1. NAB2013Exhibitors and Products SurveyBy August Lin, CloudCast Technology Inc., 2013.03.15

2. NAB 2013 Exhibitors by Category Exhibitors by Category Acquisition & Production Distribution & Delivery13.7%19.8%27.7%Management & Systems Post-Production23.3%70.8%Pro Audio Display Systems Radio Outdoor / Mobile Media 3. Topics and Trends Highlights CategoryTopics and TrendsAcquisition and Production- 2K/4K Camera, C.G. - HEVC(H.265) in MPEG-DASHDistribution and Delivery- More and more OVP - All IP Transmission and Live ProductionManagement and - Monetization OTT Advertising System Post-Production- Cloud Based Production/Collaboration - 4K NLE, 4K WorkflowAudio- Audio Recognition and FingerprintSuggest Venders 4. Special Attractions on the Show Floor Content Market Content Market, a new event within an event, taking place at the Wynn Las Vegas and Encore Hotel, offers a unique networking opportunity for content buyers and sellers featuring an exclusive cocktail reception and golf outing.Connected Media World Connected Media World is a brand new signature destination at NAB Show which focuses on the connected consumer experience IPTV, mobile, social and cloud technologies, devices and content.StartUp Loft NAB Show promotes innovation and ingenuity through this community designed to offer young companies an equal opportunity to showcase their product(s).Connected TV HBBTV Mobile TV OTT TV Second-screen Social TV 5. NHK to Present 8K Video at New NAB Labs Futures Park Super Hi-Vision Camera Super Hi-Vision Broadcast over 2 UHF channel 7680 x 4320 Pixels Provides 16 times the number of pixels as HDTV (Sep.2012, IBC, Amsterdam) 6. Event Schedule Conference Programs Boxee Co-Founder Avner RonenThe two half-day programs cover disruptive media as well as OTT technologies and how these are impacting business models for distribution and consumer engagement. Topics Include: Curating content across new distribution channels Discovery and recommendation The new metrics for video advertising effectiveness TVE, On Demand, and OTT services 7. More Online Video Platform 8. XStream MediaMaker MediaMaker is a cloud based video assets management platform that enables telcos, cable operators, broadcasters and media companies to build, manage and monetize OTT and TV Everywhere services. Ingest API Metadata management Encoding, Encryption, Business model management User usage analytics Business status reporting Multiple platform distribution Integrate into your existing platforms like CRM, broadcast systems, IPTV middleware or CMS. 9. The idea behind MediaMaker is simple: if you have content, well do the rest! David Tolnem, Head of Platform Development, Xstream 10. MediaMaker Architecture : 11. MediaMaker OVP Modules & Features 12. XStream Clients Play TV Disney Play TV Xstream : (Tracking of Visitor) CDN VOD Player 13. XStream Clients PATHE () THUIS PATHE Thuis XStream PATHE Thuis OTTDRM Google Widevine DRM IOS Android 14. - Cloud Based Video ManagementUpload Archive Convert Share Distribute 15. Adobes OVP Project Adobe Primetime : PC, Tablet, IOS, Android, Smart TV Adobe FMS Adobe Access DRM (Audience Management) 16. Adobes On-line Marketing Platform Adobe Scene 7 ( of Adobe Marketing Cloud) Whats Adobe Scene 7 ? Video and Photo Media Hosting Collect, manage and share creative assets with partners or agencies Engaging Experience to consumer Dynamic imaging and Visual Configuration Publishing System Deliver across multiple touchpoints : Web and social, Mobile and multiscreen, Email and print 17. Major Functions and Tools 18. Scene 7 Dynamic Imaging Visual Configurators eCatalogs eVideos Media Portal Web-to-print 19. OVP Competitors Comparison() 20. Cloud-based Production 21. Aframe Content FlowTagging & LoggingUploadSearch & BrowseOn-line Editing 22. Aframe Major Features Review and Approval Commenting Activity Monitor Dashboard Any activity from your entire team is