N°64 - WINTER 2010 January - February

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N64 - WINTER 2010

FIGHT AGAINST WASTEON ALL FRONTS

Citizens / Industries / Government

CLIMATE CHANGELooking Back at the Climate Summit

January - February - March


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OfficesLocal Representations

Protecting environment, leisure, and health Changing behaviours

Unanimous understanding followed by immediate and global decisions was the stuff of dreams.The place where this dream was supposed to come true was Copenhagen.

Well, overall the summit was a failure; probably because there were not enough surfers around the negotiating table.

We were there and we will attempt to explain to you what happened.

Be that as it may, the initiatives of SFE, both local and European, made the first page again last year. No need to remind you

as it is you who did all the work or who helped us to get it done!

And we are off to a running start in 2010:

The Ocean Initiatives are fast approaching and this year, San Sebastian is going to be the capital of Europe for this occasion.

And there is no failure in sight here as I am sure that you will gather in even greater numbers to join us in this emblematic

operation, primordial for our organisation and the ideals we promote.

And for that, I want to thank you.

Gilles Asenjo - President of Surfrider Foundation Europe

Boot Dsseldorf Exhibition, Germany from the 23rd to the 31st ofJanuary 2010. The Cologne chapter will hold an informative stall in cooperation with the German

Surfing Association.

Cleaning of the Dyke at Palm Beach in Marseille, France, atthe end of every month. Quantification of the macro-waste accumulated in one month. Fur-

ther information and detailed results on the website of the Bouches-du-Rhne chapter.

http://surfrider13.free.fr

Open day at the Poyo Surf Club at Bananier Beach in Capes-

terre Belle-Eau in Guadeloupe, France 31st of January 2010.Clean-up and informative stall organised by the Guadeloupe chapter.

Snowboarding Trip to Andorra on the 29th and 30th of January 2010.On the day after their meeting , the Barcelona chapter takes you to carve turnsin the powder.

"Passion Sports Convention" Exhibition in Dsseldorf, Germany18th, 19th, 20th and 21st of March 2010 Activities and awareness-raising by Surfrider at the

stall of Biple La Rochelle-Rochefort.

Ocean Initiatives 2010 on the 18th, 19th, 20thand 21st of March 2010 Agreat eco-citizen weekend onthe coastlines,lakes and rivers everywhere inEurope and across the

world (thanks to the Surfrider International www.initiativesoceanes.org

They support a strategic line of work

of Surfrider Foundation Europe as defi-

ned in our 2007-2011 Strategic plan.

Editorial

WWhats Up

Retrouvez le planning sur www.surfrider.eu

EVENT PLANNER

STRATEGIC SPONSORS in excess of 50,000

P6 LOBBYINGTension in Copenhagen

P3 LABORATORIESDangerous Algae

P4 SAN SEBASTIANEuropean Capital for the Mobili-sation of Citizens Against Waste

P5 LEGAL ACTIONMatterhorn Lawsuit

P7 MAKING WAVES...Our Heritage

Map updated on 11-12-2009For further information please

contact: [email protected]


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LOCAL INITIATIVES"Risks and Challenges Faced by the Emeraude Coast" -Symposium Organised by the Ille et Vilaine Chapter (France)

This chapter had set itself the challenge to organise a symposium for the 28th of No-

vember 2009 focussing on "Risks and Challenges Faced by the Emeraude Coast".

The person in charge of the chapter, Jean Roger, is a specialist in natural hazards (in-

cluding those linked to waves). He recounts:

"We invited engineers, academics and associations. In other words, those with the

knowledge and understanding of environmental protection in order to discuss the risks

for the coastlines. The aim was to allow access to targeted information provided di-rectly by the specialists. Around 50 people participated in the event, which took place

in St Malo, France.

Preliminary questions by the public were answered by the coordinator of the Brest of-

fice (see box: ACT). They were about the local actions carried out by SFE and the labo-

ratory, and the relationship of the association with the local authorities. Further issues

were brought up including the impact of anthropological action on sediments, ecosys-

tems, water purification, etc. One section focussed on green algae and the ways and

risks of mechanical cleaning. There was a much awaited speech given by Dr Claude

Lesn (CNRS), French National Centre for Scientific Research), who specialises in the

health hazards of hydrogen sulphide released by the decomposing algae.

