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Naina Aggarwal Portfolio
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Transcript of Naina Aggarwal Portfolio
Editorial Board
© Copyright 2011 Fortnightly Publications Ltd. All rights reserved.The copyright for all the editorial material contained in Discover Magazine, in the form of layout, content. No part of this publication may be published in any form whatsoever without the prior written permission of the publisher.
Disclaimer: Although great care has been taken in compiling and checking the information given herein to ensure that it is accurate, the publisher shall not be in no way directly or indirectly responsible for any error, omissions or inaccuracy in this publication whether arising from negligence or otherwise. Fortnightly. does not guarantee, directly or indirectly, the quality or efficacy of the product or service described in the advertisements or other material which is commercial in nature in this publication.
Discover Magazine
Editor
Amy Lee
Reports Editors
Carbett A
Marie D
Marketing Head
Ford K
Graphic Designer
Janice G
Henry K
Stephen M
PR Department
David V
Ludvik S
Advisory Board
Antonio A
Jeffrey M
Barash G
Brown B
Davis J
John D
Antony N
Elizabeth A
James P
Barbie M
Editorial
W elcome to Discover magazine, the fortnightly publication that gives you an insight
into upcoming stars of the future. Each week we provide you with success stories
from all around the world, from different fields and walks of life.
This special issue focuses on the recent graduate Miss Naina Aggarwal. Naina has just finished her
Masters in International Public Relations from Cardiff University and after having received a distinction
on the course, she is set to take the world of public relations by storm.
Find in this issue an exclusive and candid interview with star herself. Just turn to page 3 and discover
what drives Naina and the story behind her passion for Public Relations as a profession; solve the
mystery behind her year at University and be a part of her life as she shares her future plans.
You will also get the unique chance to see for the first time ever, the published preview of her statement
of results and the comments made by her professors on her dissertation on page 9 and 11.
Think you’ve had enough? Well not yet! Turn to page 13 and find a portfolio of the various campaigns
and written work produced by Naina during her year at university. These include the executive
summary of the Integrated Marketing Plan devised to bring Pinkberry to the United Kingdom market;
the brochure design and sample content of Enfuse Youth London’s website; a press invite for the most
talked about natural gas exploration conference of the year, Rock Energy’s Energy Extraction and last
but not the least, press releases for the Yummy chocolate factory and Rock Energy.
That’s all for now. Signing off till next time, with a new face and new start.
Yours truly
Amy Lee
Edito
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Naina Aggarwal
Chairperson Youthwing Heart Care Foundation of India
To promote a society where in spite of diseases occurring, people don’t
suffer. To have a national as well as international presence in the field
of health awareness as trainers, consultants to hospitals, government
bodies and research institutions, and in the development of health
awareness programs for the betterment of mankind.
To create awareness about all aspects of health for people from all
sections of the society of life, incorporating all pathies under one
roof by conceptualizing and designing cost effective replicable health
awareness modules.
Introducing the New Kid on the Block: Naina Aggarwal
H ailing from the culturally diverse, multi-religious and extremely colorful land
of India, Naina Aggarwal, is a creative and enthusiastic public relations post-
graduate; who has just completed her
Masters in International Public Relations at Cardiff University and has passed with a
distinction.
Naina has over three years part-time experience working with a number of Charities,
International Corporations and International Organisations. She has previously held the
position of the Chairperson of the Youth chapter of an NGO - Heart Care Foundation of India,
gained invaluable experience through summer internships with global brands such as Coca-
Cola India, the United Nations, Enfuse Youth London and a IJCP, a medical communications
group.
Naina firmly believes in having a positive attitude and taking all challenges in her stride. In
an exclusive interview with Davina Patel, Naina talks about her life, her career and the lessons
learnt along the way.
As I walk into the penthouse suite of The Taj Hotel at St James Park in London, I was
completely overwhelmed by the smell of lavender. Dozens of bottles of mineral water lined a
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perfectly elegant table and across it was a tall, slender figure, an image of perfection.
Q. If I am correct, you completed your bachelors degree in Political Science honors from Delhi
University with a first class honors, then why Public Relations?
A. The three years I spent studying Political Science Honors at the Lady Shri Ram College
in New Delhi were invaluable and created for me, a strong base upon which I could build
any career of my choice. My interest in Public Relations came as a matter of chance when I
initiated the youth chapter of an Indian charitable organisation, the Heart Care Foundation of
India. It was while I spent most of my time actively promoting the charity, engaging young
people, interacting with the media and organizing events and publicity stunts; that I discovered
my passion for public relations.