displayed in a simple dashboardProduction Mngm.Security /StorageCollaborationSharing 23. Aframe Clients Production CompanyBroadcaster, CPBranded CompanyEventsNon-Profit 24. Global Production Collaboration QTube - view and edit live production content, anywhere QVFS : (Frame), Dynamic stream generation : , On-the-fly Editing while recording Web-based shot selection / logging Exchange of QuickTime and MXF with Final Cut Pro X and Avid Media Composer Idea for global production collaboration 25. System Architecture QTube Architecture 26. QTube Browse Browser Based Shot Selection 27. QTube Edit AP Based EditorA/B Roll Timeline 28. Global Production Collaboration 29. On-line Editing Competitors Adobe AnywhereAvid Interplay Sphere 30. The Potential of Audio Recognition & Fingerprint 31. Conversational Interface Technology 32. 33. Hands-Free 34. Smart-Relevance Technology Stack 35. Sonic Notify is a platform that enables data to be inserted into any audio stream or environment. That data enables content delivery and (customers) presence measurement. Support applications like : Coupons Delivery Retail Setting Through In-store Audio, Second Screen Experience to TV viewers, Live Light-show at a Concert And more. 36. Major Application 37. 1. Retail Applications Portable beacons are small physical units which continuously emit a Sonic signal. They enable content delivery and measurement at a micro level. (Beacon)XX Or Mini BroadcasterWhen a potential customer enters a store, you can reach them in ways youve never been able to before. Place Beacon Plugs or Beacon Batteries next to your product and be able to reach your consumer right at the point of purchase. You can enable sonic through your existing instore music provider. Or you can install a Mini Broadcaster into your existing configuration to add the Sonic Signal to your establishment. 38. 1. Retail Applications SONIC RETAIL : (Sonic Signal) : SonicRETAIL (Customer Presence) Each Store is a Channel in the SonicRETAIL platform Sharing your Channel : Shopping , APP 39. 2. Zoned Content DeliveryAnywhere there is a speaker, the Mini Broadcaster can create a Sonic Notify experience.SpeakerMini Broadcaster 40. 3. TV Applications Lease access to 3rd parties () Sell Advertising against programming () Build partnerships around your broadcast () Measure and segment your audience () 41. 3. TV Applications A Scenario Example APP, Device Identifier X-Factor (Pepsi) Coca-Cola / Coca-Cola() 42. Sonic Device to Be Installed What you need to start up .. Portable Beacons (For Retail)Mini Broadcaster (For TV Live, Retail) Sonic SDKHD-SDI Broadcaster (For TV Live, Retail) 43. ACR on Connected Device ACR = Automatic Content RecognitionAudio RecognitionImage Recognition 44. Team and Investor 45. Clients and Partners 46. All IP Live Production ? 47. Turning HD-SDI into IP Packets SONY NXL-IP55 signal processing box Live HD-SDI baseband signals IP packets Delivery over Cat-6 Cable or Fiber Optic In tandem with any L2 Ethernet Switch A point-to-point connection for the transmission IEEE 15888 Position Time Protocol (PTP) Time stamping technology for the video packets a master clock ensure that all camera feeds are properly synchronized 4 HD signals over a single Cat-6 cable Available by the end of 2012 for around $20,000 (for a send and receive box) It will be used for 2014 FIFA World Cup Brazil 48. LIVE 49. LIVE 2.97Gbps by SMPTE-424M(3G-SDI) CAM1CAM1~4CAM2~4 CAM2~4CAM2~4 50. Social Media Integration 51. Beyond Never.no ?Never.no : Too Broadcast and TV focused 52. Create Social EngagementAnywhere. Our real-time platform helps you discover, filter and integrate unique social experiences into all of your media and marketing efforts. 