Enriched by this experience, the

chapter will most certainly re-

peat the adventure.

We are now committed to take

on a new project: the shooting

of a local educational film on the

Ocean Initiatives."

DID YOU KNOWHOW TO PURIFY WATER?

Filter some water containing various particles

(such as soil and leaves) successively through a first filter made

of gravel (filled into a bottle with a pierced bottom), a second filter

made of sand and a third made of cotton.

Every filter retains increasingly smaller particles until the water is clean.

Filtration is the method used by sewage treatment plantsto purify sewage water. Without using chemical products,

these plants resort to biological methods of treatment

such as micro-organisms, which will absorb

the remaining organic matter.

Toxic Algae Alert in the Mediteranean: OstreopsisOvata, A Danger to All Water Sports EnthusiastsOstreopsis ovata is a unicellular algae usually present in warm seas and

oceans in tropical latitudes. In the Mediterranean, we are increasingly wit-

nessing the occurrence and proliferation of this species under certain condi-

tions, such as a rise in temperature, the artificialisation of the coastline

(dykes), or the introduction of nutrients.

If present in high concentration levels, this algae can cause poisoning in ba-

thers, walkers and water sports activists when coming into contact with it or

simply by inhaling water droplets, for example spray.

Since July 2005, hundreds of cases have been recorded along the Mediter-

ranean coast (for example in Genoa, Marseille, Villefranche-sur-Mer and Bar-

celona). The affected persons were showing various symptoms, such as

irritation of the skin, of the digestive and respiratory tracts, fever, etc. Surfri-

der has decided to include this additional parameter in its analysis of the

water quality in the Provence-Alpes-Ctes-dAzur Department from the sum-

mer season of 2010 onwards.

VarMartin

WWATERQUALITY

AND HEALTHMACRO-WASTE

MARITIMETRANSPORT HERITAGE

ARTIFICIALISATIONCLIMATECHANGE

Green Algae and Agricultural Development Along the Atlantic CoastIn Brittany, the phenomenon of 'green tides' has been around since 1970. IFREMER (French Research

Institute for Exploitation of the Sea) and the Centre for Study and Evaluation of Algae incessantly work

to get a better understanding and to be able to anticipate the phenomenon. Unfortunately, this bane

claims its victims. Most recently, the death of a horse made us aware of the deadly impact of the gas

(hydrogen sulphide) released by the decomposing algae. The algae follow an exponential growth pat-

tern when the right geological, climatic, hydrodynamic and anthropologic (i.e. of human origin) factors

are combined. They develop due to the massive introductions of phosphor and nitrogen mainly stem-

ming from agricultural activities (over-fertilisation; intensive farming).

When we asked the association Water and Rivers of Brittany (Eau et Rivires de Bretagne) if the au-

thorities are taking concrete action with regards to this phenomenon, they told us that this is certainly

more true today than in the past but that unfortunately, awareness is only being raised as a result of se-

rious accidents. According to them, collecting the algae is no longer enough to overcome the high le-

vels of concentration in the area. They point out that in the past six months, we have been witnessingthe approval of proposals for the extension of livestock rearing farms. Water and Rivers of Brittany are

calling for a new vision for agricultural development. Surfrider

agrees. We are working on this dossier locally and are aware that

only the Government has the power to legislate on agricultural mat-

ters. Associations, local communities and citizens are still waiting for

someone to take charge in an exemplary manner.

www.eau-et-rivieres.asso.fr

LABORATORIES

Local and efficient, this is a chap-ter that is looking for the bestway to provide you with informa-tion!

This picture was taken by the Association for the Pre-servation and the Protection of Fouesnant. It perfectlyillustrates the potential proximity between water sportsactivists and green algae.

ACT Become 'watermen testers',contact the people responsible for our laboratories

TOULOUSE

Cline Jarron

[email protected]

00 33 6 32 67 72 96

MARSEILLE

Marc Valmassoni

[email protected]

00 33 6 60 69 01 39

BREST

Marie-Amlie Nollier

[email protected]

00 33 6 25 24 74 25

SAN SEBASTIAN

Grgory Le Moigno

[email protected]

00 34 688 684 614


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OCEAN INITIATIVES 2010Fight Against Waste on All Fronts

The 15th edition of the Ocean Initiatives will take place from the 18th to the 21st of March 2010 on coasts and river banks throughout Europe, and more gatherings will take place globally

thanks to our Surfrider representations on other continents.

