message v10 (3 months later)
Original target Managing Director, 50-200, UK and Ireland.
Sent Bounces Open rate Unsubscribes Abuse complaint Interested870 13.58% 33.29% 3.13% 0% 1.57%
Targeting CEO, CFO, MD, COO, HR, 200+, UK and Ireland and interested in the subject.
Sent Bounces Open rate Unsubscribes Abuse complaint Interested100 3% 66% 1% 0% 26%
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Goal
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Thank youAlan O’Rourke
Marketing Director | WorkCompass.com
@alanorourke Linkedin.com/in/spoiltchild [email protected]