N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R North Carolina Pavilion at BIO 2014...
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N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R North Carolina Pavilion at BIO 2014 #ncpavilion June 23 - 26 San Diego
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Transcript of N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R North Carolina Pavilion at BIO 2014...
N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R
North Carolina Pavilion at BIO 2014#ncpavilion
June 23 - 26San Diego
• Work the one-on-one partnering system• Schedule your in-pavilion presentation• Prepare your video presentations – due
May 30• Ship your show materials to Skyline
Exhibits & Events by June 6
N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R
Action Items
N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R
Exhibitor Partnering
• Included with Platinum, Gold and Silver Packages
• Access to BIO Exhibition Hall
• Access to BIO’s Exhibitor Partnering System
• Search company and investor profiles - schedule 30 min. meetings in N.C. Pavilion’s 3 meeting rooms
• 5,430 meetings (25% increase)• 87% of these exhibitor meetings took place
with Business Forum companies, while 13% were between exhibitors
• 742 exhibitors participated in partnering (up 5%)
N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R
2013 Exhibitor Booth Partnering by the Numbers
• Profile counts:– Clearly define your offerings.– Publish your profile. Don’t wait.
• Request meetings early:– Start no later than Memorial Day.
• Subject line matters:– Make it a concise, tailored and specific statement or purpose.
• Target your meeting request:– Provide targeted and specific benefits of partnering with you.
• Follow up:– Getting close to the conference, but no response? Re-message the
company.
N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R
The Golden Rules of Partnering
Exhibitors got 11-12X more meetings by:• Tailoring the subject line of meeting requests.• Targeting the message body of each meeting
request.• Sending more relevant meetings requests?
Yes. Spam? No.• Following up on non-responses a month and
again 2 weeks before BIO.
N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R
According to BIO
Send targeted requests. Turn on notifications in your delegate profile. Then:1. Check for new companies often. Searchable in the
system.2. Be patient. Responses will arrive 3 weeks before
the event. Very little will happen before that.3. Request declined? Find another company that’s a
good target. 2,200+ companies in the system.
N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R
Start early. Check often.
myBIO ≠ One-on-One Partnering: 2 systems. 2 separate profiles.You must publish your partnering profile to get meetings.Calendar availability: Open up your schedule on your partnering calendar.100 requests allowed: You can have a maximum of 100 outgoing meeting requests in the “Requested” status.
N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R
More on Exhibitor Booth Partnering
• Mon., June 2: Scheduling Begins
• Mon., June 16: Preliminary Partnering Schedules Emailed to Delegates
• Tue., June 24-Thur., June 26, 9:30 am – 5:30 pm
N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R
Exhibitor Booth Partnering Timeline
Exhibitor Booth Partnering Resources:http://convention.bio.org/partner/
Partnering Help:[email protected] | (202) 962-6666Twitter:@bio1x1 BIO Webinar Tonight at 8pm (licensing & deal-making)
N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R
Partnering Help
N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R
Exclusive Access to NC’s Presentation Area
• Kineticos• Marine Bio-Technologies Center of Innovation• NCBiotech• Nitta Gelatin• Wake County Economic Development• Wake Forest Innovations• Spots are going fast! Reserve your 30 minute
timeslot today!N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R
NC Pavilion Presentation Area
“What’s Brewing in N.C.?”Featuring N.C. BBQ and Sierra Nevada beer
200-300 peopleTuesday, June 24
4-6:30 pmSponsored by the Friends of North Carolina
N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R
North Carolina In-Pavilion Reception
Novan Therapeutics of Durham, one of four winning companies in this year’s contest, won a “Pipelines of Promise” award.
N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R
Buzz of BIO Contest
• Wed., June 11: Final Prep & Logistics, Questions
• June 23 – 26: BIO 2014
N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R
Final Sponsor Planning Meeting
N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R
Questions?www.ncbiotech.org/BIO2014