After 15 years of fighting against macro-waste, Surfrider is still going strong. We decided to invite the general public to take part in broad and symbolic action through a fundamental cam-

paign on macro-waste. The aim is to prepare the ground for change by supporting and praising good practice, and by exerting pressure on both industries and the public sector.

Three essential elements of our society need to be made aware:

Citizens' Campaign: Rise Above Plastics!

A species to be extinguished: in the 1960s, our civilisation witnessed the rise of a species that has now become invasive, the PLASTIC BAG! 17 billion of these little transparent beings come

into existence every year, and nearly 150 million of them wash up on our shores killing innumerable animals in their path.

Lets pool our forces now against this ecological bane and carry out a European sticker campaign!*Help Surfrider Foundation Europe in this fight by attaching Ocean Initiatives 2010 stickers to the cash

registers of those shops that are still distributing plastic bags, to stop their proliferation. Don't forget

to ask for the permission of the shopkeepers who are going to willingly support your initiative. NO to

the Systematic Distribution of Plastic Bags

*Share your actions by sending in pictures of your exploits!

Industries: Reducing the Productionof Waste at the Source

The plastics industry generates one of the most widespread pollutants, the Mermaids Tears.

Sometimes, macro-waste does not do its name justice. Mermaid's tears are plastic pellets

lost or dumped during the production process or during their transport. The result are thousands

of small pieces of white plastic that mix in with the sand and the soil. This is a good example

of a pollution that has taken over and that endures, mainly because it is nearly impossible toremove it.

In the Netherlands, Surfrider is launching a campaign

to convince the plastics industry to improve their way

of production and reduce loss along the production

chain, and in transport. Through the signing of a

convention for improvement, we will make them aware

of their own, particularly economic, interest in increa-

sing efficiency of their production.

A new version of our"But Who Killed the Turtle?"DVD will be available soon!

San Sebastian : European Capital ofCitizen Mobilisation

For the Ocean Initiatives, San Sebastian will join forces with Mare

Udina, a trans-border project by Surfrider.

Thursday and Friday are dedicated to clean-up operations organi-

sed with the schools on the various beaches of the city. The les-

sons learned in the field will be rounded up by an exhibition at the

Cristina Enea Foundation.

Saturday and Sunday are open for young people and for the general public. A great concert is

planned for Saturday. Awareness-raising workshops organised by local associations will take place

on Sunday on the promenades along the various beaches.

ACT Take Part in the Ocean Initiativeswww.initiativesoceanes.org

Sign and Spread the Word on the Petitionwww.notonourbeaches.com

European Institutions: Giving Macro-Waste a Legal Sta-tus

European legislation does currently not take macro-waste into account as a pollutant. This

lack of a legal status hampers the establishment of a strategy on how to fight against their

presence on beaches and river banks. Additionally, macro-waste is not considered to be

an indicator for (poor) water quality. Surfrider wants the European legislator to integrate

macro-waste in the regulations as a pollutant. Our association calls upon our networks ofassociations and sports clubs as well as our local representations to collect signatures

from the general public in the field and on the web:

www.pasdecasurnosplages.comwww.notonourbeaches.com

www.ennuestrasplayasno.com

Objective: To present 100,000 signatures on European Maritime Dayin Gijn, Spain, on the 20th of May 2010. So far, 28,000 people havesigned. Please sign the petition and get your friends to sign it!

MWATERQUALITY




HAVE YOU EVER SEENa Tin Can Crab? Or a Football Turtle?


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LOCAL INITIATIVESOil Slick in Sweden - A Shelved Case?

In early August 2009, an environmental

catastrophe came to pass close to Lan-

gesund in Norway just next to the re-nowned surf spot of Saltstein. The Full

City, under Panamanian flag, ran

aground and spilled tonnes of oil along

the Norwegian coast.

The vessel is now in dry-dock in Gothen-

burg for repair, demolition or dismantling.

The Norwegian coastguards estimate

that between 50 and 200 tonnes of oil

escaped from the wreck, bringing the

cleaning cost to more than 200 million

Norwegian kroner. The surf spot is now

clean enough to get back in the water

but the harm done to a wide range of sea

birds is terrible.

