M A R C H 1 6 - 1 8 , 2 0 2 1 • L A S V E G A S C O N V E N T I O N C E N T E R

INTERNATIONAL PIZZA EXPO® 2021 EXHIBITOR BROCHURE

If you’re looking to make new contacts, generate new leads and build your market share and brand in the pizza segment, there is one place you must do business—International Pizza Expo® 2021. With 13 consecutive sold-out show floors, Pizza Expo remains unchallenged as the industry’s premier event.

It is now in its 37th year as the world’s largest gathering of pizzeria professionals and has been the fastest-growing show in the foodservice segment in recent years, and is one of the Top 200 trade shows in the U.S.

Maximize your opportunity to reach thousands of qualified buyers.

Pizza Expo Serves Up Top Buyers and Decision-Makers

Pizzeria operators with buying power come to Pizza Expo ready and eager to do business.

Delivers Hours of Quality Face Time

When asked to compare the influence of seeing a product at Pizza Expo versus other available options, 71%* indicated the show was more influential.

More Reasons to Exhibit y More than 8,000 buyers attended Pizza Expo 2019 and we’re expecting another huge increase for 2021!

y Pizza Expo is the industry’s premier event and No. 1 way to reach new buyers.

y 78%* of our exhibiting partners feel Pizza Expo is a “Must Exhibit” show.

y 87%* of attendees consider Pizza Expo a “Must Attend” event.

y 58%* of our attendees indicated Pizza Expo is the only show they will attend this year.

y 88%* of our attendees are chief executives, owners, corporate officers, purchasing managers or store managers.

y 90%* of our attendees found new products.

y 58% of our attendees indicated that Pizza Expo is the only show they will attend this year.

y 88% of our attendees are chief executives, owners, corporate officers, purchasing managers or store managers.

Reasonable Booth Rental Rates Bring Added Value

Base rate is $37.75 per square foot, with corner and island rates slightly higher. Standard booths are 10 feet by 10 feet (unless otherwise noted) and include:

y Your company and products cross-referenced in the International Pizza Expo Directory

y Your company listed among exhibitors in the Pizza Expo free mobile app for all smartphones and tablets, as well as on the PizzaExpo.com website

y Exhibitor traffic-building contest—the New Exhibitor Treasure Hunt—with $3,000 in total prize money

y Anchor booth floor design to increase traffic flow to all booth locations

y Draped back wall and side rails y Exhibitor identification sign

y 24-hour security y Exhibitor badges and show registrations will be allotted based upon the total square footage of exhibit space (5 badges per 100 NSF of exhibit space - limit 30 badges.)

y “New Product” recognition y “New Exhibitor” recognition y Exhibitor lounge with complimentary food and beverages during show days

y 10 free guest badges to invite your company’s prospects or best customers

Additional Services Available y Utilities including electricity, gas, compressed air, refrigeration and freezer storage, water and drainage, and telecommunications

y Lead retrieval systems to capture and track sales leads

The Bottom LinePizzeria operators attend International

Pizza Expo motivated to learn about the industry and to look for your products and services. Exhibiting at International Pizza Expo will give YOU the competitive edge.

MORE THAN 8,000 QUALIFIED INDEPENDENT, CHAIN AND FRANCHISE PIZZERIA BUYERS ATTEND INTERNATIONAL PIZZA EXPO

FLOOR SPACE IS SELLING FAST! To find out about exhibit opportunities contact your event representative:

Bobbie MacIntosh, Account Executive(Companies: A–M)bmacintosh@pizzatoday.com • 502-901-2532

Stacie Dennison, Account Executive(Companies: N–Z)sdennison@pizzatoday.com • 502-901-2528

Sponsorships are available for pre-show programming tailored to new operators

and early-arriving attendees.

NEW

-OPERATOR MONDAY

All figures based on staged 2019 event.

The 2020 edition of Pizza Expo was

cancelled due to COVID-19.

MORE THAN 8,000 QUALIFIED INDEPENDENT, CHAIN AND FRANCHISE PIZZERIA BUYERS ATTEND INTERNATIONAL PIZZA EXPO

2019 ATTENDEE DEMOGRAPHICS

Well more than 8,000 qualified buyers converged on Las Vegas Convention Center to attend Pizza Expo 2019!

FLOOR SPACE IS SELLING FAST! To find out about exhibit opportunities contact your event representative:

Units Owned/Operated

No Response

- 2%

10-20 - 2%

21-50 -1%

1 - 57%

2-5 - 27%

6-9 - 8%

Units Attendees Plan to Open in the Next 12 Months

None - 16%

NoResponse

- 2%

1 - 56%

6-10 - 3%11-20 - 1% 20+ - 2%

2-5 -20%

Business Type

Other - 5%

Food Broker - 2%Independent Op. - 65%

New/Not yet inBusiness - 6%

Chain Operation - 7%

Franchise Operation - 9%

Dealer/Distributor - 6%

Annual Sales Volume per Unit

$1,000,001+ - 30%<$200,000 - 18%

$200,001- 300,000 - 9%

NoResponse- 1%

$300,001-500,000 - 16%

$500,001- 750,000 –12%

$750,001-1,000,000- 14%

Amount of Planned Spending On New Equipment for Next 12 Months

$250,001+ - 13%

$150,001-$200,000 - 5%

$200,001- $250,000 - 5% <$50,000 - 44%

$50,001-$100,000 - 17%

$100,001-$150,000 - 14%

NoResponse- 2%

Top 7 States in Attendance – Attendees represented all 50 States, Puerto Rico, Canada and 45 other countries.