53. Discover Identify and capture brand-relevant conversations happening across a variety of social channels. Discover the right content by sourcing data from keywords, specific accounts, geo-locations, client apps and more.10,000 Candidate 54. FilterHow do you sift through over 450 million pieces of social content a day to deliver one Tweet or photo to TV or your website in real-time?Apply filters to access the most relevant content. Apply rules that will eliminate profanity and spam, include or exclude Retweets, replies, or content from specific accounts1,000 Candidate 55. Display Display this filtered content as interactive visual experiences. Integrate customized experiences into any digital destination to drive audience engagement100 to the Outbox 56. Analyze Track the success of your integrated social activities. Report on engagement and amplification metrics like Tweets per minute and Total volume of buzz generated to track and measure engagement and reach. 57. Mass Relevance 10 Major Products 58. Cases and References MediaCNN: Election Insights CNN uses Facebook Conversations as a Barometer to Visualize Election Trends 59. The X Factor : Community Page 60. The X Factor became the most Social TV show (AdAge, 2011)They achieved this by utilizing realtime Twitter content in several ways - launching audience voting via Twitter, integrating real-time social data visualizations in-studio and onair, and building a social hub on twitter.thexfactorusa.com 61. American Idol : Fan Hub & Fan Wall Driving second screen engagement and social buzz was key for American Idol during the 2012 season. In order to drive fan participation, American Idol constructed the Fan Hub and Fan Wall using several Mass Relevance products. 62. iHeart Radio : Music Festival 2012, Twitter Tracker 63. Food Network : The Next Iron Chef Fan Page 64. ABC: Pretty Little Liars Suspect Tracker 65. The Oscars' Buzz Minisite 66. The GRAMMYs' Nomination Concert E! Entertainment's GRAMMY Heat Gauge 67. Cases and References Brands CompanyVictorias Secret Summer Buzz Patagonia (Vote the Environment)HSN - Digital RedesignP&G - Mean StinksLexus' 2013 LSFord's Fusion 68. App ENPS 69. Monetization OTT Advertising 70. RoviMacrovision- DVD 2009Rovi 2010127.2Sonic SolutionsRoxio 0710MainconceptDivx Rovi1,8005,100 Santa Clara19 Rovi(Digital Entertainment Technology) 2011RoviNASDAQ471,413 71. Rovi () 1.3Rovi(EPG) Rovi Entertainment Store(Storefronts) 2,800 Rovi Total Guide CE(EPG) 2.19 1954Rovi360 2902,80050 Divx5 Rovi Advertising Networks4,000 72. 1. EPG Solution TotalGuide - TV Programming GuideTotalGuide xD - For Tablets and Smartphones 73. 2. Storefronts Solution Rovi Entertainment Store (RES) 74. 3. Rovi Ads Service OTT TV : Pre-roll Prior Video PlaybackRoku First Impression UnitsSamsung Smart Hub 75. 3. Rovi Ads Service EPG Ads in Rovi TotalGuideThe EPG has changed radically and should not be judged by the functional software of old. They are a place where ads can sit comfortably 76. 3. Rovi Ads Service Banner Ads in Rovi Film Guide & StorefrontRovi Entertainment Store 77. 3. Rovi Ads Service Other Promotion Tools 78. 4. Rovi Advertising Networks 79. 4. Rovi Advertising Networks 80. Other On-line Ads Platforms/Services 81. Quick Facts about YuMe 20073 Redwood City 20071,600 20102 Menlo Ventures2,500 201111Translink Capital Samsung1,200 201111LGYuMe YuMe15(2011) 27525,000 1.4 (Brand data point) A multi-screen video advertising network 82. : Screen/Viewer Fragmentation 83. : Screen/Viewer Fragmentation THE PROBLEM: VIEWER FRAGMENTATION + SITE LIST PARITY 84. YuMe 85. What is PQI ? (Placement Quality Index, PQI) At YuMe, we believe that what really matters is the quality of video ad placements on those sites and apps. To address this, weve developed our Placement Quality Index, PQI. (Site), 86. What is PQI ? 