HAVE YOU EVERCAUSED

AN OIL SPILL?

Pour a mixture of oil and black ink into some water.

Stir well, then leave to settle for 30 minutes.

The coloured oil will separate from the water. As it has a lower

density than water, it swims on the surface.

This is what happens during an oil spill or when

an oil tanker drains its tanks at sea; the oil does not

mix with the sea water. The oil layers drift all the way to

the coast, killing fish and birds in their path.

ACTDuring lawsuits brought against

perpetrators of oil spills, Surfrider

members demonstrate in deconta-

mination suits.

Come along and join in!

LEGAL ACTIONMatterhorn - A Ship at the Bar

The process of the Matterhorn, a Liberian refrige-

rated ship investigated last May in the Ushant

shipping lane for deliberately spilling oil into the

sea, closed in Brest in early 2010. Surfrider filed

a civil lawsuit on this dossier and was present

right from the opening of the trial on Wednesday,

the 6th of January.

The Prosecuting Attorney brought a 1 million Euro

fine against the Greek charterer, the company

Eastwind Transport Ellas, and the vessel's cap-

tain, who were both prosecuted for deliberate dis-

charge of hydrocarbons.

It came as no surprise that none of the defendantsattended the hearing. The conglomerate to which

the Greek company belongs declared bankruptcy,

and the charterer never even contacted their la-

wyer appointed by the court. They also never paid

the fine of 300,000 that was legally issued after

the diversion of the Matterhorn into Brest harbour

on the 25th of May 2009, where cargo and crew

were left abandoned. Five months on, the seizure

of the vessel made it possible to settle the unpaid

salaries and to repatriate the mariners to their

countries of origin.

The Matterhorn was caught on the morning of the 25th of May by a customs airplane. It was leaving a 200m wide and 22km long hydrocarbon pollution in its wake - the equivalent

of a 45-minute long degassing operation - in the Ushant shipping lane at 80km off the French coast. The captain eventually followed the rerouting order 26 hours after the first radio

contact.

The court's verdict is expected for the 2nd of March.

MWATERQUALITY





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LOCAL INITIATIVESSands Are Still Lost at Barceloneta Despite the New Breakwaters

Following the thunderstorm in October 2009, the efficiency of this 6 million and 170

meter long wall in protecting the sand at the famous Barcelona beach (Spain) was put

into question.

The government is planning the construction of another four of these walls at the

beaches Bogatell, MarBella, Nova Marbella and Llevant, which would transform them

into no more than saltwater swimming pools. Even if the aim

of these constructions is to contain the waves, they represent

a real danger to the water quality due to poor circulation.

The local communities of surfers, fishermen and mariners

condemn these breakwaters due to the destruction of the

waves, the danger to boats and the visual pollution. ACS (Ca-

talan Surfing Association), a partner of our new local chapter in

Barcelona, and Rodulfo Rodrgez, one of the people in chargeat the chapter, categorically reject this project as it would lead

to the disappearance of the waves, the sand and the surfers in

the Catalan capital.

www.surfcatalunya.cathttp://acatalanadesurf.blogspot.com

The surveillance network Keepers of the Coast

constitutes a programme of concrete initiatives in-

viting everyone to get involved in the protection of

the coast close to where they live. Your witness re-

ports allow Surfrider to establish an overview of the

state of our coasts in real time. Keep an eye out.

You had the honour to represent Surfrider at the French delegation from the Mi-nistry for Ecology, Energy, Sustainable Development and the Sea (MEEDDEM).

What were Surfrider's expectations of the Copenhagen Summit? What were your

demands?

Generally speaking, we were asking for a reduction of greenhouse gases by 50% in 2020.

Additionally, we had more technical demands with regards to the inclusion of greenhouse

gases emitted by vessels in the quotas, demands regarding the melting of the Arctic ice and

its impacts on the development of accident-prone maritime shipping routes, and the rise

of sea-levels leading to the withdrawal of the coastline. Our aim was to raise global awa-

reness on these issues.

From your first day at Copenhagen, accreditations for NGOs were being suspended. In

your eyes, did this reflect organisational shortcomings or a lack of transparency?

Clearly, the Danish organisation of the conference was not impeccable. The withdrawal

of accreditations for the majority of NGOs were the result of a poor assessment of the

demand. NGO accreditations were sacrificed in favour of the press and closer security.

