Naivedyam

Present Scenario

• English speaking college graduates• Unmarried fresh graduates• Boom in the medical transcription and call centre• Computer and phone handling training• Shifting of companies from Delhi to Gurgaon

Lunch & Snacks - healthy and home like food

Future Plans

• Top class décor, fancy designer furniture, monogrammed cutlery which can match the rise in price of food

• Well dressed cashier• Well connected machines• Kitchen tandoor and equipments• Financing– Increase in price of food or– Decrease in quantity

Clientele food habits

• “Indians Love food and only of their kind”– Sri harsha A. Acharya, HR head First Ring PLtd

• Ambience matters but less expensive food matters more.

• South Indian snacks preferred as lunch.• Fast food items is preferred more since its less

expensive and can refill the stomach for longer time .

Desired service

• Maintain Indian taste• Cleanliness and smart environment.• Employee should be well behaved and can offer

value for money proposition to the customers.• Fast-Food and South Indian food options

outside & inside the restaurant.• Reduction in quantity but no change the price.

Strategy

• No need for huge investment in interiors.• Purchase of kitchen equipments so as to

improve the efficiency and taste of cooking• Hiring and training of cook and staff.• Expansion plans:– Introduction of South Indian food and also fast

food– Stalls of Chaat, pani puri, kulfi-faluda, pao bhaji mainly

for females