N-TEN #14NTC 5+ Digital Marketing Ideas You Can Use Mon Morn
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Transcript of N-TEN #14NTC 5+ Digital Marketing Ideas You Can Use Mon Morn
IDEAS YOU CAN USE MON MORN
Dial Up Your Digital Marketing
3/15/14 #14NTC | @ch3ryl
CHERYL // CONTEE
Affiliate of Harvard's Berkman Center for Internet & Society
The Root 100 list of established and emerging Black leaders
Huffington Post Top 27 Female Founders in Tech to Follow on Twitter in 2011.
Fast Company 2010 Most Influential Women in Tech
3/15/14 #14NTC | @ch3ryl
ABOUT US // CLIENTS
3/15/14 #14NTC | @ch3ryl
FACEBOOK FRAUD & FLUX
3/15/14 #14NTC | @ch3ryl
ACTION PLAN
Reach Cultivate Convert Capture (Data)
3/15/14 Website Redesign
STOP: COUNTING LIKES START: TRACKING ENGAGEMENT
• Facebook ad-driven likes = Fake? • FB Insights and Ads offer more data • DO: Follow Algorithm changes • TREND: Data-driven behavioral targeting
3/15/14 #14NTC | @ch3ryl
Big Data Targeting for Social Impact
"It opens up a new realm of possibilities for online advocacy. �It's definitely a tool I'd recommend. It's changing the �
way that we do online advocacy.”
David Norton, Advocacy Manager, SEIU in TechPresident article
“HACK” FACEBOOK
3/15/14 #14NTC | @ch3ryl
CROWDTANGLE – Reveal Top Performing Content
3/15/14 #14NTC | @ch3ryl
ActionSprout – Embed Actions in FB & Connect to CRM
3/15/14 #14NTC | @ch3ryl
MEME-JACK
3/15/14 #14NTC | @ch3ryl
TAP THE MICRO-ZEITGEIST
3/15/14 #14NTC | @ch3ryl
Knod.es – Leverage 6 Degrees of Social Graph
3/15/14 #14NTC | @ch3ryl
STOP INTEGRATING YOUR CRM
3/15/14 #14NTC | @ch3ryl
3/15/14 #14NTC | @ch3ryl
Salesforce Foundation: Twitter + CRM = !
3/15/14 #14NTC | @ch3ryl
3/15/14 #14NTC | @ch3ryl
TELL A STORY
3/15/14 #14NTC | @ch3ryl
The Other White Meat: FB’s Instagram
3/15/14 #14NTC | @ch3ryl
3/15/14
!
3/15/14 Website Redesign
WHY IT MATTERS // CHANGE THE WORLD
“I started out with a dream to make a star in a jar,
and I ended up … making things that I think can
change the world.” — Taylor Wilson (teenage nuclear scientist)
3/15/14 #14NTC | @ch3ryl