We were pushed aside and there were several tough arrests. This hindered our abilityto state clear and intelligent concerns, and direct both our disappointment and our in-

dignation towards the world leaders.

So the Surfrider strategy was to appeal to participating countries to advocate

ambitious quotas and a reduction of greenhouse gases by at least 50% by 2020?

Have these demands been heard? And how were they received?

I managed to speak to various European delegations, both Hispanic and French-spea-

king. When the negotiations seemed to be reaching a stalemate, we lowered our de-

mands to adapt to the lack of political ambition. A global agreement of principles was

called for but after President Obama's speech, the dream to put any numbers on a bin-

ding agreement went up in smoke.

Did the media hype around the resignation of the Summit's President, Connie

Heddegard, and the tough demonstrations at the Bella Center not mask the si-

gnificance of this Summit? From an internal perspective, did the numerous eventsnot hamper the negotiations?

I was able to follow the press circulating on the outside of the Bella Center but getting

hold of actual information about the negotiations was difficult. Because of its blunt an-

nouncement, the resignation of Connie Heddegard was reported as if she was being

shown the door although this had been planned as part of the proceedings. The strong

underlying tension distorted and amplified every event.

Much hope was placed in the last day of thesummit and the arrival of the heads of state.

Were their speeches enough? Did they ma-

nage to reach a common agreement?

There was much anticipation for the speeches by

the Chinese and US heads of state. When Barack

Obama began his speech with the words "I be-

lieve that we can act boldly and decisively", he

blew a wind of hope into Copenhagen. However,

the remainder of his speech showed that he was

being blocked by US congress, which hampered

his ability to really advance the debate.

So 11 days were not long enough to achieve a

global agreement. How do you assess the out-

come of Copenhagen? Should we be speaking

of a failure?Personally, and for Surfrider, being a part of ministe-

rial working groups and of various plenary meetings is a very positive and enriching expe-

rience.

On the other hand, the obtained results are well below the expectations.

Certainly, there is an agreement. Yet it is conservative on the 2 degrees Celsius and with

an obligation to publish the data on greenhouse gas reductions by the 31st of January

2010.

We will keep a close eye on the different stages, and we will keep focussed on the protection

of our oceans.

A new summit is already being planned for 2010. Will Surfrider be present? And is there

really hope for a global agreement?

We have not decided yet whether it would be conducive for Surfrider to take part in the

2010 conference in Mexico. The budget for the trip is rather considerable. It goes wi-

thout saying that we will be working towards this event even if we cannot say for sureyet whether we will be present. We might appeal to the generosity of our members to

enable us to take part.

Thank you for answering our questions. Do you have a brief message for our supporters?

Become a member and support us, and don't forget the small everyday steps that help

reduce your carbon footprint..

ACT

LOBBYING Surfrider's Environmental Lawyer Antidia Citores Returns from Copenhagen

ElPeridico.com

AWATERQUALITY




HAVE YOU EVERACIDIFIED THE OCEAN?

Pour some vinegar on broken seashells placed inthe bottom of a bottle. Pull an air balloon over the bottle's neck.

Gas bubbles develop as the vinegar reacts withthe calcium carbonate and calcite contained in the shells.

After a few moments the balloon inflates.

You will notice the shells shrinking slowly.

This happens in oceans with increased acidity

(and a lowered pH value). The acidification threatens

the survival of various species, i.e. microscopic

shellfish, which form an integral part

of the marine food chain.


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MAKING WAVES... OUR HERITAGE

UNESCO world heritage status for waves? How can such a short-lived phenomenon

enter the history books?

Because certain "spots" possess this intangible richness that contributes to social in-

tegration, the local economy and international fame of a place. It is therefore the en-

vironment beyond the waves that needs to be protected, such as seabeds and reefs.

In a new environmental campaign, Surfrider will be making waves in cooperation

with the French Surfing Federation.

The planned initiatives are aiming to valorize our heritage in the eyes of the general

public through events such as the Fte-de-la-Corniche, a seaside festival in the Py-

rnes-Atlantique Department, France.

Aloha !

This Trimester's Surfrider News on the Entire Planet

iInternational News

Chile

VIGILANTE COSTERO - A GROUP FOR THE PROTECTION

OF THE CHILEAN COASTLINES

A Keepers-of-the-Coast Mechanism in Chile?