87. How Does PQI Work? YuMe PQI (Ad Campaign Placement Algorithm) : Interaction Rate () Video Completion Rate () Player Size () Player Location () Content Relevancy () Brand-safety Measures Campaign ObjectivesPQI Engine Based on the results, ads are placed on the right screen, site, or app in an optimal content context, at the perfect time, to be seen by the most brand-receptive audience 88. How Does PQI Work? Behind Algorithm : SDK As the Data CollectorsEmbedded SDK for Connected TV 89. How Does PQI Work? A Connected Audience NetworkYuMe 90. Why PQI ? PQI For publishers, a high PQI rank means they can attract the best-fit premium brand advertisers PQIPQI For brand advertisers and agencies, this index ensures that video ads get placed with the most relevant, brand-safe and highest-quality content to achieve strong audience engagement. PQI 91. Video Ads Management Solution 92. Ads Creative Variation40%20%10%30% 93. Different Interactive Ads for Different Screen/Target 94. YuMe, YuMe Ads deliver highlyengaging, interactive video ad experiences across screens ... Our innovative ad framework and technology, along with our in-house design studio, deliver unmatched creative flexibility to help advertisers achieve their branding objectives. 95. YuMe 1. InSycn 96. 2. Play time trivia 97. 3. Custom Made - Acura 98. 3. Custom Made Florida Natural 99. Content for 4K TV 100. 4K TV SetSONY 65" Class 4K Ultra HDTV XBR-65X900A3DTV+Connected TV 101. SONY 4K TV Set 2 Different Full HD Pictures at once Now you and a friend can both experience your own big-screen view of the action as you go head-to-head in games like Call of Duty: Black Ops II. SimulView gaming presents 2 different Full HD pictures at once, so each player sees only their unique point of view across the entire screen. * A growing collection of PS3 games with SimulView technology 102. The big issue with 4K is content Where is it? And, when can consumers get it? Christina, Senior Tech Analyst, Mashable 103. Movie Service in 4K Ultra HDSONY FMP-X1 4K Media Player$ 699 for the box Available 2013 Summer Bundled with 10 feature films SONY will launch its fee-based distribution service for 4K films this fall (There's still no word on how many titles will be available in Sony's lineup) 104. OTT TV : Catching Up of Content 105. Your best entertainment destination : OTT TV Box 106. Content Richness, An Example of Roku Every Roku brings you access to over 750 channels featuring the best in movies, TV shows, live sports, music, photo and video sharing, games, international programming, radio, tech news, non-tech news, podcasts, cartoons, clips, cat tricks, and 107. Content Richness, An Example of Roku762 Channels/Apps 684 Video Channels 108. Affordable Price for Everyone, Rich & Poor 109. Channels Comparison to Carriers IPTV 110. Channels Comparison to Carriers IPTV 111. Channels Comparison to Carriers IPTV FiOS TV 112. Competition OTT TV Box Roku, Google Nexus Q, Apple TV 113. XBoxKinect 114. Next XBox Project Mediaroom IPTV Ericsson (2,200STB,VeeTV) XBox Kinect + XBox UI OTTSTB : 1. XBox 2. XBox TV (2014Q1) 115. OTT TV Wave in China 116. OTT TV Wave in China 117. White-label OTT TV Technology 118. Israeli OTT TV Technology 119. The Vidmind platform is the control center for OTT operators 120. Management InterfaceManagement for The Entire Lifecycle of A Media Asset 121. User InterfaceBetter Approach to ContentLive Content EPGRelated content search by Cast & CrewPersonalized Dashboard 122. Better Approach to Social ActivitySubscriber ProfileFriends ActivitySocial Timeline 123. 2nd Screen ExperienceVidmind Mobile Application (Android)Vidmind OTT TV BoxVidmind iPad Application 124. A HBBTV Prospect 125. The Year of UAV 126. UAV for Aerial Filming and News Field Production DJI Phantom quadcopter Price $ 679 (Camera not included) Carry a GoPro Camera 10-15 flight time 127. DJI Spreading Wings S800 hexacopter6 GoPros Camera to create a 360 degree panoramic experience 128. Flying-Cam SARAH 3.0 Up to 17 pounds (8Kg) payload RED Epic camera Real-time HD video transmitter GPS and velocity control Up to 30Mins of flight time 129. THANK YOU 130. Thank you for your attendance today.