Naivasha Flower Festival

NAIVASHA PROPOSAL

May 2010

PROPOSAL CONTENTS

Service Level Agreement/ Intellectual Property

A History of Naivasha

Proposal Objectives/ Strategy

The why?

What’s in it for Naivasha?

Conclusion

Way forward

SERVICE LEVEL AGREEMENT/ INTELLECTUAL COPYRIGHT

OREGANO EVENTS Ltd, retains the rights to all material contained in this presentation and in any presentation made in competition with, or in isolation from any other agency, in the event of our presentation being unsuccessful.

No part of any proposal submitted may be used by any third party or the client without prior written approval from OREGANO EVENTS Ltd.

A Brief History

Naivasha is derived from a Maa word-E-na-iposha, that means heaving waters. (This

refers to the unpredictable nature of L. Naivasha.)

Lake Naivasha was discovered by Joseph Thomson in 1884.

Naivasha town has been in existence since 1904.

That makes Naivasha town 106years old!

Information gathered from documents available at the National Archives in Nairobi.

PROPOSAL AIMS/ OBJECTIVE & STRATEGY

OREGANO EVENTS- NAIVASHA PROPOSAL-MAY 2010

Objective

To introduce a unique event to Naivasha Town and its environs.

To use an economic resource unique to Naivasha to achieve this goal.

• Being that Naivasha can be considered the flower capital of East Africa, we propose to create …….……..

NAIVASHA FLOWER FESTIVAL

The Naivasha Flower Festival will be held on one day annually. (during a month and date to be agreed upon)

The Naivasha Flower Festival will be held in a convenient venue/location that is easily accessible to all Naivasha residents and visitors.

The Naivasha Flower Festival will encompass activities that will be suitable to all age groups of the populace.

WHY DO WE THINK THIS WILL WORK?


Examples of Successful International Festivals

The Notting Hill Festival/Carnival• In 1958, there were race riots in Nottingham, prompting racist

attacks in the Notting Hill area.

• In 1959, Claudia Jones, organized an indoor Caribbean Carnival at St Pancras Town Hall. This was broadcast by BBC on its Six Five Special Program.

• Later, in the mid 1960’s, Rhuane Laslett, organized an outdoor carnival procession as part of the Notting Hill Summer Festival.

• This, outdoor procession is generally viewed as the start of the modern Notting Hill Carnival.

Source of information-Anton Shone, Bryn Parry, Successful Event Management, pg 52

The Notting Hill Carnival

Today this carnival:

* Is one of Europe’s largest open air carnivals

* Is held yearly on the last Sunday and Monday of August

* Attracts about a million attendees/visitors/tourists (local and international)

Is estimated to contribute £93million to the London economy every year.

www.thenottinghillcarnival.com

SO WHY A FLOWER FESTIVAL?OREGANO EVENTS- NAIVASHA PROPOSAL-MAY 2010

The FLOWER ‘glues’ the stakeholders

together……

NaivashaMunicipal

Council

Flower Farm

Investors

Business Community

Flower Farm

Employees

Naivasha Residents

Flowers are the economic engine of Naivasha Town, and

provide the best opportunity to create

an annual festival around them.

PROPOSED ACTIVITIES ON THE DAY


Proposed Activities

Opening Ceremony Since this is the 1st of its kind City event in Kenya, it will be important

to have an official protocol led ceremonial opening. This can be further discussed and a Guest of Honor chosen to do so- such as the Deputy Prime Minister- Local Government. (proposed to start at 10am)

Floral Arrangements CompetitionThe event- being a Flower Festival- will entail a floral arrangement

competition. The theme of the festival- My Naivasha- will be the driving force behind the floral creations and should be brought to life.

Proposed Activities

Judging of the Floral ArrangementsWe propose to work with the local flower farmers to attract the

participation of an international judge assisted by a Nairobi based judge. (this could be vice versa)

Official ClosingThe event will officially close after the award ceremony. Proposed

awards are cash prices.

EntertainmentEntertainment is an integral part of any event. Entertainment will be

open to run until 8pm/9pm then close down.

Children Activities

• During the Naivasha Flower Festival, we propose to set up a children’s corner that:Teaches the children the importance of the floricultural industry to the

Kenyan economy.

Has a demonstration on floral arrangements.

Has a demonstration on the different flowers grown in Kenya.

Has an art and craft session using dry flowers.

Entertains

BENEFITS FOR NAIVASHA TOWN


What’s in it for Naivasha Town?

This festival is set to reposition the image of Naivasha Town-from its current negative perception during PEV, to an investor friendly, forward looking, and able to accommodate diverse cultures.

The first theme for the festival- ‘My Naivasha’ aptly captures what the residents of Naivasha currently think of the town and the next strategic step would be to involve all the relevant stakeholders in using this outcome to build a more positive image of the residents and visitors.

Tangible Benefits Derived from Events/ Festivals

Economic Benefits

– Festivals/events, the world over contribute significantly to the GDP of the local economy-Naivasha would be the centre of this economic activity through local and international tourism.

Social Benefits

– Events present a unique platform that bring people together, despite their diversity they are united in the quest to participate in the event.


Development/ Infrastructure Implications

– Successful annual festivals always have a domino effect on the development/ infrastructure of a town, e.g. the Naivasha business community will need to diversify its offering to accommodate the expected increase in tourists during the festival, through: More bed & breakfast accommodation

Vendors to the event- chairs, tents, food, drinks

Gift shops


Improved Relations with stakeholders

– External stakeholders are key in ensuring the success of any event. OREGANO proposes to have a stakeholder meeting- to get buy in from them in regard to the idea. The external stakeholders are:

– The business community (banking, hospitality, retail)

– Lake Naivasha Riparian Association

– Kenya Flower Council

– Lake Naivasha Growers Group

– The residents of Naivasha

SPONSORSHIP TIERSNAIVASHA FLOWER FESTIVAL- SPONSORSHIP PROPOSAL

Platinum Sponsor-Kshs 500,000

BenefitsBranding of press conference area.

Mention in all print and radio advertisements.

Banners at venue and entrances to the venue.

On-stage mention during events.

Logo on all printed communication-billboards, posters, tickets & program

10 complimentary tickets to the event.

Full page write-up in the event program.

Display stand for product & service in the exhibition area.

Gold Sponsor- Kshs. 250,000

Benefits:Branding of press conference area.

Mention in all print and radio advertisements.

Banners at the venue and entrances to the venue.


Logo on all Printed communication-billboard,posters,tickets & program.

6 complimentary tickets to the event.

Half page write-up in the event program.

Display stand for product & service in the exhibition area

Silver Sponsor-Kshs. 100,000

Benefits:

Quarter page write-up in the event programme.


Logo on all printed material-posters, tickets & program

4 complimentary tickets.

Bronze Sponsor- Kshs 50,000

Benefits:Brief appreciation on the program.

Logo on the program.

2 complimentary tickets.

CONCLUSIONOREGANO EVENTS- NAIVASHA PROPOSAL-MAY 2010

Conclusion/Summary

This proposal offers Naivasha town the opportunity to use an event/festival to position itself differently from other Kenyan towns.

This proposal offers Naivasha town the opportunity to be the FIRST TOWN in East Africa to use an agricultural resource to create an event/festival around it.

This proposal offers Naivasha town a unique revenue source- visitor expenditure/consumption during the event.

WAY FORWARD

We look forward to discussing the next steps with you.

ASANTE SANA!

Naivasha Flower Festival

Documents

Transcript of Naivasha Flower Festival