Q. Tell us about your experience doing your masters in International Public Relations from
Cardiff University?
A. My year at Cardiff University was just incredible. It not only made me a more confident
individual but it also helped inculcate in me a global perspective. The MA IPR course was
an apt base for a strong future career in Public Relations. I am today equipped to design
Integrated Marketing Plans, Public Relation Campaigns; Social Media canvasses and organize
press conferences. I also have established a strong contact base with professionals in the field
and made friends from all over the world.
Q. If I am not wrong, you wrote your own research thesis by the end of the course. Tell us
more about it?
A. Yes I did indeed. My research thesis was titled ‘Rebranding Non-Governmental Organizations
through Public Relations – an integrated campaign for the Loomba Foundation’; a global NGO
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that works for the empowerment of widows and their children. During the process of the
research I got the unique opportunity to attend the International Widows Day Conference
at the United Nations Headquarters in New York. I also got a chance to interview six high
profile PR professionals and renowned dignitaries such as Cherie Blair, Yoko Ono, Lord Raj
Loomba and Mr Vijay Dutt. My thesis was awarded a distinction by my university and has
been recommended for an award.
Q. That sounds amazing! Congratulations from all of our readers and the team at Discover
magazine. Tell us Naina, what are your plans now?
A. Well, my focus right now remains to find a job and step into the actual working world of
Public Relations. I feel that my biggest USP, as a candidate is that I bring to the table what
the company’s core value demands; a person who is willing to learn and develop continuously
by taking initiative, being dedicated and having a passion for my work. My varied work
experiences and my master’s degree have helped inculcate in me a symbiotic mix of the
theoretical and working knowledge required as a stepping-stone for a successful PR career.
So I have my fingers crossed!
Q. Seriousness aside, why don’t you tell our readers what you like doing in your spare time?
A. Well, I am a foodie so I love cooking. I am passionate about dancing and have been trained
both in Indian classical and Western dance. I have always been passionate about social work
and love spending my weekends working for the benefit of those who need help. I feel that
the satisfaction you get out of helping others is one that you can’t get from anything else.
To find out more on Naina Aggarwal turn to the next page.
You can also follow her on twitter: http://twitter.com/#!/ nainaaggarwal
–
Naina AggarwalPublic Relations Postgraduate
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Naina Aggarwal Interned with Coca-Cola,
Portfolio
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Executive Summary (Integrated Marketing Proposal for Expansion of Pinkberry to the UK) Pinkberry is an iconic frozen yogurt brand in the US. The company’s success has been replicated in the Middle East and Mexico, making it a global brand. Our proposal is to expand Pinkberry further by penetrating the UK market.
Our analysis shows that the UK would be an ideal environment, as there is no major frozen yogurt brand already present. Competition is weak, with independent stores and locations concentrated in London. Although the economy is in recovery, spending habits on leisure activities and eating out still remain high. The government is currently encouraging the growth of businesses in order to pull back the economy to its entirety thus making the UK an apt market to exploit.
We believe that for the success of our brand, it is imperative to adopt the pathway of the adaptation within standardization model of marketing. Creating a globally recognized brand remains one of our main missions and we aim to achieve this by maintaining a uniformity in terms of store and website design, product standards, franchise policies, brand positioning and company values in all stores across the world. However, we do not deny the existence of differences in cultures, values and attitudes amongst nations and wish to adapt to the UK culture, in order to domesticate our brand thereby creating a feeling of belongingness amongst the people.
Our new logo for the United Kingdom, embossed with the British crown will imbibe the essence of the British culture. Our seasonal flavors will reflect the demands of the population and our raw materials will be sourced from local British sources.
Our promotional strategies will be a perfect blend of advertising, public relations and digital marketing. The ‘Pinkberries’, an entourage of six Pinkberry girls that ride on pink Vespas will be our brand mascots, who will be seen touring around the country creating brand presence. The pink Vespas will be our primary mode of transport for all activities from delivery to promotion.
We will have two primary ad campaigns, which will be aired on national television in 30-second slots. We will also flavour of the week campaigns, a Pinkberry iPhone application, Pinkberry groupie cards, scratch the berry contests giving out discount incentives to people and two for one Pinkberry days where people can double their pleasure at the price of one.
For our guerrilla-marketing stunt we will use Trafalgar square as our destination on a perfect Sunday afternoon and a giant Pinkberry cup shaped slide as our tool to reach the masses.