Nevada - 8%

Texas - 5%

Illinois - 5%

California - 11%Other - 61%

Ohio - 3%

New York - 3%

Arizona - 4%

Attendee Titles

Other - 12%

Owner - 44%

Manager - 27%

CEO/Pres. - 6%

Corp. Officer- 6%

Purchasing - 5%

Bobbie MacIntosh, Account Executive(Companies: A–M)bmacintosh@pizzatoday.com • 502-901-2532

Stacie Dennison, Account Executive(Companies: N–Z)sdennison@pizzatoday.com • 502-901-2528

NEW

-OPERATOR MONDAY

BU

SIN

ESS BUILDINGAll figures based on staged 2019 event. The 2020 edition of Pizza Expo

was cancelled due to COVID-19.

BUYERS ATTEND PIZZA EXPO TO CONNECT WITH THE PIZZA COMMUNITY TO SEE, SHOP, SAMPLE AND BUY... ALL IN ONE PLACE!

THIS IS A SAMPLING OF THE 8000+ BUYERS who attended International Pizza Expo 2019®

1000 DEGREES PIZZERIA

A PAPANO’S PIZZA

ABBY’S LEGENDARY PIZZA

ALBERT FATTE PIZZA

ANDOLINI’S PIZZERIA

AMANTE GOURMET PIZZA

AMICI’S EAST COAST PIZZERIA

ANGELO’S PIZZA

ARIZONA PIZZA

MANAGEMENT

AVANTI RISTORANTE

B.C. PIZZA

BALLARD PIZZA CO

BEAU JO’S PIZZA

BIGALORA WOOD FIRE

CUCINA

BJ’S RESTAURANTS, INC.

BLACKJACK PIZZA

BLUE MOON PIZZA

BOLLO WOOD FIRED PIZZA

BOOMBOZZ PIZZA &

TAPHOUSE

CALIFORNIA PIZZA KITCHEN

CANE ROSSO

CASEY’S CARRYOUT PIZZA

CHANELLOS PIZZA

COSTCO WHOLESALE

COUSIN VINNY’S PIZZA

DAVINCI’S

DEFELICE BROS. PIZZA

DISNEYLAND RESORT

DOMENICOS ITALIAN

KITCHEN

DOMINOS PIZZA

DONATO’S PIZZA

DOUBLE DAVE’S PIZZA

WORKS

EUREKA PIZZA

EXTREME PIZZA

FAMOSO NEAPOLITAN

PIZZERIA

FARRELLI’S WOOD FIRE PIZZA

FIVE STAR PIZZA

FOX’S PIZZA DEN

GODFATHER’S PIZZA

GREAT ALASKA PIZZA LLC

GRINNERS FOOD SYSTEMS

HAPPY PEOPLE PIZZA

HASBRUCK HIEGHTS PIZZA

HUNGRY HOWIE’S PIZZA

JET’S PIZZA

JOHN’S INCREDIBLE PIZZA

JOHN’S PIZZA CAFE, LTD.

JOHNNYS PIZZA

FRANCHISE SYS

LAMPPOST PIZZA

LITTLE CAESARS ENT.

LOU MALNATI’S

MARCO’S FRANCHISING LLC

MELLOW MUSHROOM

MONICAL PIZZA

CORPORATION

MR. GATTIS

NEW YORK PIZZA

NICK & SAM’S

NINO’S PIZZA

NORTHERN LIGHTS PIZZA

OGGI’S PIZZA & BREWING CO.

OLIVER’S PIZZA

OREGANO’S PIZZA BISTRO

ORIGINAL PETES

PACIFICA PIZZA INC

PAPA JOHN’S INTERNATIONAL

PAPA MURPHY’S

PETER PIPER PIZZA

PIZZA HUT

PIZZA INN

PIZZA MY HEART

PIZZA PATRON

PIZZA ROCK

PIZZA STREET ENTERPRISES

PIZZAFIRE

PORTA VIA ITALIAN KITCHEN

PORTLAND PIE CO

POTOMAC PIZZA

PRONTO PIZZA

RANDY’S PIZZA

RAZORBACK PIZZA

REGINELLI’S PIZZERIA

REY’S PIZZA

RIM URBAN DOUGH, LLC

ROCKY ROCOCO PAN STYLE

PIZZA

ROMEO’S PIZZA

ROMANO’S MACARONI GRILL

ROSATI’S

ROTOLO’S PIZZERIA

ROUND TABLE PIZZA

RUSTY’S PIZZA PARLOR

SAL’S

SARPINO’S PIZZERIA

SBARRO

SHAKEYS PIZZA USA

SIMPLE SIMON’S PIZZA

SIZZLE PIE

SORRENTO PIZZA

SPARKYS PIZZA

SPIN PIZZA

STREETS OF NEW YORK

TONY’S PIZZA NAPOLETANA

TOPPERS PIZZA

TUTTA BELLA NEAPOLITAN

PIZZERIA

TWO BOOTS

UNO’S PIZZERIA AND GRILL

UPPER CRUST PIZZA

VILLA PIZZA

VITO’S PIZZA

VOCELLI PIZZA

VULCANO RESTAURANT

WATSON AVE WOODFIRE

WESTSHORE PIZZA

WHOLE FOODS MARKET

XPRESS PIZZA

YA YA’S

YNOT PIZZA

ZEROS PIZZA

ZIO’S PIZZA