On the Chilean coastline, between the estuaries of the rivers Maule and Itata, the MauleItata Coast-

keeper has sprung into existence. This programme covers an area of a length of about 200km along

the South Pacific coast. Following the same pattern as the Keepers of the Coast within the Surfrider

Foundation Europe, MauleItata Coastkeeper was developed in collaboration with the non-govern-

mental organisations FIMA (Chile's leading environmental law NGO) and Save The Waves Coalition.

This Chilean initiative aims to protect the coastal waters through educational programmes, advoca-

cies, legislative tools, community participation, and regular and independent scientific monitoring of

the zones at risk. It acts as a mediator in the conflict between the agents of the Chilean coast life.

With this mediation entity called Citizens' Complaints, the organisation is showing a great amount

of originality. This entity allows local communities to be actively involved in the development of the

area. Thus, mediation sessions are organised between the conflicting parties in order to find com-

mon ground to best protect the coastline and surrounding waters. In this way, damages are repai-

red without the intervention of a tribunal. Notwithstanding, if despite the mediation a satisfying

arrangement is not reached, the case is taken to court. The preservation of the waters, the coast-

line and the heritage remains the priority.

Surfrider Foundation Europe is very interested in the way MauleItata Co-

astkeeper operates. A first contact has been made between the two

NGOs. Surfrider US and Surfrider Argentina are the two competent or-

ganisations in this area, and they will be following the project close up.

http://www.vigilantecostero.cl

SURFRIDER US rocks

For the Christmas holidays, Surfrider US offered a special prize

to the first six participants to identify the famous rockstarsbelow. The team put rhythm into things and dressed up as rock

stars to test your musical knowledge. How well do you know

your stars?

HWATERQUALITY





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Surfrider Foundation EuropeNon-profit organisation (French law from 1901), approved for the provision

of education and environmental protection.

Biarritz : 120 avenue de Verdun 64200 Biarritz FranceTl : +33 (0) 5 59 23 54 99 Fax : +33 (0) 5 59 41 11 04

Marseille : Corniche Kennedy Plage du Prophte Maison de la Mer

13007 Marseille France - Tl : +33 (0) 4 91 22 71 26

Toulouse : 20 chemin du pigeonnier de la Cpire Bt. B - 31081 Toulouse

France - Tl : +33 (0)5 34 60 87 00

San Sebastian : C/ Zabaleta, 42 20002 San Sebastian Espagne

Tl : +34 943 577 878

www.surfrider.eu

Surfrider is a non-governmental, non-profit organisationdevoted to the protection and the improvement of the oceans, the

waves, the coastlines and the people that benefit from it.Creation date: 1990 - Founding President: Tom Curren

Affiliated with: France Nature Environnement Seas at Risk

Board of Directors:Gilles Asenjo (President), Marc Brard (Vice President), Claire Karabatsos (Vice

President), Jean-Louis Rodriguez (Treasurer), Jacques Beall (General

Secretary), Henri Lapeyre, Pierre Larralde, Romain Quesada, Steve Veytia.

Executive team &Local representations:Please go to our websiteHonorary members:Bruno Andr (Windsurfing), Sylvain Cazenave (Photography), Arthur Chamber-lain (life membership), Guillaume Chastagnol (Snowboarding), Fabienne DOr-toli (Kitesurfing), Gary Elkerton (Surfing), Jeremie Eloy (Kitesurfing), Guy Forget(Tennis), Cline and Yves Gilot (life membership), Vincent Goujard (life mem-bership), Emmanuelle Joly (Surfing), Family Georges Lglise (life membership),

Jo Le Guen (Mariner), Loc Leferme (Free-diving), Bixente Lizarazu (Football),Marc Luchini (honorary member), Pascal Maka (Windsurfing) Raphal Malli(life membership), Didier Piter (Surfing), Julien Poublan (life membership),Jenna de Rosnay (Windsurfing, Model), Jol de Rosnay (Sciences), NathalieSimon (Windsurfing), Bruno Sroka (Kitesurfing), Serge Vitelli (Sno wboarding).

DONT FORGET ALL THE PEOPLE DOING VOLONTEERING WORK FOR

SURFRIDER AND WITHOUT WHOM ALL THIS WOULD HAVE NO MEANING.

