N California Workshop
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Transcript of N California Workshop
![Page 1: N California Workshop](https://reader033.fdocuments.us/reader033/viewer/2022060116/5583fb32d8b42afa438b5370/html5/thumbnails/1.jpg)
Building the Gigabit City in Northern California
![Page 2: N California Workshop](https://reader033.fdocuments.us/reader033/viewer/2022060116/5583fb32d8b42afa438b5370/html5/thumbnails/2.jpg)
Objectives of Workshop
• Building blocks for foundation
• Improve ability to advance broadband
• Basic skills for ongoing tasks
• Leverage the e-book
![Page 3: N California Workshop](https://reader033.fdocuments.us/reader033/viewer/2022060116/5583fb32d8b42afa438b5370/html5/thumbnails/3.jpg)
Workshop Format
• General overview of skillset
• Apply knowledge to your community
• Collaboration
![Page 4: N California Workshop](https://reader033.fdocuments.us/reader033/viewer/2022060116/5583fb32d8b42afa438b5370/html5/thumbnails/4.jpg)
Workshop Sessions1. Stakeholder assessment
2. Data gathering
3. Ownership, funding options
4. Finding “the one thing”
5. Marketing strategy & tactics
![Page 5: N California Workshop](https://reader033.fdocuments.us/reader033/viewer/2022060116/5583fb32d8b42afa438b5370/html5/thumbnails/5.jpg)
I. Stakeholder Assessment
• Provide 30,000-foot view
• Initial insight to potential impact
• Captains to lead the charge
• Keys to anchor tenants
![Page 6: N California Workshop](https://reader033.fdocuments.us/reader033/viewer/2022060116/5583fb32d8b42afa438b5370/html5/thumbnails/6.jpg)
Stakeholder Categories
• Local government
• Education
• Nonprofit organizations
• Medical/healthcare
![Page 7: N California Workshop](https://reader033.fdocuments.us/reader033/viewer/2022060116/5583fb32d8b42afa438b5370/html5/thumbnails/7.jpg)
Stakeholder Categories (more)
• Real Estate
• Largest companies
• Media
• Agriculture
![Page 8: N California Workshop](https://reader033.fdocuments.us/reader033/viewer/2022060116/5583fb32d8b42afa438b5370/html5/thumbnails/8.jpg)
II. Constituent Data Collection
• More you know, greater the ROI
• Multiple ways to gather
• Ongoing process
• Gather info, increase supporters
![Page 9: N California Workshop](https://reader033.fdocuments.us/reader033/viewer/2022060116/5583fb32d8b42afa438b5370/html5/thumbnails/9.jpg)
Build on Stakeholder Info
• Test assumptions
• Determine depth of support
• Pre-sell broadband
• Ideally – start a movement
![Page 10: N California Workshop](https://reader033.fdocuments.us/reader033/viewer/2022060116/5583fb32d8b42afa438b5370/html5/thumbnails/10.jpg)
The Process, Summarized
• Educate to possibilities
• Relate benefits to their world
• What’s that worth to you?
• Many will sell themselves
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Constituent Groups
• Local government
• Business owners
• Students/educators
• Medical community
![Page 12: N California Workshop](https://reader033.fdocuments.us/reader033/viewer/2022060116/5583fb32d8b42afa438b5370/html5/thumbnails/12.jpg)
Constituent Groups (more)
• General population - demo
• General population - occupation
• Appropriate subgroups
![Page 13: N California Workshop](https://reader033.fdocuments.us/reader033/viewer/2022060116/5583fb32d8b42afa438b5370/html5/thumbnails/13.jpg)
![Page 14: N California Workshop](https://reader033.fdocuments.us/reader033/viewer/2022060116/5583fb32d8b42afa438b5370/html5/thumbnails/14.jpg)
III. Organization Structure
• City or county owns infrastructure
• Public utility owns network
• Community creates nonprofit
• Community creates co-op
![Page 15: N California Workshop](https://reader033.fdocuments.us/reader033/viewer/2022060116/5583fb32d8b42afa438b5370/html5/thumbnails/15.jpg)
Organizational Structure (more)
• Use existing nonprofit
• Existing co-op transitions
• Public private partnership
• Business people create company
![Page 16: N California Workshop](https://reader033.fdocuments.us/reader033/viewer/2022060116/5583fb32d8b42afa438b5370/html5/thumbnails/16.jpg)
Funding Options
• Municipal bonds
• Jurisdiction offers assets
• Constituents invests
• Pre-pay for buildout
• Take it to the bank