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1/6

Ms

Chamberlain

MuzzamilKassadie

Taylor

Daisy

Nikita

Toby

AichaAman

AliceThomas

Precious

Rhys

AaronCourtney

Georgia

Joshua

Lauren

Junaid

Faye

Huzaifa

Kane

Tia

NathanLibby

Nicolle

Avaes

DOOR

WHITEBOARD

W

INDO

W

WIND

OW

LaylaCallan

to your advertisement from last week is it finished?

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By the end of this lesson I will be

able to ... Improve / redraft your advertisement

using advice

Clearly explain what I think issuccessful about my advertisement

Clearly explain how my advertisement

targets its audience

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ByC

OOLIOJu

ice

It is quite niceIt is quite nice

cooliocoolio

http://images.google.com/imgres?imgurl=http://gamesmuseum.uwaterloo.ca/Archives/Culin/Street1891/boy.jpg&imgrefurl=http://www.gamesmuseum.uwaterloo.ca/Archives/Culin/Street1891/index.html&usg=__pZuqq86QRga7KC_r0Nrn7FPrwdE=&h=872&w=900&sz=72&hl=en&start=2&um=1&itbs=1&tbnid=5F3ttIs19Rd2yM:&tbnh=141&tbnw=146&prev=/images?q=boy&hl=en&rls=com.microsoft:*:IE-SearchBox&rlz=1I7GGLL_en-GB&sa=N&um=1

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Look at the Success Criteria below. What

would you award your advertisement?

Bronze Silver GoldI have used somecolours.I have used a

picture but itdoesnt relate to myproductMy slogan is onlyone or two words

longMy writing is clearand easy to readThe name of my

product is on the ad

I have not included

I have used colour tomake my ad stand outI have used a picture

that stands out and ismostly related to theproduct.I have used a sloganMy writing is clear

and easy to readThe name of my

product is easy tosee / readMy product is placed

on the page

I have used brightcolours that wouldattract my audience

I have used a picturethat would appeal to myaudience and is linked tomy productMy slogan is catchy

(maybe usingalliteration)My writing is clear andeasy to readThe name of my

product is easy to see /

You now have 10 minutes to try and improve youradvertisement. Use the Success Criteria to help.

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Share & Evaluate

Swap books with apartner.

Have a good look at your

partnersadvertisement.

Is their advertisementeffective?

Would you be persuadedto buy this product?

How could theadvertisement be

improved?

I think that this is ...

I would / would not buy this product because

The advertisement could be improved if ...

Youhave5

minutesto

furtherimprovey

our

advertisemen

tusingyou

rpartnersadvice.

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Writing a Short Evaluative EssayIntroduction

What is the name of your product? Who is your target audience?Part One

What is your products slogan?

Why did you choose this slogan?

Why will your target audience likethis slogan?

Describe the packaging for yourproduct

What will your target audience likeabout the packaging?

Why did you choose these colours?

What graphics did you use andwhy?

What lettering did you use and

why?

Phrase Bank

The product I have chosen to advertise is ...The target audience for ... is ...I decided to use ...I felt that this would be effective because ...One technique I employed was the use of ...This will target the audience because ...This is effective because ...This would appeal to the target audience becauThe images I used were ...