n utella & go packs
description
Transcript of n utella & go packs
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nutella & go packs
The ultimate study buddy that goes wherever you do.
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problems with image direction
• 2012, lawsuit.• “The ASA stated that only small amounts of sugar and fat
are recommended as part of a balanced diet and as the spread contains 55% sugar and 31% fat the advert should not be shown again,” (Mintel).
• Solution: redirect purpose and engage new audience.
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Redirection, phase 1.
• Nutella USA launched a “breakfast tour” in 2012.• The “breakfast tour” involved Twitter, as well. The city
with the most tweets using the hashtag “Nutella” plus their city by December 15th would win a visit from the Nutella truck and five thousand free jars of Nutella (Mintel).
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Redirection, phase 2.
• Market to young adults and college students across the nation.
• Campus tours• Primary tour• Final prize
• Twitter, Instagram, Facebook and Pinterest
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Ads
• Campus newspapers• Advertise upcoming Primary Campus Tours promote Final
Campus Prize.• Magazines such as Seventeen, Sports Illustrated, US
Weekly, Parents Magazine and InTouch • Target existing customers (mothers purchasing for family)
with new direction.
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Magazine Ads
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Twitter, Instagram, Facebook and Pinterest
• For promotion and public cooperation for primary campus tours which will add into the final competition.