As a part of our public relations strategy we will tie up with Weight Watchers in order to emphasize on the low fat characteristic of our product. We will make optimum use of all special occasions such as Valentines Day where we will provide specially customized Pinkberry flower bouquets to increase our brand awareness.
We will fully utilise all channels of digital media such as Twitter, Facebook, Blogs and a user-friendly website making Pinkberry an easily accessible brand.
Our CSR strategies will include making October the month of Breast Cancer support, promoting the importance of a healthy and balanced diet in schools through our brand ambassador Jamie Oliver and conducting a Pinkberry marathon in order to raise money for the patients suffering from the Coeliac disease.
We plan to launch Pinkberry in the 2012 fiscal year and using the strategies mentioned above, we expect to gain a significant market share and increased brand awareness.
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Website Content and Brochure Designing for Enfuse Youth London
Naina Aggarwal Interned with IJCP
Press Conference Invitation Topic: Possibilities of shale and coal bed methane extraction in the United Kingdom
We are pleased to inform you that Rock energy is holding a press conference to discuss their possible investment in shale and coal bed methane extraction in the United Kingdom.
The press conference will be addressed by Rock Energy’s CEO - Miss Ashley Krupnik, its Press Officer -Miss Naina Aggarwal and will be chaired by –Miss Theresa Liao. Also present will be Rock Energy’s research expert on the world energy market – Miss Ania Markowska.
Subject of the Press Conference
We are Rock are committed to bringing the future of energy to the present. We are a major contributor to the development on the UK’s energy market, not just through the products and services we provide, but also through our extensive research and exploration into energies of the future. We are looking at investing in shale and coal bed methane projects in the UK and we want to reassure our stakeholders that all their concerns and opinions will be taken into due consideration. Thus in order to discuss the possibilities of shale and coal extraction projects in the UK and to enlighten you with our vision, our mission and our strategic plan for the same we invite you to join us for a press conference.
We would request your good self to please send your official press reporters and press photographers to the below given place and time, so that they can cover the session and speak to the present dignitaries on the concerned topic
Press Conference Details
Where: Room 3.14, Bute Building, Cardiff University Campus
When: Tuesday, 22nd of March 2011
Time: 9:20 am
Note: The press conference will be followed by a lunch where the press will be allowed to interact with other present notables.
Thanking you
Miss Ashley Krupnik
CEO ROCK ENERGY
Tel: 07761428638
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Interned with UN-Habitat, Water for Asian Cities ProgramNaina Aggarwal
The United Nations Human Settlements Programme, UN-HABITAT, is the United Nations agency for human settlements. It is mandated by the UN General Assembly to promote socially and environmentally sustainable towns and cities with the goal of providing adequate shelter for all.
Pres
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Rock EnergyLeicester SquareLondon, United KingdomDE21 4SA
Press Release
FOR IMMEDIATE RELEASE: March 22nd 2011- London, United Kingdom
ROCK ENERGY’S INVESTMENT IN SHALE AND COAL BED EXTRACTION IN THE UNITED KINGDOM
Rock Energy, the UK’s leading developer of natural gas, has announced plans to explore 11 shale and coal bed methane reserves located around the country.
The shale and coal bed methane reserves Rock Energy has identified in the UK remain to be in the exploratory stages. The reserve in question is located in Lancashire, Northern England. There are 11 other shale and coal bed methane reserves that have been identified throughout the UK; Rock Energy is currently in the permit and licensing stages to begin exploration.”
Ashley Krupnik, CEO of Rock Energy, spoke for the current operations: “Just over a decade of experience and knowledge allows us to implement industry-leading processes, procedures and controls throughout all projects acquired.”
Natural gas is an essential player in the future of energy. With the use of highly advanced technological breakthrough, namely the combination of hydraulic fracturing and horizontal drilling, unreachable natural gas reserves can now be accessed.
Ania Markowska, Environmental Expert for Rock Energy, says: “Despite the promise of alternative energy sources - called renewable energy, they currently provide only about seven percent of the world’s energy needs. Thus, instead of just focusing on renewables, an option including a blend of less polluting fossil fuels and renewables is the best solution for now. If the permit and licensing stages to begin exploration succeed, the hydraulic fracturing process will be used to extract the gas.”