THANK YOU TO ALL MEMBERS AND CONTRIBUTORS WHO MAKE THIS WORK POSSIBLE.

Remember to renew your membership at www.surfrider.eu

PLANET SURF INITIATIVE # 64Planet Surf Initiative (quarterly) is edited by:

Surfrider Foundation Europe

Publication Director: Gilles Asenjo

Editor in Chief: Gabriel Gelin

Graphic design: Fred Etcheverry dID - Izar Design : 00 33 (0)5 59 50 06 98

www.izardesign.com

Translation: Karolin Gericke: 0044 (0)7850272978 [email protected]

Visual cover: Ben Stockley

Other pictures:

Thank you to all members, volunteers, and chapters.Illustrations : Georges Abolin.

YOURE GETTING 4 PAGES LESS IN THIS PSI BUT STILL THE SAME AMOUNT OF

INFORMATION. Printed on recycled paper.

THE PARTNERS FOR OCEAN INITIATIVES 2010 ARE

A CAMPAIGN FAR FROM BEING RUBBISH!Interview with Nicolas Gobert, Brand Leader of Young&Rubicam France

Since 2003, Surfrider has benefited from ex gratia resonant audio-visual campaigns thanks to the

cooperation with Young&Rubicam. Nicolas, can you give us a run-down of YR's vision for this part-

nership?

"Partnership" is indeed the right term! Since 2002, SFE and Young&Rubicam have worked hand in hand

for the environmental cause, creating a real partnership. This affinity and close cooperation are funda-

mental and essential in the development of advertising messages which make an impact, and which are

efficient and in-phase with Surfrider's initiatives. I firmly believe that this comes across in the adverti-

sements. The objective of our campaigns is to remind people of the positioning and the power of SFE's

actions. And being a partner, the work carried out by the agency is free of charge and hence not paidfor by the members. In a way, this is our contribution to the "fight", and it is very dear to us.

As the person responsible for the Surfrider campaigns, is there anything you would like to pass on to our members?

First of all, I just want to say a big "Thank you". Thank you for supporting SFE and the causes the association stands for. The members consti-

tute Surfrider's primary resource and allow SFE to expand its competencies and fields of action but also to be recognised as a solid stake-

holder vis--vis the authorities. We therefore really need you. I would also like to tell them that we know it is not always easy to get involved,

to make a donation to such and such an association and to give up your time. Yet I can assure you that the SFE teams are committed, mo-

tivated and terribly efficient. Whatever you do, it will not be in vain - on the contrary. Talk about it to people around you, get mobilised for

the Ocean Initiatives 2010, keep going! By working together and with a little effort by everyone we will make things happen. And don't for-

get that your donation is tax-deductible!! Nothing to lose but everything to be gained!

From one year to the next, how do you manage to give continuity to the association's audio-visual interventions?

We are looking for relevance rather than continuity. The relevance of the message has to take precedent. The message needs to be just and in-phase with the initiatives, the objec-

tives and the current events a t Surfrider. One day, it is for the Ocean Initiatives; another for a petition, etc. On the other hand, we are trying to maintain a certain continuity in the tone.

SFE is not the sort of association which tries to be heard through violence or through exceedingly provocative shock tactics. It is the job of the agency to find resonant campaigns

which are out of the ordinary and sometimes funny. The campaigns have to be provocative enough for people to become aware of the issues, but without going too far.

2010 will be another important year, for one it is the international year of biodiversity. Can you already give us a glimpse of the campaigns planned for this year?

2010 will be broken down into two big projects. The first six months will be devoted to the issue of macro-waste and we will employ two campaigns: One to ensure the success of

the Ocean Initiatives, and the other to promote a petition aiming at macro-waste to be recognised as a pollutant. This is the first stage in the fight against this bane that impacts on

the entire biodiversity. During the second half of the year, we will be focussing our attention on one of the association's trademarks: the Keepers of the Coast and their local establishment.

The idea is to assist the volunteers in the field, to reassure them that they are not alone when faced with a pollution and that SFE will help them on every step of the way.

Yet 2010 is also the 20-year-anniversary of the association and we are working on an event to celebrate this!!

In short, a good year lies ahead...

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N°64 - WINTER 2010 January - February

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Transcript of N°64 - WINTER 2010 January - February