Hydraulic fracturing is a stimulation process used to maximize the extraction of underground resources – oil, natural gas and geothermal energy. Being an essential process for the production of natural gas from shale formation, the gas and oil industry since the 1940’s
Ania Markowska said, “Fracking is a proven technological advancement which allows to safely recover natural gas from deep shale formations. Properly conducted modern hydraulic fracturing is a safe, sophisticated, highly engineered and controlled procedure.”
Rock Energy prides itself on transparency. Rock Energy uses a minimum amount of chemicals in the fracking fluid that are well within the European regulations as well as exercising caution and the utmost care when constructing wells and drilling near aquifers.
XXX
Note to Editors:
About Rock Energy:
Headquartered in London, Rock Energy is a major contributor to the development of energy on the global market, not just through the products and services they provide, but also through extensive research and exploration into the energies of the future.
For further information, please contact
Naina Aggarwal
Tel: +44 (0)1355 8460000
Fax: +44 (0)1355 8460001
E-mail: [email protected]
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79 Charing Cross Road, London, England, United Kingdom Postcode: WC2H 0NETel: (+44) 7764589123, Email: [email protected]
News Release Dec 5th 2011
Embargo until - 8th December 2010 8:00 GMT.
IT’S THE SEASON TO FORGET LOVE, BECAUSE EVERY WOMAN IS FALLING FOR THE YUMMY CHOCOLATE BAR!
London, United Kingdom, Dec 5th 2011 - It’s time for every woman to unleash her inner chocoholic, for the Yummy Chocolate Company is all set to launch its organic, low calorie, healthy and fair trade Yummy Chocolate bar, a dairy milk chocolate bar.
The product launch will be held in simultaneous events across London, New York Beijing, Moscow, Nairobi and Sydney on the 8th of December 2010.
The Yummy Chocolate bar is a revolutionary product; a result of an investment of a mammoth £ 2 billion pounds, the largest amount ever spent on developing a chocolate bar. It contains only 100 calories for a 40-gram bar and is iconize by its distinct purple color wrapper, making it ideal for young trendy women.
“For young women, who indulge in chocolate twice as much as men, the chocolate bar makes a perfect treat to enjoy at break times and provides as alternative to desert at meal times and for an end of evening desert” says Karl Karlson, the President of the Yummy Chocolate Company. “Keeping in mind that women like to share their chocolate treat, we have designed the chocolate bar into two segments, making it ideal for sharing”.
The yummy chocolate bar is vegetarian and has no traces of peanut making it suitable for all types of people. It is created with such perfection that it only melts in your mouth and not in your hands and is easy to hold or keep in your handbag.
The Yummy Chocolate bar is available in two sizes, the 40 gram and 80 gram bars. It is manufactured at existing factories located in Cardiff, Colorado and Beijing and the two new factories at Moscow and Nairobi. It is now available at all leading departmental stores at a retail price, which is constant with the already existent non-organic and fair-trade chocolate bars, thus making it a chocolate bar definitely worth a try!
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Notes to Editors
About Yummy Chocolate Company
The Yummy Chocolate Company was founded on the 23rd of October 1985 when its co-founders Hailey Wang, a restaurateur, and Holly Simon, a chef with a fascination for desserts and chocolates, blended past inspirations from their chocolate tasting excursions across the European Union and created the perfect marriage of extraordinary taste palates and a social experience to satisfy the chocoholic residing within each one of us.
The current President of the Yummy Chocolate Company is Karl Karlson who took up his position towards the end of November 2009. Karl has been working with the Yummy Chocolate Company since the past five years and continuously strives to make the Yummy Chocolate Company the equivalent of Coca-Cola in the chocolate market. Karl has a family and two children, a daughter aged 5 and a son aged 3 years old. He is a chocoholic and normally eats one Yummy Chocolate bar every day.
Karl feels that the yummy chocolate bar is his favorite product and the investment in its production is a part of their long-term business strategy to secure reliable and more cost-effective production facilities across the world. He believes that women buy twice as much chocolate as men and hence the chocolate bar is targeted towards women from the age group of 18-35.
For more information please log onto www.yummychocolatecompany.co.uk or contact the Public relations team of Yummy Chocolate Company. 53 Oxford Circus Road, London, England,United KingdomPostcode: WC3H 0NETel: (+44) 7764589573Email: sharon@yummychocolatecompany
Naina Aggarwal with the President of India
An Honour indeed!!To know more see:
Twitter: http://www.twitter.com/#/nainaaggarwal
Blog: http://nainaaggarwal.wordpress.com
Linkedin: http://www.linkedin.com/in/aggarwalnaina